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AMD Slashing Prices Still Not Enough?

PeterN writes to tell us that after hearing the announcement that AMD was slashing prices on their processors by 47%, TG Daily looked a bit deeper and found that it still might not be enough. From the article: "For AMD's planned price drop for its dual-core processors to enable the company to regain its aggressive price/performance competitive position against Intel as it has promised, the company would have to reduce its existing Athlon 64 X2 and Athlon FX prices by between 38% and 56% for its various models, with cuts averaging about 51%. This estimate is based on a comprehensive price/performance review of Intel's soon-to-be-released Core 2 Extreme and Core 2 Duo processors, along with its existing Pentium D dual-core line, pitted against AMD's FX-62, FX-60, and Athlon 64 X2 processors in Tom's Hardware Guide tests."

28 of 159 comments (clear)

  1. gamers beware. by Library+Spoff · · Score: 2, Interesting

    If you're thinking of buying an AMD64 X2 for gaming and intend to put the chip in a motherboard with the Nvidia N4 chipset beware...
    Myself and several others have had problems with both Battlefield 2 and Source games (CS:S, day of defeat etc)

    Very annoying.

    Now i'll get lot's of replies from folks with this setup telling me otherwise....

    --
    Acid House saves Souls
    1. Re:gamers beware. by thegamerformelyknown · · Score: 5, Informative

      I play CS:S with no problems at all, and I have a Nf4 and a AMD Athlon 64 X2 3800+. However, I did have problems playing CS 1.6 online, the game would go too fast, then lag to "catch up". To fix this, I simply had to install the AMD drivers and all my problems were solved :) So have you installed the CPU drivers?

    2. Re:gamers beware. by ozbird · · Score: 3, Informative
      This sounds like the fix:
      AMD Dual-Core Optimizer - The AMD Dual-Core Optimizer can help improve some PC gaming video performance by compensating for those applications that bypass the Windows API for timing by directly using the RDTSC (Read Time Stamp Counter) instruction. Applications that rely on RDTSC do not benefit from the logic in the operating system to properly account for the affect of power management mechanisms on the rate at which a processor core's Time Stamp Counter (TSC) is incremented. The AMD Dual-Core Optimizer helps to correct the resulting video performance effects or other incorrect timing effects that these applications may experience on dual-core or multiple processor systems.
      Disabling Cool 'n' Quiet and/or power management may also work.
      (I've got an Athlon64 3500+; without CNQ it runs cooler and quieter than the Athlon XP it replaced, so I leave it turned off.)
  2. But its better with most... by Roy+van+Rijn · · Score: 3, Insightful

    Am I reading the article wrong..? It seems to me AMD is doing a pretty fine job, most lines are black, and only a few processors have a better Intel equivelent.

    Anyway, I was looking at a 4800 X2, and it seems its still the best option to buy atm, cheaper then the Intel (?).

    Still I think AMD has a group of active followers and Intel-haters, they won't stop buying those chips soon. And only in the very high end systems Intel is much cheaper, but thats not what most people will buy.

    1. Re:But its better with most... by maybeHere · · Score: 2, Interesting

      The problem for AMD is that even after slashing the prices, the new Intel Core 2 Duo (Conroe) CPUs still pretty much deliver better bang for the buck (although the Netburst P4 don't, but thank god they're finally about to go the way of the Dodo). AMD's advantage at the moment is mass availability, in that regard things are a bit murky for Conroe. My last few CPUs were all AMD, because for me, they represented the best balance in performance and price. However, I'm planning on building myself a new computer to the end of the year, and at the moment it looks like I'll go for Intel this time, even after those AMD price slashes. Pretty much every single Conroe review has it blowing away the top of the line AMD CPUs... now them Core 2 Duo only need to actually be available *sigh*

    2. Re:But its better with most... by MrFlibbs · · Score: 3, Informative

      Your statement about AMD processors being "designed from scratch for the 64bit computing" is neither accurate nor meaningful. Internally, both AMD and Intel CPUs have used 64bit busses for a long time. (In fact, Intel just went to a 128-bit wide bus to the SIMD units to speed up SSE/2/3 instructions.) I have no idea at what point in their CPU design AMD decided to implement 64-bit registers and instructions, but I'm sure the CPU in which they debuted was based on an existing 32-bit design. Widening registers & ALUs and adding new instructions is non-trivial but pretty straightforward.

      Besides, even if one design adopted 64-bitness earlier in the process than the other, of what benefit is this? If this is advantageous, it should show up in improved performance on 64-bit benchmarks. Is this the case?

    3. Re:But its better with most... by prisoner-of-enigma · · Score: 2, Insightful

      Besides, even if one design adopted 64-bitness earlier in the process than the other, of what benefit is this? If this is advantageous, it should show up in improved performance on 64-bit benchmarks. Is this the case?

      As with all things of this type, it depends on the application and its data set. A straight port of a 32-bit app with a 32-bit data set to a 64-bit environment probably isn't going to gain you much. In fact, performance might even suffer, as 64-bit stuff tends to clog up the L2 cache more than 32-bit stuff since it's "bigger" data. Compiler optimizations might help a few things here and there, but I haven't seen huge gains.

      Now, if your app specifically takes advantage of 64-bit stuff, such as the larger number of registers, the ability to natively operate on 64-bit data chunks vice 32-bit chunks, and so forth, you can get quite a few gains. I think I've seen POV-Ray benchmarks showing more than 50% gains in performance, although I can't put my finger on a URL right this second.

      But the biggest draw for 64-bitness right now is mainly oriented around those of us who want to run relatively large amounts of RAM. Although most 32-bit OS's seem to work fine with 4GB of RAM, in reality some (notably Windows) require some funky tricks to effectively use more than 1GB. 1GB isn't a lot of RAM anymore (I have 8GB in my home dual-CPU, dual-core Opteron setup because I do lots of 3D rendering). A 64-bit OS makes working with this much RAM a breeze. Even if the performance "increase" were near zero, I'd still go 64-bit simply because all the memory issues inherent in 32-bit OS's disappear. Sure, the per-process limits on 32-bit apps still apply, but you can run lots more processes to get around that if need be.

      --
      In the end they will lay their freedom at our feet and say to us, Make us your slaves, but feed us. - Fyodor Dostoyevsky
  3. Uhm... still no word on the AMD buying ATI? by maybeHere · · Score: 3, Informative

    I'm surprised there's nothing regarding that deal on Slashdot yet, as it appears to be as good as done.

    1. Re:Uhm... still no word on the AMD buying ATI? by dnoyeb · · Score: 3, Funny

      There is no good reason for AMD to buy ATI. So I would not expect that deal to be "as good as done."

    2. Re:Uhm... still no word on the AMD buying ATI? by HaloZero · · Score: 2, Insightful

      Uhm...

      hate to break it to ya, bud... but... Methinks you spoke about three minutes too soon...

      --
      Informatus Technologicus
  4. 4%? by Anonymous Coward · · Score: 5, Insightful

    ... the announcement that AMD was slashing prices on their processors by 47% ...

    the company would have to reduce its existing Athlon 64 X2 and Athlon FX prices by between 38% and 56% for its various models, with cuts averaging about 51%

    OK, so they're saying that AMD missed the mark by 4%? And that this is worthy of writing an entire article about (a very short article by the way. Your welcome for the additional ad revenue :( Sheesh, welcome to journalism in the internet age.

  5. What about Opterons? by pieterh · · Score: 2, Interesting

    AMD have taken a large part of the market that Itanium was meant to take, the 64-bit multicore server market. It's a market that pays for commodity performance above all, and AMD seem to have become the dominant CPU supplier for high-end X86 systems like the HP ProLiant DL585. These are the kinds of server that run Wall Street.

    1. Re:What about Opterons? by gnasher719 · · Score: 2, Interesting

      'Uhm, Dell started shipping Opterons in May, precisely because high-end users were demanding them, and buying their servers from HP.'

      That's what I call bad timing. Three months with AMD, that means Intel is pissed off, and now they have the second fastest chips only. And while Apple has record margins because of "extremely favorable component prices", Dell issues a profit warning. Just wondering if these are related.

  6. Yeah. by Poromenos1 · · Score: 5, Funny

    For example, the 4200+ model would have to be priced below $213, but is indicated to sell for $225.

    I'd buy one if it was $213, but $225 is just too damn expensive!

    --
    Send email from the afterlife! Write your e-will at Dead Man's Switch.
  7. Before and after by stupid_is · · Score: 4, Informative
    --
    -- Intelligence is soluble in alcohol
  8. Off Topic: AMD PR Numbers by TheRaven64 · · Score: 3, Interesting
    Back in the '90s, Cyrix introduced PR (Pentium Rating) numbers; their chips were slightly better clock-for-clock than Pentia (for integer ops, they weren't so good for floating point) and they marketed them based on the equivalent speed Pentium. When the Pentium II was released, these numbers started looking silly. A 233MHz Pentium II was a lot faster than a PR233 Cyrix part.

    The current crop of AMD parts are marketed with a similar scheme showing the speed of an equivalent Pentium 4. Intel have pretty much discontinued the P4 now, and an Athlon 4200 is definitely not twice the speed of a 2.1 GHz Core 2. Are these performance rating numbers going to make AMD look silly?

    --
    I am TheRaven on Soylent News
    1. Re:Off Topic: AMD PR Numbers by nath_de · · Score: 2, Informative

      There is a difference, as with AMD those numbers aren't supposed to be an equivalent to Pentium Mhz. They are meant as a comparison to the original Athlon. An Athlon 64 3000 is about three times the speed of a classic Athlon 1000. Comparing the speed of Athlon and Pentium CPUs is much to complicated to be put into one number. The numbers are good for me as an AMD user because I know which speed improvent I will gain when I replace my Athlon 64 3200 with an Athlon 64 X2 4800. I don't like Intels labeling as I simply don't know what to expect when replacing a 2,4 Ghz Pentium 4 with a 2,66 Ghz Core 2 Duo.

    2. Re:Off Topic: AMD PR Numbers by MtViewGuy · · Score: 2, Insightful

      Here's the thing about AMD's PR numbers for their Athlon CPU's: they are far more representative of true level of CPU performance than the old Cyrix PR numbers. If you note all the tests done by Tom's Hardware and Anandtech with the Athlon XP CPU some years ago, note that the Athlon XP 2400+ CPU running at a much lower CPU clock rate than the Northwood-core Intel Pentium 4 2.4 GHz CPU had almost the exact performance on speed test and real-time application programs. The reason is simple: AMD's CPU core processed CPU instructions far more efficiently per clock cycle than the Pentium 4 CPU at the same clock speed.

  9. AMD CPU prices are not the whole story by Anonymous Coward · · Score: 5, Informative

    Have you checked Core 2 Duo compatible motherboard prices?

    They are around 200 euros. You can get a pretty good NForce4 board for 939 X2 for under 100 euros, and even AM2 boards are in 100-140 euro range.

    So total price, board+cpu, AMD still wins by a clear margin (price/performance), because intel chipsets are as overpriced as ever...

  10. They are not "PR" numbers, they are model numbers. by imsabbel · · Score: 3, Insightful

    And certainly that 2.1GHZ conroe is sold as Core II 6600, which means intel is cheating, because its only as fast as an A64 5000.
    Do you get the point?
    Clockspeed is so yesterday. Just forget it.

    Its just a nametag. Live with it.

    --
    HI O WISE PRINCE. WHT TOOK U SO DAM LONG?
  11. not the issue for many of us by caudron · · Score: 4, Insightful

    The real news for many of us about the AMD price cuts is extremely cheap CPU upgrades for our 939 socket systems. I have an AMD 3800+ and 3400+. Both are 939 and both mobos allow me to move up to one of the spiffy new dual core chips. With the new price cuts, I can upgrade my system to a dual core chip--each seperate core faster than my current single core CPU---for the price of a cheap-to-average video card. And there are a lot of AMD 939 users out there.

    That's the real news, not AMD missing the pricemark by 4%.

    Tom Caudron
    http://tom.digitalelite.com/

    --
    -Tom
  12. Re:So...This Is Being Spun In A Bad Way??? by TheRaven64 · · Score: 2, Insightful
    When Intel slashed the prices of the Pentium 4/D series, there was a lot of negative speculation. It turned out that they were just flushing their inventory before the Core 2 was released, since the Pentia were horribly uncompetitive next to the newer Core series and any left unsold after the release of the Core 2 are likely to remain unsold (or be sold at a loss).

    The release of the Core 2 caught AMD in the same way that the Opteron caught Intel; they didn't have a competitive product. Their only option is to compete on price, and they are doing this by slashing prices across their entire rage. The question is whether they cut prices enough to make a difference. This article makes it look like they didn't. That would be a shame, since consumers tend to do better when both companies have products that are relatively evenly matched. The prices of the Opterons remained high because the Xeon wasn't competitive in terms of performance or power usage. If the Core 2 has a similar lead on the K8 then they are likely to remain expensive until the K9 is released.

    --
    I am TheRaven on Soylent News
  13. No reason to buy ANY new processors. by Lumpy · · Score: 2, Insightful

    I just built a New media center PC for the living room. I am testing the XP based MediaPortal project that is turning out to be far superior to Microsoft's XPMedia Center 2005 and it's running on less than $150.oo in parts. Old Celeron 1.8 and horribly old ATX/AGP motherboard bought together from newegg for less than $50.00.

    There is no reason at all to buy a new generation processor outside of extreme gaming or science. Hell I still edit video on a 3 year old 2.8 P4 and it works great.

    The processor industry is suffering from stagnation. the new stuff is not fast enough to entice someone to throw away their current PC and buy the new performance stuff. and 64 bit has ZERO attraction to consumers and most people as there is no benefit or erason to switch to the 64 bit processors (unless you rtun linux and are a tinkerer.)

    --
    Do not look at laser with remaining good eye.
  14. Re:Too much is never enough by hey! · · Score: 2, Insightful

    When your processors are significantly slower than the opposition's, then no discount can be enough.

    Well, I dunno.

    That's probably true for the hobbyist market, but I'd guess the vast majority of processors go into machines that are never upgraded; therefore the concerns of the manufacturers are probably paramount.

    I have a friend in the auto industry who claims that engineers will sell their soul to save a nickel on a 30K$ automobile. Multiply that out by a lot of cars and it adds up. I imagine that it's the same for the computer manufacturers. They aren't likely to be sweating a few whetstones or Mhz, they just want sufficient performance to position a machine in the segment they want it in, then once there every penny saved adds up. Furthermore, they have product development, tooling and marketing timeframes to look at, so they can't be jumping between vendors around every time somebody happens to pull ahead a little on the high end, except as it might affect consumer perception in their target market segment. I expect the degree they like and trust the vendor counts for something to, so manufacturers who put their bets on AMD may feel like their needs are being taken care of.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  15. Two things to try by everphilski · · Score: 2, Informative

    The first has been mentioned, the most recent Dual Core Processor Driver from AMD's web site.

    The second (if that does not work) is to explicitly bind your game to a single core. Start the game and right away hit control-alt-delete. Select the game in the "processes" tab, right-click and select "set affinity" and check only 1 processor.

    I too have an x2, nVidia video card and nVidia chipset. I had problems with Everquest2 until I installed the first, and regular Everquest until I did the second (every time you play). My wife has never had a problem with WoW.

  16. Re:Too much is never enough by pla · · Score: 2, Interesting

    My computer is now AMD, the previous was Intel. My next will probably be Intel by the looks of this.

    Agreed - I just thank Zeus that we finally have a good ol' fashioned price war again - Both Intel and AMD have, for a year or two, just kept pushing prices up as though not in competition (which I suppose partially holds true - Intel didn't need to fight for business market share, and AMD didn't need to fight for the DIY'ers).

    However, although Core II Duo (stupid name aside) looks rather impressive, keep in mind that AMD's "4x4" setup might well tip the balance back after only giving Intel a few months on top - Although both AMD and Intel plan to release quad-core chips in 2007, only AMD (as far as we know) has said that their normal desktop version will allow dual CPUs for 8 total cores.

    I do have to wonder how well that will work, though... Dual cores (or dual CPUs) truly kick serious butt for performance. Four CPUs, however, doesn't really add all that much more kick to a machine (for "normal" desktop tasks... For servers, just about every CPU can go to its limit with properly configured software) compared with dual. So unless we see a drastic shift toward massively multithreaded apps in the next year, AMD could look silly trying to kill mosquitos with a sledgehammer.

  17. It's all a bit of history repeating by MrShaggy · · Score: 2, Insightful

    See from what I can guess from it all is that I can remember when Intel was forced to drop its prices because of amd, and it was huge like that too. Not that Amd was any better, bu, If I am right, but they were at least half the price. Everybody went AMD, 90% for half the price, sounds good.

    --
    I have mod points and I am not afraid to use them.
  18. Marketing by J-1000 · · Score: 2, Interesting

    AMD has done very little, marketing-wise, to strengthen its brand, which makes it very vulnerable to being marginalized when it starts being outperformed by the competition. Intel has their name everywhere and they have the little dun! dun! dun! dun! noise; they've also been a tough competitor even when AMD had the better performing chips. What does AMD have? A dull logo.