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Nvidia CEO Talks Next-Gen Consoles

kukyfrope writes "Jen-Hsun Huang, CEO of Nvidia recently shared his thoughts with the San Jose Mercury News about next-gen consoles, claiming that developing a chip for the 360 was too expensive and that the inclusion of a Blu-ray player will help the console last for 10 years. Huang also predicts that the 360 cannot afford to be a DVD-only system by Christmas 2007, likening the 360-DVD vs PS3-Blu-ray battle to the Dreamcast-CD vs PS2-DVD battle. 'The first PlayStation had a CD-ROM drive. The PlayStation 2 had DVD. It makes no sense for the PlayStation 3 to use DVDs. To postpone it by a few months so they could include Blu-ray was a master stroke. When that comes out, it's going to look so much more advanced than last-generation game consoles,' Huang said."

22 of 173 comments (clear)

  1. Of course Nvidia says it's a great move by Anonymous Coward · · Score: 5, Insightful

    Doesn't Nvidia make the graphics chip for the PS3, but not the 360? Isn't that a bit like Firestone saying that Chevies are better than Fords because Fords use Goodyear tires, but the Chevies come with Firestone?

  2. Blue-ray by another_fanboy · · Score: 4, Insightful
    the inclusion of a Blu-ray player will help the console last for 10 years

    How many consoles have games available ten years after launch?

    1. Re:Blue-ray by Spluge · · Score: 3, Informative

      Other than the PS1?
      You can still buy the console let alone games for it.

    2. Re:Blue-ray by tolan-b · · Score: 3, Informative

      There are still games released for Neo Geo :D

    3. Re:Blue-ray by MaestroSartori · · Score: 2, Insightful

      That would be the PS1, and soon enough the PS2 I suspect. Unless developers suddenly ignore the huge number of people who own them, of course, which one would hope won't happen overnight!

    4. Re:Blue-ray by ObligatoryUserName · · Score: 4, Interesting

      EA and others have said that they feel they made a huge mistake by abandoning new game development for the PS1 as early as they did. Their current plans seem to indicate that they will keep putting out new games for the PS2 for at least 10 years after the system's launch date.

      However, new games don't imply new IP! The floundering of Prince of Persia in the marketplace, in spite of what many industry insiders considered a very well executed game, convinced many in the industry that there's only a small window at the beginning of a system's life to launch new IP in. After a certain point it's just not worth it because people don't buy AAA games that aren't sequels in sufficent quantities to recoup development costs. Sad, but apparently true.

      Strangly enough, a theory has also developed that says that while you need to rush out new IP at the beginning of the life of a new system, if you're doing a sequel to existing IP on a new system it's not worth it to push it out in that early window. It's better to take your time and "get things right"/wait for the install base to develop before you push out things like GTA 4 or Halo 3.

    5. Re:Blue-ray by AKAImBatman · · Score: 2, Informative
      The only consoles to approach a ten-year lifespan in the United States were the Atari VCS/2600 and the original Nintendo Entertainment System.

      The Intellivision should also be showing a 10+ year lifespan, but someone screwed up by the numbers. The charts list the Intellivision as ending in 1984. This was the date that Mattel Electronics closed down, however, not the date that the Intellivision stopped being supported. A former VP of Mattel purchased the Intellivision properties and formed INTV Corp. Not only did they release new games, but the old system was re-released as the "Super Pro System" and later the "Intellivision System III".
    6. Re:Blue-ray by steveo777 · · Score: 2, Insightful
      Your post demands some clarification. I'm pretty sure you're talking about "Prince of Perisa: The Sands of Time" when you talk about an IP. Well, it's not the first. The first was on a Mac. It also made an appearnce on the SNES.

      OTOH, it is sad that some incredible games (Psychonauts, Beyond Good and Evil, Metal Arms: Glitch in the System) don't get the install base they deserve. Or perhaps the sequels they deserve. But I'm sure it has a lot to do with the fact that games aren't anywhere near as maketed as they have been in years gone by. Anybody remember how hyped FFVII was? It was on pop cans and all over the TV. VIII? IX? Nothing but a few magazine pages.

      If pulishers aren't willing to tell everyone about their games, they shouldn't be suprised when nobody buys them. It seems like the few magazine ads and game interviews and previews is all any game really gets (unless it's from EA, then it might get a TV commercial or two).

      --
      This sig isn't original enough, it's time to come up with something witty...
    7. Re:Blue-ray by ObligatoryUserName · · Score: 2, Informative

      I'll just reply to myself since a number of people seem confused by my calling Prince of Persia new IP. I was indeed talking about Sands of Time.

      Yes, there were quite a number of Prince of Persia games that came before, and Jordan Mechner was involved with Sands of Time. However, from the point of view of the publisher it was treated as new IP for a few reasons, the main one being the spotty release history of the series and the low brand awareness in the target market. The previous version, Prince of Persia 3D, came out for Windows and Dreamcast in 1999 and didn't get a very wide release for a number of reasons not directly related to the game itself. Before that the last game was in 1994.

      Even though Sands of Time didn't do the business it deserved, Ubi tried to treat it like a franchise after that title and you can see the difference in the release schedule. Previously to Sands of Time a game came out every 5 years, 1989, 1994, 1999. Then here's the release schedule including and following Sands of Time: 2003, 2004, 2005 x 3.

      I'm sorry I didn't use a better example of good "new" IP that failed to become a franchise late in a console lifecycle, but Prince of Persia is what everyone was talking about when I heard that theory.

      A counter example to the trend is is Katamari Damacy, but you'll note that it wasn't launched as a AAA title - it was an experiment that did better than anyone expected.

      I should note that the theory of a new IP launch window has been playing out on the handhelds. Look at the numbers, the launch dates for new vs old IP and draw your own conclusions if you're really interested. Some games were definitly scheduled with these thoughts in mind, but in my opinion the awareness didn't have a real impact on the success of the games - being a fun game is still the most important consideration.

  3. PS4 Release Date by neonprimetime · · Score: 4, Funny

    Just as Sony has talked about the PS2 having a ten-year lifespan, Huang believes that the PS3 will also last ten years

    So, we're talking about perhaps a 2016 Release Date for PS4? Just making sure, so I can start saving up my $$ now ... cause I'm sure it'll be pricey!

    1. Re:PS4 Release Date by _xeno_ · · Score: 2, Interesting

      Actually, it's more ironic than that, because Sony (well, Ken Kutaragi, head of the division that makes the PS3) has in the past said they're planning on upgrading the PS3 throughout its lifecycle. See, since it's really a computer, apparently he thinks they can get away with announcing "upgraded" versions. So by 2016, the PS4 might finally replace the PS3-OSR2-SP5 or something.

      The actual quote is:

      In the PC world, specifications rarely last more than two years. You need to update them. I believe the PC is always evolving. I think that the time may come that the 60GB HDD would become too small or the RAM to low. Such issues are numerous.

      From this article.

      So, yeah, maybe a "10-year lifecycle" isn't out of the question, if they keep on churning out new consoles and call 'em PS3s anyway.

      Plus, by continuously upgrading specs, they can ensure that the PS3 will continue to cost $600 for years! ($500 for the previous iteration.)

      --
      You are in a maze of twisty little relative jumps, all alike.
    2. Re:PS4 Release Date by MBGMorden · · Score: 2, Insightful

      If they try this it will be the final nail in the coffin of this system. People buy console games because they just work. No wondering about "does in work on my version of the console or anything", just work.

      There is a reason why only hardcore gamers play PC games more complicated than Solitaire or Tetris. They're the only ones with the time and energy to keep the system working with the latest games.

      The consoles serve the rest of the market, and Sony is about to shoot themselves in the foot by messing this up.

      --
      "People who think they know everything are very annoying to those of us who do."-Mark Twain
  4. sigh by Nazmun · · Score: 2, Interesting

    Yeah because the ps3 was released ten years after the ps2.... What they mean is that the console will be in production for that long. For example, the psone was just bought out of production last year. That's pretty close to ten years if it hasn't passed it.

    The ps2 will be a ten year system if they can still sell it for the next 5ish years. Which they probably can due to strong brand name appeal and the expense of the new system. (ps2's still outsell xbox360's week by week now).

    --
    Hmmm... Pie...
  5. "Advanced" for the sake of it... by chudgoo · · Score: 4, Insightful

    The actual uses of Blu-Ray versus the initial outpouring of cash are the real concerns.
    Dreamcast's failure had little to do with the storage medium as many games released for PS2
    were also released for dreamcast. (Not every game USES the full capacity of the medium)

    Another thing to think about is that the world hadn't had a *significant* change in home video formats
    for more than a decade when DVD first surfaced. The public was ready and willing to buy into DVD.
    This time around the *demand* simply doesn't exist. Sony will of course try to *generate* demand
    via bruteforce marketing, but ultimately this may prove to be a mistake.

    BTW. There does seem to be a slight hint of bitterness in his comments, which is understandable given
    that EVERY one of the next-gen consoles are powered by their rival's GPUs. (ATI)

    It seems odd for Nvidia to claim that developing a GPU for the 360 was too expensive when ATI managed to
    do not only that, but the PS3 and Wii GPUs as well.

    Nvidia dropped the ball big time by not developing a new GPU for at least one of the nextgen consoles...

    1. Re:"Advanced" for the sake of it... by chudgoo · · Score: 2, Informative

      Wow... just waking up to the fact that *I* completely dropped the ball big!
      Just to set things right cosmically...

      Nvidia developed the "RSX" GPU for the PS3.

      Nvidia RSX @550MHz

              * 1.8 TFLOPS floating point performance
              * Full HD (up to 1080p) x 2 channels
              * Multi-way programmable parallel floating point shader pipelines ...Sorry!

  6. Graphics aren't everthing... by Albert.Three · · Score: 5, Insightful

    My issue with this article is that it assumes that the winner of the next-gen console war will be largely based on which console comes out on top as the graphics powerhouse between the PS3 and the 360. The fact that the PS3 has Blu-Ray and the 360 has the pedestrian DVD format is not going to swing buyers to Sony's side in and of itself. What will contribute to the success of the respective consoles will be the same thing (and arguably only thing) that has ever mattered when it comes to video games: the games themselves. Graphics will only take a console as far as they are able to make games that people want to play. The only thing that movitates anyone to go out and drop $XXX on a console is the fact that there is at least one game on it that they HAVE to play. I think that dispite all of the clamouring over prices and graphics power, in the buyers mind it will eventually come down to "do I want to play Halo 3 or Metal Gear Solid 4?" (or whatever the must have exclusive games end up being)

  7. Thank you for your comments! by The-Bus · · Score: 3, Interesting
    Just in case no one noticed, Nvidia is the graphic processor provider for the PS3. See this quote from the article:

    "No one has enough extraneous resources around to build chips for all the game consoles. You have to build one or so at a time. In a lot of ways, they also pick you. Sony picked us and Microsoft didn't."

    He sounds remorseful enough that it indicates he wished Microsoft had picked Nvidia. But then again, he's also a bit glad:

    "I know I couldn't afford it. I would love to build it. I just can't afford it."

    So, here's the president of one of the main suppliers for the PS3 talking about how Microsoft didn't choose him, but even if they did, his company couldn't afford to actually build the GPU for the 360? Excuse me if I don't take his comments with a bucket full of salt.

    To top it off, as in any article discussing graphics, we're about ten years away from photorealism, just as we were in 2001 and 1996.

    To his credit though, I really liked this exchange which is in the full interview:

    Q. Where do you want to see graphics go?
    "I would like to see it go in a couple of directions. I would like [games] to be easier to access."

    His response is, "Screw graphics, let's work on gameplay." I can't knock him for that.

    --

    Small potatoes make the steak look bigger.

  8. Advanced by ludomancer · · Score: 2, Insightful
    ...it's going to look so much more advanced than last-generation game consoles


    Now there's an ignorant statement if I've ever read one. Since when did storage medium directly affect the talent and output of a development team? That's like saying your daughter will be a better driver if you buy her a Lexus instead of a Honda.

  9. Dreamcast VS PS2 - Not the same thing... by engagebot · · Score: 4, Insightful

    "360-DVD vs PS3-Blu-ray battle to the Dreamcast-CD vs PS2-DVD battle"

    Eh, I'm not so sure about this. First of all, the Dreamcast didn't use a CD-ROM. It was a proprietary 'GD-ROM' that was actually a higher capacity disk (at least 1GB, i don't remember the details). The point wasn't that the dreamcast's media wasn't big enough to hold the content the developers were looking to put out, it was just that the machine didn't play DVD movies.

    The 360 can play DVD movies just like the PS2 and PS3. It just can't play *BluRay* movies. The catch is, we're yet to find out whether people are even going to even care about that or not (format wars, HDTV requirement, DRM, etc).

    Back then, one system had functionality that the other lacked, and that added functionality happened to be something that was important to alot of consumers. That being said, it surely wasn't the lack of DVD video functionality that broke SEGA.

    We won't be seeing *games* that push the limits of each system's storage capacity for some time. Not to mention, most buyers buy the system that has the games they want to play. The only exception to that is a parent who doesn't care either way, so they'll more than likely opt for the cheaper (360/wii) or more kid-friendly (wii) of the bunch.

    --
    Han shot first.
  10. DVD vs Blu-Ray by BigNumber · · Score: 2, Insightful

    IMHO, the more advanced the console is, the less capacity it needs on the media. Back in the PS1 days, a large portion of the disk was dedicated to pre-rendered video and audio. The graphics on the new systems are advanced enough to produce the same quality video on-the-fly using an instruction set that is much smaller than the amount of space needed for the pre-rendered stuff.

    So if the games don't need the extra space, the compatibility with movies is the only real reason to choose one media type over the other. Since I believe both new DVD formats (HD-DVD and Blu-Ray) will fail, the added cost to the PS3 isn't worth it.

  11. Re:Advanced Is Great by MrSquirrel · · Score: 2, Insightful

    Not to mention it's not like Blu-Ray is the GPU/CPU/RAM/controller -- it's just the media that the game comes on. DVD's already offer hefty storage, I have yet to own a game that takes more than 1 DVD (not counting bonus materials)... so having a Blu-Ray drive in a VIDEO GAME SYSTEM doesn't seem very important to me, or anyone who actually cares about gaming, considering it increases the price by $200 while increasing the level-o-fun by zero.

    --
    A computer once beat me at chess, but it was no match for me at kick boxing.
  12. Not DOS, Not Mac by Cadallin · · Score: 2, Informative

    The First Prince of Persia was an Apple II release. It later saw PORTS to other platforms, including but not limited to: the Mac, the PC, and the SNES.