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TiVo to Measure Ad-Skipping

Posted by ryuzaki0 on from the no-doubt-very-shocking-results-forthcoming dept.

jaredmauch writes "USA Today is reporting that TiVo will measure how many users skip ads of roughly 20k random users. This follows Nielsen Ratings service providing individual commercial ratings. Overall this is expected to reduce the cost of advertisements on television and perhaps make them more on-topic? I'd consider providing feedback (thumbs-up/down) to ads if it'd make those that are no longer relevant to me go away." I'm kinda surprised they don't have this data already. I mean, weren't they able to track the Super Bowl wardrobe malfunction a few years ago?

1 of 261 comments (clear)

  1. Re:counting how many skip ads by MrAnnoyanceToYou · · Score: 0, Troll

    An unsigned 8 bit integer has a max size of 64,727. This is 6x the size of this study. Your nerd card is hereby revoked.

    ;)

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    My little site.