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TiVo to Measure Ad-Skipping

Posted by ryuzaki0 on from the no-doubt-very-shocking-results-forthcoming dept.

jaredmauch writes "USA Today is reporting that TiVo will measure how many users skip ads of roughly 20k random users. This follows Nielsen Ratings service providing individual commercial ratings. Overall this is expected to reduce the cost of advertisements on television and perhaps make them more on-topic? I'd consider providing feedback (thumbs-up/down) to ads if it'd make those that are no longer relevant to me go away." I'm kinda surprised they don't have this data already. I mean, weren't they able to track the Super Bowl wardrobe malfunction a few years ago?

12 of 261 comments (clear)

  1. counting how many skip ads by thrillseeker · · Score: 5, Funny

    I hope they use a doubleint.

    1. Re:counting how many skip ads by digitaldc · · Score: 2, Funny

      I hope they use a doubleint.

      Correct, the Doublemint twins are one of the only reasons ads are worth watching.

      --
      He who knows best knows how little he knows. - Thomas Jefferson
    2. Re:counting how many skip ads by 'nother+poster · · Score: 2, Funny

      You like those two guys in the Dockers and cardigans? Ewww. Oh, you meant the two cute chicks on the bikes they were trying to hook up with. Ok. Gotcha. ;)

    3. Re:counting how many skip ads by ToasterofDOOM · · Score: 2, Funny

      Or Red Stripe. Boo poor spelling. Hooray Beer!

      --
      I am Spartacus
  2. Oh boy. by respyre · · Score: 5, Funny

    So it looks like more beer commercials, and / or scantily clad women in our future. ... I, for one, welcome our chauvinistic, alcohol-swilling, dynamically delivered advertisement overlords.

    1. Re:Oh boy. by andrewman327 · · Score: 5, Funny

      Well I for one welcome the scantily clad women.

      --
      Information wants a fueled airplane waiting at the hangar and no one gets hurt.
  3. Re:Isn't Tivo hardware based spyware ? by jmelloy · · Score: 1, Funny

    Sure, if "Would you like TiVo to send anonymized data?" with a yes/no answer is a hack. Prove how l33t you are. Get on that shit.

  4. Re:ReplayTV by Larry+Lightbulb · · Score: 4, Funny

    HeadOn - apply directly to the forehead. HeadOn - apply directly to the forehead. HeadOn - apply directly to the forehead. (that's as much as the postercomment compression filter would allow me).

  5. Re:hopeful by evilwraith · · Score: 2, Funny

    They already make this. It's called SciFi/Comedy Central after 10pm. I've seen the Girls Gone Wild Ultimate Rush commercial roughly 138,562 times in the past month alone. It's almost enough to make you hate slutty women. Almost.

  6. And here is this month's TV bill by dpilot · · Score: 5, Funny

    Dear Sir/Maam:

    According to our PVR statistics, this month you skipped 4.6 hours of televised advertising. This falls well above the nuisance threshold of 0.5 hours, and deprives our advertising customers of significant value. Accordingly, we feel compelled to refund $14.53 to them for your share of unviewed advertising. We are passing this cost along to you, along with handling, billing, and maintenance fees for a total of $17.00, which will be included in your next cable/satellite bill.

    Thank you very much,
    Your TV distribution executive

    --
    The living have better things to do than to continue hating the dead.
  7. Re:This won't take very long by Intron · · Score: 3, Funny

    As the technology evolves you will start getting personally directed ads:

    "Hello, Fred Pilfner. Are you bothered by your excessive back hair? Based on her Yahoo! searches, your wife is! Try our new product ...."

    Happy now?

    --
    Intron: the portion of DNA which expresses nothing useful.
  8. Ads aren't informative? by CellBlock · · Score: 2, Funny

    What could be more informative than "HeadOn: Apply directly to the forehead! HeadOn: Apply directly to the forehead! HeadOn: Apply directly to the forehead!"