Slashdot Mirror


When Doing PR For Anti-Spam Firm... Don't Spam

netbuzz writes "Rule #1 when doing PR for an antispam vendor: Don't spam. This isn't exactly brain surgery, yet the fellow at a PR agency called Rocket Science managed to violate Rule #1 while attempting to drum up publicity for Singlefin, which provides e-mail, IM and Web filtering services to the likes of Juno and NetZero. He also violated Rules #2 and #3." Given the hundreds of press releases I get in my inbox on a weekly basis, PR folks in general need to learn that lesson regardless of their clients.

8 of 116 comments (clear)

  1. Funny someone notices this PR by ackthpt · · Score: 3, Funny

    I just slam-dunk this all into the bit bin and hit empty.

    I'm particularly amused by sp4m which includes [%TO_ADDRESS]

    --

    A feeling of having made the same mistake before: Deja Foobar
  2. Hello [RecipientFirstName], by OakDragon · · Score: 3, Funny
    Tired of getting mail like this? If so, please visit [WebsiteURL] and try a 30 day free trial of [CompanyProduct]!

    To be removed from our list, please send your credit card number to [AdminEmail]

    Rocket Science?! Oh, the ironing is delicious...

    1. Re:Hello [RecipientFirstName], by SnowDeath · · Score: 4, Funny

      "Oh, the ironing is delicious..."

      Got Starch?

  3. Re:Perfect Marketing by 2names · · Score: 4, Funny

    So by that rationale, if I am a personal injury attorney I should start ramming my car into random vehicles?

    --
    "I'm just here to regulate funkiness."
  4. Re:Perfect Marketing by andrewman327 · · Score: 5, Funny
    "So by that rationale, if I am a personal injury attorney I should start ramming my car into random vehicles?"


    If you are a personal injury lawyer, please drive said car off of a cliff.

    --
    Information wants a fueled airplane waiting at the hangar and no one gets hurt.
  5. Re:Perfect Marketing by jeffmeden · · Score: 3, Funny

    More appropriately, you should advertise by putting your bumper sticker on the backs of cars whose brakes you have rigged to randomly lock up while at high speed. Hmm, i should have gone into marketing!

  6. Re:Screw ups by mooingyak · · Score: 4, Funny

    5. linvir got on /. and flamed everyone, showing what a big sexy stud he is

    Seriously.

    Try and tell me with a straight face that you don't want to do him RIGHT NOW.

    --
    William of Ockham had no beard. The most likely explanation is that it was chewed off by squirrels every morning.
  7. Bricks Through Your Window? by twbell · · Score: 3, Funny

    Remember the Far Side cartoon where the fellow picks up a brick that has been chucked into his front room with the message: "Bricks through your window? Call Al's Glass...."?