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The Super Stars of New Social Media

sanspeak writes "The Wall Street Journal profiles the Moguls of New Media. It's not about the entrepreneurs who have created these new media islands like MySpace, YouTube and such, but people who participate in it and make it successful." From the article: "As videos, blogs and Web pages created by amateurs remake the entertainment landscape, unknown directors, writers and producers are being catapulted into positions of enormous influence. Each week, about a half-million people download a comedic video podcast featuring a former paralegal. A video by a 30-year-old comedian from Cleveland has now been watched by almost 30 million people, roughly the audience for an average "American Idol" episode. The most popular contributor to the photo site Flickr.com just got a contract to shoot a Toyota ad campaign."

48 comments

  1. Of course by Threni · · Score: 5, Insightful

    when TV companies stop showing their stuff in one region and sell it on the net, they'll have a global marketplace which'll make 30,000,000 people look pretty small.

    Oh, and while I'm posting, I was thinking about social sites and privacy. If people are worried about people posting too much info on the net, and they're also worried about big brother style data mining of their details, why don't the sites respond by turning the typed text into graphics, displaying it as bitmaps, so that it can't be cut and pasted etc. You could use a subtle form of CAPCHA (or whatever it's called) encryption perhaps - nothing too hard to read - but even without it it would thwart casual searchability.

    1. Re:Of course by SCPRedMage · · Score: 5, Insightful
      If people are worried about people posting too much info on the net, and they're also worried about big brother style data mining of their details, why don't the sites respond by turning the typed text into graphics, displaying it as bitmaps, so that it can't be cut and pasted etc.
      Probably has something to do with image files taking up a lot more space than text.
      --
      My sig can beat up your sig.
    2. Re:Of course by Spacejock · · Score: 1

      And unless they used some kind of obfusication, the images of text could easily be read using OCR.

    3. Re:Of course by utnapistim · · Score: 2, Insightful
      If people are worried about people posting too much info on the net, and they're also worried about big brother style data mining of their details, why don't the sites respond by turning the typed text into graphics, displaying it as bitmaps, so that it can't be cut and pasted etc. You could use a subtle form of CAPCHA (or whatever it's called) encryption perhaps - nothing too hard to read - but even without it it would thwart casual searchability.
      Turning the typed text into graphics is not a solution. Once enough sites would do it, there would appear a need for specialized tools to process that data (just like there appeared a need for CAPCHA readers). The solution should not be in making the data more difficult to access, but making sure the data is not in the system, or considered out of bounds (by using strong encryption if you really MUST publish your data for example).
      --
      Tie two birds together: although they have four wings, they cannot fly. (The blind man)
    4. Re:Of course by foniksonik · · Score: 2, Funny

      Hehe... I know this probably isn't the right forum to suggest this BUT... if you want to avoid data-mining, just use flash!!!!! Apparently it's the most search unfriendly format there is ;-p

      --
      A fool throws a stone into a well and a thousand sages can not remove it.
    5. Re:Of course by camryl · · Score: 2, Interesting

      Displaying text as graphics will make the web far less friendly for the vision-impaired (such as myself), while still leaving the information vulnerable to any data mining software that incorporates OCR.

      --
      camryl
    6. Re:Of course by Junior+J.+Junior+III · · Score: 1

      All we need to do in that case is to create some kind of encoding schema to store references to bitmaps of text characters, and call them in sequence to replicate an actual string of text. Then the image of a page can be generated on the fly.

      --
      You see? You see? Your stupid minds! Stupid! Stupid!
  2. I have another question by pimpimpim · · Score: 5, Funny
    --
    molmod.com - computing tips from a molecular modeling
    1. Re:I have another question by tdvaughan · · Score: 2, Interesting

      Simple answer: they don't afford it. They just hope to be acquired soon by someone who will monetise their user base and apply a business plan to it. Either that or they've perfected the first major implementation of multicast without telling anyone.

  3. This is off in left field but... by PixelPirate · · Score: 2, Insightful

    ...if companies started publishing really creative material (and by this, I'm talking about +5 insightful, interesting, and funny all at the same time), does anyone think there might be a market for the ADS themselves (let alone the product). If ads were more often than not the quality that movies (used to be) are like, perhaps there would be another method for money-making, and not only that, but economic Darwinism could then spare us the really stupid ones. Anyone care to sare an opinion?

    1. Re:This is off in left field but... by plasmacutter · · Score: 1

      There was one ad i found extremely hilarious, of course I cant find it ANYWHERE...

      Does anyone remember that snickers commercial where the hunters pelt a deer with candy bars, then look dumbfound when it just runs away?.. then a caption "it's only sastifying if you eat it"..

      I just wish I used my VCR more often =/

      --
      VLC FOR MAC IS DYING! IF YOU DEVELOP, PLEASE SAVE IT!!
  4. Misleading statistics... by Bazman · · Score: 1

    If I watch 3 seconds of a dancing comedian from Cleveland before hitting my attention span limit for wacky online videos, do I still count as one of those 30 million?

    1. Re:Misleading statistics... by Carewolf · · Score: 1

      Yes. Just as much as if you watch 10 seconds of American Idols and think "What a piece of shit".

    2. Re:Misleading statistics... by Anonymous Coward · · Score: 0

      In addition, if my sister watches that same dancing comedian from Cleveland 100 times, does she count as 100 of those 30 million?

    3. Re:Misleading statistics... by Bazman · · Score: 1

      Yeah, but that cancels out with every time 100 people watch it on a wall-size projector :)

  5. Posting too much info. by GMontag · · Score: 0

    Oh, and while I'm posting, I was thinking about social sites and privacy. If people are worried about people posting too much info on the net, . . .

    From a different tangent: I had a recent incident (noted at the link in my .sig) where a small circulation national magazine posted enough descriptors of me online AND in print, without my name or physical description, for numerous people I have not heard from in ages to contact me and ask if it was me or if I knew 'Shooter'.

    Also, it was posted without my knowledge or permission.

    Some insight into the ethics of that publication can be read here: Stupid Racist Reporter Tricks: Eve Fairbanks.

    Yes, it is the same New Republic that gave us Stephen Glass.

  6. good luck ! by __aahlyu4518 · · Score: 2, Funny

    "The most popular contributor to the photo site Flickr.com just got a contract to shoot a Toyota ad campaign."

    I hope that those ad campaigns aren't as tough as at Toyota car. Those are nearly indestructible. Would be hard to shoot them....

  7. Hollywood by Anonymous Coward · · Score: 3, Informative

    I recently came across http://www.famousonthenet.com/ From their site: "We are a group of experienced Hollywood agents, marketers and entrepreneurs that have teamed up to create the world's first agency for "Internet famous" individuals. Our goal is represent these people, and provide them with the resources they need to further their Internet endeavors. Are people addicted to reading your blog? Do you have hundreds of friends on MySpace? Do your videos on YouTube get downloaded thousands of times? If so, we are very interested in working with you. " Looks like the greedy Hollywood folks aren't letting these 'amateur celebrities' slip under their radar.

    1. Re:Hollywood by Anonymous Coward · · Score: 0
      I recently came across http://www.famousonthenet.com/ From their site: "We are a group of experienced Hollywood agents, marketers and entrepreneurs that have teamed up to create the world's first agency for "Internet famous" individuals.


      They need to talk with L-Dizzle!
    2. Re:Hollywood by pimpimpim · · Score: 1
      sorry about this, but there's even another fitting joyoftech page.

      Ah, I love that site, I actually knew about them because a local laundry shop had posted cartoons of luke and leia buying a father's day card with darth vader on it (something like: you're an evil bastard, but you're still our father) on their windows, and I accidentally found these later on the joyoftech site.

      --
      molmod.com - computing tips from a molecular modeling
  8. Sites by certel · · Score: 1

    Websites are famous when they are unique and have a lot of word of mouth advertising. Period.

    1. Re:Sites by Lissajous · · Score: 1

      Unique - that'll be like the ringtone site you're pimping in your sig, eh?

    2. Re:Sites by certel · · Score: 1

      No, that's definitely not unique. =)

    3. Re:Sites by zasos · · Score: 1

      ... and after that it heps to have huge meda company like NewsCorp pay jounalist to keep the buzz going.

      --

      Just because I don't care, it doesn't mean I don't understand. Homer J. Simpson
    4. Re:Sites by certel · · Score: 1

      Definitely. Easier access to mass media helps.

  9. Open letter to Myspace Tom by Rob+T+Firefly · · Score: 2, Funny

    Dear Myspace Tom,

    No, you are not my "friend."

    You're not even in my "extended network."

    Get bent, you creepy mutant.

    Sincerely,

    Random Myspace User.

    1. Re:Open letter to Myspace Tom by Judge_Fire · · Score: 1

      "Dear Myspace Tom,

      No, you are not my "friend."


      Posting on /. is not enough, Tom is a damn persistant buddy.

      Try wearing appropriate shirt?

  10. Re:Do this mean by LiquidCoooled · · Score: 1

    Wicked, offtopic and troll.

    Considering how Roland is the person everybody seems to hate yet is one of the most active posters on slash I thought it was quite ontopic.

    I probably am trolling though, but only gently.

    --
    liqbase :: faster than paper
  11. Game Over by scotbot · · Score: 2, Interesting

    ... for free speech, amongst other things.

    Apparently, one US Congressman wants public access to social networking sites banned, all under the guise of protecting kiddies from molesters. If you're not sure what I'm wittering on about, then read about the "Deleting Online Predators Act". Banning access to these sites in public places is only the start of further restrictions to your rights online or otherwise. Act now, or pay later. You choose, whilst you've still got freedom of choice anyway.

  12. A soap box is all you need - for now by spyrochaete · · Score: 1

    I'm thrilled to see that the internet really is a World of Ends. As a blogger and a Slashdot whiner (er, commentor) I feel empowered when my fellow netizens reap the fruits of their labour on the world stage. I'm just concerned that if net neutrality isn't preserved these people will be muscled out of their needed accessibility by the Disneys and Microsofts of the world.

  13. A long time coming... by Gadgetfreak · · Score: 2, Insightful

    as more people are directly connected with one another, there's no need to go through the classic "get myself on TV" or "get myself a movie role" avenues to get popular attention.

    In college, which is now between 3.5 and 8 years ago for me, my computer itself was far more popular than I was. I hosted all kinds of fun stuff (some legal, some illegal) but the popular things were videos I made with my laptop and webcam of amusing college exploits. I had microwave tricks with eggs blowing the door open, and stable plasmoids, as well as videos of driving an electric go-kart through the halls and up the elevator of the engineering building.

    They were popular videos, and I had thousands of hits, but I was behind the camera.

    Point is, when everyone has the ability to connect directly to one another through computers, the new "word of mouth" popularity is replaced and amplified by the email forward with a URL in it. The problem is that you can become famous in a matter of a week or 2, but you can be forgotten just as quickly if you don't keep it rolling.

    --
    "No fair, you changed the outcome by measuring it!" - Professor Hubert J. Farnsworth
  14. Lowest Common Denominator by MisterSquid · · Score: 1

    If I watch 3 seconds of a dancing comedian from Cleveland before hitting my attention span limit for wacky online videos, do I still count as one of those 30 million?

    Many thousands of people rated that video 3 stars or higher (out of 5). I watched the video and it is not funny. At all. The comedian is somewhat talented and he provokes quite a bit of nostalgia but I don't think I even giggled once. He's a no one rehashing has-beens.

    What struck me was the audience whose reaction can be heard in the video. I wondered how bored they must be to find the routine funny as opposed to mind-numbing. Or maybe it was a social thing: the stage and the performer socially demands the audience to laugh. I'm thinking of a mythical age when he would have been humored for a minute or so before being booed off the stage.

    Maybe that's what the YouTube audience is: people bored enough they'll let amateurs entertain them, just like me and you when we read /.

    Go figure.

    --
    blog
  15. Re:What slays me... by Anonymous Coward · · Score: 0

    Aww crap I thought it said "The Super Star Wars of Social Media"...... I guess I read this for nothing.

  16. They're on the way... by Calso · · Score: 1

    The next generation of media theorists/journalists are currently in training. To rise to the titular "superstar" status, one will need to meet these two criteria: 1- Have mastery over the (presumably) English language. This is usually accomplished by studying English Lit, Creative Writing, or some related field. 2- Have a rigorous background in the relation between old/new media and society (Film Studies, Art History, or New Media concentration helpful) AND/OR have a broad understanding of the way technology functions at the technical level. Today's college students are subject to a system of academic fragmentation that has finally caught up to the division of labor needs of (at best) the mid 1980's. This are already enough forward thinking students and professors out there concentrating in previously disparate fields such as Systems Design and English Literature. I think there already is a "superstar" out there who has majored in the latter combo. Her name is Wendy Hui Chun and she teaches at Brown. If you can handle a little philosophy peppered with psychoanalysis, I highly recommend her most recent book, Control and Freedom, to any slashdotter. In time, a newly educated crop of ambitious and curious writers will fulfill this burgeoning demand for journalists who are literary as well as literate in technology. We just need to push for more New Media departments at the college level.

  17. What did anyone expect? by MikeRT · · Score: 1

    Why would established players not hire these people? They are skilled and motivated people who are passionate about their work. If anything, this is the cheap way out for the established players. What would be a headline is if someone was passed up because of their political or religious views, despite being an extremely talened content producer.

    1. Re:What did anyone expect? by metamatic · · Score: 1
      What would be a headline is if someone was passed up because of their political or religious views, despite being an extremely talened content producer.

      No, that wouldn't be a headline, because it happens every day. Even big budget TV shows get cancelled because they're not politically correct.

      --
      GCHQ Quantum Insert installed. If only our tongues were made of glass, how much more careful we would be when we speak
  18. Flickr user by smallguy78 · · Score: 1

    Which Flickr user is it? I look forward to seeing macro shots of flowers or Photoshop'd photos of sunsets and arty depth-of-field shots.

    --
    Nothing costs nothing
  19. famous for five minutes in Internet time ... by rs232 · · Score: 2, Interesting

    "As videos, blogs and Web pages created by amateurs remake the entertainment landscape, unknown directors, writers and producers are being catapulted into positions of enormous influence"

    I wonder how many of these people of enormous influence will be around in a year never mind six months. A quick perusal of Forbidden illustrates exactly what it is famous for. Nothing wrong in viewing tottie but does everything have to be reduced to the level of the Sun's tit page.

    --
    davecb5620@gmail.com
    1. Re:famous for five minutes in Internet time ... by Lord_Dweomer · · Score: 1
      No kidding. I mean this girl might have a future in porn, but thats about it.

      --
      Buy Steampunk Clothing Online!
  20. Stupid marketers ... by Anonymous Coward · · Score: 0

    ... so they think I will buy a Toyota because some moron from flickr is in an advert. Never, I say, never and thrice never.

    Here's a new ad for Toyota to replace 'the car in front is a Toyota' - how about
    'the car in front is driven by a mindless moron'.

  21. Me? by /dev/trash · · Score: 1

    I can't wait til Brandon Hardesty makes it big.

    And Brookers, too!!! Go Brookers.

  22. Re:What slays me... by BlindingSpeed · · Score: 0

    What slays me is that your blog is no different than millions of other blogs, detailing the mind-numbing minutiae of your day-to-day life. One of your posts is about writing a post, for shit's sake. If you have to sit and think about what you're going to write, maybe you shouldn't write anything at all and wait for something interesting to happen instead. This is the problem with blogs and why any "blogger" can expect a stellar 20-40/wk readership consisting mainly of close family members. Show me a guy getting donkey punched in the sack, add a gong sound-effect and wacky graphics, and if it turns out hilarious expect your hits to increase drastically.

  23. +1 off topic by I_Jonny_I · · Score: 1

    We the authors of the new media rejoice, for this is our time to reign.

  24. In the future... by Randym · · Score: 1
    ...everyone will be famous for fifteen seconds.

    --
    DNA is a Turing machine. You, however, being dynamic and emergent, are not.