E3 2007 A More 'Targeted' Event

simoniker writes "Following some rampant media speculation over the weekend, the ESA trade organization has released an official statement on the future of the E3 game trade show, revealing that it is not cancelled outright, but is rather 'evolving into a more intimate event focused on targeted, personalized meetings and activities.' E3 2007 will still take place in Los Angeles next year, according to the ESA's Doug Lowenstein, but 'will not feature the large trade show environment of previous years.'" Which is to say, it's not really E3 anymore.

Comments

E3 is dead, long live E3

[Incoherent07]

Hopefully this "intimate" event will improve the signal-to-noise ratio, which has been pretty atrocious recently. It may also spur more companies to run their own events just for their legions of fans... you know, like BlizzCon.

Re:E3 is dead, long live E3

[Rifter13]

I like the idea of PAX taking over, as well. If you have ever been there, you will know the sheer riot of light and noise that is there. It is fun, and very exhausting. Let PAX be the crazy side. Let this show be more like the Game Developer's Conference, with a lot less hoopla, and just get the information out. There are always a lot of people that get into E3, that don't belong there.

spaceworld

[minus_273]

I guess this means spaceworld will be coming back...

Video Game "Cannes"

[Kenshin]

With E3 imploding, the games indutry is losing its biggest attention-grabbing showpiece.

Ya, it kinda deviated from its original intention as a trade show, but it became sort of a "Cannes" of videogames.

If you don't know what the Cannes Film Festival is, it's an annual international film festival (obviously) in the city of Cannes, France. The most important film festival in the world. It's filled to the brim with celebrities, and is a favourite venue for famous directors to debut their newest film.

E3, in recent years, started to emulate this festival in certain ways. In a more plasticky, american way, of course.

The internet may be the most efficient way of putting-out press releases, trailers and screenshots, but the games industry NEEDS a flashy annual event. (And I'm certain many of you will be quite vocal in your disagreement with this.)