Defining Clicks and Click Fraud

abb_road writes "Google, Microsoft and Yahoo have banded together and created the Click Measurement Group, with the goal of creating a standard definition for a 'click'. The group will have some access to the three companies' click data, although the access won't be unlimited. The move comes in response to advertisers who claim that click fraud is costing them almost $1 billion dollars a year, and who have hit Google and Yahoo with lawsuits alleging negligence in fighting click fraud."

Comments

perhaps they should checkout

[Cyberglich]

www.clickmonkeys.com

Re:perhaps they should checkout

[EatHam]

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great idea

[User 956]

Google, Microsoft and Yahoo have banded together and created the Click Measurement Group, with the goal of creating a standard definition for a 'click'.

Maybe afterwards they can put their noggins together and standardize what the definition for "is" is.

Irony

[JakusMinimus]

The move comes in response to advertisers who claim that click fraud is costing them almost $1 billion dollars a year, and who have hit Google and Yahoo with lawsuits alleging negligence in fighting click fraud.

That's rich, advertisers are trying to sue for negligence and fraud. What's next, wives accusing their husbands of having a vagina?!