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Has Steve Jobs Lost His Magic?

TimAbdulla writes to mention a Wired article wondering if Steve Jobs has lost his magic? The keynote yesterday, author Leander Kahney says, was the most uninspiring he's yet seen out of the usually charismatic man. Accompanied by other folks from within the company, Kahney wonders what lackluster showings like this will mean for the company after Jobs steps down. From the article: "Looking very thin, almost gaunt, Jobs used the 90-minute presentation to introduce a new desktop Mac and preview the next version of Apple's operating system, code-named Leopard. The sneak preview of Leopard was underwhelming. For what seemed an interminable time, Jobs and Co. showed off one yawn after another. There's no way I can get excited about virtual desktops or a new service that turns highlighted text into a 'to do' item. Oooo."

21 of 432 comments (clear)

  1. illness by kris_lang · · Score: 4, Insightful

    maybe it's a recurrence of illness?

    Didn't he have surgery for a tumor?

  2. Speaking of thing to yawn at... by Kaellenn · · Score: 4, Insightful

    Don't I read this exact same article following every one of Steve Jobs' keynote speeches?

    Has he "lost the magic" or is it just impossible for any man or any company to live up to the incredible hype the technology media puts on Apple and Jobs?

    1. Re:Speaking of thing to yawn at... by NeutronCowboy · · Score: 5, Insightful

      I think you're right, but I also think that this is a little more vitriolic than previous articles on how Apple launches don't excite anymore. Yes, there is no new iPod (did anyone see that coming when it was announced anyway?). Yes, there is no new Mac like product, and we won't see advertising to match it either. But is that really surprising? Do these people really expect that Apple will release every year a new, ground breaking product? Is every conference going to be life-changing? Of course not. Yet judging from the article, that seems to be exactly what's expected.

      You know, to me, this sounds simply like this specific journalist drank too much of his own kool-aid, and is disappointed that Apple and Jobs don't live up to the hype that he probably created himself in earlier articles. And now he is frustrated, and vents his frustration in a meaningless articles. Kinda reminds me of how the Spice girls fell. First everyone loved them. Then, suddenly everyone hated them, even though their music really hadn't changed. I think the same thing might happen to Apple and Jobs if they make even minor missteps. Everyone will be so happy to make some new predictions that they'll be announcing the emperor's nakedness even before the emperor is on the street.

      Personally, I'll just enjoy what Apple is doing so far. The iPod is great, and while I'd love the full-screen iPod if it ever comes to pass, I'm happy to wait for it. Same with a MacBook that doesn't burn and can play Spore.

      --
      Those who can, do. Those who can't, sue.
    2. Re:Speaking of thing to yawn at... by kerry-buckley · · Score: 4, Insightful
      Do these people really expect that Apple will release every year a new, ground breaking product?
      Especially when in this particular year they've managed to move their entire product line to a completely different CPU architecture. Now that's done, I expect they're going to have more time for the one more things that really get people excited.
  3. thin and gaunt by wardk · · Score: 5, Insightful

    didn't/doesn't Jobs have a health issue he's dealing with? that could explain his appearance.

    it's too bad he didn't have a flying mokey to release for the gawkers wanting a mac-gasm. guess we'll just have to live with a reliable, stable system.

  4. People should be ashamed by Nanite · · Score: 5, Insightful

    One of the hardest working Companies in the computer industry, trying to make your experience genuinely better, and some people still aren't impressed. Go wait with baited breath about what Dell is doing if you're that underwhelmed. The lines aren't nearly as long!

    --
    God is real unless declared integer.
  5. Hey, let's jump to conclusions by +Majere+ · · Score: 5, Insightful

    The company can't come out with an awesome new toy every 3-6 months. Steve and Co. just had nothing to talk about, and anyways it's the WWDC. It's for developers and there were tons of new developer centric stuff Obj-C 2.0, XCode 3.0, a preview of Leopard (which I think the big things are still be held close to their chest, don't want to promise stuff like Vista and just have it trimmed every month). Wait til near Christmas, because you know there will be a new iPod or something for the masses to drool over.

  6. Developer's Conference by mccalli · · Score: 4, Insightful
    It's the developer's conference, not the consumer "Let's show shiny things" conference or special event. Some of the new stuff would be interesting only to devs, and I imagine some new Apple toys were deliberately not presented in this forum.

    Cheers,
    Ian

  7. It's A Developers Conference by Anonymous Coward · · Score: 5, Insightful

    Maybe it was kinda dull to the author because it was a developers conference. From TFA, the author didn't understand the applause on speed improvements and the technical under-the-hood wizardry. As a developer, you get why that was important and you get excited about it. I guess its the difference between being a journalist and being an engineer/computer scientist. We actually get excited about the geeky things.

  8. Wow! Not *THE* Leander Kahney! by Quiet_Desperation · · Score: 5, Insightful

    Who?

    I know this has been asked many times before, but at what point did the opinion of dumbarses on blogs become "news"?

    (Yeah, I know there's a lot of technical wizardry under the hood, but that's for the geeks).

    What part of "developer's conference" did you not understand, dickhead?

    Apple's head of marketing, Phil Schiller, is the most relaxed of the bunch and has his own cuddly charm.

    Hey, I'm as infected by Shillermania as the next Machead, but cuddly?

    The whole article reads like a MySpace posting by a 14 year old girl disappointed by the first experience with her latest 40 year old beau.

  9. Bad day? by greg_barton · · Score: 4, Insightful

    Can the man not have a bad day without it being a cosmic event?

  10. "Last Time, Jobs Walked on 6 Feet of Water!" by Cr0w+T.+Trollbot · · Score: 5, Insightful
    "This time, Tom, he only walked on two feet of water! Why, if he fell through, he'd barely get his knees wet!"

    "That's right, Diane. Moreover, reports say the amount of water Jobs convreted into wine was down almost 35% this year from last!"

    Jeeze, over the last six years under Jobs, Apple sextuples it's share price, exceeds Dell in market cap, takes over the MP3 market, practically invents and dominates the music download market, doubles the Mac's market share, successfully transitions first from OS 9 to OS X, then from PowerPC to Intel, the last several months ahead of schedule. What the hell do you people want?

    Christ, Jobs could announce that from now on every single Mac would ship with a free Natalie Portman clone, and you people would be complaining that it was a disappiontment because the rumors sites said it would ship with two free Natalie Portman clones, each holding ice creame sundaes!

    Crow T. Trollbot

  11. WTF??? by iamacat · · Score: 4, Insightful

    Nobody attending WWDC thought so. Leopard has lots of cool features that beat even previous stuff like Expose and Dashboard in the dust. Time machine in particular looks like star trek computers. Apple completed a complete platform migration in less than a year, Objective C is getting garbage collection and properties.

    Looks like the article's author doesn't care about anything besides iPods, but there is more to technology than just small gadgets.

  12. I dunno' by bealzabobs_youruncle · · Score: 4, Insightful
    I thought the Mac Pro was a pretty big deal, and especially for a room full of developers who have been screamig for performance. I thought clear acknowledgment that the move to Intel was a huge success, that sales are great and that they now feel strong enough to make direct comparisons to MS products was pretty cool. Never mind that repeatedly Steve stated that the best parts of Leopard were still under wraps until closer to release to prevent any "me too" features in Vista. And ignore some of those useful new features that might not appeal to cynical tech reporters but are welcome additions to actual Mac users. And forget about the fact that this conference with a couple thousand developers is about break out sessions and hands on with the new hardware, coding tools and Leopard previews.

    I wish MS could "bore" me like this...

  13. Re:Business as Ususal? by NeutronCowboy · · Score: 5, Insightful

    Define performance. I think that if you look at the actual numbers, what people don't realize is that you can't have 30%-100% growth all the time. At some point, Jobs will have turned the company around, and it will slip back to more reasonable, single-digit growth rates. And there is nothing wrong with that.

    I've seen this with a number of companies. People start to believe that a temporary blip, like the introduction of the iPod and Apple's subsequent explosive growth in revenue, is forever. Then they get pissed when they find out it isn't, and blame it on obvious incompetence by management. Instead, the problem lies strictly with vastly exaggerated expectations. Remember the little blurb about past performance not predicting future performance? It's there for a reason.

    --
    Those who can, do. Those who can't, sue.
  14. Re:It's all about the developers. by ericdano · · Score: 5, Insightful

    Exactly. Why NOT have the people within the company, who deserve some spotlight time, talk about the things THEY do in the company.

    Basically, I think the Wired article is doing a Dvorak, and inciting Mac users to go to the site. It's much ado about nothing.

    --
    It's either on the beat or off the beat, it's that easy.
    I moderate therefore I rule!
    --
  15. Re:Poor Apple. by nine-times · · Score: 4, Insightful

    Yes, in fact, when you look at what's come out of the WWDC, there are some good, solid improvements. Leopard sounds to me like it'll be a worthwhile upgrade, Xcode 3 sounds like it has some improvements that I, not being a developer, won't fully appreciate. And the Mac Pros came out, which is a pretty big deal. It means Apple has a full Intel line-up, and the MacPro looks to be a speed demon at a very competitive price.

    And let's not forget that Apple just announced the Intel transition one year ago. The first Intel-based Macintoshes were releases a little over six months ago. Apple is a company in rapid transition and I'm sure it's a lot for them to deal with, and as their position solidifies, they shouldn't be making as many total-redesigns and huge changes all the time. OSX is becoming a more mature OS, and so the improvements should have fewer huge leaps and more incremental shifts. The should be continuing to fine-tune under the hood. The should be refining their UI instead of redesigning from scratch.

    I just don't see that there's anything to complain about. They'll release some new hardware designs in the next year, most likely. I think that a phone and a media-center device may well be on the horizon-- now that they've finished the Intel transition and they're on-track to release the next version of the OS, I think their R&D may become more and more focussed on new devices and the next-big-thing after the iPod.

  16. Re:Translation by Overly+Critical+Guy · · Score: 5, Insightful

    This is more proof that the rumor sites are Apple's worst enemy. They hype things up, even though Apple purposely keeps quiet.

    The things that were demoed were demoed because they pertain to developers who will need to interface with the new APIs and test for compatibility with their existing apps. For example:

    • Time Machine has APIs that applications will need to talk to for it to support their documents.
    • Mail Notes utilizes a new system-wide To-do service in OS X Leopard that all apps will be able to access.
    • I can imagine some apps needing some testing to make sure they don't go all wonky when the user is switching across virtual desktops (for instance, I wonder how Yojimbo's side tab will behave).
    • CoreAnimation, XCode 3.0, and DashCode are a given.

    The only thing I can't think of pertaining to devs is iChat, but I'm sure there's a reason they demoed it now. Also, did anyone notice it wasn't using brushed metal anymore? Straight Aqua.

    --
    "Sufferin' succotash."
  17. Re:Apple vs Apple by Overly+Critical+Guy · · Score: 4, Insightful

    Apple isn't obligated to release any of their trade secrets. Part of Apple's success is in keeping their cards close to their chest, then revealing all and sideswiping competitors when they least expect it.

    It's in Apple's best interest for people to be "underwhelmed" with the 10 features shown, especially competitors like Microsoft. All the more of an impact when Apple fully reveals Leopard at MacWorld.

    --
    "Sufferin' succotash."
  18. Re:It's all about the developers. by Dhrakar · · Score: 4, Insightful

    It's also important to remember that the keynote is just 90 minutes out of a week-long conference. Jobs' role in the keynote is to get developers excited about all of the other 120 (or so) sessions and materials. His keynote sets the tone and the emphasis for the remainder of the week. I remember very specifically lots of really cool stuff that was discussed in the 2004 WWDC in the sessions. Much of it was alluded to during the keynote but, since it was under NDA, never really made it out into the wild. Really, I think that folks like Leander need to remember that the WWDC keynote is not intended to stand on its own -- it is an intro to the conference.

  19. Re:It's all about the developers. by Chanc_Gorkon · · Score: 5, Insightful

    THANK YOU THANK YOU THANK YOU!

    I think the "problem" is that some people are looking for the next significant advance that i s AMAZING. Well, the iPod itself wasn't that amazing when it came out. What is more amazing is people bought em. Every release form Apple is not going to be awe inspiring or even that exciting. Personally what EVERYONE missed is that Apple pulled off the fastest platform switch EVER. Less then ONE YEAR after the announcement, other then repaired machines or refurbs, all new equipment coming from Apple are now running on the Intel platform. That is significant! Anyway, the new hardware kicks ass in my opinion. I probably will never have one.

    --

    Gorkman