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Flash Drives Go To Work

feminazi writes "USB drive capacity is outpacing Moore's Law by doubling every year, evolving from tchotchkes to devices capable of addressing corporate needs ranging from mobile computing platforms to files stores with encryption and biometrics protection. SanDisk and M-Systems Flash Disk Pioneers launched a thumb drive with an intelligent U3 chip that can store and launch applications. Lexar's premium JumpDrive Lightning thumb drive has the fastest data-transfer rates at 18MB/sec write and 24MB/sec read. And some are strong on the outside, too. SanDisk touts a drive built to withstand 2,000 lbs. of pressure. Computerworld tested that claim by repeatedly driving a Volkswagen Beetle over the ruggedized thumb drive. While the drive's body came away with a few scratches, there were no dents, and not a single lost file."

25 of 264 comments (clear)

  1. Beetle by 42Penguins · · Score: 5, Funny

    Sure you can drive a Beetle over it, but so you know the bandwidth of a Beetle full of thumbdrives on the highway?

    1. Re:Beetle by just_another_sean · · Score: 4, Funny

      Bases on this post I vote for a new moderator category: Perplexing.

      --
      Creationist Textbook Stickers Declared Unconstitutional by CowboyNeal
    2. Re:Beetle by jamie · · Score: 5, Informative

      It's an old joke. Not even a joke. More sort of a thing that some computer programmers say sometimes and nod wisely to make their point.

    3. Re:Beetle by Marxist+Hacker+42 · · Score: 5, Informative

      It's a joke based on an old measure of bandwidth- from back in the day when modems were so slow that the fastest way to transfer a megabyte from LA to San Francisco was to load a station wagon with tapes and drive there.

      Given a rough guess of 30,000 thumb drives, at 4GB per, on an 8 hour drive, you get 4GB/sec, give or take a GB, as the bandwith of a Beetle full of thumb drives.

      --
      SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
    4. Re:Beetle by Tackhead · · Score: 4, Funny
      > Sure you can drive a Beetle over it, but so you know the bandwidth of a Beetle full of thumbdrives on the highway?

      Not bad. But it's nothing compared to what you get if you start by feeding a bunch of thumbdrives to a bunch of in order to get 'em past the security checkpoint, and fill a 777 with 'em. Never underestimate the bandwidth of a muthafuckin' 777 full of muchta*BLAM BLAM BLAM*

      (That's IT! I have HAD IT with these MUTHAFUCKIN' memes on this MUTHAFUCKIN' website!

    5. Re:Beetle by Scaba · · Score: 5, Funny

      From TFA:

      Computerworld tested that claim by repeatedly driving an employee's car over the ruggedized thumb drive. While the drive's body came away with a few scratches, there were no dents, and we didn't lose a single file.

      The article doesn't go on to mention how they then put the thumb drive in the employees car, set the car on fire and pushed it over a cliff. Miraculously, the thumb drive survived! Boy, was that guy pissed when he found out what they did to his car...

    6. Re:Beetle by Peganthyrus · · Score: 4, Funny

      Bandwidth of a 737 full of tapes: 100% data loss when the TSA hears a rumor about a plot to blow up planes via bombs concealed in fake thumbdrives, and makes you throw every single one of them away at the security checkpoint.

      --
      egypt urnash minimal art.
  2. Comdex 2000 by boristdog · · Score: 5, Insightful

    When I first saw these at Comdex 2000, I thought "These things will replace all removable media someday."

    Looks like they'll do even more.

  3. Standard Flash Drive Durability by GeffDE · · Score: 5, Interesting

    It's a great feature that SanDisk has a flash drive that can be driven over. However, I can't think of the number of times I have forgotten those little buggers in my pockets when they've gone in the wash and the number of time they've come out and still worked perfectly normally. I have got to say, in a day and age when things break if you look at them wrong, it's great that we have invented the 21st century's response to the swiss army knife.

    --
    It has been a nervous year, with people beginning to feel like Christian Scientists with appendicitis.
  4. Running over with car not 2000 pounds of pressure by steven94585 · · Score: 5, Informative

    Running the drive over with a car is at most going to be only 20-40 psi(pounds per square inche), the tire pressure. Maybe if the whole car was balanced on one wheel and then drove over it.

  5. Re:Why so much of USB? by FlipmodePlaya · · Score: 4, Insightful

    USB = UNIVERSAL Serial Bus

    Point is, just about every remotely modern laptop and desktop in the world has USB ports, a redesign or different format without backwards compatability would defeat the purpose of it.

  6. PSI, pounds, etc. by SuperBanana · · Score: 3, Informative

    2,000 lbs. of pressure

    2,000 lbs is not a pressure; there's no area. It's weight. This is basic high school physics...

    Computerworld tested that claim by repeatedly driving a Volkswagen Beetle over the ruggedized thumb drive. While the drive's body came away with a few scratches, there were no dents, and not a single lost file."

    A Neu VW beetle weighs about 3000lb. If the entire force applied against the road by one tire was applied to the device (for example, by putting a piece of thick metal on either side of the device and then running the car over the plate of metal), that's only 750LB. This is basic grade school math (3000/4.)

    I'd guess your average thumb drive has perhaps 1-2 square inches of surface area. The amount of pressure between tire and road is exactly equal to the inflation pressure of the tire, which is often around 30-35 PSI (Pounds Per Square Inch.) So the thumb drive never had more than 60-70lb put on it...

  7. Real world Lexar Jumpdrive numbers by DAldredge · · Score: 3, Informative

    This is from the 512MB model /dev/sdb1:
      Timing cached reads: 2324 MB in 2.00 seconds = 1161.93 MB/sec
      Timing buffered disk reads: 76 MB in 3.01 seconds = 25.26 MB/sec

    Fast little thing

    Ask for other benchmarks and I will run them.

  8. God, I hate that U3 chip. by Short+Circuit · · Score: 5, Interesting

    On some drives, like the ones my college bookstore carries, you can't access the writable portion of the drive until after the U3 software is loaded into Windows. Hell, I couldn't even get past it using my Linux laptop.

    And the U3 software fails on virtually every computer on campus, because the computers are locked down in such a way that one cannot install device drivers using a normal student account.

    The real kicker? They're replacing all the PCs in the campus labs with ones without floppy drives. So even those poor kids with only a few hundred KB of data will have to use a flash drive, and us student assistants will have to support them.

    Already, I've had to tell too many students that yes, they can access their data from home with that flash drive. No, they won't be able to use that flash drive here. Yes, I realize their assignment is due in twenty minutes. No, there's nothing I can do about it; I don't have any greater a degree of access than they do.

  9. GP is correct by LunaticTippy · · Score: 5, Informative
    so if i ride over something on my bike (50psi in the tyres) I'll be exerting more pressure ?
    Yep. Think about it.

    If a unicycle tire is at 50 psi with 100 lbs on it then there has to be 2 square inches touching the road, assuming the tire is flexible. A rigid tire could have less area in contact, but tires are flexible.

    If you still don't understand, try googling or take a look at how to weigh a car by measuring surface area here

    Oh, and a 100 lb woman in stiletto heels can exert over 1000 psi if she balances on her heel. We're talking about weight per unit area. Even though it is counterintuitive, you will exert more force per unit area on your bike than a bigrig full of i-beams, assuming you have higher pressure tires.
    --
    Man, you really need that seminar!
  10. Hmmmm .... by powerlord · · Score: 4, Funny
    Not bad. But it's nothing compared to what you get if you start by feeding a bunch of thumbdrives to a bunch of in order to get 'em past the security checkpoint, and fill a 777 with 'em. Never underestimate the bandwidth of a muthafuckin' 777 full of muchta*BLAM BLAM BLAM*


    Thats a great idea for a movie!

    ThumbDrives On a Plane!

    That's IT! I have HAD IT with these MUTHAFUCKIN' memes on this MUTHAFUCKIN' website!


    That's what I'm talking about! :D
    --
    This space for rent. All reasonable inquiries will be entertained at proprietors discretion.
  11. Does Moore's "law" even apply here? by Inverted+Intellect · · Score: 5, Interesting

    Moore's famous "law", previously a handy rough predictor for the maximum obtainable complexity of ICs (integrated circuits, e.g. CPUs) is often unappropriately applied to fields which it has nothing to do with, e.g. the maximum capacity of HDDs. Does it apply in this case?

  12. For those that missed it, and need speed by RootWind · · Score: 5, Informative

    Here is Anandtech's last year USB Flash Drive Roundup: http://www.anandtech.com/showdoc.aspx?i=2549&p=3
    It seems to be still relevant almost a year later. No faster models have come out from any of the major brands that I am aware of.

  13. New File Compression Scheme by pkiesel · · Score: 5, Funny

    No word on how much compression was achieved by driving the Beetle over it? A rather inefficient method in any case.

  14. pain in the rear by p51d007 · · Score: 4, Informative

    BB had the 1 gig's on sale so I bought a few to add to my toolbox. I found reformatting didn't get rid of U3, then went to the sandisk website and downloaded the uninstaller. Must be hidden somewhere on the drive, but at least the uninstaller trashed U3 for good :)

  15. Yes by arrrrg · · Score: 4, Insightful

    Moore's law is often stated regarding the decreasing cost of a single transistor, or (equivalently) about the number of transistors per device of a given cost. Since flash RAM is constructed using a particular form of transistors (with an additional isolated gate that will hold a charge or lack thereof), Moore's law seems to (roughly) apply. In any case, flash is much closer to an ordinary IC than a hard drive.

  16. It's still often faster in the real world by Sycraft-fu · · Score: 4, Informative

    We have a research group here that does JPEG 2000 compression research. As you might guess, this generates staggering amounts of data. They don't transfer it over the network to other places, they FedEx harddrives. Turn out, with the amount of bandwidth the campus has and the slice they can easily get, 1TB is about the crossover point where FedEx overnight becomes faster. They usually FedEx a box with like 2-4TB worth of external harddrives in it, and get a similar box in return.

    Sounds kinda silly, but really works out better overall. It's cheaper too, than it would cost to get the university to buy more bandwidth and dedicate it specially to them.

  17. Sandisk Cruiser Titanium by acidrain69 · · Score: 4, Informative

    STAY AWAY FROM THIS DRIVE IF YOU ARE GOING TO KEEP ANYTHING REMOTELY IMPORTANT.

    We purchased 3 of them for our IT staff in the local office. All 3 failed within 3 months of ordering, and 2 of the replacements failed after that (within a month of replacement). We had them switched out for some Cruzer Micro and Minis, and have been fine ever since (several months now).

    My theory is the metal on the case. While strong, I think the metal in the case conducts static and shorts into the flash chips or USB controller inside. I don't even know if titanium conducts or not, and Sandisk denies there is a widespread issue with these drives, but go read the amazon.com forums on this product and you will be scared off.

    It's a shame. They are a wonderful design, no caps to loose and the drive slides inside the case to protect the USB connector. But it's useless if you can't trust it. One of mine worked one second when I had it plugged into a laptop, then I dismounted it, walked 10 ft to my computer, plugged it in and it was DOA. I think it may have been the static from the carpet, I had it hanging around my neck. You're better off with a plastic one and just back it up periodically to protect against loss or damage.

    --
    -- Having a Creationist Museum is like having an Atheist place of worship
  18. burning out USB? by louzerr · · Score: 3, Interesting

    At work we're seeing a larger number of motherboards where the USB suddenly fails. It only seems to happen to those using drives or palm sync devices.

    If the enterprise uses flash drives more, will we end up replacing more motherboards as well?

    --
    "The large print giveth, and the small print taketh away" -- "Step Right Up", Tom Waits
  19. Encryption? by rrohbeck · · Score: 3, Insightful

    Yup, a truck full of tapes (or disks, it you have *good* packaging) is still the standard way of doing high volume data vaulting. If you need to move multiple TB per day (nothing special for a large datacenter), you don't want to pay for that amount of bandwidth unless you absolutely have to, i.e. you need online access.

    That's why tapes keep falling off the back of a truck and get lost every now and then. Bummer if there's credit card records on those tapes. That's why hardware encryption is getting a lot of attention recently.

    TFA mentions encryption is passing; are there any standard USB drives with encryption yet? How is the password transmitted to the drive? I sometimes have a bad feeling carrying company data and sources around all the time. I keep the USB stick attached to the company badge so I won't lose is easily, but still...