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Dell Quietly Leaves MP3 Market
An AD-Esque Sitcom writes "Dell has quietly retired from the portable player market. The Dell DJ Ditty — whose website is nothing more than an error now — was absent from Dell's catalogue, and the company was not offering any follow-up products, instead preferring to stick with PCs, printers, and not killing people in fiery laptop-related explosions. Dell will still be a third-party reseller of other MP3 players like the Creative Zen, but has left the Windows-based player market to the four big players — SanDisk, Samsung, Sony, and Creative."
Back in the day there was a phrase going around, which seemed to have great merit: Stick to your core competency. While not always good advice, for there were a few companies who diversified and prospered, it was often easy to find examples of where companies had utterly done themselves in by getting into product lines and services where they were out of their depth or the product/service really wasn't ever going to produce the return hoped for (during hard times these units are often the first closed because the accountants can readliy point them out as hemorraging cash.) Good for Dell, get out and put your mind on sorting out your battery woes and making better PC's (the past years models are a far cry from the quality of early Dell units.)
Microsoft, still willing to bet billions you have an iPod killer and wish to enter the digital music player market? of course, you love the challenge and it encourages those mean old euro dogs to request Windows with the media junk bundled the EU is currently spanking you for.
A feeling of having made the same mistake before: Deja Foobar
Atleast they didnt leave explosively. You gotta give them credit for that much.
I guess Dell couldn't make use of all that Snakes on a Plane tie-in publicity, huh?
What, you didn't notice it? Small wonder, considering the character listening to the Dell MP3 player was known as iPod Girl until the last minute.
to kill people in fiery MP3-player-related explosions.
My Computer Music Tutorial Videos
Of course we need these sorts of comments in the summaries! You vacuous, ill-educated buffoon! ...and when you say "flamebait", are you reffering to the comment or the laptop battery?
My Computer Music Tutorial Videos
I'd never even HEARD of the "DJ Ditty" until this morning's radio news mentioned that Dell had dropped it.
With PR like that - versus Apple's dancing silhouettes - it's no surprise it never sold.
Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
iriver for life
Unless the next model I want to buy sucks, of course.
Qualitas edurus commercium, nullus penitus net rimor, nullus deus beneficium
Actually, they still make the player.
The website is down until they get some replacement batteries for the server.
In the wake of their battery recall and complaints about bad tech support (no surprise there) they are likely cutting their losses and allocating the capital spent on this player to other areas such as better advertising, and (hopefully) better tech support. A smart move on their part as it's too late to make a significant impact on this market now IMHO.
As for going quietly/gently, that is probably the right way to do it as share holders are scrutinizing their Dell stock and wondering whether or not they should be selling it. News that Dell has dropped their MP3 player, while certainly not a tragedy, may indicate either a weakness or a willingness to cut loose products that just aren't taking off. In effect they're playing it safe.
left the Windows-based player market to the four big players -- SanDisk, Samsung, Sony, and Creative."
iPod works with Windows as well.
"...left the Windows-based player market to the four big players -- SanDisk, Samsung, Sony, and Creative."
What happened to Apple? My iPod certainly works with Windows.
"The price good men pay for indifference to public affairs is to be ruled by evil men." -Plato
Companies that don't ever diversify don't always do well either. Dell's foray into the MP3 market turned out to be ill conceived, but as the great Homer put it "No matter how good you are at something, there's always about a million people better than you." Dell were on the bottom and gave up (probably a wise decision) but the Apple iPod is just one of an eventual million other better products. I see no reason why any company with enough money and ingenuity can't beat the iPod into second place, it's just a matter of time.
dude! you're exiting the market!
The war with islam is a war on the beast
The war on terror is a war for peace
I'm a Dell representative, and I'd like to say that this statement is not entirely true. We're also in the business of selling monitors, and we'll continue to kill people in fiery laptop-related explosions.
I see no reason why any company with enough money and ingenuity can't beat the iPod into second place, it's just a matter of time.
The bedevelling problem is that public companies have these annoying stock holders who have little patience waiting for a product line to turn a profit. With Dell in particular, they've got razor-thin margins on EVERYTHING, and a bunch of stockholders screaming for profits to double year-after-year. Dell has far less time than a company like Microsoft where they've got huge margins on the OS and office suites, so they frequently win the 'cut off the air supply' waiting game, even when they don't have this 'ingenuity' thing you speak of.
Seth
$5 / month hosted VPS on linux = awesome!