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YouTube Won't Sell For Less Than $1.5 Billion

Joel from Sydney writes "According to a report in the New York Post, YouTube has informed potential buyers it won't be sold for anything less than $1.5 billion. The report lists Viacom, Disney, AOL, eBay and News Corp as potential buyers. Given that News Corp purchased MySpace last year for $580 million, is this a realistic figure?" From the article: "YouTube's stated business model is to 'pursue advertising,' but potential advertisers might be skittish considering industry estimates that roughly 90 percent of the content viewed on its site violates copyright laws. And at least one giant, Universal Music, is threatening to sue the company if its artists' songs keep appearing there. As it tries to focus on videos that don't use content owned by media companies, it yesterday launched the YouTube Underground, a contest to 'discover the most talented unsigned bands and musicians on YouTube,' backed by Cingular Wireless, Gibson Guitar and ABC's 'Good Morning America.'"

16 of 178 comments (clear)

  1. Free Speech by eldavojohn · · Score: 4, Insightful

    When you've gotten so big that people are afraid you're controlling free speech and the press, then I don't think $1.5 billion is too much to ask.

    Remember, the CEO of News Corp is Rupert Murdoch. Everything you see with the Fox logo is his. Its yearly revenue is around $24 billion. "News Corp" is a nice generic name that no one remembers while it's holdings grow out of control. Whenever you see Fox or Myspace or anything listed in the link above, you should be thinking one thing: "It's all News Corp under the direction of one man."

    Pretty scary when you think about it.

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    My work here is dung.
  2. Swelled head by Billosaur · · Score: 4, Funny
    INTERNET upstart YouTube, the bane-du-jour of copyright holders everywhere, won't sell itself for anything less than $1.5 billion, The Post has learned.

    But that number far exceeds the price top media execs appear willing to pay for a company many believe lacks a sustainable business model.

    Let's see... Internet company... flaky business model... outrageous amounts of money... well, my time machine works -- I must be back in 1998!

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    GetOuttaMySpace - The Anti-Social Network
    1. Re:Swelled head by SilentChris · · Score: 5, Funny

      It would be most amusing if they sold for 1.5 billion Flooz.

  3. If you consider Yahoo buying Broadcast.com.... by postbigbang · · Score: 4, Interesting

    for about $2B, then it's not so much. And Broadcast.com (Mark Cuban's "invention") didn't really work yet. And I'll bet he's grousing that his current HD venture can't get that figure because it's not as evolved, and certainly not as popular as YouTube.

    The price is huge, but it's not out of line with web-based social properties. Not that it's fair.... but the future revenues if it's managed well could be very big.

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    ---- Teach Peace. It's Cheaper Than War.
    1. Re:If you consider Yahoo buying Broadcast.com.... by cowscows · · Score: 5, Insightful

      The thing is, the only thing that YouTube has that really isn't trivial to duplicate is mindshare. There's no incredible technology there. It's a decent service, and takes advantage of increases in bandwidth and the amount of digitized content out there, but the only thing that makes it significantly different from any potential competitors is the number of people who've heard of it.

      Now, having that mindshare and brand recognition is certainly worth something, but YouTube itself is a prime example of why that's not as important as they think it is. YouTube grew out of nothing so incredibly fast, as have many other big websites, and there's no guarantee that its marketshare will last. If something better comes along, it will be trivial for the populace to move on to that and all but forget about YouTube.

      When/if that happens, what is the owner of YouTube left with? A pile of servers full of a bunch of inactive accounts and a crapload of content that they don't actually own. It seems pretty damn risky to spend 1.5 billion dollars on. With that kind of money and a little determination, I'd imagine you could create quite a few impressive YouTube competitors, and maybe come up with something better.

      --

      One time I threw a brick at a duck.

  4. 1999 called.... by zymurgy_cat · · Score: 5, Funny

    They want their business model back.

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    -- Fugacity: Confusing chemists since 1908
  5. It will go the Napster, Kazaa, eDonkey way by SanderDJ · · Score: 5, Interesting
    The first time I looked at YouTube was not so long ago. I was shocked to see how easy it was to find complete video clips, including the copyright notice at the end.

    Really, enjoy it while you can, because the record companies will sue YouTube into the ground. Soon.

    So this company will not be worth anything in a year.

  6. Sheeeesh... it would take that much just to by HighOrbit · · Score: 4, Interesting

    ....pay for the bandwidth. How do they manage to pay for it now? I'd love to see some figures on their revenue vs costs.

  7. Re:They are right. by AutopsyReport · · Score: 4, Insightful

    I'd love to believe that. But given the fact that Yahoo just tendered $900 million for Facebook while leaving much of the company's structure unruffled, one billion or more isn't out of the question for a notorious web service. At least it's getting closer to the $2 billion they really desire.

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    For he today that sheds his blood with me shall be my brother.

  8. Re:Realistic? by ZeroExistenZ · · Score: 5, Funny
    $1.5 billion is chickenshit.

    Can I borrow your chicken for a while...?
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    I think we can keep recursing like this until someone returns 1
  9. It Might But It Doesn't Have To by eldavojohn · · Score: 4, Insightful
    Really, enjoy it while you can, because the record companies will sue YouTube into the ground. Soon.
    That's not entirely true.

    Or, to put it another way, I think there are better alternatives to suing and the record companies have figured this out. When they sued Napster, Kazaa & eDonkey and then started suing users, I don't think their profits went up. I mean, they might have gotten a few million from the companies and a few thousand from the users that year. But they destroyed something that they could have taken advantage of. Most industries would kill for an infrastructure of people acting as their own marketing tools spreading their product around. Now, it was illegal because the product was being copied illegally. But if the record companies could have taken a look at the business model and adapted it to suit their needs and sued for the ability to call the shots instead of just pure cash, I think they would have come out further ahead in the long run.

    You see, if the record companies looked at YouTube and tried to drive them in the ground, they'd only be trying to suppress something that has come about naturally. Why don't they just claim what is theirs and demand all the copyrighted material ad revenue goes straight to them? Why don't they try to work something out with YouTube in an attempt to generate a recurring income? I mean, surely YouTube can keep the quality down on the work or restrict it to certain songs so that people will feel compelled to purchase CDs/DVDs, can't they?

    I think YouTube is like a wild stallion and the record industry is afraid of it. They can either shoot it dead (but that will just spawn more) or tame it and generate a steady income from it.
    --
    My work here is dung.
  10. Re:Web 2.0 ... by Rob+T+Firefly · · Score: 5, Insightful
    I'd really love to have seen their pitch to any VC firms
    Heh, it seems to me that's the opposite of what they're trying to do. I'd guess they don't want to sell at all, they're willing to stick to their own guns and find a way to make it work. The sponsored contests and recent deal with Warner are steps in that right direction. This whole $1.5B thing seems to be just a way to shut up all the megacorps who have doubtless been peppering them with offers like the rest of us get junk mail.

    If someone is insane enough to offer that much, well hot damn! Take the cash and run! Otherwise, they get to go about their business, with a bit more buzz-implied value than before.
  11. Re:Web 2.0 ... by hackstraw · · Score: 4, Interesting


    Wow, now its a 5 step plan, pretty soon 12 :)

    Yeah, we all laughed at the sock puppet and the Superbowl ads, but there is still mega-profit in the .com world.

    The coolest thing is that I heard on the news the other day where people at the other megacorps are realizing that there is profit in copyright infringement. Madonna's people are OK for uploaded stuff on youtube because they realize its free advertising. Much like the bands that allow taping of their concerts (we are looking at you Bob Weir). Who knows, maybe we can soon buy music in unencumbered digital formats at real market value. Maybe.

  12. Re:1.5 huh by kalirion · · Score: 5, Insightful

    What, exactly, does youtube have that can't be easily copied?

    Popularity?

  13. Re:1.5 huh by muellerr1 · · Score: 5, Funny

    OK, besides roads, aqueducts, public education and popularity, what, exactly does youtube have that can't be easily copied?

  14. For serious stuff, there's the Internet Archive by Animats · · Score: 5, Informative

    The Internet Archive, which is a nonprofit, is also in the free video archiving business. Their main concern has been storage, of which they now have petabytes. Making the system friendly to the casual user has been a lower priority, and the Archive has a tiny staff. But you can get an Archive account and upload your video right now. If you have anything of historical significance, please do so.

    The Archive has had some problems with bandwidth, but they just moved to a new data center, and that's improving. Last year, they obtained an archive of Greatful Dead recordings, which can be played out as streaming audio. The Deadheads, with their short-term memory loss problems, would play the same stuff over and over again. This was sucking up most of the outgoing bandwidth and interfering with video playback.

    The Archive will probably be around long after YouTube is gone. Among other things, there's a duplicate of the Internet Archive in Egypt.