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Sexy Intel Computer Design Worth Big Bucks

An anonymous reader writes From a BBC article, "Intel is offering $1m in prizes to designers and manufacturers who can come up with sexier alternatives to the "big beige box". The competition is open to PC designers and manufacturers worldwide and each company may submit up to five different designs. The grand prize winner will receive $300,000 (£159,000) to enable the mass production of the system and $400,000 (£212,000) to co-market the design with Intel. The runner-up will receive up to $300,000 to help with manufacturing costs."

29 of 269 comments (clear)

  1. I like beige boxes by NotQuiteReal · · Score: 4, Funny
    Especially if they have flat tops.

    I hate looking at some gaudy colored box in some has-been trendy shade.

    The only think worse, is when they have an odd shape so that a CD case slides off the top. If it is going to be ugly you might as well be able to stack stuff on it.

    --
    This issue is a bit more complicated than you think.
    1. Re:I like beige boxes by x2A · · Score: 4, Insightful

      I don't think we should stop there. I want my TV curvy, my amp, my speakers around the room... in fact, the whole room, the floor, let's do away with flat.

      Or maybe I'll just look at what's on the screen instead, and leave the computer case itself not screaming out for attention. If I ever want everything curvey for a while, I'll just take some of the special mushrooms :-)

      --
      The revolution will not be televised... but it will have a page on Wikipedia
    2. Re:I like beige boxes by 47Ronin · · Score: 5, Informative

      Instead of trying to innovate the outside which everyone has tried (and many fail to do), why don't people work on getting the INSIDE fixed?

      I've seen many so-called "pretty" ATX cases that look fancy but the moment you open them up its like staring at the devastation of New Orleans after Hurricane Katrina. Cables snaking and twisting everywhere, sharp metal edges and plastic tabs, screws... its a geek nightmare.

      Some may deride Apple for the design of the Mac Pro case, but if you open it, you will immediately notice that they REALLY spent some time designing the layout of the interior parts. Heck even the the old Sawtooth generation G3/G4 towers (circa 1999) had that nifty side-handle design where the motherboard sat on a hinged door.

      --
      Those who laugh at you for you having a Mac.. are the people who constantly call you to fix their PC.
    3. Re:I like beige boxes by drsmithy · · Score: 3, Insightful
      Some may deride Apple for the design of the Mac Pro case, but if you open it, you will immediately notice that they REALLY spent some time designing the layout of the interior parts. Heck even the the old Sawtooth generation G3/G4 towers (circa 1999) had that nifty side-handle design where the motherboard sat on a hinged door.

      The PowerMacs are certainly nice, but there's no shortage of PC cases - in both full-PC and component guise - that are just as good.

      Our Dell Optiplexes, for example, are laid out basically the same as the Macs and just as easy to work in - albeit not quite as pretty (the drive sleds don't have covers, stuff like that).

  2. Apple? by setirw · · Score: 4, Insightful

    Are its machines not "sexy alternatives to the big, grey box?"

    They run Intel processors, too.

    --
    This message printed on 100% post-consumer recycled electrons.
    1. Re:Apple? by )parenthesis( · · Score: 4, Informative

      The system has to be VIIV compatible, and (sadly) Apple's machines are not part of that branding strategy. The main missing component? Windows Media Center Edition. It's one of the integral components of the VIIV brand. (another thing that is missing is the Matrix Storage Technology from Intel.... but nobody really cares about that)

    2. Re:Apple? by PapayaSF · · Score: 4, Insightful

      Are its machines not "sexy alternatives to the big, grey box?"

      Yes, my first thought on reading the story was: Why bother? Just cut to the chase and give Jonathan Ive the money. I'll bet the next case he does for Apple will be better than anything that comes out of this contest.

      --
      Q: What does the "B." in Benoit B. Mandelbrot stand for? A: Benoit B. Mandelbrot
  3. ahem by Audent · · Score: 3, Insightful

    www.apple.com/store

    just deposit the cash in my account, OK?

    Is it really this hard? I went to a trade show about five years ago and saw funky PC designs from some division of Hyundai that were orange plastic pyramids and things of that sort... It's Not Hard, just get on with it. Hire a designer, fer cryin' out loud.

    --
    I am a leaf on the wind
    1. Re:ahem by morgan_greywolf · · Score: 4, Funny

      Have you SEEN the Mac Pro? I know a lot of people like it, but I really don't. I think it's rather utliarian, grey and ugly.

      Go ahead, Apple fanbois, mod me down!

    2. Re:ahem by toddestan · · Score: 4, Insightful

      So give Apple props for the iMac design instead.

      Why? It's basically a big, ugly, white slab. You can't adjust the height of the display, and like a PC from 1998, all the ports are on the back. You have to move the entire computer to point the iSight camera at something. Open it up, and there isn't any thing you can add except for more ram. I don't really see the appeal of the iMac's design myself.

  4. Why do they need a contest? by mrchaotica · · Score: 3, Funny

    If they want to give Apple an extra million bucks, why don't they just do it?

    --

    "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

  5. Sexy but still functional by moore.dustin · · Score: 3, Insightful
    I do not think case mods fall under this as they are looking for a more attractive version of what they have. Hopefully we get some different options from this, but speaking generally, how much can you do different? If these are going to be mass produced, they have to have utility as well. By that I mean easy access to the hardware and logical placement of said hardware.

    Apple has some good ideas on the boring concept of cases and they have been done well. I am expecting something that looks like a case, but has some extra features on the outside, both functional and visual. I hope this effort results in some serious advancement in how cases Work, Look, and Feel.

  6. Re:No. by Ucklak · · Score: 3, Informative

    Really. Haven't there been these design challenges before. I seem to remember one from Microsoft when Win98SE came out. Same time of the Hot Wheels and Barbie PC.
    What always happens is that some Alienware looking crap gets the attention but the Mac still wins for design.

    --
    if you steal from one source, that is plagiarism, if you steal from many, well, that's just research.
  7. cool looking computers by celardore · · Score: 3, Insightful

    For a while, I was into case modding. I had my stepfather do the metal cutting and so on, because I'm an accountant; I don't know how to cut metal and if I can get others to do a better job for me for free then cool. I had him cut stylistic holes in the side panels and I installed neons and light cables etc. That was a couple of years ago though.

    Now my PC is under my IKEA desk, so nobody sees the sides. I have a missing drive bay cover so you can see the coloured fans but thats it. Stylish PCs may be a big deal to some, but I lost that interest quite quickly.
    Sure, your PC looks cool, but who really cares?

    1. Re:cool looking computers by Feyr · · Score: 4, Funny

      people with more space and money than brains. males under 17 years old, and tarty females of all ages

  8. Re:No. by Tackhead · · Score: 4, Funny
    > I seem to remember one from Microsoft when Win98SE came out. Same time of the Hot Wheels and Barbie PC.

    The Barbie PC: Proof that a curvy pink box can be less sexy than a plain beige box.

  9. Completely transparent or lego by Kamineko · · Score: 3, Interesting
    I think folks underestimate how striking completely transparent PC cases can look, or cases made from Lego bricks.


    But then again, last time I brought this up, I was modded 'flamebait', :(

    Y'all don't think that a rack-mount sequencer style PC (or console) case, together with rack-mount Hi-Fi (and other accessory) units would look the dog's nads?

    1. Re:Completely transparent or lego by ozbird · · Score: 5, Funny

      I think folks underestimate how striking completely transparent PC cases can look ...

      The FCC called; they want their radio frequency spectrum back.

  10. Re:Limiting Factor by westlake · · Score: 4, Insightful
    There are already cool, sexy pc case designs out there, but the biege box still rules.

    I would have said it is Dell's wolf gray and black box that rules.

  11. Re:Who gives a shit? by geekoid · · Score: 4, Insightful

    I would, and so would most married women.

    Someone who can design on small, quite, and as few cords as possible would be a winner.

    Mac Mini is a great design for 80% of computer users.
    The remainder will build there own anyways.

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  12. Far too many negative or... by stubear · · Score: 5, Insightful

    ...stupid "get a Mac if you want curves" comments, and many being modded as insightful. Granted, there have been very few Intel based PCs that have been contenders to win design awards but I've seen a few that are easily as good looking as many believe the Mac to be. Dell's M2010 is far better looking than then notebooks being sold by Apple. The Sony RS Series and LS Series are great looking desktops, the LS being the all-in-one like the iMac. The Sony Digital Living System is a great looking media center PC. It's all a matter of taste.

    One of my favorite comments was this one, "Hopefully we get some different options from this, but speaking generally, how much can you do different?" Ummm, perhaps you are a) not the target for PCs like this and b) are not creative enough to design an elegant, stylish PC case. I'm always amazed with this attitude from geeks given that they'd be extremely passionate if one we re to say something equally as inane as, "why spend billions of dollars to go to the Moon or Mars? They're just lifeless rocks with no interest to anyone."

  13. Re:No. by moosesocks · · Score: 4, Interesting

    That's really not the point.

    I don't think Intel's looking for flashy. That would be like Volkswagen hiring a team ofricers to design their cars. Alienware's PCs are certainly flashy, and they certainly look like crap.

    I think Intel wants something sophisticated and subdued. Apple's got this down perfectly with their aluminum enclosures, and it's pretty hard to deny the the G5, Mac Pro, and Mac Mini are damned sexy machines.

    I simply don't get why dell can't just produce machines with clean lines and subdued colors. Minimalism is the easiest school of art to imitate.

    --
    -- If you try to fail and succeed, which have you done? - Uli's moose
  14. Barbie PC: no math co-processor by SimHacker · · Score: 4, Funny

    Math is hard, so the Barbie PC uses the Pentium to guess at the answer in software.

    -Don

    --
    Take a look and feel free: http://www.PieMenu.com
    1. Re:Barbie PC: no math co-processor by AoT · · Score: 4, Funny

      And the Pentium says "Floating point operations are haaaaaaard!"

  15. Department store shoppers give a shit. by Freaky+Spook · · Score: 5, Insightful

    You may not give a shit about what your case looks like, but in the retail market where PC's sit on shelves the shoppers do care more about how their PC looks then really what it does.

    Just recently I build a computer for a friends parents with a nice low profile Micro-ATX desktop/tower case and a 19" LCD monitor. It replaced a huge white box & 17" CRT on their desk and after some cabling cleanup it made their study look bigger and much nicer.

    They were so impressed they showed it off to their friends, and within a week I had requests for 4 more.

    People do care about the asthetics of what they buy when they want it for more then just basic functionality, the computer speed & jargon goes right over their head and they just want something that works well and looks good.

  16. Obligatory by iroll · · Score: 4, Funny

    Anybody remember the last time intel came up with a sexy new desktop design

    --
    Repetition does not transform a lie into the truth. - FDR
  17. What are we really talking about here by Original+Replica · · Score: 4, Funny

    That is the real trick isn't it? Getting the smaller curvier ones to take all of your bits without drama...

    --
    We are all just people.
  18. no longer beige by harlemjoe · · Score: 3, Insightful

    in my personal experience, almost all cases now come in black, grey, blue or a similar dark shade. I haven't seen a beige box in a long, long time.

    --
    shooting is not too good for my enemies
  19. bus evolution by cybpunks3 · · Score: 3, Informative

    I think the problem may have to do with the fundamental concept of a computer being an exposed motherboard with a series of slots that house exposed cards. This goes all the way back 30 years to the first micro bus standard (S-100) through most subsequent computers.

    http://www.geocities.com/SiliconValley/Lakes/6757/ images/chassistop.jpg

    http://www.oldcomputers.arcula.co.uk/files/images/ intl103t.jpg

    http://www.infodip.com/pages/axiom/bus-passif/imag es/ATX60206.jpg

    http://www.infodip.com/pages/axiom/bus-passif/imag es/ATX6021_4.jpg

    http://www.ixbt.com/mainboard/epox/8npa-sli/board. jpg

    This is indeed a practical and economical solution to the idea of putting together and updating your computer. It's really a holdover from the hobbyist days and people have gotten used to it, but it's not really consumer-friendly.

    The cartridge approach as used with videogame consoles is better.

    I think Atari had the right idea with how it implemented expansion on the 800.

    http://oldcomputers.net/pics/cartports3.JPG

    The only exposed surfaces were the card edges and the slot. Then you just close the lid.

    You see this kind of design approach applied currently to flash memory. If you follow the evolution of the MMC card up through SD and into MINI SD and MICRO SD adapters, imagine the same approach taken with bus specifications. Older cards could be used with newer bus specifications via adapter sleeves. But you'd standardize on a singular form-factor. When you open up your PC, all of the guts would be hidden behind the casing except for the mating surfaces for the cards. All cards would be enclosed.

    I don't see this happening because computer technology is by definition transient, disposeable. So nobody wastes money on ergonomics like this. Bus standards change so frequently that you can't even keep your motherboard that long anymore let alone your cards. So you might not even swap cards that much for the lifecycle of the PC beyond the initial system setup.

    What I'd really like to see is more effort spent on coming up with a universal backplane that would be more future-proof, maybe something more passive where the glue that binds everything together was itself a module you could swap out. That way maybe the underlying frame could last much longer before becoming obsolete.