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Sexy Intel Computer Design Worth Big Bucks
An anonymous reader writes From a BBC article, "Intel is offering $1m in prizes to designers and manufacturers who can come up with sexier alternatives to the "big beige box".
The competition is open to PC designers and manufacturers worldwide and each company may submit up to five different designs.
The grand prize winner will receive $300,000 (£159,000) to enable the mass production of the system and $400,000 (£212,000) to co-market the design with Intel. The runner-up will receive up to $300,000 to help with manufacturing costs."
I think folks underestimate how striking completely transparent PC cases can look ...
The FCC called; they want their radio frequency spectrum back.
...stupid "get a Mac if you want curves" comments, and many being modded as insightful. Granted, there have been very few Intel based PCs that have been contenders to win design awards but I've seen a few that are easily as good looking as many believe the Mac to be. Dell's M2010 is far better looking than then notebooks being sold by Apple. The Sony RS Series and LS Series are great looking desktops, the LS being the all-in-one like the iMac. The Sony Digital Living System is a great looking media center PC. It's all a matter of taste.
One of my favorite comments was this one, "Hopefully we get some different options from this, but speaking generally, how much can you do different?" Ummm, perhaps you are a) not the target for PCs like this and b) are not creative enough to design an elegant, stylish PC case. I'm always amazed with this attitude from geeks given that they'd be extremely passionate if one we re to say something equally as inane as, "why spend billions of dollars to go to the Moon or Mars? They're just lifeless rocks with no interest to anyone."
Instead of trying to innovate the outside which everyone has tried (and many fail to do), why don't people work on getting the INSIDE fixed?
I've seen many so-called "pretty" ATX cases that look fancy but the moment you open them up its like staring at the devastation of New Orleans after Hurricane Katrina. Cables snaking and twisting everywhere, sharp metal edges and plastic tabs, screws... its a geek nightmare.
Some may deride Apple for the design of the Mac Pro case, but if you open it, you will immediately notice that they REALLY spent some time designing the layout of the interior parts. Heck even the the old Sawtooth generation G3/G4 towers (circa 1999) had that nifty side-handle design where the motherboard sat on a hinged door.
Those who laugh at you for you having a Mac.. are the people who constantly call you to fix their PC.
You may not give a shit about what your case looks like, but in the retail market where PC's sit on shelves the shoppers do care more about how their PC looks then really what it does.
Just recently I build a computer for a friends parents with a nice low profile Micro-ATX desktop/tower case and a 19" LCD monitor. It replaced a huge white box & 17" CRT on their desk and after some cabling cleanup it made their study look bigger and much nicer.
They were so impressed they showed it off to their friends, and within a week I had requests for 4 more.
People do care about the asthetics of what they buy when they want it for more then just basic functionality, the computer speed & jargon goes right over their head and they just want something that works well and looks good.