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What Went Wrong for AMD's AM2?
An anonymous reader writes "When AM2 was first announced it seemed like it was going to be a guaranteed hit. After all, this platform would be moving the tremendously successful socket 939 into the future with its use of DDR2 memory, a greatly increased memory bandwidth, hardware virtualization, and a number of exciting new CPUs. Despite everything AM2 had going for it, this includes a dedicated enthusiast base and a tremendous amount of pro-AMD spirit at the time, the new platform has largely been dismissed by consumers. The question now is, what happened? How did AMD go from record growth and being the darling of enthusiasts to having a new platform which failed to impress?"
When AM2 was first announced it seemed like it was going to be a guaranteed hit.
No. In order to get the funding to prevent the company from being starved out of business, someone had to be told it would be a "guaranteed hit" because
a) Businesses cannot understand failure and why it is important any more
b) Businesses cannot understand moderate success and why it is important any more
c) Middle managers need someone to blame for their own fuckups
this platform would be moving the tremendously successful socket 939 into the future with its use of DDR2 memory, a greatly increased memory bandwidth, hardware virtualization, and a number of exciting new CPUs.
Oops. Powerpoint slides can't have four points. Only three allowed. Someone must be fired now. In fact, just fire the whole department.
The question now is, what happened?
Office politics. Treachery. Lying. Cheating. Irrational requirements. Unworkable schedules. Insufficient capital. Constant meetings. Constant distractions. Insistence on unnecessary documentation. All the smart people who said it wouldn't work were fired for not being team players. Brands instead of products. Concepts instead of ideas. Buzzwords instead of knowledge. Management was unavailable for explanations of why it wouldn't work because they were too busy stuffing their fat asses at the salad bar or talking about golf on the phone.
How did AMD go from record growth and being the darling of enthusiasts to having a new platform which failed to impress?"
Greed.
Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
You say that like I'd work for an unprincipled whore like you in the first place.
I hate printers.
And if you expressed that in your interview, you would never have the opportunity to turn down an offer.
I had a good sig once... but I smoked it...