Howard Stern Coming To the Net
theodp writes, "To promote an Internet radio service Sirius is launching this week, Howard Stern's 4+ hour program will be made available live online for free on October 25 and 26. The new Sirius service will offer 75+ channels of CD-quality programming for $12.95/month with no need to buy a Sirius satellite receiver."
The tone of the web is going to be lowered...
I don't get it... Can someone explain?
# cat
Damn, my RAM is full of llamas.
Posted by kdawson on Monday October 16, @09:01PM
from the it's-a-killer! dept.
killer writes,
lemonade was a popular drink and it still is
re:"To the prudes out there that can't stand to hear what he has to say, don't listen. Turn the dial."
The thing is - they have - to XM which has more than double the marketshare of Sirius. Sterns' listenership used to be above 10 million (which is kind of low when you think about it) but he brought in 100 million a year in revenue. This is why he got a fat contract at 100 million a year to jump ship. It didn't impact his operations for the next 5 years. Oh - but wait - his marginal audience doesn't move with him and now the radio stations are making more revenue with cheaper talent. His current numbers are a PORTION of Sirius' current subscribership which is around 5 million. So even if he got every listener on the Surius dial, he'd have only half what he previously had.
Oh yes - people will pay for satelite radio - pitty XM has more than double the numbers (over 10 million) right now. That split marketshare has marginalized him, and exposed the deal for what it was. A desperate grab to attempt ratings and subscriber boost (at a cost of nearly one satelite launch per year) against a much stronger competitor - XM radio. Less than 1 year into it and they're trying to expand his near-dead ratings.
I expected this to either be a minor win for Stern and Sirius when the deal went down - or a total train wreck for Stern. At this point, it's the later of the two. I expect lawsuits around February as both parties sue the bejeezus out of one another, withhold payments, or attempt to break contract - which he'll have to do since pop-culture doesn't weather hiatuses of 5 years very well. Such celebs turn into the has-been pile very quickly, and we've got an odds-on-favor here. The fun is just starting!
Howard Stern? Is it still 1995? Honestly, I can't think of anyone saying anything about that guy since he jumped to some subscriber radio service and nearly killed it.
Sirius trouble turning a profitr eetPatrol/SiriusTroubleTurningAProfit.aspx
c ategoryid=18&cs=1&s=h&p=0
http://articles.moneycentral.msn.com/Investing/St
Get Sirius? Not until the company does
http://moneycentral.msn.com/content/P134732.asp
Jock pay stings Sirius
Company's loss creates debate on Stern's value
http://www.variety.com/article/VR1117942418.html?
etc., etc., etc....