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Calorie Burning Coke Coming Soon

Posted by ryuzaki0 on from the hope-it-tastes-better-than-coke-blak dept.

The Fun Guy writes "Coca-Cola and Nestle are getting together to introduce a new beverage "proven to burn calories". Enviga will be in the U.S. Northeast in November, nationwide in January 2007. How does it burn calories? With green tea extracts, calcium, and caffeine. No word on how many milligrams caffeine per can. "

4 of 383 comments (clear)

  1. Bogus... by BWJones · · Score: 5, Informative

    "Enviga increases calorie burning. It represents the perfect partnership of science and nature," said Dr. Rhona Applebaum, chief scientist, The Coca-Cola Company. "Enviga contains the optimum blend of green tea extracts (EGCG), caffeine and naturally active plant micronutrients designed to work with your body to increase calorie burning, thus creating a negative calorie effect.

    Oh man this is such a lie..... Did they perform metabolic chamber analysis? Where is the published paper? Why do people *always* seem to fall for marketing nonsense like this? Look, the only way to lose weight is to burn more calories than you consume. It's calories in versus calories out and Enviga, metabolically will not let you magically burn more calories by consuming it unless it can somehow short circuit the electron transport chain or mitochondrial respiration and that is dangerous as hell. (Think poisons like dinitrophenol or proteins in brown fat like thermogenin).

    It's too bad, because I like Coca Cola products, but this claim that it will burn excess or extra calories is simply a marketing lie. And yes, I *do* have a PhD in physiology and am calling out Dr. Rhona Applebaum to back up her words with some scientific evidence that shows these claims are more than specious marketingspeak designed to increase the bottom line.

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  2. Interesting cans, but quite the scam... by VitrosChemistryAnaly · · Score: 5, Informative

    So here's a picture of the cans.

    On another note I can think of one beverage that is zero calories and makes you feel great. Just plain old water. I started drinking a couple liters of it a day about 2 years ago and I've never felt better. No more dehydration to make me feel sluggish and tired. That's way better than any caffiene buzz (which just exacerbates dehydration by the way). I love caffiene, but I think it's overused.

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  3. Re:Cancer by Zarniwoop_Editor · · Score: 5, Informative

    Already been called on this marketing lie..
    http://www.consumerist.com/consumer/soft-drinks/sh ocker-enviga-doesnt-actually-burn-calories-208357. php
    This product does not burn calories....

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  4. Re:Cancer by hclyff · · Score: 5, Informative
    From the link you provided:
    The results actually showed that there was no difference in fat oxidation (fat burning) between those drinking Enviga versus a placebo. But it did show that "energy expenditure" was significantly higher for the Enviga drinkers.

    So it does make you "burn" energy, but doesn't cause any weight loss. It's the perfect product!