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Calorie Burning Coke Coming Soon
The Fun Guy writes "Coca-Cola and Nestle are getting together to introduce a new beverage "proven to burn calories". Enviga will be in the U.S. Northeast in November, nationwide in January 2007. How does it burn calories? With green tea extracts, calcium, and caffeine. No word on how many milligrams caffeine per can. "
Otherwise known as cancer
In a world of acronyms, the words are the real victims.
"Enviga increases calorie burning. It represents the perfect partnership of science and nature," said Dr. Rhona Applebaum, chief scientist, The Coca-Cola Company. "Enviga contains the optimum blend of green tea extracts (EGCG), caffeine and naturally active plant micronutrients designed to work with your body to increase calorie burning, thus creating a negative calorie effect.
Oh man this is such a lie..... Did they perform metabolic chamber analysis? Where is the published paper? Why do people *always* seem to fall for marketing nonsense like this? Look, the only way to lose weight is to burn more calories than you consume. It's calories in versus calories out and Enviga, metabolically will not let you magically burn more calories by consuming it unless it can somehow short circuit the electron transport chain or mitochondrial respiration and that is dangerous as hell. (Think poisons like dinitrophenol or proteins in brown fat like thermogenin).
It's too bad, because I like Coca Cola products, but this claim that it will burn excess or extra calories is simply a marketing lie. And yes, I *do* have a PhD in physiology and am calling out Dr. Rhona Applebaum to back up her words with some scientific evidence that shows these claims are more than specious marketingspeak designed to increase the bottom line.
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"Optimum blend of green tea extracts (EGCG)"
Nearly every single word on here is marketing buzz speak. Boo.
I don't know what University Dr. Applebaum threw money at to call herself a doctor but I certainly hope I never attend it. Call me a hardass but Applebaum just lost any respect from me that 'doctor' & 'chief scientist' could have given her.
Did anyone else notice that this sounded like a 3 am infomercial for Bowflex?
My work here is dung.
So here's a picture of the cans.
On another note I can think of one beverage that is zero calories and makes you feel great. Just plain old water. I started drinking a couple liters of it a day about 2 years ago and I've never felt better. No more dehydration to make me feel sluggish and tired. That's way better than any caffiene buzz (which just exacerbates dehydration by the way). I love caffiene, but I think it's overused.
"It's a tarp!" -- Dyslexic Admiral Ackbar
We've had calorie burning coke for a while. Apparently this new product isn't as hard on the nose.
Similes are like metaphors
If it is ice cold then your body must burn calories to warm it up to 98.2 F / or 36.8 C (the REAL average human body temperature - 98.6 is what you get when you round 36.8C upto 37C then convert Farenhiet).
One calorie (phyics) will raise one gram of water one degree. 454 grams = 16 ounces. So to raise 16 ounces of ice cold water from 0.8 C to 36.8 takes 36*454= 16,344 calories. But please note when talking about food, what we call a calorie is actually what a physicist calls a KILOcalorie, so we do the conversion and:
Drinking one nearly ice cold water 16 ounce bottle of water will burn about 16 calories.
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Since nobody has these parasites nowadays, these diseases are now more common.
Tapeworms are *very* common in some areas of the world. For instance, just last week I saw the MRI of a patient with trichinosis. Parasites in the brain are a baaaad thing and not as uncommon as you might think.
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