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Build Your Own Google-Powered Search Engine

eastbayted writes "Google has unveiled a free program called Google Customized Search Engine that lets users tailor a search index to their content specifications, InfoWorld reports. You can select keywords for the index, as well as which Web sites will be included or excluded in the search. You also may customize the look and feel of the engine. The trade-off? When you implement the index on your Web site or blog, it will be populated with Google text ads via Google's lucrative AdSense Program. On the plus side, you do get paid for click-throughs."

25 of 68 comments (clear)

  1. Will create a lot more spam sites? by Salvance · · Score: 4, Interesting

    Sounds like a fantastic product for people who have a legitimate use for it. However, I wonder how many additional 'all spam' sites will be created as a result (e.g. those that have no content other than google ads, links to paid advertisements, etc.).

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    1. Re:Will create a lot more spam sites? by EVil+Lawyer · · Score: 4, Insightful

      Probably not many more than currently exist. Right now (before this new product), it's very easy to set up a nearly all-spam site with Google's AdSense. Google requires only a modicum of content before approving a site to show AdSense ads. This new search engine implementation will probably not drastically change the threshold for setting up an ad-only site.

    2. Re:Will create a lot more spam sites? by crazyjeremy · · Score: 4, Interesting

      This would make it easy to see all the sites that the spammer is affiliated with. Then you could simply filter out most of the domains in his search umbrella.

    3. Re:Will create a lot more spam sites? by foniksonik · · Score: 2, Insightful

      My first thought when coming to /. to post was that this will bring new life to the parked domains business. All those typical words and word combos that have been sitting there with pitiful link lists on them can now become real search portals. This might actually make them useful though. Go searching for "kitten mittens" and you'll probably soon get a top google result (or maybe even yahoo) for www.kittenmittens.com with a search of all pet, cat and novelty item stores and blogs, etc. which may actually help you find what you're looking for more quickly.

      --
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    4. Re:Will create a lot more spam sites? by bshver · · Score: 4, Informative
      Google requires only a modicum of content before approving a site to show AdSense ads
      Actually, Google already doesn't require any content at all before setting up an ad site if you use their AdSense for Domains service. This has been around for several years according to the FAQ, so I don't think a new search service is going to change much with respect to sites that do nothing but serve ads.
  2. From the article... by bazorg · · Score: 5, Informative

    To enroll in the Google Custom Search Engine program, go to www.google.com/coop/cse/

  3. as long as the user understands the biases by romit_icarus · · Score: 2, Insightful
    Obviously there are two level of biases here - a. restriction to certain domains b. restriction to certain keywords.

    To a user it can be useful: it allows for a focused search. Say you're an industrial engineer and want to constrain your search to a topic. But what's critical to the credibility of google is a way for the user to *know* the biases before using the engine!

  4. Rollyo.com by crazyjeremy · · Score: 4, Informative

    There's a little site out there called Rollyo or Roll Your Own. It works similarly to this and has been around a while. http://www.rollyo.com/

  5. Not just about AdSense by Anonymous Coward · · Score: 2, Insightful
    I don't think this is just about getting more AdSense ads out there.

    If you look at the example given in the article, it says:

    Web sites already taking advantage of the Google Custom Search Engine include RealClimate.org, a site focused on providing expert opinion about the science of climate change. "They have created a searchable subset of the Web to provide reliable scientific information to its visitors," according to Google.


    So am I the only one who sees how Google can also apply this to ranking websites within their index?
  6. Great for reviews by EvilMonkeySlayer · · Score: 3, Interesting

    Trying to find reviews of stuff is a real pita on any search engine, you'll usually come up with "buy it for $$$" results. Even if you used all the necessary search filters in google like "-buy -purchase -stock" etc you'd still end up with annoying shop stuff.

    I'm currently working on my own version that searches through review sites based on a whitelist approach of only approved sites here. If people want to give me some help on this i'd appreciate it, that way we can filter out all of the spam sites and focus instead on only the good stuff.

  7. More "Scraping" by hagrin · · Score: 3, Insightful

    Although in the minority I'm sure, I look at Google as the largest scraper of content there is. If you think about it, they give users snippets of your original content and then take that content and use it to deliver targeted advertisements before the user even clicks on your content.

    Now, enter the same business model, add some revenue sharing and a whole bunch of smaller players with their own domains armed with CSS stylized IFRAMES and you will see the "authoritative portal/directory sites" grow pretty quickly. As someone who creates his own unique content (with no ads currently), moves like this do make me think twice about the future of search and creating content for other people to scrape and profit from. Sure, I understand the point of "without the search engine no one would ever find my site", but at some point content creators have to worry about others profiting off their efforts (/end violin playing).

    1. Re:More "Scraping" by dslauson · · Score: 2, Insightful

      If you add up every cent that Google makes from search-related advertising, and then gave every site they index their "fair" share based on how many times their site was displayed in their search results, I bet your blog (or whatever) would get pennies on the dollar, if even that. It's a different business model than traditional media, and per-site compensation just doesn't make sense.
          Google is compensating you, instead, by driving people to your site. From there, the task of making money is up to you.

  8. experts-exchange.com by jrmiller84 · · Score: 5, Interesting

    Maybe now I can finally make it to stop showing me results from experts-exchange.com when I'm looking for tutorials!

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  9. Re:Kind of redundant by kurtis25 · · Score: 2, Informative

    The goal is to search more than one site: Ie on kurist25.com (not a real site) you can use this to search digg.com, slashdot.com & fark.com and monster.com, (now that you wasted all your time at work and lost your job) by using one search box and having Google style results. It solves the problem of needing to use the site: function on sites whose search is worthless, (foxnews.com). This tool would have saved my time in College and grad school I used the same dozen or so sites for all my research (sorry library you loose) and wasted much time switching back and forth between their search results. Using this I can create my list and do one search and get my results. I can easily share and apparently rate them. Since many of my fellow students used the same sites the group functions would be useful and so would the labels. This will be a powerful tool for the right people especially in the education and research fields. With the right setup it could be used to prevent search results that end the websense screen of oppression (by oppression I mean safety and healthy work environment). If I restrict the results to exclude those sites search results will be more useful.

  10. For Desktops? by m0nstr42 · · Score: 2, Insightful

    It would be nice to be able to use this kind of customizability for desktop search.

  11. Sounds like Macros from windows live search by schngrg · · Score: 2, Insightful

    Competition does results in more 'innovation' from everyone.

    Google made MS 'innovate', MS made Google 'innovate'.

    1. Re:Sounds like Macros from windows live search by Utopia · · Score: 2, Informative

      Thats what I was thinking too.

      Here is the Live Search's Macro site for those who don't know:
      Live Search Macros

  12. Attempt for Slashdot comments by truthsearch · · Score: 2, Interesting

    I attempted to create one specific to Slashdot comments. I don't like Slashdot's built in search for anything but articles. Unfortunately slashdot blocks the indexing of pages at /comments.pl (probably to prevent duplicate content, thereby helping their SEO). But it does work well for my site documenting the best Slashdot comments. So please give it a try and let me know what you think. What I'd really like to know is if it's worth adding slashdot's article URLs even though it'll then search the summary's text as well. Also if there are any other sites which should be included.

    I tried the site integration code but the search form submission seems to conflict with my CMS. So a custom page outside the execution of a CMS may be required for some sites.

  13. Tuning domain specific search without upfront cost by Amitz+Sekali · · Score: 3, Insightful

    Google will be able to harness people's specific expertise to fine tune google's domain specific search, without signing any contract with anybody. That means less administrative and financial commitment, less legal headache, and less legal fees. And because of the adsense program, Google only pay, when Google got payed.

    Brilliant, fucking brilliant!

    --
    If you delay pleasure infinitely, the pleasure will be infinite. (YM)
  14. Sample by loconet · · Score: 2, Interesting

    Here is a sample installation. Use the search box at the top.

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    [alk]
  15. Re:site: anyone? by iceanfire · · Score: 3, Insightful

    does site: let you search more than one site?

  16. Terrible Terms of Service by ChaosDiscord · · Score: 3, Interesting

    The Terms of Service are terrible. Section 1.5 says that Google is your exclusive search service. No offering Google and Windows Live to your users. Maybe no providing your own htdig service. It's Google or nothing. Of course, section 1.2 is the ever popular, "we can change this at any time without notifying you, and if you keep using the service you agree to the new terms without even knowing they exist." Of course, these are basically the same terms that Google Free offered. It's really frustrating; I'd like to use Google Search to give visitors to my job's web site a better search engine, but those terms aren't reasonable for a business.

  17. Will it search members-only forums? by objekt · · Score: 2, Interesting

    I belong to a few forums that require member registration to browse. As a result, you can't use google normally to search the forum. Can this be used or would it make the information be publicly available?

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    -- Boycott Shell
  18. "Desktop" version by AmiMoJo · · Score: 2, Insightful

    I would love to see a "desktop" version of this - i.e. something that can work inside a browser with a plugin or something. In fact, it could probably be done with Greasemonkey...

    Imagine being able to type in "NEC 40xx review" and have all the pointless price comparison and fake review sites filters from your results automatically.

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  19. Yahoo! by Spuddy42 · · Score: 2, Interesting

    I believe Yahoo! has had something like this for awhile: http://builder.search.yahoo.com/