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Build Your Own Google-Powered Search Engine

eastbayted writes "Google has unveiled a free program called Google Customized Search Engine that lets users tailor a search index to their content specifications, InfoWorld reports. You can select keywords for the index, as well as which Web sites will be included or excluded in the search. You also may customize the look and feel of the engine. The trade-off? When you implement the index on your Web site or blog, it will be populated with Google text ads via Google's lucrative AdSense Program. On the plus side, you do get paid for click-throughs."

12 of 68 comments (clear)

  1. Will create a lot more spam sites? by Salvance · · Score: 4, Interesting

    Sounds like a fantastic product for people who have a legitimate use for it. However, I wonder how many additional 'all spam' sites will be created as a result (e.g. those that have no content other than google ads, links to paid advertisements, etc.).

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    1. Re:Will create a lot more spam sites? by EVil+Lawyer · · Score: 4, Insightful

      Probably not many more than currently exist. Right now (before this new product), it's very easy to set up a nearly all-spam site with Google's AdSense. Google requires only a modicum of content before approving a site to show AdSense ads. This new search engine implementation will probably not drastically change the threshold for setting up an ad-only site.

    2. Re:Will create a lot more spam sites? by crazyjeremy · · Score: 4, Interesting

      This would make it easy to see all the sites that the spammer is affiliated with. Then you could simply filter out most of the domains in his search umbrella.

    3. Re:Will create a lot more spam sites? by bshver · · Score: 4, Informative
      Google requires only a modicum of content before approving a site to show AdSense ads
      Actually, Google already doesn't require any content at all before setting up an ad site if you use their AdSense for Domains service. This has been around for several years according to the FAQ, so I don't think a new search service is going to change much with respect to sites that do nothing but serve ads.
  2. From the article... by bazorg · · Score: 5, Informative

    To enroll in the Google Custom Search Engine program, go to www.google.com/coop/cse/

  3. Rollyo.com by crazyjeremy · · Score: 4, Informative

    There's a little site out there called Rollyo or Roll Your Own. It works similarly to this and has been around a while. http://www.rollyo.com/

  4. Great for reviews by EvilMonkeySlayer · · Score: 3, Interesting

    Trying to find reviews of stuff is a real pita on any search engine, you'll usually come up with "buy it for $$$" results. Even if you used all the necessary search filters in google like "-buy -purchase -stock" etc you'd still end up with annoying shop stuff.

    I'm currently working on my own version that searches through review sites based on a whitelist approach of only approved sites here. If people want to give me some help on this i'd appreciate it, that way we can filter out all of the spam sites and focus instead on only the good stuff.

  5. More "Scraping" by hagrin · · Score: 3, Insightful

    Although in the minority I'm sure, I look at Google as the largest scraper of content there is. If you think about it, they give users snippets of your original content and then take that content and use it to deliver targeted advertisements before the user even clicks on your content.

    Now, enter the same business model, add some revenue sharing and a whole bunch of smaller players with their own domains armed with CSS stylized IFRAMES and you will see the "authoritative portal/directory sites" grow pretty quickly. As someone who creates his own unique content (with no ads currently), moves like this do make me think twice about the future of search and creating content for other people to scrape and profit from. Sure, I understand the point of "without the search engine no one would ever find my site", but at some point content creators have to worry about others profiting off their efforts (/end violin playing).

  6. experts-exchange.com by jrmiller84 · · Score: 5, Interesting

    Maybe now I can finally make it to stop showing me results from experts-exchange.com when I'm looking for tutorials!

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  7. Tuning domain specific search without upfront cost by Amitz+Sekali · · Score: 3, Insightful

    Google will be able to harness people's specific expertise to fine tune google's domain specific search, without signing any contract with anybody. That means less administrative and financial commitment, less legal headache, and less legal fees. And because of the adsense program, Google only pay, when Google got payed.

    Brilliant, fucking brilliant!

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  8. Re:site: anyone? by iceanfire · · Score: 3, Insightful

    does site: let you search more than one site?

  9. Terrible Terms of Service by ChaosDiscord · · Score: 3, Interesting

    The Terms of Service are terrible. Section 1.5 says that Google is your exclusive search service. No offering Google and Windows Live to your users. Maybe no providing your own htdig service. It's Google or nothing. Of course, section 1.2 is the ever popular, "we can change this at any time without notifying you, and if you keep using the service you agree to the new terms without even knowing they exist." Of course, these are basically the same terms that Google Free offered. It's really frustrating; I'd like to use Google Search to give visitors to my job's web site a better search engine, but those terms aren't reasonable for a business.