New Campaign Tactic - Google Bombing
jeian writes "My Direct Democracy, a liberal group blog, is trying out a new campaign tactic — Google bombing. From the New York Times article: 'Searching Google for Peter King, the Republican congressman from Long Island, would bring up a link to a Newsday article headlined King Endorses Ethnic Profiling.' Google's policy has typically been to not intervene and let the algorithms work by themselves, but could this change if Google-bombing becomes a common tactic?"
The classic example is a Google Search for miserable failure that returns the WhiteHouse.gov biography for George Bush. Not surpisingly, Michael Moore's page also comes up in the first page of results in the tit-for-tat. Read more about how "ugly" Democrats and Republicans are using Political Google Bombs at Wikipedia.
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People have been google-bombing phrases like litigious bastards, miserable failure, french military victories, and so on for years. But these are all going about it backwards. If someone isn't looking for "litigious bastards," they're not going to find out you think it applies to SCO .
I'm amazed it's taken people (outside of black-hat SEO and comment spammers) this long to start with the keywords end-users are likely to start with -- in this case, the names of the candidates -- and aim them at a site expressing the desired POV, rather than the other way around.
my gut feeling is let it be, and let the republicans do the same to democrats. welcome to politics. its nasty. always was, always will be
however, google in a very short time has come to inhabit a very important space in the media
it is largely unregulated in the usa now (not so in other countries), but it won't stay that way for long. too many powerful interests will have too many concerns about google and its power,and google will not survive unscathed
so i say: no regulation
but my brain tells me regulation of google is coming regardless
intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
I'm surprised that no one has mentioned one of my personal favorite google-bombs...
Google for Santorum (as in Rick Santorum) and you will see the funniest ever.
They haven't changed the algorithm just because pranksters have hijacked a couple of phrases and generally made people more aware of google (by advertising "have you tried going to google and typing ...."), they have done it to stop link farms and spam from getting through.
Linking by keywords is a very important aspect of how google manages to return relevant results.
The text a person uses to actually link to a site gives weight to the use of the destination site, to this end when linking we should always try to give a relevant phrase.
Linking slashdot as this is less useful than something like Slashdot: News for nerds, stuff that matters.
liqbase
campaign was beginning.
Peter King: What happen ?
IT guy: Somebody set us up the Googlebomb.
Secretary: We get Newsday.
Peter King: What !
. . . So, have you had enough, or must I continue?