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World of Warcraft and UDE Point System Fiasco

Richard Manley writes "A report on the card game trinket fiasco. When the UDE (Upper Deck Entertainment) point system finally went live, I would imagine most of the people that logged in felt the same fury I did. Blizzard knows the lengths that its fans will go to get trinkets (look at the price of Murloc cards on eBay), but their arrangement with Upper Deck simply takes advantage of the good will many fans have shown." From the article: "This means that in order to get these trinkets, one would have to purchase 9 BOXES of cards for the fireworks and 21 BOXES of cards for the ogre. What does this mean? Want a fireworks trinket? Sure, it is only going to cost you $900.00. Want an Ogre trinket? No problem, it is only going to cost you $2,100.00. Bear in mind that these items are purely for show off purposes and give no in-game advantage to players." Having been through the Magic: The Gathering addiction twice, I've decided staying away from this Collectible Card Game is a good idea.

18 of 251 comments (clear)

  1. Aah yes ... by nbvb · · Score: 4, Insightful

    Aah yes, the UDE system... I'd much prefer CCQ myself as well. Although I never had an MtG problem, I still fear MiG's that were sold to some unfriendly countries.

    What the heck does all THAT mean? I must be getting old ....

    It seems to me that the more time passes, the less I understand around here. Funny how that happens.

    1. Re:Aah yes ... by boule75 · · Score: 3, Insightful

      I fully agree. Mod him up.

      Unless you spend half of your weeks to roam forums about this game, there's no way to understand this article.

      I was hoping that just reading games.slashdot.org twice a month would be enough to make me appear a shining gammer amongst my friends but... I just cannot read it anymore!

      Gosh... then, what were those acronyms again? UDE, CCQ, MtG, MiG, THAT, RTFA, IANAL...

      --
      I am not Remy Mouton, unfortunately: http://remy.mouton.free.fr/art/
    2. Re:Aah yes ... by Voltronalpha · · Score: 4, Informative

      I run a retail game shop so I will explain:

      UDE (Upper Deck Entertainment) Released a card game for WoW last week, it is one of the better CCG's (collectible card game) we've seen in a long long time.

      In each pack of cards is a 'FREE' UDE points card, it is worth 100 UDE points, which are good for redeeming UDE merchandise and in game WoW items.

      The submitter (and invariably slashdot) have a pretty tainted view of things, since this item is free and is there simply as a value add to the card game, they of course make no mention of the 'loot' cards you can pull in the set that give you in game mounts one of which is currently ebaying for $250~300.

      Only complaints about the free item they put into the card packs, which reward the CCG game players for purchasing the packs.

      Any WoW online player that bought the packs only for the possibility of getting online items is a huge and total fool.

      People want to complain when a product that wasn't meant to be used in a certain way doesn't work the way they want it too as is the case here.

      This is a CCG rarity and scarcity are a factor for people who play a game like this, you either grok that and are okay with it and play the game or you don't.

      Also as another note, this game is so good it's sold out within the week at 100's of stores across the country (including mine)

      I can tell you, since I sold 90% of the product at my shop no one there even cared about the points (or if they did, it was an after thought)

      --
      There is evidence to prove both Democrats and Republicans are lying cocksuckers. Vote independently.
  2. It's an all-volunteer army by Anonymous Coward · · Score: 3, Insightful

    Complaining about this makes as much sense as being a devout Catholic and then getting all upset with the arbitrary rituals and limitations that come with the package.

  3. Assumptions! by Aladrin · · Score: 3, Insightful

    The article makes a huge assumption: That the cards are the ONLY way to get UDE points. Maybe this is just the first way. Maybe you can also earn them by grinding, in-game. Or winning contests. Or special quests. Or other WoW merchandise.

    Or maybe they just placed an extra 0 on all the stuff online by accident.

    Or maybe they really are just greedy bastards and know how to exploit the playerbase of the most popular game in the world.

    Or maybe, just maybe... They meant it to be REALLY FSCKING TOUGH to get those. They aren't special if everyone has one.

    --
    "If you make people think they're thinking, they'll love you; But if you really make them think, they'll hate you." - DM
    1. Re:Assumptions! by Aladrin · · Score: 4, Insightful

      Maybe they didn't want you to buy the cards just to get the in-game items? It's supposed to be a bonus, not the reason.

      I suspect if you went to them and offered them 1/10th of that price for the item, and only the item, they'd quickly open up a shop and sell it to you.

      Do I think it sounds amazingly stupid as the system stands? Absolutely. I just don't believe this is the end of the system, only the beginning.

      --
      "If you make people think they're thinking, they'll love you; But if you really make them think, they'll hate you." - DM
  4. A fool and their money are soon parted by Chris_Jefferson · · Score: 4, Insightful

    So let me get this straight. I group of people bought large amounts of some card game they didn't actually want to play, because they would get some points, with no idea as to how many points they will need. Then it turns out the things they can buy with the points are really expensive.

    Why not either a) Buy the cards for the cards, or b) Wait until you know how much things will cost before buying the cards?

    --
    Combination - fun iPhone puzzling
  5. Vanity is Expensive by popo · · Score: 5, Insightful

    Complaining about the cost of "trinkets" is a little silly. They're nothing
    other than "vanity items".

    So the writer of this article is upset that vanity items cost too much? Hello?

    Any disappointment on the part of players is a result of over-expectation
    in the 'freebie collectible' component of the offline game. I'm not sure that
    having one's un-researched expectations shattered by reality is something that warrants
    casting blame on the manufacturer.

    IMHO as long as we're talking about something that has no other purpose but to
    flaunt in front of other players and say "Na-ha, look what I have!", there's no
    'appropriate' price. As in the real world, vanity has no upper price limit.

    --
    ------ The best brain training is now totally free : )
    1. Re:Vanity is Expensive by Macthorpe · · Score: 3, Insightful

      As far as I'm concerned, the article invalidated it's own point and yours.

      There is outrage at how much these trinkets cost to get, and then they reveal that there's no competitive advantage to having one, which invalidates the pricing of them because they are vanity only.

      Let me qualify that. If they were 'forcing', by game mechanic or otherwise, subscribers to get these cards to get a nominal in-game advantage then I would agree wholeheartedly that allowing people to buy an advantage is creating an inherent divide between the wealthy players and the less wealthy. However, seeing as the items themselves are totally pointless and confer no advantage to the player, then why aren't they just treated as a bonus to people who want to collect the card game?

      Just because some Joe Nerd wants to spend this amount of money on cards to get a trinket that does nothing (like, say, spending an extra million bucks to get a diamond studded mobile phone instead of a plain plastic one) then why should anyone stop them? Just because it's a waste of their money, we have no obligation to complain at the manufacturer for selling something at a price which people will pay to get them.

      The other thing is, why are people pretending that this huge amount of money doesn't include a lot of trading cards with which you can play a different game entirely? It's like complaining to McDonalds that their Happy Meal toy costs the price of a Happy Meal.

      --
      "It does not do to leave a live dragon out of your calculations, if you live near him." - Tolkien
  6. What were people expecting? by Broken+scope · · Score: 4, Insightful

    Do people complain about those little coke codes that you can redeem?

    Hell no, why? Because only an idiot goes out and buys the coke bottle just for the code. They code is a little reward for drinking the coke. Its not a consolation prize, it is a little reward for a bit of brand loyalty. Hell the rewards for the soda are less useful.

    God, what an ass. I'm gonna buy a ccq so i can win a freaking e-penis enhancement. Oh boy, I pay 15 bucks a month already, why don't I just bend over some more then bitch about it. You have not been kidnapped, you don't have a knife at your throat, DON'T BUY THE FUCKING CARD GAME YOU MORON, GOD DAMMIT ITS THAT SIMPLE. ITS ONLY A FIASCO IF YOU ARE A FUCKING MORON.



    cough. ahem. sorry.

    --
    You mad
  7. Re:HELP! by virg_mattes · · Score: 4, Informative

    The context is a crossover for marketing. Blizzard (who publishes the WoW online game) contracted with Upper Deck (a card manufacturer) to publish a WoW collectible card game. As a draw for the online folks, they put 100 "points" in each pack of cards, with a promise that those points could be used to purchase items in the WoW online game. So, a lot of online-WoW players ponied up for the cards to get points, before the points and rewards were announced. When Blizzard announced how many points each trinket or doodad cost, the points were so high that people would need to buy thousands of dollars worth of cards before they could amass enough points to get anything but lowball stuff like screensavers/wallpaper. WoW players who bought cards just for the online points are now understandably bent out of shape about it.

    Virg

  8. QQ More by Qetu · · Score: 3, Informative

    If you expect to open a pack and get a fun trinket in game, what would stop every wow player to open just one pack and get it? Then it would not be special.

    - You get 100 points per pack.
    - You can get a nice amount of points in special tournaments (probably more than 100 points and less than 5000).
    - You can get omg lucky! and open an special Legendary Loot card. It gives you a code for a special reward in game. Turtle mounts are reaching some high prices...

    So this is more a problem of children crying GIEF NAO!

  9. Link pls? by lsw · · Score: 5, Funny

    I tried to click on the [Axe of ZOMGWTF Pwnage] but doesn't work. can anyone link it so I can see the stats please?

    --
    Ironclad Security only exists when you have Chuck Norris on the shift. Do we really have to discuss this? (Plutonite)
  10. Re:A Minor Nit to Pick by theghost · · Score: 4, Informative

    WoW isn't the most popular by a long shot. Take a look at the numbers for Lineage, and you'll see what I mean.

    Latest numbers from http://www.mmogchart.com/ put Lineage and Lineage II combined at about 3 million subscribers. WoW is at about 6.5 million and on their website they recently claimed to be over 7 million. That sounds like a pretty big lead to me.

    Ain't it a shame when facts get in the way of making a point? What was your point anyway?

    --
    The only thing necessary for the triumph of evil is that good men do nothing.
  11. Re:What will happen by thelost · · Score: 3, Insightful

    doubtful. More likely is that as with most things in WoW the most heard voices will be from a loud few, who get distracted a few days later by a perceived nurf to their fav class or weapon.

    I think no community can bark louder than than the WoW one, but seeing as the majority are a bunch of kids it just doesn't fucking matter.

    --
    Promote Charity on Myspace, Show Your Colours!
  12. Irrational Beings Are Predictable, Too by kthejoker · · Score: 4, Insightful

    You have $5 in your hand. Do you buy:

    a) A deck of WoW UDE cards - throwing away the cards and hording points for a system not yet in place to spend the points online?
    b) A video game rental?
    c) 5 Crispy Chicken Sandwiches from Wendy's (pre-tax)?
    d) A share in Ford (they're hovering right around that)?
    e) Some cheap headphones?
    f) A 1 gig flash drive from TigerDirect (after rebate)?
    g) 5 lotto tickets?
    h) 5 songs on iTunes?
    i) 40 songs on AllOfMp3?
    j) any other thing on this planet you can get for $5?

    Utility theory says that all of these are not equal to everyone. The major downside to spending the $5 is, of course, that you no longer have the $5, and the thing you have acquired may not be worth $5 to anyone else, so you can't always just "turn it back in" and magically get $5 again. It is that moment of choice which defines self utility. And frankly, people scarfing up these decks of cards placed an irrational (and needlessly high) value on these decks.

    It's like playing the lotto. Irrationality is predictable, too, because self-utility is not a rational thing, but it can be measured all the same. Good marketing people know this.

  13. They're not that hard to get, really by Chris+Burke · · Score: 5, Funny

    Yeah, as usual people whine about it being to hard to get a useless item that they don't need. If you don't want to spend the money, don't get it! It isn't like some powerful item that only uber-raiders can get, it's a piece of crap that will make you look cool for two seconds.

    Besides, they're easy to get. I've almost got mine already.

    Sure, if you just buy enough cards off the Auction House, you'll have to spend 900-2000g to get the trinket, and of course that isn't worth it. Instead, just grind it out!

    The day after they patched the game to include the cards, I went to the Franklin Elementary Playground zone during lunch. The weak mobs there were dropping packs of cards pretty often, and other loot besides. Plus they have a really hilarious crying emote they do when you hit them. The "Save me mommy!" one was the best; keep at it until you hear it, trust me! After an hour the mobs stopped spawning, but I came back later and there were big crowds of them all lined up in front of where the big yellow tram comes. I must have taken out a hundred of them in like fifteen minutes. A few tougher mobs aggroed from the trams, though, so be warned.

    All told in about an hour and a half of grinding, plus travel time, I got a total of 10k points towards my ogre trinket, a few g worth of cash, a Nintendo DS Lite and a Nintendo DS (strangely the Lite sold for more on the AH even though it is white and the DS is blue... go figure). Compared to most of the semi-worthless things you grind for in WoW this is easy, so those complaining about the price should just STFU.

    One more note... I know this is probably just the Random Number Generator screwing with me, but I went back to Franklin the next day and it seemed like nobody was dropping WoW cards any more. So I left and went to Washington Middle School nearby. The mobs were a little harder, but still pretty easy and they droppped more cash and the WoW cards to boot.

    Uh oh, gotta go, the My Boss elite is patrolling this way.

    --

    The enemies of Democracy are
  14. Free? by Rix · · Score: 3, Insightful

    Ok, I'd like 50,000 free points, then.