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Justin Long No Longer A Mac

david.emery writes "Wired is reporting that Apple will be replacing Justin Long as its 'Mac' in their 'I'm a Mac/I'm a PC' ad campaign. John Hodgman, the personification of the PC, is reportedly shooting new commercials." From the article: "Even people who hate the campaign find their core idea compelling enough to endlessly satirize the series on YouTube. The one enduring criticism of the ads is that John Hodgman's PC is funnier and more likable than Justin Long's sleazy hipster doofus Mac. (just what was he saying to that hot new camera from Japan?) Hodgman is a riot (just read "The Areas of My Expertise" if you don't believe me), but I'm not sure how the new series of ads goes on from here. Is there a new Mac? Does Hodgman become the Mac?"

51 of 333 comments (clear)

  1. Movie star? by Anonymous Coward · · Score: 4, Funny

    From TFA: O RLY, a huge movie star? Why, he was billed 17th in "Dodgeball"! And who could forget his star turn in "Jeepers Creepers II"! Why, I bet he's even bigger than Bronson Pinchot, and that dude's enormous!

    Apparently the author hasn't seen "Accepted." Hilarious movie. I'll forgive him, though, because he used O RLY in a news article.

    1. Re:Movie star? by BoberFett · · Score: 5, Informative

      I only ever knew him as the nerdy kid from Galaxy Quest.

  2. Is it because by zr-rifle · · Score: 5, Interesting

    people like me found the PC dude much more amusing and likeable than the scruffy, elitist asshole Mac guy?

    --
    Hack your mind out of its sandbox.
    1. Re:Is it because by SnowZero · · Score: 5, Funny

      I had always hoped the Linus Torvalds would come onto the screen, kick the Mac guy in the nuts, and say "I can run on your hardware too." Then, he can turn to the PC guy, tell him "It's not too late," and then walk away.

    2. Re:Is it because by Anonymous Coward · · Score: 2, Funny

      I'll never buy Apple products because of their shitty advertising. Apple, you just lost yourself a customer!

      *chaching* Wha? I'm sorry AC, I couldn't hear you.

      I said you just lost yourself a customer!

      *kaching* AC you're going to have to speak up.

      YOU JUST LOST YOURSELF A CUSTOMER, APPLE!

      *change* Yeah, you can use it!

    3. Re:Is it because by Anonymous Coward · · Score: 2, Funny

      Personally, I'd prefer a nude Ubuntu chick as the third person in this ad...

  3. What does this imply about PC's and mac's by everphilski · · Score: 4, Insightful

    Since they were both chosen as "types" of a machine ... what does this decision have to say about PC's versus a mac?

    1. Re:What does this imply about PC's and mac's by MeanMF · · Score: 5, Funny

      It proves that much like a Mac, if you want to upgrade your ad campaign you have to replace the whole thing and get a new one.

    2. Re:What does this imply about PC's and mac's by fotbr · · Score: 3, Funny

      At which point, PC and Mac are both at the pub past the finish line having a post-race pint while LinuxBox is still recompiling his new legs.

      Of course, the rematch would be a different story, since LinuxBox would already be configured.

    3. Re:What does this imply about PC's and mac's by toadlife · · Score: 2, Funny

      Yeah but the binary scramjet package probably wasn't compiled with --o3 --funroll-loops --march=athlon64!!

      --
      I don't always use unix-like operating systems; but when I do, I prefer FreeBSD.
  4. Re:Slashdot, reporting last weeks new by LostCluster · · Score: 3, Insightful

    There's something in the news/TV/content business called an "evergreen"... something that's just as newsworthy tomorrow as it was yesterday and is today. We've finally hit the slownewsday(tm pending) that brings those things out of the woodwork.

  5. What he said to the Japanese girl: by straponego · · Score: 5, Funny

    "Is it true that you squeeze photographs out your ass?"

    1. Re:What he said to the Japanese girl: by Speare · · Score: 4, Informative

      Cute joke, I guess, but...

      • hajimemashite - nice to meet you (lit. "it has begun")
      • yoroshiku onegai shimasu - rhetorical how do you do / look forward to working together (lit. "favor me, please")
      • arigatou - thank you
        • I couldn't quite make out her response with the other babbling going on, but I think it was like, "nah nah, it wasn't much."
      --
      [ .sig file not found ]
    2. Re:What he said to the Japanese girl: by jdbartlett · · Score: 2, Funny

      That wasn't Jabber, you insensitive clod. It was AppleTalk.

  6. Japanese version by Srsen · · Score: 4, Funny
    This is a must see - the Japanese version of the Get a Mac ads.

    Not the Americans dubbed in Japanese - these are Japanese actors doing the same shtick. Hi-larious.

    1. Re:Japanese version by earthbound+kid · · Score: 2, Informative

      I can (sort of) speak Japanese. The three ads are from left to right: "Mac & PC" "Virus" "iLife" (ok, so the last one was a gimme)

      In the "Mac & PC" they note that Macs are technically just a kind of personal computer then wonder why Mac gets a special name as part of that, but other computers are just "PCs." Mac suggests its a kind of nickname because people enjoy their Macs. As a nickname for the other other kind of PCs, they suggest "Work," (which sounds like Mac in Japanese).

      In "Virus," PC gets one of his thousands of viruses, but Mac says he's OK.

      In "iLife," PC jams out on iPod and Mac informs him that Mac comes with iTunes-like software for dealing with movies and photos as well. PC says he has cool software, too. "For instance?" ask Mac. "Um, calculator... Clock..."

    2. Re:Japanese version by d_jedi · · Score: 2, Informative

      Ooh kay. That's funny.. why?
      It's all gibberish to me..

      --
      I am the maverick of Slashdot
  7. Obligatory PS3 vs. Wii parody video... by Manchot · · Score: 3, Funny
  8. "Does Hodgman become the Mac?" by NerveGas · · Score: 4, Funny


        It would only be fitting. If imitation IS the most sincere form of flattery, then PCs should be awfully flattered. Waaaay back in the day, Macs had a selling point of being able to read PC diskettes. Then they started boasting that they could run PC programs. After that, you were able to buy an add-in card with a Pentium CPU, on which to run your Windows apps. Now, they run on Intel hardware, and you can boot into Windows.

        As much as I respect Macs for what they are and do, for all of their "We're different" attitude, they just can't seem to stop with the "Me, too!" actions.

          Ah, well. Here goes nothing, Maccers, start modding me down....

    --
    Oh, you're not stuck, you're just unable to let go of the onion rings.
    1. Re:"Does Hodgman become the Mac?" by Midnight+Thunder · · Score: 3, Insightful

      Does Hodgman become the Mac?

      Actually that would be the ultimate switcher message :) "I used to be a PC, but now I'm a Mac".

      --
      Jumpstart the tartan drive.
    2. Re:"Does Hodgman become the Mac?" by _Sprocket_ · · Score: 2, Insightful
      As much as I respect Macs for what they are and do, for all of their "We're different" attitude, they just can't seem to stop with the "Me, too!" actions.


      Hell yeah! I mean... heck... who wants compatability! Who wants the option to use data and applications from other platforms? That's just crazy talk.
  9. Intimidating Stars by Slyfoot · · Score: 5, Funny

    The commercial needs some intimidating stars, to reflect the intimidating arguments Mac and PC users perenially fling at each other. I say we get Alan Rickman to be the Mac, and Christopher Walken to be the PC. Then users can choose the lesser of two evils...

    --
    Professional Dilettante
    1. Re:Intimidating Stars by Aardpig · · Score: 2, Funny

      And Gary Oldman as SCO Unix, hitting everyone with a baseball bat while high on drugs and listening to classical music. Mmmmm.

      --
      Tubal-Cain smokes the white owl.
  10. I'm glad he's gone by Pink+Tinkletini · · Score: 3, Interesting

    Justin Long has only been using Macs for a few years, from what I hear, just since they became trendy. But John Hodgman is the real deal—a Mac user since '84, and a talented writer in Brooklyn, too. I've seen him around the neighborhood, and all the girls go wild for him in real life. No kidding.

    1. Re:I'm glad he's gone by Pink+Tinkletini · · Score: 3, Interesting

      Here, I found this interview with John Hodgman, in which he drops this telling quote: "I myself am a Mac user. I bought the very first Mac, or convinced my father to buy it, in 1984. I used it through high school and college; it was the first computer I used outside of college, then I went though a brief period of exile during my corporate years as a professional literary agent, where I was forced to use a PC . . . . Mac has always gotten the design and the interface down pat. They just know it. PC's efforts to emulate this, and its constant failing, and its self-satisfied arrogance about it being the most used platform in the world, all of that made it very easy to craft a character who, while he is a boob, and often concerned about how he comes off, at his core really feels bad for the Mac. Is really so delusional to believe he's much cooler than the Mac. The whole reason they're standing in that white room is because he's trying to help the Mac out."

  11. Re:long term by SnowZero · · Score: 5, Funny

    It not funny though, the poor kid has just become an unsigned long. Hopefully another actor can give him a few pointers which he can store for future reference.

  12. Re:Advertorial? by Rob+the+Bold · · Score: 4, Funny
    ... must be a slow Saturday Night in geekland.

    There's a faster kind?

    --
    I am not a crackpot.
  13. That's the Rahmens by Mantle · · Score: 2, Informative

    That looks like "The Rahmens", a very well known comedy duo in Japan. Here is a sample of their best work illustrating how to eat sushi: http://www.youtube.com/watch?v=pIb6ZSqal64&feature =PlayList&p=51CAE8F9A6BB401A&index=7

  14. And the appropriate joke for the story by Kingrames · · Score: 5, Funny

    Mac: Whatcha got there?

    PC: Games.

    Mac: Can I play?

    PC: No.

    Mac: Aww! No fair.

    PC: All right. you can play them in 2 years, if you're lucky.

    --
    If you can read this, I forgot to post anonymously.
  15. Wow. by aussersterne · · Score: 4, Insightful

    So jeans + sweatshirt = hippie? It's clearly not we jeans-wearing people that have a problem with elitism...

    --
    STOP . AMERICA . NOW
    1. Re:Wow. by The+Anarchist+Avenge · · Score: 5, Funny

      Nicely done... Make an argument, then misrepresent your opponents rebuttal. Obviously someone's running UnixWare.

      --
      Today's lucky number is: 09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
    2. Re:Wow. by Jeremi · · Score: 3, Funny
      Uhh, you judge a person by what they are wearing? You must be a Mac user


      Uhh, you judge a person by the computer they use? You must be a... oh, never mind.

      --


      I don't care if it's 90,000 hectares. That lake was not my doing.
  16. heh.. by Heem · · Score: 4, Funny

    I always thought it would be great if a penguin waddled into those commercials and bitch-slap both of them.

    --
    Don't Tread on Me
  17. Re:Seriously? by catbutt · · Score: 3, Insightful

    I agree about mac guy. I kinda like him, I think he's right for the part, and not particularly smug or a jerk about his superiority. But the pc guy is right for the part too, and he is funnier ... but only likeable in a "feel sorry for him because he's such a pathetic loser" sort of way.

  18. No, it's not.. by AWhiteFlame · · Score: 2, Interesting

    ...It's more likely because his agent figured he was "hot stuff" which Apple couldn't live without and so he demanded too much money. Then Apple proceeded to say, 'Alright then. Goodbye', where then Long's agent had a massive 'oh crap' moment and heart attack.

    --
    "Everything worth innovating today will go to court tomorrow."
  19. Re:Seriously? by modecx · · Score: 3, Funny

    If jeans and a shirt make a guy a hippie, I must become an Army Ranger when I wear my camouflage boxer shorts.

    Hooah!?

    --
    Constitutional rights may be respected, repealed, or modified; but they must never be ignored.
  20. Re:Hodgman should switch: I just did by vmardian · · Score: 2, Informative

    In actuality, Hodgman is a Mac user.

    --
    PowerLevel.com - A next generation marketplace for virtual items and services
  21. Re:It had other problems by illegalcortex · · Score: 2, Insightful

    No, he wasn't imagining it, he was just misremembering it.

    The Mac says he does "music, movies, podcasts - stuff like that". The PC says he does "timesheets and spreadsheets and pie charts". He does not says "games." Definitely implies it, though. The whole thrust of the ad is that PCs are built to do business apps and Macs are not. It's fairly ludicrous.

  22. When will they stop making asses of themselves? by IntergalacticWalrus · · Score: 4, Insightful

    I don't know anyone who actually likes those dumb ads, in fact it usually makes them hate Macs even more.

    The usual responses I hear:
    "PCs are no fun? Don't Macs get like, no games? What a bunch elitist assholes! Who gives a shit about making picture albums!"
    "Macs are safer? Of course they are, you don't get to do anything with it because there's none of the software I use!"
    "That Mac guy looks arrogant, not sure why. The PC guy looks friendlier though. Hey, in fact he looks a lot like that guy on that Jon Stewart show. Now THAT'S a funny guy."

    Now tell me slashdot, am I living in some bizzaro world or are Apple really shooting themselves in the foot?

    (Disclaimer: Not a Mac hater myself. Long time Linux user who's seriously thinking of buying one of those nice Core 2 Duo MacBooks real soon...)

    1. Re:When will they stop making asses of themselves? by WilliamSChips · · Score: 3, Funny

      I saw one of the Mac commercials talking about how Macs work out-of-the-box, and thinking about what happens when you want to upgrade.
      That would be an awesome parody commercial. Justin Long exits, a new Mac guy comes in. PC Guy: "What happened?" Mac Guy: "I upgraded." PC Guy: "Why are you so different?" Mac Guy: "I have to have a whole new computer to upgrade." PC Guy: "I don't need to do that." Mac Guy: "Prove it." PC Guy gets his arm screwed off and a huge robot arm put on. Smacks the Mac Guy.

      --
      Please, for the good of Humanity, vote Obama.
  23. Re:What he said to the JP girl by darkitecture · · Score: 2, Informative

    hajimemashite -him
    hajimemashite -her
    yoroshiku onegai shimasu. -him

    hajimemashite - How do you do?

    yoroshiku onegai shimasu - Nice to meet you.

    Later:
    arigato - thanks
    Can't really hear anything else.


    Wow, wrong on nearly everything. "Hajimemashite" does not mean "How do you do?", it means "Nice to meet you." If you wanted to say "How do you do?", the polite form would be "O genki desu ka?"

    "Yoroshiku onegaishimasu" does not mean "Nice to meet you" as pointed out in my previous paragraph. "Yoroshiku onegaishimasu" is a fairly standard phrase which roughly translated into English means, "Please treat me kindly." It's a phrase used between two people who are just about to engage in some sort of co-operative situation (maybe starting a new job or a new project at work) or more commonly between customer and a vendor. For example, I just asked my local jeweller to make some size adjustments on my new watch and once we finished discussing what I wanted and when it'd be ready for pickup, we both bowed and said to each other, "Yoroshiku onegaishimasu."

    You gotta know what you're talking about before offering a translation, dude. Then again, this is Slashdot so I'm surprised someone didn't say they were actually speaking Swahili or something.

  24. Re:Seriously? by _Sprocket_ · · Score: 3, Interesting
    Maybe you should stop hanging out with your Mom's friends if you're starting to consider hippies == average.


    I'm genuinely curious - what makes the Mac guy a "hippie"? You've already dismissed folks who asked about his clothes as being "shallow" basing things on appearances. So what is it? Can't be his physical build, haircut, grooming... that's shallow appearances. Maybe its him doing creative things with his computer of choice? Or is it just because.. ya know... he's the Mac guy?
  25. I disagree by Jeppe+Salvesen · · Score: 2, Insightful

    The message seems to be that you can get more out of your digital camera, your digital video camera etc with a Mac, while there is less hassle with unnecessary concepts like viruses and drivers.

    This series of ads is not about preaching the the choir. It's about converting those who don't feel emotionally attached to their computer. Apple tries to convince potential buyers to get a 1000$ Mac rather than a 500$ PC. It's that simple.

    And it's working. Apple market share has been rising quickly since the introduction of the Intel line.

    (Drivers are needed for a computer to work, but the end user should not need to know about them, like they don't know about memory management implementation details)

    --

    Stop the brainwash

  26. Re:Advertorial? by badboy_tw2002 · · Score: 2, Funny

    Actually, You. Must. Drink. More. Beer. And. Stop. Writing. One. Word. Sentences.

    This. Post. Powered. By. Burning. Karma.

  27. Re:check youtube by ettlz · · Score: 4, Funny

    So it should really go:

    Enter BSD.
    BSD. Hey guys.
    Mac. Hey.
    PC. Hey.
    There is a pause. PC looks at Mac. Mac looks back at PC. They both pull evil grins, and then pounce.
    Cut to fuckwitted, oh-aren't-we-clever message. Unseen, we hear roaring and BSD screaming.
    BSD. Whoa, whoa, whoa! Steady guys, there's enough of me for everyone!
  28. Re:long term by Anonymous Coward · · Score: 3, Funny

    Well, at least as an unsigned long, he can't express anything negative.

  29. Macs are sexy women by vrochette · · Score: 2, Funny

    Actually Mac computers are women and should be played by a sexy actress, here's why:

    - they're sexy and have nice round Windows with lots of makeup.
    - they bring all kinds of gadgets with them at all times.
    - they actually use their 2 hemispheres.
    - they can run hot
    - they don't play FIFA soccer.
    - they're expensive at the store

    ------

  30. Re:Macs are sexy ladyboys by Ford+Prefect · · Score: 2, Funny

    ... And with Intel, they're now just PCs in drag?

    (Disclaimer: I'm typing this on a ladyboy MacBook Pro. Which for games purposes, is currently running Windows XP. Eww!)

    --
    Tedious Bloggy Stuff - hooray?
  31. John Hodgeman by PhotoGuy · · Score: 5, Funny

    John had a very funny bit on the daily show, where he was explaining the internet (after the "series of tubes" event). He started out with envelopes, representing packets, and said "for example, say I'm a computer..." Jon Stewart interrupted him and said "what kind of computer would you be?" After a bunch of evasive answers ("oh some kind of microcomputer"), with Jon unrelenting, he finally dropped his shoulders, sighed, and said "I'm a PC..." Hilarious.

    (I was kind of waiting for a reference to the commercials on the Daily Show, and they delivered :)

    --
    Love many, trust a few, do harm to none.
  32. Re:Seriously? by pr0digy25 · · Score: 2, Insightful

    The PC guy's suit probably cost $150 at a "Suits 'R' Us" type of place... OTOH, the Mac guy is probably wearing $500 worth of "vintage street clothes" from an overpriced sales barn like Urban Outfitters. :)

  33. Re:Why the hate? by fyngyrz · · Score: 2, Insightful
    Am I the only one who thinks Justin Long seems like a nice kid who plays a good straightman... ?

    Yes, I think you might be. Or at least, close. The guy is amazingly annoying, condescending, and not particularly representative of anyone I can think of in this role except himself. He fails to represent the spirit of the machine's users, which is pretty much one of independent thinking and an appreciation of fine design for the most part; and he fails to represent the machine itself in the sense that there is no clue from these commercials that the Mac is truly much easier to use at the top level, yet far more sophisticated, flexible, extensible and secure underneath. PC users can come out of the woodwork and scream about that characterization, and they probably will, but the fact is, it is bang-on true. Windows is so far behind any version of *nix that I can't see it ever catching up in terms of flexibility, no matter how many times they patch it and give it a new name. Now, if you want to argue that Long is prettier than Hodgman, I can't really go there, and I'll have to leave that in your lap, as it were. Guys don't send me "pretty" signals. But Macs do. :)

    Maybe Aishwara Rai? Now that is one exotic, beautiful, sexy, and smart human being.

    Truly, Apple needs better advertising people. Mac ads are just terrible. I wasn't even remotely sold until I got a Mac in my hands, because the ads transfer no information whatsoever. Just fluff. Which I have no use for. And the Mac is not fluff. Not by any means. Yet that's how they try and sell it. And with Long... they don't even do that very well. :(

    --
    I've fallen off your lawn, and I can't get up.