Slashdot Mirror


Justin Long No Longer A Mac

david.emery writes "Wired is reporting that Apple will be replacing Justin Long as its 'Mac' in their 'I'm a Mac/I'm a PC' ad campaign. John Hodgman, the personification of the PC, is reportedly shooting new commercials." From the article: "Even people who hate the campaign find their core idea compelling enough to endlessly satirize the series on YouTube. The one enduring criticism of the ads is that John Hodgman's PC is funnier and more likable than Justin Long's sleazy hipster doofus Mac. (just what was he saying to that hot new camera from Japan?) Hodgman is a riot (just read "The Areas of My Expertise" if you don't believe me), but I'm not sure how the new series of ads goes on from here. Is there a new Mac? Does Hodgman become the Mac?"

255 of 333 comments (clear)

  1. Slashdot, reporting last weeks new by hsmith · · Score: 1, Insightful

    right on time!

    1. Re:Slashdot, reporting last weeks new by LostCluster · · Score: 3, Insightful

      There's something in the news/TV/content business called an "evergreen"... something that's just as newsworthy tomorrow as it was yesterday and is today. We've finally hit the slownewsday(tm pending) that brings those things out of the woodwork.

    2. Re:Slashdot, reporting last weeks new by Yetihehe · · Score: 1

      Slashdot - where dupe is tripe and first post is redundant.

      --
      Extreme Programming - Redundant Array of Inexpensive Developers
  2. Movie star? by Anonymous Coward · · Score: 4, Funny

    From TFA: O RLY, a huge movie star? Why, he was billed 17th in "Dodgeball"! And who could forget his star turn in "Jeepers Creepers II"! Why, I bet he's even bigger than Bronson Pinchot, and that dude's enormous!

    Apparently the author hasn't seen "Accepted." Hilarious movie. I'll forgive him, though, because he used O RLY in a news article.

    1. Re:Movie star? by BoberFett · · Score: 5, Informative

      I only ever knew him as the nerdy kid from Galaxy Quest.

    2. Re:Movie star? by NormalVisual · · Score: 1

      I know it's offtopic, but that's one of the funniest exchanges on film:

      Axel: Get the f*** outta here!
      Serge: No, I cannot!!

      --
      Please stand clear of the doors, por favor mantenganse alejado de las puertas
  3. Advertorial? by LostCluster · · Score: 1

    We're now analyzing an ad campaign's casting moves... must be a slow Saturday Night in geekland.

    1. Re:Advertorial? by Rob+the+Bold · · Score: 4, Funny
      ... must be a slow Saturday Night in geekland.

      There's a faster kind?

      --
      I am not a crackpot.
    2. Re:Advertorial? by billsoxs · · Score: 1

      Yup - Saturday night and we are all here posting like mad about a B actor in a TV commercial. I gotta get out more.

      --
      This message was brought to you by "Lack of Sleep."
    3. Re:Advertorial? by Brewskibrew · · Score: 1

      Maybe Benjamin Curtis, the "Dude, you're getting a Dell" guy is available?

      --
      For sale: Signature. One owner. Low miles. Always garaged. New punctuation, just installed!
    4. Re:Advertorial? by Firehed · · Score: 1

      Meh. I *was* out tonight (with people!) and this is more interesting. Of course, that's just how weekends are here... Must. Get. Off. Campus.

      --
      How are sites slashdotted when nobody reads TFAs?
    5. Re:Advertorial? by badboy_tw2002 · · Score: 2, Funny

      Actually, You. Must. Drink. More. Beer. And. Stop. Writing. One. Word. Sentences.

      This. Post. Powered. By. Burning. Karma.

    6. Re:Advertorial? by MightyYar · · Score: 1

      Yeah, I was going to say... you're supposed to look back at college and not remember a single weekend night (Thursdays, too, if you can stack your schedule!). The only thing that you are supposed to remember are things like, "Who took a shit in the front of our room?" or, "Where am I and who is this next to me?" or "Why did I just wake up on a pew in a Church?"

      Extra points if you set off the burglar alarm trying to stealthily escape from whomever it was next to you!

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    7. Re:Advertorial? by WCLPeter · · Score: 1
      Actually, You. Must. Drink. More. Beer. And. Stop. Writing. One. Word. Sentences.


      Hazy. Drunk. Brain. Wonders.

      Is. Keanu. Impersonating. Bill? Or. Bill. Impersonating. Keanu?

      Woah!
  4. Is it because by zr-rifle · · Score: 5, Interesting

    people like me found the PC dude much more amusing and likeable than the scruffy, elitist asshole Mac guy?

    --
    Hack your mind out of its sandbox.
    1. Re:Is it because by Yahweh+Doesn't+Exist · · Score: 1

      try reading the article SUMMARY and you'll find out the answer to this question and more!

    2. Re:Is it because by SnowZero · · Score: 5, Funny

      I had always hoped the Linus Torvalds would come onto the screen, kick the Mac guy in the nuts, and say "I can run on your hardware too." Then, he can turn to the PC guy, tell him "It's not too late," and then walk away.

    3. Re:Is it because by TheVelvetFlamebait · · Score: 1
      people like me found the PC dude much more amusing and likeable than the scruffy, elitist asshole Mac guy
      On behalf of everyone here at Slashdot, GET THE HELL OUTTA HERE!
      --
      You know, there is a difference between trolling and pointing out the flaws in your reasoning. Just saying.
    4. Re:Is it because by Paradise+Pete · · Score: 1

      I've been using a Mac since they booted off a floppy disk, and I also like the PC guy more. I hope they have him switch in the new ads.

    5. Re:Is it because by Anonymous Coward · · Score: 2, Funny

      I'll never buy Apple products because of their shitty advertising. Apple, you just lost yourself a customer!

      *chaching* Wha? I'm sorry AC, I couldn't hear you.

      I said you just lost yourself a customer!

      *kaching* AC you're going to have to speak up.

      YOU JUST LOST YOURSELF A CUSTOMER, APPLE!

      *change* Yeah, you can use it!

    6. Re:Is it because by TEMMiNK · · Score: 1

      They could put Steve Jobs on the ad for the Mac but that man would give children nightmares.

      And as for Justin Long, what were they thinking in the first place? How do we market to the mainstream... let's personify ourselves with an actor who is type cast as awkward, weak, somewhat pathetic, vague and dim. It's amazing, he shares our characteristics perfectly! (I hope this person was fired)

      --
      "The stupider people think you are, the more surprised they will be when you kill them..."
    7. Re:Is it because by kerrbear · · Score: 1

      people like me found the PC dude much more amusing and likeable than the scruffy, elitist asshole Mac guy?

      But look at it another way. Consider if they had cast some real jerk into the role of PC. Essentially they would be insulting PC users. By casting a likeable friendly type, they are saying PC users are really OK Joes, and given the opportunity would like to have something better. I think it's a pretty savvy casting myself.

    8. Re:Is it because by Anonymous Coward · · Score: 2, Funny

      Personally, I'd prefer a nude Ubuntu chick as the third person in this ad...

    9. Re:Is it because by wobblie · · Score: 1

      No, it is because you are a twit, like the PC guy.

      how is it that the mac guy comes off as elitist?

      The "scruffy elitist asshole Mac guy" is actually fucking hot. The PC guy is a boring fat twit. That is more the point of the ad than anything.

      I just wish Justin Long was wearing less in the commercials than he is ... :)

    10. Re:Is it because by gad_zuki! · · Score: 1

      Who doesnt like snotty hipsters who wear their consumerism on their sleeve?

      Frankly, Apple's advertising needs to back off from the elitist crap and re-brand their machines as being for the everyman, but I wonder if they gave up on being a computer company long ago and now are a boutique electronics manufacturer for people willing to pay the extra 20-30%.

    11. Re:Is it because by iBod · · Score: 1

      And when where you elected to speak for 'everyone here at Slashdot'?

    12. Re:Is it because by crayz · · Score: 1

      I always hoped Hans Reiser would come murder the Mac guy for using HFS+

    13. Re:Is it because by Mad+Marlin · · Score: 1

      The PC guy looks like the sort of person who has a wife, children, a mortgage, and mows his lawn. The mac guy looks like he needs a shave, a meal, a girlfriend, and a life.

    14. Re:Is it because by AuBowser · · Score: 1

      If the ads are aimed at PC users, having a great performer play the PC user is smart.

      "Death is the belief of thought." - Huh?

    15. Re:Is it because by AuBowser · · Score: 1

      On the other hand, maybe the PC guy should stay with his computer OS, lest he become pseudo-cool like the MAC guy.

      "Thought is the belief of death." - That can't be right.

  5. What does this imply about PC's and mac's by everphilski · · Score: 4, Insightful

    Since they were both chosen as "types" of a machine ... what does this decision have to say about PC's versus a mac?

    1. Re:What does this imply about PC's and mac's by tb3 · · Score: 1

      That we feel a fuck of a lot more sorry for a Windows PC than we do for a Mac?

      --

      www.lucernesys.comHorizon: Calendar-based personal finance

    2. Re:What does this imply about PC's and mac's by Yahweh+Doesn't+Exist · · Score: 1

      that PC users who have insecurities about not being young, attractive or cool don't enjoy being forced to confront those feelings by Apple's marketing campaign?

      I didn't think he was smug at all, and he obviously wouldn't have been designed as smug. so it's really just in the hostile minds of the insecure but Apple still wants to sell to those people.

      it's like the way you always get people in ipod threads complaining that the ipod is cool and so people buying it is some sort of problem. I'm fairly certain the problem is with complainers' perceptions rather than Apple's products.

    3. Re:What does this imply about PC's and mac's by dubiousmike · · Score: 1

      I ran a lab of PCs and Macs and have been using Powerbooks as my main personal computer for a long time. But some of Apple's stance is a bit of FUD when it comes to the differences between Macs and PCs. For instance, for those using AVID, more people will use a PC over a Mac. DV (Digital Video) did a test with the new Core2Duo and did a variety of tasks on the same machine in OS X and XP. XP blew OS X away.

      I am not saying this as a PC fan boy. Remember, I use a Powerbook, not a Dell or Toshiba. I feel like everyone needs to find a balance between ease of use, attractiveness and price that they are comfortable with. But the Apple Ad with Mac and PC visiting a counselor kind of stuck in my craw. 10 years ago, Mac killed PCs when it came to creative stuff. Not so today. At best, they both offer similar if not identical tools to get the same stuff done. It just comes down to which one you want to pick.

    4. Re:What does this imply about PC's and mac's by MeanMF · · Score: 5, Funny

      It proves that much like a Mac, if you want to upgrade your ad campaign you have to replace the whole thing and get a new one.

    5. Re:What does this imply about PC's and mac's by undeaf · · Score: 1

      And along that line of thought, what does the lack of inclusion of linux in these ads, and in most of the parodies too, say? IMO, that apple does not want you to know about it, and that a lot of people are very quick to dismiss it as not worth pay any attention to.

      It's too bad linux isn't in any of them, that would lead to all sorts of interesting situations. For example:

      ...
      ...
      ...
      PC: At least I run faster.
      Mac: What are you talking about? I run faster.
      PC: Want to race?
      Mac: Anytime.
      PC: Let's go then. Hey ... how about we include a linux computer too, at least we can both be sure to beat him.*calls linux box*
      Mac: Sure, why not.
      ...
      ...
      ...
      *PC and mac laugh at and mock linux box(who is very short) amongst each other*
      *Linux box gets angry, detaches his legs, and attaches a set of centaur legs*
      Linux box:So, you ready, punks?

    6. Re:What does this imply about PC's and mac's by fotbr · · Score: 1

      And universal binaries are coming in the near future.

      But they're not here NOW. Its hard to compare "now" to "future" in time for a publication deadline. Given what's here NOW (non-Intel-native executables for OSX), WindowsXP (and thus Intel-native) won.

      In 6 months (or whever the Intel-native OSX versions are available) the numbers may very well change, and OSX might end up on top like history says it should be.

    7. Re:What does this imply about PC's and mac's by fotbr · · Score: 3, Funny

      At which point, PC and Mac are both at the pub past the finish line having a post-race pint while LinuxBox is still recompiling his new legs.

      Of course, the rematch would be a different story, since LinuxBox would already be configured.

    8. Re:What does this imply about PC's and mac's by Dun+Malg · · Score: 1
      > Though it's misleading to say XP blew OS X away, because the application were PowerPC native and not a universal binary: It's not just 'misleading,' it's downright deceptive to omit that detail.
      If native binaries for the apps don't fucking exist for the Intel Mac, then it's not "deceptive". I'll send you a shiny dime if you can point out the deception in the statement: "DV (Digital Video) did a test with the new Core2Duo and did a variety of tasks on the same machine in OS X and XP; XP blew OS X away". They did, and it did. This may change in the future with the introduction of native binary Mac versions, but until then you cannot deny the truth: XP won. It doesn't matter if the Mac version "had an excuse" for losing-- it was still just plain fucking slower.
      --
      If a job's not worth doing, it's not worth doing right.
    9. Re:What does this imply about PC's and mac's by lewp · · Score: 1

      This just in, PCs are slower at running Quark Xpress.

      --
      Game... blouses.
    10. Re:What does this imply about PC's and mac's by ettlz · · Score: 1

      Whoa, 1996 called. They want their misconceptions back. yum install scramjet.

    11. Re:What does this imply about PC's and mac's by toadlife · · Score: 1

      But by that time, the Mac a PC would be running new versions, and the LinuxBox would be forced to use WINE.

      --
      I don't always use unix-like operating systems; but when I do, I prefer FreeBSD.
    12. Re:What does this imply about PC's and mac's by toadlife · · Score: 2, Funny

      Yeah but the binary scramjet package probably wasn't compiled with --o3 --funroll-loops --march=athlon64!!

      --
      I don't always use unix-like operating systems; but when I do, I prefer FreeBSD.
    13. Re:What does this imply about PC's and mac's by Anonymous Coward · · Score: 1, Funny

      Whereas, say, Dell could just do a lobotomy on the Dell dude and stick in a new brain?

      That would explain a lot.

    14. Re:What does this imply about PC's and mac's by CPMO · · Score: 1

      No wait...

      LinuxBox is still trying to get the package installer - you know, the one that "just works" - to just work.

      No wait...

      LinuxBox is actually still figuring out which version of CentaurLegs (supposedly a mature project) doesn't crash when you run on a particular type of grass which just happens to be the type the race is to be run on, according to some unconverted comment on a Linux board you had to translate from Chinese.

    15. Re:What does this imply about PC's and mac's by dangitman · · Score: 1
      For instance, for those using AVID, more people will use a PC over a Mac

      That's because Avid software blows chunks. They couldn't program their way out of a wet paper bag. Their support for the Mac is only token. Why the hell is anyone using Avid anymore, anyway?

      --
      ... and then they built the supercollider.
    16. Re:What does this imply about PC's and mac's by dangitman · · Score: 1
      If native binaries for the apps don't fucking exist for the Intel Mac, then it's not "deceptive". I'll send you a shiny dime if you can point out the deception in the statement: "DV (Digital Video) did a test with the new Core2Duo and did a variety of tasks on the same machine in OS X and XP; XP blew OS X away". They did, and it did.

      So, Windows is obviously incapable of editing video, because a Windows-native binary of Final Cut Pro doesn't exist? Performance doesn't get much worse than zero.

      I'm not sure why you're blaming the Mac instead of Avid.

      --
      ... and then they built the supercollider.
    17. Re:What does this imply about PC's and mac's by SilentOneNCW · · Score: 1

      MOD parent up, that's fricken' hilarious! Yeah, because I said so!

    18. Re:What does this imply about PC's and mac's by WilliamSChips · · Score: 1

      No wait...

      Mac and Windows are trying to figure out why their legs are crashing while Linux has his so well configured that he is on par with Wally West.

      --
      Please, for the good of Humanity, vote Obama.
    19. Re:What does this imply about PC's and mac's by Salmar · · Score: 1

      Sorry, I can't see how your argument works. Photoshop runs faster on OS X, because they took the time to take full advantage of the OS. That's generally why Photoshop is used as a benchmark between the two OSes. Not all companies have the will or resources to fully optimize their products for a 'non=standard' OS, and so we can expect much worse performance from their Mac ports. I don't think you can even compare the two on this front without using different software, such as Final Cut.

      --
      This is not the signature you're looking for.
    20. Re:What does this imply about PC's and mac's by Salmar · · Score: 1

      Yes, it is hard to compare the two. You can, but it doesn't make sense to compare them, especially since alternatives are available. The only thing that this comparison has yielded is the fact that Rosetta is slower than PC-native, which has been known since Boot Camp.

      --
      This is not the signature you're looking for.
    21. Re:What does this imply about PC's and mac's by snuf23 · · Score: 1

      Um, you do realize that Avid's first NLEs were Mac products right?
      And regarding Photoshop - on current Mac's it runs terribly versus a PC, because it isn't native. That is likely to change with the release of CS3 next year, but for now if you want the performing Photoshop experience on a Mac Pro - Windows XP will give you it.

      --
      Sometimes my arms bend back.
    22. Re:What does this imply about PC's and mac's by Salmar · · Score: 1

      Ah, pardon. I hadn't realized that there isn't yet a Universal Binary of Photoshop yet. Thus, you are right that many applications are as of yet faster on Windows XP, the fact remains that Mac OS X is a generally more efficient OS.

      --
      This is not the signature you're looking for.
  6. What he said to the Japanese girl: by straponego · · Score: 5, Funny

    "Is it true that you squeeze photographs out your ass?"

    1. Re:What he said to the Japanese girl: by Niahak · · Score: 1

      I haven't watched it in a while, but I believe he also tells her "This guy's a real nerd (otaku), isn't he?".

    2. Re:What he said to the Japanese girl: by Speare · · Score: 4, Informative

      Cute joke, I guess, but...

      • hajimemashite - nice to meet you (lit. "it has begun")
      • yoroshiku onegai shimasu - rhetorical how do you do / look forward to working together (lit. "favor me, please")
      • arigatou - thank you
        • I couldn't quite make out her response with the other babbling going on, but I think it was like, "nah nah, it wasn't much."
      --
      [ .sig file not found ]
    3. Re:What he said to the Japanese girl: by Gogo0 · · Score: 1

      Mod parent +5 correct.

      I couldnt really understand the rest of what they said over the constant acknowledgments from Mac (sou sou), but she asked who the other guy was and made a comment.
      He had a bad accent, but what did I expect from someone who memorized three expressions for a tv commercial?

    4. Re:What he said to the Japanese girl: by Anonymous Coward · · Score: 1, Informative

      Probably...

      "ne, ne, dare... [can't make out the jabber] Otaku pokkunai? (giggles)"

      Which ends up being something like...

      "hey, hey, who is... [can't make out the jabber] Looks a bit like a dork/nerd/maniac, no? (giggles)"

    5. Re:What he said to the Japanese girl: by KH · · Score: 1

      At the end she says: "Dare ano hito? (Who is he?) Otaku-poku nai? (Doesn't he look like an otaku/nerd?)"

    6. Re:What he said to the Japanese girl: by jdbartlett · · Score: 2, Funny

      That wasn't Jabber, you insensitive clod. It was AppleTalk.

  7. Japanese version by Srsen · · Score: 4, Funny
    This is a must see - the Japanese version of the Get a Mac ads.

    Not the Americans dubbed in Japanese - these are Japanese actors doing the same shtick. Hi-larious.

    1. Re:Japanese version by neuro.slug · · Score: 1

      Oh my god. That's the funniest shit I've seen.. well, since I saw Patrick Stewart in an extra talking about tits about fifteen minutes ago. Thank you for the entertainment.

    2. Re:Japanese version by vistic · · Score: 1

      Wonder if some poor guy in Japan is getting fired because Justin Long has lost his spark.

    3. Re:Japanese version by gr8whitesavage · · Score: 1

      Works well with that new American camera?? Heyyyy wait a second...

    4. Re:Japanese version by earthbound+kid · · Score: 2, Informative

      I can (sort of) speak Japanese. The three ads are from left to right: "Mac & PC" "Virus" "iLife" (ok, so the last one was a gimme)

      In the "Mac & PC" they note that Macs are technically just a kind of personal computer then wonder why Mac gets a special name as part of that, but other computers are just "PCs." Mac suggests its a kind of nickname because people enjoy their Macs. As a nickname for the other other kind of PCs, they suggest "Work," (which sounds like Mac in Japanese).

      In "Virus," PC gets one of his thousands of viruses, but Mac says he's OK.

      In "iLife," PC jams out on iPod and Mac informs him that Mac comes with iTunes-like software for dealing with movies and photos as well. PC says he has cool software, too. "For instance?" ask Mac. "Um, calculator... Clock..."

    5. Re:Japanese version by nukeade · · Score: 1

      Here it is on YouTube in case you don't feel like downloading QuickTime to watch it:

      http://www.youtube.com/watch?v=kodNilO9B_c

    6. Re:Japanese version by McFadden · · Score: 1, Insightful
      Oh my god. That's the funniest shit I've seen.. well, since I saw Patrick Stewart in an extra talking about tits about fifteen minutes ago. Thank you for the entertainment.

      Good to see that some Slashdot readers still exhibit the mental age of a 12-year old when it comes to laughing at someone simply because they're speaking another language in an "oh look at those funny Japanese" kindof way.

      Frankly, they're not doing anything that the American actors didn't do, so one wonders what else makes it "the funniest shit [you've] seen."

    7. Re:Japanese version by Anonymous Coward · · Score: 1, Interesting

      > Here it is on YouTube in case you don't feel like downloading QuickTime to watch it:

      It's pretty sad that I have to watch this as a Flash video on YouTube, because I have a PowerBook G4 running 10.3.9, and choose not to submit to Apple's "forced upgrade" to QuickTime 7.

      I paid for a QT6 Pro key, and I'd rather not have to pay AGAIN to keep my editing capability, thank you very much!

    8. Re:Japanese version by d_jedi · · Score: 2, Informative

      Ooh kay. That's funny.. why?
      It's all gibberish to me..

      --
      I am the maverick of Slashdot
    9. Re:Japanese version by hritcu · · Score: 1
      --
      If you don't fail at least 90 percent of the time, you're not aiming high enough. (Alan Kay)
    10. Re:Japanese version by Durandal64 · · Score: 1

      Were they talking about drinking vodka? I heard "vodka" at the end.

    11. Re:Japanese version by McFadden · · Score: 1

      I live in Japan and speak the language fluently, but they are hardly the "funniest shit I've seen". But since your argument basically consists of inane leetspeak, I think it's clear you feel most comfortable in the 12-year old group I mentioned previously. Shame, considering you claim to speak Japanese that that's the best you can do with your own language.

  8. Obligatory PS3 vs. Wii parody video... by Manchot · · Score: 3, Funny
    1. Re:Obligatory PS3 vs. Wii parody video... by pNutz · · Score: 1

      G4, SciFi, and Spike need to merge into the Misogynistic Virgin Network.

      "Next on MVN, some shit we think is uberlame gets compared to fat chicks, then this totally crazy dude tapes his asscheeks together while we all watch for some reason! After that, uncritical, publisher-influenced game reviews! Then at 11, Grade-Z scifi with tits! So tell your mom to bring some more Cheetoes, cuz you're in for some horizontal time tonight!! And the next night. And the next night. And the next night..."

      --
      Death and danger are my various breads and various butters.
  9. The ads are amusing, but by Anonymous Coward · · Score: 1


    Penny Arcade has got to be the single most unfunny thing on the face of the planet.

    1. Re:The ads are amusing, but by larry+bagina · · Score: 1

      you're forgetting about User Friendly.

      --
      Do you even lift?

      These aren't the 'roids you're looking for.

    2. Re:The ads are amusing, but by WilliamSChips · · Score: 1

      no, that's funnier than Penny Arcade.

      --
      Please, for the good of Humanity, vote Obama.
    3. Re:The ads are amusing, but by __aawdrj2992 · · Score: 1

      White Ninja

  10. Justin Long as there's.... by dsanfte · · Score: 1

    Justin Long as there will be new ads. I'm Justin love with the current ones, personally.

    --
    occultae nullus est respectus musicae - originally a Greek proverb
  11. The Camera by hey · · Score: 1

    Maybe they can get the Hot Japanese Camera to play the Mac?

  12. "Does Hodgman become the Mac?" by NerveGas · · Score: 4, Funny


        It would only be fitting. If imitation IS the most sincere form of flattery, then PCs should be awfully flattered. Waaaay back in the day, Macs had a selling point of being able to read PC diskettes. Then they started boasting that they could run PC programs. After that, you were able to buy an add-in card with a Pentium CPU, on which to run your Windows apps. Now, they run on Intel hardware, and you can boot into Windows.

        As much as I respect Macs for what they are and do, for all of their "We're different" attitude, they just can't seem to stop with the "Me, too!" actions.

          Ah, well. Here goes nothing, Maccers, start modding me down....

    --
    Oh, you're not stuck, you're just unable to let go of the onion rings.
    1. Re:"Does Hodgman become the Mac?" by Midnight+Thunder · · Score: 3, Insightful

      Does Hodgman become the Mac?

      Actually that would be the ultimate switcher message :) "I used to be a PC, but now I'm a Mac".

      --
      Jumpstart the tartan drive.
    2. Re:"Does Hodgman become the Mac?" by _Sprocket_ · · Score: 2, Insightful
      As much as I respect Macs for what they are and do, for all of their "We're different" attitude, they just can't seem to stop with the "Me, too!" actions.


      Hell yeah! I mean... heck... who wants compatability! Who wants the option to use data and applications from other platforms? That's just crazy talk.
    3. Re:"Does Hodgman become the Mac?" by Scrameustache · · Score: 1

      As much as I respect Macs for what they are and do, for all of their "We're different" attitude, they just can't seem to stop with the "Me, too!" actions.

      Anything you can do, I can do better.
      Anything you can do, I can do too!

      --

      You can't take the sky from me...

    4. Re:"Does Hodgman become the Mac?" by iphayd · · Score: 1

      Of course they would have to release OS X for non-apple PCs to do that.

  13. Intimidating Stars by Slyfoot · · Score: 5, Funny

    The commercial needs some intimidating stars, to reflect the intimidating arguments Mac and PC users perenially fling at each other. I say we get Alan Rickman to be the Mac, and Christopher Walken to be the PC. Then users can choose the lesser of two evils...

    --
    Professional Dilettante
    1. Re:Intimidating Stars by MichaelSmith · · Score: 1
      Alan Rickman to be the Mac, and Christopher Walken to be the PC

      Jack Black is linux and Helen Mirren is BSD

    2. Re:Intimidating Stars by Aardpig · · Score: 2, Funny

      And Gary Oldman as SCO Unix, hitting everyone with a baseball bat while high on drugs and listening to classical music. Mmmmm.

      --
      Tubal-Cain smokes the white owl.
    3. Re:Intimidating Stars by Anonymous Coward · · Score: 1, Funny

      I didn't know Helen Mirren was dying.

    4. Re:Intimidating Stars by MichaelSmith · · Score: 1

      Dead or not she will still be the most elegant thing around.

    5. Re:Intimidating Stars by Kingrames · · Score: 1

      You're supposed to choose someone people DON'T like to play the part of the bad guy.

      I recommend Alan Rickman be the PC (because he plays such a great bad guy), and Samuel L. Jackson as the Mac. (This is because I like Sammy J, not because I like macs.)

      Then you could have someone like Robert Deniro as the Linux box, because he can do anything he damn well pleases, but he's a 'business' type fellow, and has no time for games.

      --
      If you can read this, I forgot to post anonymously.
    6. Re:Intimidating Stars by Slyfoot · · Score: 1

      "You're supposed to choose someone people DON'T like to play the part of the bad guy."

      Yeah, I know, I just thought it would be fun to have a couple of respected (but intimidating!) actors scare the bejesus out of everybody with arguments about the flaws in each other's operating system. You know, like Slashdotters. I'd watch it for the same reason I read Slashdot comments. :)

      --
      Professional Dilettante
    7. Re:Intimidating Stars by ettlz · · Score: 1
      Helen Mirren is BSD
      Free or Open?
    8. Re:Intimidating Stars by WilliamSChips · · Score: 1

      No, Hugo Weaving should be Linux. Especially if he's a Beowulf cluster.

      --
      Please, for the good of Humanity, vote Obama.
    9. Re:Intimidating Stars by mrdogi · · Score: 1

      Severus Snape as a Mac... the possibilities. So, the PC should really be Michael Gambon?

  14. I'm glad he's gone by Pink+Tinkletini · · Score: 3, Interesting

    Justin Long has only been using Macs for a few years, from what I hear, just since they became trendy. But John Hodgman is the real deal—a Mac user since '84, and a talented writer in Brooklyn, too. I've seen him around the neighborhood, and all the girls go wild for him in real life. No kidding.

    1. Re:I'm glad he's gone by Pink+Tinkletini · · Score: 3, Interesting

      Here, I found this interview with John Hodgman, in which he drops this telling quote: "I myself am a Mac user. I bought the very first Mac, or convinced my father to buy it, in 1984. I used it through high school and college; it was the first computer I used outside of college, then I went though a brief period of exile during my corporate years as a professional literary agent, where I was forced to use a PC . . . . Mac has always gotten the design and the interface down pat. They just know it. PC's efforts to emulate this, and its constant failing, and its self-satisfied arrogance about it being the most used platform in the world, all of that made it very easy to craft a character who, while he is a boob, and often concerned about how he comes off, at his core really feels bad for the Mac. Is really so delusional to believe he's much cooler than the Mac. The whole reason they're standing in that white room is because he's trying to help the Mac out."

    2. Re:I'm glad he's gone by Pink+Tinkletini · · Score: 1

      If by "typical Mac user" you mean John Hodgman is smarter and funnier than you.

    3. Re:I'm glad he's gone by tdhurst · · Score: 1

      But we are better than you, so suck it.

      --
      Think about it again.
  15. The Platform Clause by UrktheTurk · · Score: 1

    If you kill the Mac, you become the Mac.

  16. Re:If you haven't seen it yet by TheRaven64 · · Score: 1

    There's a longer clip on 'The Google'.

    --
    I am TheRaven on Soylent News
  17. Re:long term by SnowZero · · Score: 5, Funny

    It not funny though, the poor kid has just become an unsigned long. Hopefully another actor can give him a few pointers which he can store for future reference.

  18. It had other problems by androvsky · · Score: 1

    Okay, the ad about viruses was a good one, but the first of this series of ads I saw, the PC was complaining about not being able to run anything other than business software, and the Apple could run games and a bunch of other stuff. I was thinking, eh? Mac runs more games than the PC? Hell, a PC running Linux can probably run more games than a Mac (winex, and so on).

    1. Re:It had other problems by mr_matticus · · Score: 1

      I think you might be imagining that particular ad, my friend.

    2. Re:It had other problems by illegalcortex · · Score: 2, Insightful

      No, he wasn't imagining it, he was just misremembering it.

      The Mac says he does "music, movies, podcasts - stuff like that". The PC says he does "timesheets and spreadsheets and pie charts". He does not says "games." Definitely implies it, though. The whole thrust of the ad is that PCs are built to do business apps and Macs are not. It's fairly ludicrous.

    3. Re:It had other problems by mr_matticus · · Score: 1

      Yeah, but so are ads showing pickup trucks hanging from a metal chain. It's advertising, and ridiculing a company for an ad that doesn't exist is just as ludicrous as advertising claims distorting reality.

      If you take a fairly typical PC, it's not going to play the awesome, leading edge sort of games that real gamers play--and that they tend to throw in the face of Mac users. Yes, you can build a machine that beats the crap out of a Mac for gaming, but no, the average person doesn't buy into that market. Mahjongg and spider solitaire are going to play just fine on PCs and Macs. The Apple ads (like most ads) don't cater to the geeks, the IT professionals, or to the hardcore gamers. They're just poking fun and entertaining the average TV watching shmuck, and putting the brand in his mind.

    4. Re:It had other problems by westlake · · Score: 1
      if you take a fairly typical PC, it's not going to play the awesome, leading edge sort of games that real gamers play--and that they tend to throw in the face of Mac users. Yes, you can build a machine that beats the crap out of a Mac for gaming, but no, the average person doesn't buy into that market. Mahjongg and spider solitaire are going to play just fine on PCs and Macs.

      The typical mid-line Dell will play most games with performance that is acceptable to anyone but the uber-gamer-Geek. You are not limited to Mah-jong.

    5. Re:It had other problems by illegalcortex · · Score: 1

      If you take a fairly typical PC, it's not going to play the awesome, leading edge sort of games that real gamers play

      Right, which is why I never said that. Though moving from there to Mahjongg is quite a stretch. There's quite a bit in-between, you know.

      As far as you second bit about "ridiculing a company for an ad that doesn't exist", what I said was based on the ad that does exist. That ad is ridiculous in its implications. And yes, I think MOST advertising is ridiculous, I will continue to ridicule it for being so.

      But anyway, my point was that these big differences between the Mac and PC just don't exist.

    6. Re:It had other problems by mr_matticus · · Score: 1

      Of course those big differences don't exist. But again, that's advertising for you. Products struggle to distinguish themselves, and they do it by exaggeration. Exaggerating the already exaggerated claims is what causes trouble here, especially on hot button issues like PC v. Mac.

    7. Re:It had other problems by mr_matticus · · Score: 1

      Right, and the typical Mac will play the Sims just fine. A typical PC, if you go by the most popular-selling models, has Intel graphics or a relatively low end nVidia card and it won't be playing whatever the FPS of the moment is without modification. However, most people don't want to play the new, hot FPS or racing game. PC gamers are a minority population, dwarfed by console gamers. Even taken together, that group is still a minority of the American consumer market, albeit a relatively healthy-sized one.

      The point is that casual gaming is possible on either platform, and the ad does not mention games--instead referring only to iLife-style multimedia "fun" tasks, where Macs certainly do have the upper hand, both out of the box and in terms of ease of use. The commercial is an ad for iLife, not for games, nor is gaming implied. The parent's recalled ad doesn't exist in any form resembline what he recalls.

  19. What he says in Japanese by 246o1 · · Score: 1

    He says "Pleased to meet you" (two different phrases, but add up to that) and "Thank you" for the picture, and she says "Hey, hey, doesn't he (the PC) seem kinda geeky?"

    FWIW he doesn't sound like he actually speaks japanese, just for the ad. But maybe he does. Yo, Justin, work on your accent! Ganbatte!

    --
    Although the moon is smaller than the earth, it is farther away.
    1. Re:What he says in Japanese by BorgCopyeditor · · Score: 1
      He says "Pleased to meet you" (two different phrases, but add up to that)

      Are you sure? I thought those phrases were to be translated "how are you gentlemen?"

      --
      Shop as usual. And avoid panic buying.
    2. Re:What he says in Japanese by Zugok · · Score: 1

      off topic but heh, I love your sig!!

      --
      "I just can't sit while people are saying nonsense in a meeting without saying it's nonsense" J Watson, Sci Am 288:(4)51
    3. Re:What he says in Japanese by 246o1 · · Score: 1

      here's a more specific breakdown: he says "hajimemashite," which means hello (when you first meet someone) and then so does she. then "yoroshiku onegai shimasu" which means literally, "i make a request," but basically is a completion of a greeting for someone you will be working with.

      in different circumstances, you could certainly translate it as "how are you, gentlemen." it's a flexible greeting.

      --
      Although the moon is smaller than the earth, it is farther away.
  20. Re:long term by Slyfoot · · Score: 1

    Heh, there's no (+1 Groan) Just sayin'. :)

    --
    Professional Dilettante
  21. That's the Rahmens by Mantle · · Score: 2, Informative

    That looks like "The Rahmens", a very well known comedy duo in Japan. Here is a sample of their best work illustrating how to eat sushi: http://www.youtube.com/watch?v=pIb6ZSqal64&feature =PlayList&p=51CAE8F9A6BB401A&index=7

  22. I'd hate to be the Mac person by ndogg · · Score: 1

    I could imagine someone else being in that position, but not really a different character.

    Hodgman, as the PC person, is supposed to be the bumbling-buffoon comic relief.

    --
    // file: mice.h
    #include "frickin_lasers.h"
  23. And the appropriate joke for the story by Kingrames · · Score: 5, Funny

    Mac: Whatcha got there?

    PC: Games.

    Mac: Can I play?

    PC: No.

    Mac: Aww! No fair.

    PC: All right. you can play them in 2 years, if you're lucky.

    --
    If you can read this, I forgot to post anonymously.
    1. Re:And the appropriate joke for the story by eclectic4 · · Score: 1

      How in the world was this modded insightful... funny maybe, for sheer absurdism, but not insightful. I do quit a bit of gaming on my Mac (too much according to my wife...), and have only been left wanting once (Half-Life/Counterstrike). Currently in my Dock - WoW, Doom III, Quake 4, Civ IV, Sims 2, Star Wars Lego, and Call of Duty 2.

      And to add, my new Mac should be arriving in a few days: I will be installing windows on it to do nothing more than run games that I want to check out that never made it to the Mac side, and in the future will most likely just buy PC games and consider the boot to Windows like a gaming partition, and not much more. So, this "no games on the Mac" BS was killed when BootCamp was released, end of story.

      --

      "The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge." - Daniel Boorstin
    2. Re:And the appropriate joke for the story by Neoprofin · · Score: 1

      As was the "We don't need Windows, we can do it all on our shiny Macs with our inherently superior OS!" rhetoric.
      br If you can't beat 'em join 'em, but don't pretend you won. Every time a Mac is loaded with Windows MS wins. Even if it was pirated they still get the satisfaction and the exposure of another system running their software, the admitance that no matter how smug Apple gets its users still need the other side. If it was paid for they get the profit to boot.

    3. Re:And the appropriate joke for the story by Kingrames · · Score: 1

      How in the world was this modded insightful...

      Well it's actually a very overdone joke, been posted everywhere. The point is that even though macs are supposedly "just as good", there's a lot of companies who won't make stuff for it because they already know how to make their product work in Windows and don't see the financial benefit of marketing to the Mac.

      As a result, there are a lot of really great games that don't get ported over to the Mac. But more importantly, there's a huge library of OLD games, games that were made for the PC and nothing else. For a good example, check out Emperor of the Fading Suns. The installer for the game tries to install DirectX 3.0 on your computer. if that fails, it won't install. It takes quite a bit of effort to get it running under Win XP, from what I hear (I have it on an old "craptop" whenever i feel like playing it), and I don't know that I'd ever be able to get it working in Linux without getting someone to remake the installer pretty much from scratch.

      --
      If you can read this, I forgot to post anonymously.
  24. Re:long term by Kingrames · · Score: 1

    If you've seen the comments the mods label "funny", you know that "funny" to a Slashdot mod is "groan-inducing horrible pun" to everyone else.

    And this is coming from a guy who loves puns.

    --
    If you can read this, I forgot to post anonymously.
  25. So Long by Shadyman · · Score: 1

    So I guess that means we're saying "so Long" to the PC vs Mac ads?

  26. Seriously? by aussersterne · · Score: 1, Insightful

    I found the PC guy to be too obnoxious, I just want to hit him. The Mac guy seems like a fairly average Joe, reasonably likable. I don't get it. Elitist? He's got his hands in his pockets and he's wearing jeans. How is that elitist?! Anyway, the guy in the tie is always the elitist, it's a rule of nature.

    --
    STOP . AMERICA . NOW
    1. Re:Seriously? by QuantumG · · Score: 1

      Maybe you should stop hanging out with your Mom's friends if you're starting to consider hippies == average.

      --
      How we know is more important than what we know.
    2. Re:Seriously? by catbutt · · Score: 3, Insightful

      I agree about mac guy. I kinda like him, I think he's right for the part, and not particularly smug or a jerk about his superiority. But the pc guy is right for the part too, and he is funnier ... but only likeable in a "feel sorry for him because he's such a pathetic loser" sort of way.

    3. Re:Seriously? by modecx · · Score: 3, Funny

      If jeans and a shirt make a guy a hippie, I must become an Army Ranger when I wear my camouflage boxer shorts.

      Hooah!?

      --
      Constitutional rights may be respected, repealed, or modified; but they must never be ignored.
    4. Re:Seriously? by modecx · · Score: 1
      So, what general hippie-like qualities made you conclude that Justin was a hippie in the first place?

      Perhaps it's one or more of these things:
      • He was alive in the 60's or early 70's
      • He has an aggressive John Phillips or Ravi Shankar fetish
      • He's a dirty miscegenator
      • He lives in a commune
      • He's fond of going nude.
      • He drives a VW bug/van.
      • He's vegetarian
      • He was caught by himself making love to your mother at Woodstock after traveling back in time on a giant, invisible LSD powered caterpillar.


      Ooooh, I know! Maybe it's the facial furr. After all, people with hair on their faces must either be terrorists or hippies--if you're one of those radicals who think it's possible to draw a distinction between the two, that is.
      --
      Constitutional rights may be respected, repealed, or modified; but they must never be ignored.
    5. Re:Seriously? by timmarhy · · Score: 1

      people who judge other on what they wear are elitest, always

      --
      If you mod me down, I will become more powerful than you can imagine....
    6. Re:Seriously? by _Sprocket_ · · Score: 3, Interesting
      Maybe you should stop hanging out with your Mom's friends if you're starting to consider hippies == average.


      I'm genuinely curious - what makes the Mac guy a "hippie"? You've already dismissed folks who asked about his clothes as being "shallow" basing things on appearances. So what is it? Can't be his physical build, haircut, grooming... that's shallow appearances. Maybe its him doing creative things with his computer of choice? Or is it just because.. ya know... he's the Mac guy?
    7. Re:Seriously? by calciphus · · Score: 1

      Yes, ties are "elitist", but the commercial where the home movie of the Mac guy is a hot chick, and the PC's is a hairy guy in drag (take that, Transvestite & Transgender communities! Apple thinks you're a joke!) is the picture of respect? The Mac is a stoned college drop-out, and the PC is a successful business man. I guess if you find the guy in a tie /elitist/ then we know which side of the fence you fall on.

    8. Re:Seriously? by MightyYar · · Score: 1

      That's not really true... you can tell a lot about a person if they are trying to make a "statement". For that matter, you can tell a lot about a person if they are NOT trying to make a statement. Sure, you can't find out if they are trustworthy or an asshole, but you can get a good feel for the type of personality that they have.

      Not many goth outfits in the Wall Street crowd, even on weekends.

      Not much Izod in the goth crowd.

      Leather chaps and a codpiece don't have much of a presence in conservative circles.

      Not many mohawks at the company picnic.

      Not many neck ties at the Green Day concert.

      This is kind of fun, actually.

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    9. Re:Seriously? by Lars+T. · · Score: 1
      Yeah, obviously the whole concept of judging a person by their clothing being, I don't know, shallow hasn't occured to you guys.
      You seem to be overlooking the fact that you are the one who judges people by the voices in your head.
      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

    10. Re:Seriously? by CPMO · · Score: 1

      The parent article has been incorrectly moderated as insightful. There is no basis in reality to claim that a person who wears jeans and puts his hands in his pockets cannot be elitist. Indeed, there are many counter-examples roaming the earth today. Further, the comment about people who wear ties always being elitist is unsubstantiatable. You can't even know that a person is wearing a tie as part of a uniform: maybe the person just thinks they look good in a tie. There are in fact social groupings that insist on the wearing of jeans as a kind-of uniform. I was once a part of such a group and was encouraged to wear jeans as opposed to the more comfortable chinos that I would normally wear. I told them to kiss my ass. Does that make me elitist too? STOP. AMERICA. NOW. Let me guess... Americans are elitist right? Especially those who wear ties and dont own jeans and don't walk around with their hands in their pockets all the time. Those people must be double-triple-quadruple elitist in your rather superficial opinion, I'll bet.

    11. Re:Seriously? by aussersterne · · Score: 1

      I have an ivy-league graduate degree and am working as an analyst, since you make the accusation. But I also don't normally advertise that fact (unless called a drop-out), don't walk around in designer suits, NOR do I call people "elitist" for dressing in casual clothing, having facial hair, or liking Macs.

      I have to say I'm shocked at the comments that are coming from people here in response to this commercial. I mean, let's see what evidence we have about this character: he doesn't wear a suit (at least not at the moment); he seems to speak English and Japanese; he's fairly patient with an obnoxious PHB-type to his left; he likes Macs. That's about all we've got. But already he's an Elitist hippie mama's boy (see another response to my post) college drop-out that nobody likes. And meanwhile there's some sort of love-fest for the clearly incompetent, unjustifiably smug character wearing the suit.

      I didn't imagine Slashdot was so populated with PHBs.

      --
      STOP . AMERICA . NOW
    12. Re:Seriously? by Anonymous Coward · · Score: 1, Funny

      he's fairly patient with an obnoxious PHB-type to his left;

      Wassamatter, college-boy, don't they teach you left from right at that fancy ivy-league school?

    13. Re:Seriously? by pr0digy25 · · Score: 2, Insightful

      The PC guy's suit probably cost $150 at a "Suits 'R' Us" type of place... OTOH, the Mac guy is probably wearing $500 worth of "vintage street clothes" from an overpriced sales barn like Urban Outfitters. :)

    14. Re:Seriously? by Scrameustache · · Score: 1

      I'm genuinely curious - what makes the Mac guy a "hippie"? You've already dismissed folks who asked

      If the "your mom" and the "hippie" hate didn't already clue you in, the fact that he dismisses the rebuttal of others should really cement the notion that you've read what is commonly referred to as a "troll".

      --

      You can't take the sky from me...

    15. Re:Seriously? by _Sprocket_ · · Score: 1

      Eh - sometimes its fun to feed the troll. See how good they really are. Seems this one can't make it past 1 level of trolling. Pitty.

    16. Re:Seriously? by Dephex+Twin · · Score: 1
      Not many neck ties at the Green Day concert.


      Really? You sure?
      --

      If you want to make an apple pie from scratch, you must first create the universe. -- Carl Sagan
    17. Re:Seriously? by MightyYar · · Score: 1

      I knew I shouldn't have used Green Day :)

      My point stands...

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    18. Re:Seriously? by drerwk · · Score: 1

      In college I lived in what some people called the "hippie" Hovse. A fair number of people wore tie-dye, went to Dead shows, and so on. When I moved to Santa Cruz and then San Francisco, I learned that we were not in fact hippies for at least two reasons; 1) we showered more often than weekly, 2) I don't think anyone at Caltech wore Patchouli. Now I see the people I lived with as more "techno-hippies" than "hippie" and see it as a positive distinction.

    19. Re:Seriously? by Golias · · Score: 1

      (just what was he saying to that hot new camera from Japan?)

      Well, he started by saying "hajimemashite," which is a very standard greeting in Japan.

      Then he said "douzo yoroshiku, onigaishimasu," which is a slightly over-polite way of saying "pleased to meet you." He did not pronounce it quite correctly, but he was close enough that the girl probably would have known what he was saying.

      Why is the columnist so threatened by not knowing this?

      --

      Information wants to be anthropomorphized.

    20. Re:Seriously? by MightyYar · · Score: 1

      While I agree that my post kind of implied that there might be mohawks at a Green Day concert, I never actually claimed that! :)

      In any event, the fact that you are making broad generalizations about people's appearances at various venues shows that you agree with me in spirit, if not the details...

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  27. Wow. by aussersterne · · Score: 4, Insightful

    So jeans + sweatshirt = hippie? It's clearly not we jeans-wearing people that have a problem with elitism...

    --
    STOP . AMERICA . NOW
    1. Re:Wow. by QuantumG · · Score: 1, Flamebait

      Uhh, you judge a person by what they are wearing? You must be a Mac user.

      --
      How we know is more important than what we know.
    2. Re:Wow. by The+Anarchist+Avenge · · Score: 5, Funny

      Nicely done... Make an argument, then misrepresent your opponents rebuttal. Obviously someone's running UnixWare.

      --
      Today's lucky number is: 09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
    3. Re:Wow. by name*censored* · · Score: 1
      What's your problem?

      Quantum this is SLASHDOT, of course someone has a problem with your opinion and/or statement! :)
      --
      Commodore64_love: I don't comprehend people who're so frightened of death that they'll bankrupt themselves to stay alive
    4. Re:Wow. by Jeremi · · Score: 3, Funny
      Uhh, you judge a person by what they are wearing? You must be a Mac user


      Uhh, you judge a person by the computer they use? You must be a... oh, never mind.

      --


      I don't care if it's 90,000 hectares. That lake was not my doing.
    5. Re:Wow. by magicchex · · Score: 1

      I think he's having a hard time distinguishing hipsters and hippies.

      --
      How many fulltime jobs can one man have?
  28. heh.. by Heem · · Score: 4, Funny

    I always thought it would be great if a penguin waddled into those commercials and bitch-slap both of them.

    --
    Don't Tread on Me
  29. Re:check youtube by CptNerd · · Score: 1

    And a fourth, "you look like Linux" "no I'm not, shut up" BSD.

    --
    By the taping of my glasses, something geeky this way passes
  30. No, it's not.. by AWhiteFlame · · Score: 2, Interesting

    ...It's more likely because his agent figured he was "hot stuff" which Apple couldn't live without and so he demanded too much money. Then Apple proceeded to say, 'Alright then. Goodbye', where then Long's agent had a massive 'oh crap' moment and heart attack.

    --
    "Everything worth innovating today will go to court tomorrow."
  31. Re:long term by The+One+and+Only · · Score: 1

    Just one long can't store pointers, although I bet if you had an array of them, that array could store pointers as long as they didn't mind being typecast.

    --
    In Repressive Burma, it's not just your connection that dies. slashdot.org/comments.pl?sid=314547&cid=20819199
  32. Except... by Vandil+X · · Score: 1

    "um, well, uh just like the PC with Google's Picasso, Pinnacle Studio/Ulead VideoStudio, and Sony Sound Forge." Except all those third-party apps are not integrated with each other or with Windows, so setting them to import/export from/to one another with a unified file browser isn't possible, not to mention not having access to embed your iTunes Store music purchases as tracks.

    In fact, no third-party "iLife for PC" cocktail is as easy, intuitive, or great-looking as iLife on a Mac.

    --
    Up, Up, Down, Down, Left, Right, Left, Right, B, A, START
    1. Re:Except... by Vegeta99 · · Score: 1

      Well, if Microsoft actually DID that, they'd be right at the bullseye on the lawsuit target. Duh.

  33. Re:Hodgman should switch: I just did by vmardian · · Score: 2, Informative

    In actuality, Hodgman is a Mac user.

    --
    PowerLevel.com - A next generation marketplace for virtual items and services
  34. Re:long term by TerranFury · · Score: 1

    +5, Brilliant.

  35. Re:check youtube by IntergalacticWalrus · · Score: 1

    There are some parody clips on youtube. Some of those clips include a third character: linux.

    Don't bother. Most of them end up with Linux being the one that gets bashed on.

  36. Ellen Fleiss by ScottCooperDotNet · · Score: 1, Insightful

    Who wants to see more of Ellen Fleiss?

    1. Re:Ellen Fleiss by ettlz · · Score: 1
      Who wants to see more of Ellen Fleiss?
      Doing what?
    2. Re:Ellen Fleiss by ettlz · · Score: 1

      Rad.

  37. When will they stop making asses of themselves? by IntergalacticWalrus · · Score: 4, Insightful

    I don't know anyone who actually likes those dumb ads, in fact it usually makes them hate Macs even more.

    The usual responses I hear:
    "PCs are no fun? Don't Macs get like, no games? What a bunch elitist assholes! Who gives a shit about making picture albums!"
    "Macs are safer? Of course they are, you don't get to do anything with it because there's none of the software I use!"
    "That Mac guy looks arrogant, not sure why. The PC guy looks friendlier though. Hey, in fact he looks a lot like that guy on that Jon Stewart show. Now THAT'S a funny guy."

    Now tell me slashdot, am I living in some bizzaro world or are Apple really shooting themselves in the foot?

    (Disclaimer: Not a Mac hater myself. Long time Linux user who's seriously thinking of buying one of those nice Core 2 Duo MacBooks real soon...)

    1. Re:When will they stop making asses of themselves? by magicchex · · Score: 1

      I don't know anyone who doesn't like them. Of those people only a very small minority are Mac users, most are PC users, and a growing number are PC users who are excited to buy an Intel Mac next time they're computer shopping (but have never owned a Mac before). Just thought I'd mention there's definitely fans out there.

      --
      How many fulltime jobs can one man have?
    2. Re:When will they stop making asses of themselves? by _Sprocket_ · · Score: 1
      I don't know anyone who actually likes those dumb ads, in fact it usually makes them hate Macs even more.


      I like them. They don't make me want to buy a Mac. I guess its not an effective commercial for my demographic. I prefer commodity hardware (even if I occasionally buy it as a pre-assembled package) and a commodity OS.

      I can see how these commercials would really piss off Windows fans. In fact - I've seen some of the Windows fanboy spoofs on YouTube... and I have to chuckle at how much it apparently gets under their collective skins. In a very negative way - I guess that edears me to the commercials even more. People claim the "Mac guy" is arrogant and smug. There's more than enough of that to go around (myself included it would seem).
    3. Re:When will they stop making asses of themselves? by Rytr23 · · Score: 1
      The all-in-one design is dysfunctional - it leads to replacement not upgrading and you are always throwing out perfectly good screens.

      You are correct on this point, however I would guess that a lot of people are fine with replacing a machine they have been using for 3 years or so.. lets see, I can upgrade my video card, motherboard (to accept a newfangled cpu), ram to be able to play the latest FPS in my 3 year old PC case or just buy new machine with better screen, cpu,ram,hdd,optical drive,version of the OS etc etc.. for that and hand off my old one to someone who can still use it for email/web/Normal stuff..and not have to put in so much effort for not that fantastic of a return.. PCs are not like classic cars..no one is impressed you still have your circa 1996 packardbell with a quad sli video card..
      Apple is a terrible company, not because of the products, not even because of DRM, not because of overpricing, but because of the way it engages in cult marketing in collusion with the MacFanatics. It has deliberately tried and considerably succeeded in persuading people to have feelings for a company that would be better felt towards something higher, and one of the worst aspects of this strategy is its continual efforts to irritate outsiders. Its as if some tiny church were to continually take out ads portraying all non-members as degenerates. It would certainly cement the devotion of the faithful. But at what cost?

      Hmm, I always thought running a business meant you were looking to make money which Apple seems to be doing.. Furthermore I can guess that you also hate BMW, Mercedes,Lexus,Rolex,Omega, "insert high end vendor in any space" here who markets to consumers.. I mean its not like "The pursuit of perfection" screams elitism or "The ultimate driving machine" says that everyone not in a bimmer is a degenerate..Right?
      --
      So many injustices..so little time..
    4. Re:When will they stop making asses of themselves? by WilliamSChips · · Score: 3, Funny

      I saw one of the Mac commercials talking about how Macs work out-of-the-box, and thinking about what happens when you want to upgrade.
      That would be an awesome parody commercial. Justin Long exits, a new Mac guy comes in. PC Guy: "What happened?" Mac Guy: "I upgraded." PC Guy: "Why are you so different?" Mac Guy: "I have to have a whole new computer to upgrade." PC Guy: "I don't need to do that." Mac Guy: "Prove it." PC Guy gets his arm screwed off and a huge robot arm put on. Smacks the Mac Guy.

      --
      Please, for the good of Humanity, vote Obama.
    5. Re:When will they stop making asses of themselves? by IntergalacticWalrus · · Score: 1

      How come everyone you know hates macs?

      OK, not everyone hates them (bad wording from my part), but those who already hate it are usually left with a sour taste from those ads.

      And, philosophically speaking, if they hate macs, what mac ad wouldn't fuel their hatred?

      One that doesn't glorify the Mac with strawmen arguments, like saying Macs are more fun because you can make fucking picture albums with them (as if anyone cared), which you can't easily do on a PC (a questionable statement). Seriously, that's just dumb on so many levels...

      By bashing the product advertised with old, mindless clichés, they show that they clearly have an irrational hatred of this company, it's product, it's advertisements, that has nothing to do with these things themselves. Especially since the content of the ad explains that these clichés are not true. There's a specific ad about games, and another about macs running all the business software you need. What kind of person blindly ignores that and spews hatred of a company's hired actor?

      I'm sorry to break it to you but those aren't old clichés. Lack of games and productivity applications is a reality on the Mac platform (or any non-Windows platform for that matter). "All the business software you need", you say? On the top of my head, Visio comes to mind as something many people I know want to use. Of course as a Linux user I'm used to a limited game library and a lack of mainstream applications, but most of those people I just pseudo-quoted are hardcore Windows users who always expect to have everything immediately (OTOH the fellow Linux users I know usually don't hate Macs, they're just unimpressed or uninterested by them).

      And there's one other kind of people I forgot to mention, it's those who automatically ignore Macs because of their low market share. To them, anything positive about Macs can be countered with "If Macs are so good then why do they have such a low market share? Those arguments are false, it's the only logical explanation." Those people make me sad, it's like they enjoy being trapped under Microsoft's monoculture.

      Maybe it makes these PC using, mac hating people feel bad about themselves to see the mac user shown as a young, attractive guy, and the PC user as a older, fat and nerdy guy?
      Since the point of the ad is to show that macs are better, and they clearly have an emotional interest in their indentity being defined by their computer of choice (hence the hate), I could see how he would seem arrogant to them.


      Justin Long looks like one of those stereotypical annoying "artistic types" Mac users. He never says anything arrogant in the ads, but most people subconsciously sees him as an elitist asshole because he looks so much like the kind of elitist Mac user everyone has met at least once in their lives. OTOH John Hodgeman is a good, funny comedian, which despite his nerdy looks is someone people would prefer to associate themselves with.

    6. Re:When will they stop making asses of themselves? by Scrameustache · · Score: 1

      Justin Long looks like one of those stereotypical annoying "artistic types" Mac users. He never says anything arrogant in the ads, but most people subconsciously sees him as an elitist asshole because he looks so much like the kind of elitist Mac user everyone has met at least once in their lives.

      Funny, I thought he looked like the elitist windows network manager from my old job.

      --

      You can't take the sky from me...

    7. Re:When will they stop making asses of themselves? by vanyel · · Score: 1

      The people you hang out with take these ads *way* too seriously. What ad *is* accurate? That's not the point. They *are* funny, if you have any sense of humor at all, and they do convey the impression that Apple wants to make, reinforcing the general impression that people have of Macs.

      As for Justin Long, I thought he was great myself. The complaints about him seem to me to surround the fact that he's the straight man to Hodge's jokes about the PC. That's his *role*, and he's doing a good job of it.

    8. Re:When will they stop making asses of themselves? by zallus · · Score: 1
      PCs are not like classic cars..no one is impressed you still have your circa 1996 packardbell with a quad sli video card..
      Ever been to Akihabara?
      --
      I mod down pathetic posts.
    9. Re:When will they stop making asses of themselves? by brucehoult · · Score: 1

      I saw one of the Mac commercials talking about how Macs work out-of-the-box, and thinking about what happens when you want to upgrade.

      This "you can upgrade a PC" thing is rubbish. I've always been a Mac guy but I wanted to play with Linux so I built a Pentium66 machine. Then I upgraded to a Pentium Pro 200, then to an Athlon 700, then to an Athlon 3200, and now to a Core 2 Duo.

      EVERY SINGLE TIME I have wanted a new CPU I've also had to get a new motherboard because the socket had changed. and EVERY SINGLE TIME I had to get all new RAM because the RAM standards had changed. And EVERY SINGLE TIME I had to get a new video card because the standard for video card slots had changed.

      Yes, even for the Athlon 700 -> Athlon 3200 move, which are both 32 bit Athlons. The RAM went from PC133 to DDR400. The AGP-Pro TNT2 video card wasn't compatable with an AGP 4x (?) motherboard.

      By the time you add up motherboard, CPU, RAM and decent video card you're 90% of the cost of a whole new machine. Cases aren't expensive and neither are CD/DVD drives. It's better to just buy the case and optical drive (and KB & mouse) as well so that you have two machines instead of one and can sell the old one, or give it to your parents, or whatever.

      In the real world you can't upgrade PCs any more than you can upgrade Macs. More RAM, bigger disk, new optical drive, slightly faster CPU in the same series, things you plug into USB or FireWire. That's it.

    10. Re:When will they stop making asses of themselves? by WilliamSChips · · Score: 1

      I shaved a hundred dollars off my PC upgrade by using the same monitor. I shaved fifty more off by using the same speakers. I shaved sixty more off by using the same hard drive. And that was for a computer that had a 900MHz Duron. It would have cost $700 to upgrade were it not for those things, it only cost about $500 because of those things. That's a little more than 10% savings.

      --
      Please, for the good of Humanity, vote Obama.
    11. Re:When will they stop making asses of themselves? by brucehoult · · Score: 1

      And I've used the same $1000 monitor and $300 Cambridge Soundworks speakers on my last three desktop Macs. Those are external, moveable, replaceable components on *all* computers. So how does that support a "PCs are more upgradable" argument, exactly?

      Hell, you could take your monitor and speakers and hard disk from your PC and use them on a Mac Mini (or any other Mac, including an iMac or PowerBook).

    12. Re:When will they stop making asses of themselves? by SoulRider · · Score: 1

      That would make a great linux commercial, unfortunately if you wanted to keep it a windows vs mac commercial the new arm would have to take 2 weeks to smack the mac dude in extreme slow motion.

    13. Re:When will they stop making asses of themselves? by Some_Llama · · Score: 1

      I just upgraded 2 systems, replacing the video cards, motherboards and processors. Spent 700 bucks (after taxes and shipping) I didn't have to upgrade the hard drives, ram, network components, audio, or cases. I saved about 5-600 dollars. What does a new mac cost nowadays?

      BTW I will be able to play all of the bleeding edge games and programs on both systems. One of them is now dual core and has a 7900GT (one of the latest and greatest vid cards).

    14. Re:When will they stop making asses of themselves? by WilliamSChips · · Score: 1

      The commercials are PC vs Mac. Not necessarily OS-based.

      --
      Please, for the good of Humanity, vote Obama.
    15. Re:When will they stop making asses of themselves? by IntergalacticWalrus · · Score: 1

      I fully agree with you, in fact I was ranting to a friend of mine about this the other day; I was thinking of upgrading my two and a half years old computer lately, but every single fucking thing inside it is now obsolete! The only things I can keep are my case and my DVD burner, which would be pointless because I'm better off buying new ones and therefore end up with two seperate computers so I can either sell the old one or use it as a server.

      BTW You forgot the hard disks. Good ol' IDE lasted a while, but now they're at the second freaking version of SATA. Sigh.

  38. I heard he got caught smoking doobie... by MobileDude · · Score: 1

    ...with the former "Dude, you're gettin' a Dell!" guy.

    --
    10 MD .\crash 20 CD .\crash 30 GOTO 10
  39. If I had a million dollars by Gerzel · · Score: 1

    I would hire John Hodgman to do a series of commercials with his new Linux OS.

    I don't know what kind of FUD I'd fill it up with yet.

    Any ideas?

  40. Re:What he said to the JP girl by darkitecture · · Score: 2, Informative

    hajimemashite -him
    hajimemashite -her
    yoroshiku onegai shimasu. -him

    hajimemashite - How do you do?

    yoroshiku onegai shimasu - Nice to meet you.

    Later:
    arigato - thanks
    Can't really hear anything else.


    Wow, wrong on nearly everything. "Hajimemashite" does not mean "How do you do?", it means "Nice to meet you." If you wanted to say "How do you do?", the polite form would be "O genki desu ka?"

    "Yoroshiku onegaishimasu" does not mean "Nice to meet you" as pointed out in my previous paragraph. "Yoroshiku onegaishimasu" is a fairly standard phrase which roughly translated into English means, "Please treat me kindly." It's a phrase used between two people who are just about to engage in some sort of co-operative situation (maybe starting a new job or a new project at work) or more commonly between customer and a vendor. For example, I just asked my local jeweller to make some size adjustments on my new watch and once we finished discussing what I wanted and when it'd be ready for pickup, we both bowed and said to each other, "Yoroshiku onegaishimasu."

    You gotta know what you're talking about before offering a translation, dude. Then again, this is Slashdot so I'm surprised someone didn't say they were actually speaking Swahili or something.

  41. Re:check youtube by F34nor · · Score: 1

    What makes it funny is that Linux richly deserves to be kicked in the nuts, that's humor man! Look it up chapter 6 paragraph 3 clearly states, "when a ernest geek or nerd, especially a ernest one, gets kicked in the nuts people will laugh." How can you argue with that?

  42. Justin Long is a douche bag... by posterlogo · · Score: 1

    ...ok, that's harsh, but the reality is that, as his publicist put it, "Justin is movie star." Hmm... seems like he got way more exposure doing the mac ads. Movie star my ass.

  43. Off-Topic as HELL.. by newr00tic · · Score: 1

    "Flying-rhenquest"

    -Heh, that's the coolest name for a computer I've ever heard! :)

    --
    A horse can't be sick, you know, even if he wants to.
  44. Re:yay! by ettlz · · Score: 1

    Grandparent was referring to the PC ISA.

  45. Re:long term by Tadrith · · Score: 1

    That is possibly one of the best programming jokes I've ever heard. Bravo!

  46. Re:check youtube by ettlz · · Score: 1

    Those are terribly dumbass parodies. The sound of a bottle opening says it all: too drunk to be truly funny. Fact it, MaxOS X looks more like BSD than Linux ever has done. I guess it just goes to show that the average computer-using dolt only cares about superficialities. ("They both run FVWM! Same shit, dude!")

  47. I disagree by Jeppe+Salvesen · · Score: 2, Insightful

    The message seems to be that you can get more out of your digital camera, your digital video camera etc with a Mac, while there is less hassle with unnecessary concepts like viruses and drivers.

    This series of ads is not about preaching the the choir. It's about converting those who don't feel emotionally attached to their computer. Apple tries to convince potential buyers to get a 1000$ Mac rather than a 500$ PC. It's that simple.

    And it's working. Apple market share has been rising quickly since the introduction of the Intel line.

    (Drivers are needed for a computer to work, but the end user should not need to know about them, like they don't know about memory management implementation details)

    --

    Stop the brainwash

    1. Re:I disagree by Goody · · Score: 1

      And it's working. Apple market share has been rising quickly since the introduction of the Intel line.

      People who are swayed by the commercials could probably care less about an Intel processor....let alone tell you what processor they have or what one does. :-)

      --
      Tired of being "punished" by the Slashdot $rtbl since 2002. I'm now over at http://soylentnews.org/ .
    2. Re:I disagree by bluephone · · Score: 1

      "... It's about converting those who don't feel emotionally attached to their computer...
      And it's working. Apple market share has been rising quickly since the introduction of the Intel line."

      You did not prove your point with that statement. If anything, you inferred that since they improved the ability/quality/usefulness of their product their market share has gained. I've considered buying one since the introduction of the Intel powered line, but NOT because of the ads, but because now I could run OS X on a more powerful platform and still run Windows and Linux without emulation.

      --
      jX [ Make everything as simple as possible, but no simpler. - Einstein ]
  48. Re:check youtube by mackyrae · · Score: 1

    Mac OS sort of IS a BSD isn't it? I mean, it's Unix-based and not showing the changes to the source code....that's how *BSD licenses work isn't it?

    --
    look! it's a bird, it's a plane, it's....a girl? yes, a girl browsing Slashdot on Linux
  49. Re:check youtube by ettlz · · Score: 4, Funny

    So it should really go:

    Enter BSD.
    BSD. Hey guys.
    Mac. Hey.
    PC. Hey.
    There is a pause. PC looks at Mac. Mac looks back at PC. They both pull evil grins, and then pounce.
    Cut to fuckwitted, oh-aren't-we-clever message. Unseen, we hear roaring and BSD screaming.
    BSD. Whoa, whoa, whoa! Steady guys, there's enough of me for everyone!
  50. Re:itsatrap by MarkRose · · Score: 1

    And she's an airhead. I prefer the big chick.

    --
    Be relentless!
  51. Re:long term by k33l0r · · Score: 1

    "Hanging is too good for a man who makes puns; he should be drawn and quoted." --Fred Allen
    "Pun (n.): the lowest form of humour" --Samuel Johnson, lexicographer

    I have to say that I concur. And don't even think of using the "unless you thought of it yourself" rebuttal.

  52. OS X on PC by chemicaloli · · Score: 1

    Does nobody think, especially after the original comment about turning into a pc, and with the lepard launch date just before vista that the pc could become a mac in the adverts and run osx and shaft vista by being much cheaper and arguably better in some ways.

  53. Re:long term by benplaut · · Score: 1

    Hi! I'm a PC! And i used to be a mMac!

  54. Re:long term by Anonymous Coward · · Score: 3, Funny

    Well, at least as an unsigned long, he can't express anything negative.

  55. Macs are sexy women by vrochette · · Score: 2, Funny

    Actually Mac computers are women and should be played by a sexy actress, here's why:

    - they're sexy and have nice round Windows with lots of makeup.
    - they bring all kinds of gadgets with them at all times.
    - they actually use their 2 hemispheres.
    - they can run hot
    - they don't play FIFA soccer.
    - they're expensive at the store

    ------

  56. Re:Macs are sexy ladyboys by Ford+Prefect · · Score: 2, Funny

    ... And with Intel, they're now just PCs in drag?

    (Disclaimer: I'm typing this on a ladyboy MacBook Pro. Which for games purposes, is currently running Windows XP. Eww!)

    --
    Tedious Bloggy Stuff - hooray?
  57. Re:yay! by Lars+T. · · Score: 1
    Grandparent was referring to the PC ISA.
    The ISA bus is long gone, replaced with something more Mac-like.
    --

    Lars T.

    To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  58. Re:long term by Lars+T. · · Score: 1

    Actually, you can store both pointers of a doubly-linked list in one long if you XOR them.

    --

    Lars T.

    To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  59. He looks busy according to IMDB by thegnu · · Score: 1

    And it's his agent who's the douchebag, but then again, that's her job. Seeing as how she's an agent. It's like calling someone's lawyer and asshole. Yes, AND?

    Check how many projects he's involved in:
    http://imdb.com/name/nm0519043/

    Maybe he just decided that he can sit around and masturbate with money-based lubricant rather than be on call for more Mac ads where he has to look like a jerk.

    --
    Please stop stalking me, bro.
  60. Re:itsatrap by noamsml · · Score: 1

    I was actually thinking along those lines. The Wii acts like the stereotype attention-seeking dumb blond. I get the general feeling that, if I were to meet her on the street or in a cafe (I'll assume she's reasonably clothed, since I would pretty much go "WTF" if she wasn't), I would get a negative opinion of her very quickly.

  61. John Hodgeman by PhotoGuy · · Score: 5, Funny

    John had a very funny bit on the daily show, where he was explaining the internet (after the "series of tubes" event). He started out with envelopes, representing packets, and said "for example, say I'm a computer..." Jon Stewart interrupted him and said "what kind of computer would you be?" After a bunch of evasive answers ("oh some kind of microcomputer"), with Jon unrelenting, he finally dropped his shoulders, sighed, and said "I'm a PC..." Hilarious.

    (I was kind of waiting for a reference to the commercials on the Daily Show, and they delivered :)

    --
    Love many, trust a few, do harm to none.
    1. Re:John Hodgeman by tekxtc · · Score: 1
  62. Dell guy can fill in by howardd21 · · Score: 1

    I was thinking the same thing - maybe h could show how cool the Mac is by smoking a joint.

    --
    no comment
  63. Re:What he said to the JP girl by pv2b · · Score: 1

    Your Japanese may be fine, but your English sucks. "How do you do" is not the same as "how are you". :-)

    "O-genki desu ka" (literally, "are you healthy?") is closer to "how are you?" than to "how do you do".

    As for a translation of "hajimemashite" (roughly literally, "we have begun"), "nice to meet you" and "how do you do" are, at least in my opinion, equally close as translations to English idioms.

    Disclaimer: English is my second language, and I'm just starting to learn Japanese. ;-)

  64. Re:yay! by kshade · · Score: 1
  65. Kinda like ME-tan? by Suzuran · · Score: 1

    Everyone thinks ME-tan is cute, even though she's completely inept and freezes and so on.
    Not what I want in an OS, but she is funny to watch ^_^

  66. Re:yay! by ettlz · · Score: 1

    OK, shouldn't bite. But will. ISA as in the current PC industry standard architecture (no caps). Not the bus.

  67. Old News: Mac uses Intel by andersh · · Score: 1

    Have you even heard about the switch to Intel? My Macs can boot Windows (Boot Camp) just fine - and I can play Windows games all I want.

  68. I couldn't agree less... by GReaToaK_2000 · · Score: 1

    I thought the ad campaign was brilliant. The depiction of the mac and the pc were perfect. I don't think that Justin Log (Mac) was ever "sleazy", I thought it fit perfectly with EVERY mac user I know. The mac users I know (over two dozen) are all the "hip" style types. They have the perfect trendy outfit and have their own style or twist to what ever they do. They are the "artsy" types.

    The same can be said (IMO) for the depiction of the PC. As a PC user and an occassional mac user I couldn't agree more with the ads. THAT is what is SO funny about them. It's TRUE. Most of my work and play is on a PC. It has more problems more often then the mac AND I still continue to use it. Why? because there are more out there. That IS where most of the economy of software development is. I don't mean for Mac users to get bent about that comment but it's a simple fact. FAR more windows based PCs are in use for "work related" things then macs. It's that simple. ALL of my mac user friends are Graphic Designers, PR people, or in some Printing Publishing industry. Yes, All of them.

    I think the campaign was brilliant, I will be sorry to see Justin leave as the Mac but my hope is that they will continue and find someone equally appropriate to depict the mac. They (PC and Mac) are very funny.

    As for YouTube satirizations? How is that ever a bad thing?

    Even Negative publicity is good PR...

  69. That's just his publicist spinning things...badly. by jamrock · · Score: 1

    "...ok, that's harsh, but the reality is that, as his publicist put it, "Justin is movie star." Hmm... seems like he got way more exposure doing the mac ads. Movie star my ass."

    Yes, it is a bit harsh, and Long himself has stated that he did in fact receive far more recognition from the ads. This is part of the statement from Long's publicist: "Every ad you see Justin in is for that previous time period only...There's no long-term deal with him...Justin's a movie star, not a commercial guy."

    However, the statement directly contradicts what Long himself said. He was quoted by Mary McNamara of the Los Angeles Times: "If I had been egotistical about the movies, I have been brought back to earth. Nine out of 10 people who recognize me recognize me from the commercials." Seems to me that his publicist should consult with her client first before saying things that could prove embarrassing for him. Or maybe her statement was scripted by Karl Rove.

  70. To be expected after his interview with Jay Leno by Anonymous Coward · · Score: 1, Informative

    I can see why Justin Long is being replaced as a Mac... especially after his interview with Jay Leno on the Tonight Show.
    When you get paid for ads to promote a product, you promote it both on and off the screen.
    I was shocked to hear him tell Jay, "I really do not know the difference between Mac and PC... They are all the same to me... I am just an actor...".
    Having said that, I am a fan of Justin's movies, but he needs a lesson in product promotion.

  71. Where does this hate come from? by aussersterne · · Score: 1

    Good god there's a lot of Mac-hate here for some reason. I'm not a Mac user. I don't own a Mac right now. I'm a Linux guy with a Thinkpad. But I can't for the life of me see what all of this is based on. People are routinely calling Apple users cult members, elitist, arrogant, immature, unprofessional... Here you are calling Apple a terrible company... Why? I don't get it.

    They make reasonably nice computers. Their commercials are amusing and simply make claims that are functional, like a Mac will talk to your digital camera when a Windows PC won't without first installing a driver (often true not just of Macs but, for example, Linux as well).

    It's only in response to Apple that we get these weird posts with religious overtones and claims like Apple continually making "efforts to irritate outsiders" to its "tiny church."

    Very strange. Methinks the Slashdotters do protest too much. If you all feel so insecure about not having Macs, then for gods sake, just go and buy them. And then, if you really want to be cool, put Linux on them. ;-)

    --
    STOP . AMERICA . NOW
    1. Re:Where does this hate come from? by Mr2001 · · Score: 1
      They make reasonably nice computers. Their commercials are amusing and simply make claims that are functional, like a Mac will talk to your digital camera when a Windows PC won't without first installing a driver (often true not just of Macs but, for example, Linux as well).

      Problem is, a lot of those claims are exaggerated or simply false.

      Take digital cameras, for example. My Kodak mounts as a USB storage device when I plug it into my Windows XP machine, so even without installing a driver, I can copy the photos off using the same interface I'd use to copy files from a CD or floppy. When I plug it into my Powerbook G4, I have to go start "Image Capture" by hand, because it doesn't mount as a drive (or provide any confirmation that I've plugged in a camera). I've seen this same complaint about a few other brands too.

      Other examples: making home movies, playing videos and music, printing photo albums. Windows can do these things, sometimes with software that's included (Windows Movie Maker) and sometimes with third-party software (which you might not get by default, but at the same time you don't have to pay for it if you don't want to). The commercials, however, give the impression that PCs just can't do these tasks.
      --
      Visual IRC: Fast. Powerful. Free.
    2. Re:Where does this hate come from? by Some_Llama · · Score: 1

      "I'm a Linux guy with a Thinkpad. But I can't for the life of me see what all of this is based on. People are routinely calling Apple users cult members, elitist, arrogant, immature, unprofessional.."

      Do you know anyone who uses a Mac? "Cult member" is quite accurate, the way my mom talks about Apple makes me want to throw her in a van and drive to a farm house for deprogramming...

  72. Re:yay! by dangitman · · Score: 1
    Grandparent was referring to the PC ISA.

    Well, that's pretty stupid, because the "PC guy" in the Mac ads is a PC running Windows. Not an "open system."

    --
    ... and then they built the supercollider.
  73. Shh... they don't actually want you use to windows by RootWind · · Score: 1

    Well seeing as how they are trying to make you buy the whole package ("I don't have viruses", "Look at what I was able to do with my built-in software" etc.) that would kind of defeat the purpose of their ads.

  74. Wow! by edward2020 · · Score: 1

    A "news" story about commercials! Lame.

    --
    Don't worry about the mule, just load the wagon.
  75. Out of curiosity by Scrameustache · · Score: 1

    people like me found the PC dude much more amusing and likeable than the scruffy, elitist asshole Mac guy?

    What are you guys like, exactly?

    Why would you call Mac an asshole? He's done nothing but stand there and be likeable.

    --

    You can't take the sky from me...

  76. Re:What he said to the JP girl by muridae · · Score: 1

    >>"O-genki desu ka" (literally, "are you healthy?") is closer to "how are you?" than to "how do you do". And that's the problem with literal translations. "What's up, dog?" literally translated to another language would not come across with the same meaning. Familiarity isn't always just a part of the words. It's both the phrase and knowing the context of the phrase. "How do you do," might mean the same in some context as "What's up, dog?" but the former is much more generic and better suited to more types of greetings. It's probably formal enough for use when greeting the President or a big boss in a company. Japanese has a lot of structure in conversation, where one phrase means one thing when said as a greeting, and another when asked in conversation. Which is all thrown out in actual conversational Japanese, but that is another topic.

  77. When will they stop making asses of themselves? by Scrameustache · · Score: 1

    I don't know anyone who actually likes those dumb ads, in fact it usually makes them hate Macs even more.

    How come everyone you know hates macs?

    And, philosophically speaking, if they hate macs, what mac ad wouldn't fuel their hatred?

    "PCs are no fun? Don't Macs get like, no games? What a bunch elitist assholes! Who gives a shit about making picture albums!"
    "Macs are safer? Of course they are, you don't get to do anything with it because there's none of the software I use!"


    Don't they realise that they're making asses of themselves?
    By bashing the product advertised with old, mindless clichés, they show that they clearly have an irrational hatred of this company, it's product, it's advertisements, that has nothing to do with these things themselves. Especially since the content of the ad explains that these clichés are not true. There's a specific ad about games, and another about macs running all the business software you need. What kind of person blindly ignores that and spews hatred of a company's hired actor?

    "That Mac guy looks arrogant, not sure why.

    Maybe it makes these PC using, mac hating people feel bad about themselves to see the mac user shown as a young, attractive guy, and the PC user as a older, fat and nerdy guy?
    Since the point of the ad is to show that macs are better, and they clearly have an emotional interest in their indentity being defined by their computer of choice (hence the hate), I could see how he would seem arrogant to them.

    --

    You can't take the sky from me...

  78. Point Taken by andersh · · Score: 1

    Yeah, I can see your point - I am just a recent convert to the Mac and I still have PCs all over my house. But then again I really prefer it if I could keep games away from my serious business/work system. The way Windows slows down after a while (especially with installing and removing games).. I would love that button IBM put on some systems - instant system "reset". Have BootCamp instantly overwrite the Windows-partition with a "clean" ISO (ready-to-use). The games that are on the Mac like World of Warcraft etc work beautifully - and much better than on my PCs. I am talking about stability and multi-tasking here.

    I use such diverse systems as AMD64 X2, P4, Core Duo, G5 and G3s - so we are not talking Apples and oranges hardware/performance wise.

  79. bleh by Danzigism · · Score: 1

    yea, they need some other pop-like figure to replace him.. it happens to all hipsters after a while.. i mean, Quiet Riot was once the shit, but obviously people think they're lame today minus a few exceptions.. gotta keep it fresh and hip.. i think i'll stick to being a Geek, and keep my PC..

    --
    *plays the Apogee theme song music*
  80. Re:check youtube by laffer1 · · Score: 1

    Not showing changes to the source code? That only happens if a company like say Microsoft uses BSD licensed code in their system. I think GPL zealots forget companies misuse GPL licensed code in their products. Some have been caught.

    If you think all BSD licensed code is hidden, please visit http://cvsweb.freebsd.org/ or http://www.midnightbsd.org/cgi-bin/cvsweb.cgi or any other BSD project and look for "web" or "cvsweb" on their websites. You can look at the code right now. This doesn't just apply to operating systems. My blogging website code is under BSD license (although the windows client is GPL), http://justjournal.cvs.sourceforge.net/justjournal /src/

    If you were referring to the idea that the GPL is better as companies can't use the code in private products, consider that they can break the license and do that anyway. They might get caught, but not always. The code has protections under the law, but it is not safe or FREE by any means. Its merely free.

  81. evergreen examples on The Colbert Report by ChrisCampbell47 · · Score: 1

    There's something in the news/TV/content business called an "evergreen"... something that's just as newsworthy tomorrow as it was yesterday and is today. We've finally hit the slownewsday(tm pending) that brings those things out of the woodwork.

    Yup, and so when you see Colbert running a Tek Jansen sequence, or showing some green screen contributions, or even having a whole show dedicated to a theme (what's happening to the young generation?!), it's because it's a slow news day -- or they can't pull a complete show together for some reason -- and they're just throwing in evergreen filler.

  82. Re:John Gruber: And Oranges (Excerpt) by noamsml · · Score: 1

    That is, to say plainly, a streaming pile of BS.

  83. Christopher Walken as PC = brilliant by patio11 · · Score: 1

    "I have a disease, and the only cure for it, is more cowbell..." then start playing Windows error sounds.

  84. Hmmmm. by fyngyrz · · Score: 1

    I look at my Mac and Justin Long isn't what comes to mind. He's a dork.

    Maybe Catherine Zeta-Jones. Mature, sexy, fun. Looks really nice. Makes me want to fool around with her.

    On the other hand, John Hodgman makes a terrific PC. Well, except my PCs aren't very funny. :(

    --
    I've fallen off your lawn, and I can't get up.
    1. Re:Hmmmm. by flight_master · · Score: 1

      All of us who work in the IT sectory are elitists ;) Mac's are sexy. Use a sexy spokesperson I say!
      Those commercials are stupid if you ask me, I mean, Windows is very much like an un-attractive middle-aged man that's too uptight about everything (and rather dumb at the same time). However, a Mac is not some young hipster who doesn't know how to open his mouth ;)
      'nuf said

      --
      "Free software" is a matter of liberty, not price.
    2. Re:Hmmmm. by aichpvee · · Score: 1

      I agree. His "Mac" character is way more entertaining and likeable than the computer.

      --
      The Farewell Tour II
  85. Who gives a shit about making picture albums? by LanMan04 · · Score: 1

    "PCs are no fun? Don't Macs get like, no games? What a bunch elitist assholes! Who gives a shit about making picture albums!"

    Uh, anyone over the age of 25? People who have money to buy a Mac because they don't spend it all on pizza and pot?

    --
    With the first link, the chain is forged.
  86. Appropriate by bill_mcgonigle · · Score: 1

    Most of them end up with Linux being the one that gets bashed on.

    That's appropriate - most Linux machines won't even boot without a considerable amount of bash(1)-ing.

    --
    My God, it's Full of Source!
    OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
  87. Re: Botique Electronics by TaoPhoenix · · Score: 1

    Isn't this the entire point of the Mac image? "Pay a little more, the quality is supposed to be higher"? Third Parties (All the ones who are probably furious at MS for ditching them?) cost far less than iPods for certain space ranges. For comparable space the Nano is overpriced.

    Apple is currently doing well as the company that seriously "embraced & extended" a xNIX kernel with a unified front end, and unified marketing. Linux needs some unity to begin to be a serious force. There's an article that MS did well with "multiple product editions to meet different needs". I'd like to see a cohesive suite of perhaps 5 Linux versions marketed as a unit by companies with the money muscle to survive a bruise or two. (Sun?)

    I am inching my way toward my first Linux system, for which I completely credit SlashDot. I don't have too many fancy peripherals, so I stand a good chance.

    --
    My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
  88. Hi, I'm a Mac! by Hax0rJimDuggan · · Score: 1

    I thought these commercials were amusing -- not very informative, but amusing. These ads had zero influence on my conversion from Windows to Mac...the ability to boot into Windows for those few applications (Quicken, Visual Studio, etc) did. I guess for the masses (aka - avg computer john and jane) these might work, but for the rest of us they're just fluff.

  89. At a cost... by Ticklemonster · · Score: 1

    I think there out to be a commercial with those two yammering on and on about which one costs least, then slowly people start walking by in more and more numbers, all wearing ubuntu hats and tshirts... then the camera pans over to a penguin handing out free disks, giggling to itself.

    --
    Karma: Bad is the liberal way of saying this guy won't drink the kool aid here on slash dot. I wear my Karma with pride
  90. Plays Son to Office Space's Milton by woodsrunner · · Score: 1

    In Raising Genius he plays son to Milton in a back story to Office Space and the Mac ads.

  91. The conversation with the Japanese Camera by subStance · · Score: 1

    For the non-Japanese-speakers, the bit he says when she first walks up is just "Hello, nice to meet you" or near enough, and the bit at the end that she says is "Hey ! Hey ! Who's that guy ? Isn't he kinda geeky/uncool ?", to which Hodgman responds "Bonjourno", proving her point.

    --
    Servlet v2.4 container in a single 161KB jar file ? Try Winstone
  92. Lift up that rock and you'll find ... by yusing · · Score: 1

    Justin Long is a "sleazy hipster"??? But ... but ... the guys who started Apple were "sleazy hipsters". And Apple products remain much longer on cool (and higher in quality as they always were).

    Who else would complain but PC owners concerned about the fact that they're driving Fnords?

    --

    "You must try to forget all you have learned. You must begin to dream." -- Sherwood Anderson

  93. Re:long term by yusing · · Score: 1

    Nice example of execution with indirect addressing.

    --

    "You must try to forget all you have learned. You must begin to dream." -- Sherwood Anderson

  94. It's just an advertising campaign by Douglas+Goodall · · Score: 1

    I use both Macs and PCs. Recently I decided to discontinune using Windows and switch to Linux and Mac OS X. I dislike Microsoft so at first I liked the ads. It kind of goes with the terratory that in an ad, you potray your product to be better than the competition. But here is the way I see it. The PC guy is frumpy, kind of a nerd, has trouble expressing himself, and is an older looking fellow. The Mac guy looks younger, more physically fit, and has lots of snappy comebacks and one liners. I have trouble relating to either of them. I am 52 years old, so I have trouble relating to the younger Mac guy. It seems to me that the ad is targeted at younger people in their teens or twenties. What might have more impact would be two people of similar age and build. The PC guy can be uptight and worried about viruses, and focused on Microsoft products and details, The Mac guy can be focused on how the Mac can be used for lots of fun purposes as well as serious business uses. The Macs are expensive and have to be more than toys. Anyway, I feel its hard for me to identify with the Mac guy because he is so much younger and has an attitude. Some young people with atitudes make me uncomfortable. The smugness bothers me. It looks to me like the Mac guy is a "fanboy". He acts as if the Mac is better, "Because", and doesn't have to back up his position with facts. More substance would help the ad make more of an impact. I also think the ads miss the mark. A PC running Linux is a wonderful thing. A PC running Windows is a waste of the hardware. I think the ad might be more to the point if they renamed the PC guy, a Windows Guy. That would be more to the point. I think that is my most important criticism. It isn't so much that Macs are better than PCs. It is more like Windows is a lousy operating system and any other operating system running on PC hardware would be an improvement. Also, the new Intel based Powerbooks are PCs. Given that, the ad is off target. Also, what I liked about PowerPC based Macs was that they were RISC (reduced instruction set) machines, and as such tended to be more efficient (each clock executed one instruction). The PCs, build with Intel or compatible processors are CISC machines where an instruction would take as many clock cycles are were required, therefore less efficient. Considering that, a certain degree of pride in the PowerPC Macs was justified (IMHO). With the advent of Intel based Macs, the ad would have to have two avitars. A PC guy and a PC guy. That would reduce the power of the message. More correctly they would need a Windows PC guy and a Mac OS X PC guy.

  95. Why not both? by BiOFH · · Score: 1

    I think Hodgman will end up playing both parts.

    --
    - I am made of meat.
  96. Wow ! by up2ng · · Score: 1

    I wish I had mod points for a good "Romeo is Bleeding" reference

    --
    Success is not the result of spontaneous combustion, you must set yourself on fire.
  97. Re:What he said to the JP girl by Neo-Rio-101 · · Score: 1

    At the end of the clip, the girl says something that sounds like "tarento otakupokunai?" or "Doesn't this guy look like a geek?" Seems odd to me that the girl would use the word "talent" when referring to the PC guy in an advert.... unless I misheard it. Kinda breaks the fourth wall. ("Talent" is a word used and abused in Japanese to refer to someone on TV, who may or may not necessarily have any real talent.)

    --
    READY.
    PRINT ""+-0
  98. Why the hate? by StarKruzr · · Score: 1

    Am I the only one who thinks Justin Long seems like a nice kid who plays a good straightman (which is what he's really supposed to be) to Hodgeman?

    --

    +++ATH0
    1. Re:Why the hate? by fyngyrz · · Score: 2, Insightful
      Am I the only one who thinks Justin Long seems like a nice kid who plays a good straightman... ?

      Yes, I think you might be. Or at least, close. The guy is amazingly annoying, condescending, and not particularly representative of anyone I can think of in this role except himself. He fails to represent the spirit of the machine's users, which is pretty much one of independent thinking and an appreciation of fine design for the most part; and he fails to represent the machine itself in the sense that there is no clue from these commercials that the Mac is truly much easier to use at the top level, yet far more sophisticated, flexible, extensible and secure underneath. PC users can come out of the woodwork and scream about that characterization, and they probably will, but the fact is, it is bang-on true. Windows is so far behind any version of *nix that I can't see it ever catching up in terms of flexibility, no matter how many times they patch it and give it a new name. Now, if you want to argue that Long is prettier than Hodgman, I can't really go there, and I'll have to leave that in your lap, as it were. Guys don't send me "pretty" signals. But Macs do. :)

      Maybe Aishwara Rai? Now that is one exotic, beautiful, sexy, and smart human being.

      Truly, Apple needs better advertising people. Mac ads are just terrible. I wasn't even remotely sold until I got a Mac in my hands, because the ads transfer no information whatsoever. Just fluff. Which I have no use for. And the Mac is not fluff. Not by any means. Yet that's how they try and sell it. And with Long... they don't even do that very well. :(

      --
      I've fallen off your lawn, and I can't get up.
    2. Re:Why the hate? by StarKruzr · · Score: 1

      Now that is one exotic, beautiful, sexy, and smart human being.

      No. Arguments. Here.

      --

      +++ATH0
  99. Re:Hodgman should switch: I just did by drsanchez · · Score: 1

    Please be careful. Most people don't actually hate Macs. They/we just hate Mac users.

  100. Slashback! by trogdor8667 · · Score: 1

    According to Justin Long's website, this story is bogus.

  101. Justin Long REFUTES story; He is still in MacAds by adamwo · · Score: 1

    Justin Long today on his web site refuted stories that he is no longer playing the Mac in Apple's popular "Get A Mac" ads where he appears as the "Mac". Read post by Justin Long at: http://www.justinlong.net/ubbthreads7/ubbthreads.p hp?ubb=showflat&Number=9155&PHPSESSID=a621fe48e73f 2b9090797af984959606

  102. Re:Justin Long REFUTES story; He is still in MacAd by adamwo · · Score: 1

    The moved Justin Long's thread to the main 'Portal Page'. Here is the corrected URL: http://www.justinlong.net/