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FTC To Investigate 'Viral Marketing' Practices

mcflaherty writes "The Federal Trade Commission has stated that it is going to investigate the use of 'Viral Marketing' by corporations. This is the type of advertising that seeks to start a word of mouth campaign for the product via consumers themselves. Previously, consumers themselves set the buzz. But lately advertisement firms are stepping up to the plate themselves, seeding the market with buzz that looks independent of the company, but is in fact funded by them. The crew at Penny Arcade contend that corporate generated buzz is not Viral Marketing, and perhaps Guerrilla Marketing would be a more apt term. Either way, it appears to be a profitable advertising model."

11 of 299 comments (clear)

  1. Investiage by HTH+NE1 · · Score: 2, Funny

    Investiage: an investigation employing the triage method.

    --
    Oh, say does that Star-Spangled Banner entwine / The myrtle of Venus with Bacchus's vine?
  2. Won't someone think of the ad agencies?! by TheWoozle · · Score: 4, Funny

    I mean, how else are people going to be programmed to buy overpriced, useless crap? Won't you please help a hard-working advertising executive (who has enriched our culture with priceless works of art like this) afford his third Mercedes?

    --
    Insisting on "correct" English is like saying that there is only one, definitive recipe for chili.
  3. An even more sinister activity by noidentity · · Score: 4, Funny

    Some companies have taken this a step further and are attempting to manipulate the customers themselves into giving good reviews. They are using a technique of improving the quality of their product, causing any sane customer to be unable to respond negatively. These coercive practices must end!

  4. Re:Wii by Anonymous Coward · · Score: 1, Funny

    1. Brainwash Zonk 2. ??? 3. Profit!!!

  5. You mean? by BCW2 · · Score: 2, Funny

    I've been wrong when I thought all advertising was viral?

    I was 15 hours short of a marketing degree when I realized i wasn't qualified, I have a conscience!

    --
    Professional Politicians are not the solution, they ARE the problem.
  6. I heard about this... by Clever7Devil · · Score: 2, Funny

    ...And let me tell you guys: This new program from the FTC is excellent. Don't listen to what those Capitalism(TM) and Free Speech(TM) fanboi's tell you.

    --
    "By the time they had diminished from 50 to 8, the other dwarves began to suspect 'Hungry.'" -Gary Larson
  7. Re:Astroturfing by HTH+NE1 · · Score: 2, Funny

    Just say no to advertising and advertised goods and services.

    OK, so I'll just go by word of mouth then.

    Wait a minute....

    --
    Oh, say does that Star-Spangled Banner entwine / The myrtle of Venus with Bacchus's vine?
  8. Re:Astroturfing by nomadic · · Score: 4, Funny

    If we all stop trusting each other, and keep it in the back of our minds that everyone we talk to might be trying to decieve and manipulate us for some third parties benefit, then we'll be ok.

    Hey, I'm from New York, I already do that.

  9. Re:How low can they go? by SatanicPuppy · · Score: 4, Funny

    Type conversion error: Can't convert type Person to type Opinion in statement (-11273).

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    ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
  10. Re:How low can they go? by Sj0 · · Score: 4, Funny

    How do we even know you're a person? Maybe you're just another astro-turfer, an actor paid by these marketing companies to try to present a devils advocate to move the window of acceptable behaviour towards something this terrible!

    Thanks a lot, asshole. First marketing ruined radio; then TV; then movies; then video games; then the internet; Now they're trying to ruin REALITY. Thought police indeed.

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    It's been a long time.
  11. Re:Astroturfing by ShieldW0lf · · Score: 2, Funny

    Given the choice between moving to the US or to Cuba, I would most certainly choose Cuba. In a heartbeat.

    As it stands, I think I'll stay where I am and work towards propagating better economic structures that empower people and render those who think the way you do as ostracised and powerless as I can manage until you get your head out of your ass and decide to play ball with the rest of us or die poor and powerless first.

    Personally, I'm the kind of insensitive son of a bitch that could give a flying fuck which way that goes for you, but I'm still going to work towards a system that has a place for you and yours in it anyways.

    --
    -1 Uncomfortable Truth