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A Shopping-Scanner Darkly

Posted by ScuttleMonkey on from the instant-feedback-marketing dept.

An anonymous reader writes "Using functional MRI scans, researchers have found which parts of the brain are active when people consider buying something and can predict whether or not they'll ultimately bite. One of the main findings was that rather than weighing a choice between the pleasure of making a purchase and the delayed gratification of using the dough for something else, the brain is actually weighing between the pleasure of buying and the pain of forking over the cash."

2 of 107 comments (clear)

  1. Conspiracy? by cheftw · · Score: 5, Interesting

    Is today Philip K Dick http://en.wikipedia.org/wiki/Philip_k_dick day or what? http://hardware.slashdot.org/article.pl?sid=07/01/ 03/1829258

    --
    Always back up, never back down. ---- Think you're cool 'cos your uid is prime? Take mine, modulo the one digit integers
  2. Is this Philip K. Dick day? by Anonymous Coward · · Score: 5, Funny

    Did I miss it? What's next... Slashdot story on immigration visas titled "Minority Import"?