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How Apple Kept the iPhone Secret

An anonymous reader writes "Bogus prototypes, bullying the press, stifling pillow talk — all to keep iPhone under wraps. Fortune's Peter Lewis goes inside one of the year's biggest tech launches. One of the most astonishing things about the new Apple iPhone, introduced yesterday by Steve Jobs at the annual Macworld trade show, is how Apple managed to keep it a secret for nearly two-and-a-half years of development while working with partners like Cingular, Yahoo and Google."

5 of 539 comments (clear)

  1. Re:Seriously. by Pojut · · Score: 0, Offtopic

    Actually, why am I hiding behind AC? No reason for it.

    This is me. I made the parent post. Become my enemy, mod me down, I don't care.

    You are still an ignorant consumer and still make me want to stab things.

  2. Re:Secret or not... by justkarl · · Score: 0, Offtopic

    It's the bazillionth apple product I don't care about. I have an mp3 player, and I have a phone, and I have a computer. Perfectly happy keeping all of them separate.

  3. Re:Agreed by Brian+Gordon · · Score: 0, Offtopic

    The trouble with ipod is that it's so popular, and expensive. People think that ipods are the best mp3 player, and they're wrong- Iopds are ugly (IMO), absurdly priced, and only a fool would use the heavily-DRM'd itunes music store. Stop giving apple so much credit for kickstarting the industry, we should be decrying them for ruining what might have been an otherwise quality, competitive industry.

  4. Re:Am I the only one? by hxnwix · · Score: 0, Offtopic

    You know what I hate? Airplane food. Man! It's awful!
    And VCRs with the blinking 12:00! What's up with that?

  5. Re:Agreed by treeves · · Score: 1, Offtopic

    "Offtopic" is not a codeword for "disagree", or "wrong", mods.

    --
    ...the future crusty old bastards are already drinking the Kool-Aid.