Slashdot Mirror
How Apple Kept the iPhone Secret
An anonymous reader writes "Bogus prototypes, bullying the press, stifling pillow talk — all to keep iPhone under wraps. Fortune's Peter Lewis goes inside one of the year's biggest tech launches. One of the most astonishing things about the new Apple iPhone, introduced yesterday by Steve Jobs at the annual Macworld trade show, is how Apple managed to keep it a secret for nearly two-and-a-half years of development while working with partners like Cingular, Yahoo and Google."
Lol mate, like your face! Seriously looks are subjective but the general consensus was that the n-gage was ugly. Whereas in this case the only consensus is... you. And in my opinion it looks great so now we have 50% of people in a sample size of two think the iPhone is drop dead gorgeous.
Two tears in a bucket. Motherfuck it.
I think it's clear that Apple has to keep their products secret more so than any other competitor because they are cloned and copied [ilounge.com] so much more than any other competitor.
Nah, the number one reason they're so secretive is because of Steve Jobs' ego. He lives for those MacWorld shows.
Prerelease buzz can serve a purpose. Nintendo used it every game console generation for years to hurt competitors' sales while they milked all they could out of their current system, until people finally got sick of it.