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How Apple Kept the iPhone Secret

Posted by CmdrTaco on from the just-don't-tell-me dept.

An anonymous reader writes "Bogus prototypes, bullying the press, stifling pillow talk — all to keep iPhone under wraps. Fortune's Peter Lewis goes inside one of the year's biggest tech launches. One of the most astonishing things about the new Apple iPhone, introduced yesterday by Steve Jobs at the annual Macworld trade show, is how Apple managed to keep it a secret for nearly two-and-a-half years of development while working with partners like Cingular, Yahoo and Google."

4 of 539 comments (clear)

  1. Not Really.... by shirizaki · · Score: 1, Redundant

    It wasn't kept under wraps. We knew about it more than a year ago, we just didn;t know whay it looked like or who was involved. We didn't know any more about this product before it was revealed than we knew about the iPod, Zune, Macbooks, a new cell phone, or any other tech product before their releases.

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    In Soviet Russia, dots slash you!
  2. How they kept the secret by Rik+Sweeney · · Score: 0, Redundant

    Microsoft should take a leaf out of Apple's book:

    Microsoft: Microsoft does not comment on rumours or speculation

    Us: It's real!!!

    Apple: Nope, we're not making such a product

    Us: Oh, OK then.

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    Summation 2
  3. Re:Secret? What secret? by OECD · · Score: 1, Redundant
    A password hacked through brute force is still a password hacked, isn't it?

    Yes, but the difference is when you guess the right password, you know nearly instantly that you are right. The same is not true of the various iPhone guesses.

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    One man's -1 Flamebait is another man's +5 Funny.
  4. Can't respect this article... by DavidR1991 · · Score: 0, Redundant

    Besides its content, the author has the inability to spell: "Before Jobs revealed the iPhone at Macworld, Apple had to keep secrets from multiple companees and its own employees."