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Cisco Lost Rights to iPhone Trademark Last Year?

An anonymous reader writes "An investigation into the ongoing trademark dispute between Cisco and Apple over the name "iPhone" appears to show that Cisco does not own the mark as claimed in their recent lawsuit. This is based on publicly available information from the US Patent and Trademark office, as well as public reviews of Cisco products over the past year. The trademark was apparently abandoned in late 2005/early 2006 because Cisco was not using it."

42 of 162 comments (clear)

  1. Old News by Anonymous Coward · · Score: 5, Funny

    iKnow that

    --Steve

    1. Re:Old News by MeanderingMind · · Score: 5, Interesting
      RTFA, a front company for Apple is next in line.

      If Apple can prove in federal court that the Declaration of Use contained misstatements of fact, i.e. that there was no continuous use, then Cisco's registration can be canceled. This could clear the way for the next company in line for the iPhone trademark, Ocean Telecom Services LLC (widely regarded as a front company for Apple). It could also explain why Apple decided not to sign the agreement Cisco proposed.
      --
      Thunderclone: ONE MAN ENTERS! TWO MEN LEAVE! ONE MAN ENTERS! TWO MEN LEAVE!
  2. simple solution by gEvil+(beta) · · Score: 5, Funny

    Cisco should just rebrand their iPhone product line and call them Apple Phones.

    --
    This guy's the limit!
    1. Re:simple solution by Megane · · Score: 4, Funny

      I like "Cisc-o-Fone" myself. It's got a retro sound to it. "Disco Stu! Loves his Cisc-o-Fone!"

      --
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    2. Re:simple solution by TomHandy · · Score: 3, Funny

      I have a hard time believing that he would ever make an obvious promotional statement like that. Don't you know that Disco Stu doesn't advertise?

  3. Those Little Details by blueZhift · · Score: 4, Insightful

    Hmmm, this reminds me of those stories that come up from time to time about some big corporation forgetting to renew their domain names. If the outcome of the trademark dispute comes down to this, it will argue strongly for paying attention to the little details. In any case, you can bet corporate lawyers all over the U.S. are going to be checking their trademark papers this weekend!

    1. Re:Those Little Details by Skater · · Score: 5, Interesting

      Or, better yet, of Universal's lawsuits over the game "Donkey Kong" when it first came out - I saw someone mention it on /. the other day. If you're not familiar with the story, it's a pretty good read. Briefly, Universal sued on the grounds that Donkey Kong was a rip off of King Kong, and lost in part because they'd argued in another recent case that King Kong was a public domain character.

    2. Re:Those Little Details by kripkenstein · · Score: 5, Insightful

      Hmmm, this reminds me of those stories that come up from time to time about some big corporation forgetting to renew their domain names. If the outcome of the trademark dispute comes down to this, it will argue strongly for paying attention to the little details.

      Not at all. If TFA is right, this has nothing to do with 'little details'. The big details are that Cisco had no product called 'iPhone' for years, and recently just stuck a sticker on a picture of an existing product, rebranding it 'iPhone', when renewing the trademark, when no such branding existed in the real world.

    3. Re:Those Little Details by Rob+the+Bold · · Score: 4, Interesting
      Not at all. If TFA is right, this has nothing to do with 'little details'. The big details are that Cisco had no product called 'iPhone' for years, and recently just stuck a sticker on a picture of an existing product, rebranding it 'iPhone', when renewing the trademark, when no such branding existed in the real world.

      I believe that you and TFA are right, Cisco has not used the trademark in marketing their VOIP web/phone system. I'm looking at the box from one (ca. 2002) right now, and it is branded "Cisco IP Phone". Nowhere in the box, on the product or in the manual was it referred to as an "iPhone", "IPhone", "I Phone" or "I-Phone".

      For that matter, I've seen the instruments placed on TV shows (e.g. "West Wing") and never seen any "iPhone" branding you would expect for a product placement on TV. Looks like they registered it and blew it off.

      --
      I am not a crackpot.
    4. Re:Those Little Details by nine-times · · Score: 5, Interesting

      Indeed, it appears less as though Cisco accidently let a valuable trademark lapse, and more like Cisco is attempting to hold onto a trademark they've never used and have no intention of using, for the sole purpose of using it as leverage against Apple. No one has any brand association with the name "iPhone" to any product other than the Apple iPhone anyway.

  4. In Europe too! by Megane · · Score: 5, Informative

    Cisco on brink of losing iPhone name in Europe

    I had to read TFA twice just to be sure that it was actually about the trademark in the US, not Europe.

    This is definitely turning out to be a crazy situation. I agree with TFA that this is probably why Apple didn't sign the contract with Cisco after all.

    --
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  5. But Cisco has an iPhone already? by dclozier · · Score: 2, Interesting
    1. Re:But Cisco has an iPhone already? by MattPat · · Score: 2, Insightful

      It's the proverbial "too little, too late." They released the iPhone only a month or so before they knew Apple was planning on announcing their iPhone, and didn't even do a good job about it (ie, stickers reading "iPhone" on existing product packaging).

      The trademark was registered in 1999, and they only just started using it. Anyone with common sense can see it's because they knew Apple wanted it, and they thought they could squeeze a bit of cash out of them. Let's hope (for Apple's sake) that the judge has a little common sense. ;)

      Disclaimer: yes, I'm a Mac user, but you have to admit that it certainly seems like Cisco's actions in all of this are just attempts to underhandedly get some money from Apple. Not that Apple's announcement of the iPhone wasn't somewhat underhanded... but hey, fight fire with fire.

  6. You Know What This Proves? by CheeseburgerBrown · · Score: 2, Interesting

    The existence of the iTimeMachine. Doc Brown's gonna shit.

    This is yet another flagrant incursion into history and unforgivable mussing of the timeline by Steve Jobs, a monster whose rampage will never end until our hard-working scientists develop a weapon that can pierce his infamous Reality Distortion Field. Myself, I suggest realigning the Bussard collectors to emit anti-neutrinos.

    1. Re:You Know What This Proves? by Emetophobe · · Score: 2, Funny
      The existence of the iTimeMachine.
      So thats where those backdated stocks came from...
  7. He's not a fan boy, but not a lawyer either by Anonymous Coward · · Score: 3, Informative

    I am pretty sure this means jack. Anybody claiming the use of a trademark receives protection with or without registration. Registration just gets you immediate action in the courts preventing apple from selling anything without hearing from apple. It also gives you the right to put TM next to the logo. If they were using it and had obvious intentions to reuse it then they are likely safe in the trademark and the registration, no matter what reason they are reusing it. The Europe one is more interesting as they have protocols to fight trademarks, but here it doesn't matter.

    That is one reason why trademark squatting can somewhat work here such as that guy who owns 'stealth'. Paying is usually easier than fighting over here, and trying to get a judge to overturn a trademark may be impossible no matter how bad the situation.

    1. Re:He's not a fan boy, but not a lawyer either by MeanderingMind · · Score: 4, Informative

      Cisco is registered for the trademark, that much is certain.

      The issue here is whether or not their registration can be revoked due to failure to use the trademark. The article mentions that a registered trademark should be in continual use throughout the registration. As Cisco had no "iPhone" product until late in the grace period there seems to be a good case for the registration to be revoked.

      Now, as you say they may still be protected, but this opens the door still for Apple to register the trademark. I can hardly think that Cisco will be able to defend a trademark that was revoked against someone else who holds the registration.

      --
      Thunderclone: ONE MAN ENTERS! TWO MEN LEAVE! ONE MAN ENTERS! TWO MEN LEAVE!
  8. USPTO website by DaveM753 · · Score: 2, Interesting

    I did a trademark search on uspto.gov, and it appeared to me that Cisco's iPhone trademark is listed as "LIVE", not "DEAD". IANAL, 'tis true. But we are talking about a ZDNet story, so I'm auto-skeptical.

    1. Re:USPTO website by wes33 · · Score: 4, Informative

      TFA goes into and explains why it still shows as 'live' - this is a legal issue not a simple "is it in the registry" issue.

    2. Re:USPTO website by Shabbs · · Score: 2, Informative

      That's because Cisco did apply in time according to the rules, but the question remains if they were actually actively using the Trademark or not. Apple will try to show that they did not have a single product out called the iPhone and thus, the application should be nullified. If it is, next in line gets it, and it looks to be a front company for Apple. Surprise, surprise.

      Cheers.

      --
      Mark
  9. You're missing the point by Space+cowboy · · Score: 5, Insightful

    To successfully defend a trademark, you have to show you've been consistently using it for years. Cisco couldn't do that - they had to stick a sticker on the outside of a shrink-wrap of another package. Do you not think if they actually *had* a product called the iPhone, they'd have taken a photo of that ?

    Score one for the fruit company...

    Simon.

    --
    Physicists get Hadrons!
  10. Re:I dunno... by Anonymous Coward · · Score: 5, Informative

    Laws should be applied equally to all, regardless of who it is. Politicians. Cops. Firemen. Doctors. Corporations. Blacks. Whites. etc.

    The trademark laws are fair here. Sticking a label onto shrinkwrap is not a) showing use for the past 5 years CONTINUOUSLY as the law requires, b) shows any evidence this was "use" of a trademark. Use being something the public saw when purchasing the product; they didn't.

    Indeed, it seems misleading, even fraudulent, what Cisco did; they pretended that this was evidence of continuous use, public use? Please. I never heard of iphone until December and I've been looking at VOIP gear off and on for the past 6 months.

    Fanboys? Sure. I used to be a Mac fanboy, back in the 68k and early PPC days. No longer. I (horrible, I know) like XP more than I like MacOS, although I dislike MS more than Apple. I have no plans to buy the crippled Apple phone/iphone either, unless Cingular has some whopping cheap plans (like $60 a month for 1000+ minutes and unlimited EDGE).

  11. So that's it! by BillGatesLoveChild · · Score: 4, Funny

    If this checks out, Youch! Everyone was wondering what was behind Apple so brazenly using the iPhone trademark. Cringely wrote a whole piece on it http://pbs.org/cringely but no one guessed something as simple as this!

    Memo to self: Don't play Poker with Steve Jobs.

  12. zdnet article quotes /.er.... by nblender · · Score: 4, Interesting

    I RTFA and thought the commentary looked familiar: http://apple.slashdot.org/comments.pl?sid=216560&c id=17578608

  13. Maybe by KidSock · · Score: 2, Interesting

    Maybe this is why apple didn't come out with an iPhone before. They were waiting to see if they would let the trademark lapse.

  14. My money is on Apple winning this one. by Fahrvergnuugen · · Score: 4, Interesting

    In the words of bugs bunny: How now brown cow?

    The fickle commentaries crack me up. First it was WTF was Apple thinking? Then it was Cisco is in the right, Apple is wrong / evil / brazen. How stupid could they be. They're gonna have to rename it to @Phone. Blah blah blah.

    Did anyone honestly think Apple would name their product the iPhone, full well knowing that Cisco had the trademark unless they were completely confident that it was both A) worth the legal headache and B) that they have a very good case and therefor chance of triumphing in this dispute?

    --
    Kiteboarding Gear Mention slashdot and get 10% off!
  15. Featured iPhone by trofer · · Score: 3, Informative

    iPhone is now a featured product on Cisco's Website. I don't know if it was there before the iPhone was announced or before this trademark non-usage news came out, but surely it's related with Apple's iPhone.

    1. Re:Featured iPhone by nhz · · Score: 2, Interesting

      Disclaimer - I'm definitely not an Apple fanboy. I just wanted to find first-hand whatever I could about this situation.
      http://web.archive.org/web/*/http://www.cisco.com
      has a nice listing of previous cisco home pages. I browsed through this quite a bit, and it looked like they were using the term "communicator" extensively. I didn't see iPhone on any of these historical pages. I'm inclined to think they just might have made "iPhone" a new, featured product in the last 72 hours.
      Interestingly, I did find iphone by VocalTec in 1996, see:
      http://web.archive.org/web/19961225003516/www.voca ltec.com/iphone.htm
      but since VocalTec is an Israeli telecom equipment provider, and IANAL, I don't know what to make of this. My only thought is that probably their iPhone is no longer being actively used, and I don't know if it was even a trademarked name.

    2. Re:Featured iPhone by nacturation · · Score: 3, Interesting

      Here's the direct link to the iPhone on Amazon image:

            http://www.amazon.com/gp/customer-images/by-author /A675KDVLCPUZV

      This is a customer uploaded image uploaded by one "Ben Boyle" on December 18, 2006. The main product image has no such iPhone shown:

            http://www.amazon.com/gp/product/images/B000JI5L02

      --
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  16. Re:I dunno... by NormalVisual · · Score: 4, Informative

    The problem is that the product that bore the "iPhone" label in the declaration (Linksys CIT200) hadn't ever been associated with that name, so it seems to me that the sticker was an attempt to pull a fast one on the USPTO by representing the trademark as being actively used when in fact it wasn't and hadn't been for six years. The CIT200 was finally rebranded "iPhone" last month, but that was seven months after the declaration was filed and more than a year after the declaration had originally been due, and almost certainly after Cisco was aware of Apple's intentions.

    IMHO Cisco fumbled badly, and they're desperately trying to recover.

    --
    Please stand clear of the doors, por favor mantenganse alejado de las puertas
  17. Somebody need to go to jail by Overzeetop · · Score: 2, Insightful

    Cisco regiters trademark.

    Cisco files Delcaration of Use, with "under penalty of perjury" affidavit stating they are using the name.

    Now it sounds like everything will hinge on the following:
    AT a former FA:
    2001 - 2006: Cisco continues servicing and providing technical support for the iPhone

    So internal documentation may/probably shows continuous use of iPhone in regards to the support of an existing product.

    Either

    (A) the trademark is shown to be valid, as internal documents support the continued use of the trademark for support purposes OR
    (B) they don't have the documentation, or it is deemed invalid, in which case whomever signed the extension is clearly guilty of perjury and should be prosecuted to the fullest extent of the law.

    In my opinion, you can't have it both ways - the tradmark is valid and the signer is ok, or the trademark is invalid and the signer goes to jail. There is no middle ground.

    Now, in other thoughts on the matter:

          (1) If the trademark is up for grabs, and Cisco has an iPhone product on the market which pre-dates the Apple cellular product, don't they still have "dibs" on the name? Can't they re-file for the trademark, and presumably be first in line because of an actual shipping product?

          (2) Can Chevy come out with their new "Fairlane" model next year, since Ford clearly is not producing a Fairlane and haven't for more than 7 years? If Ford claims to keep it by offering parts and service for the Fairlane, wouldn't that bolster the case For Cisco, which has supported "their" iPhone product with (at least) service for the last 6 years?

    --
    Is it just my observation, or are there way too many stupid people in the world?
    1. Re:Somebody need to go to jail by thefinite · · Score: 2, Insightful

      (1) If the trademark is up for grabs, and Cisco has an iPhone product on the market which pre-dates the Apple cellular product, don't they still have "dibs" on the name? Can't they re-file for the trademark, and presumably be first in line because of an actual shipping product?

      You are confusing this a bit with Patent and/or Copyright. A registered trademark gives you the assumption that the mark is properly yours and trumps all other marks. Without a registered trademark, you have to *prove* to a court that the mark is an indicator of your company being the source rather than another company. This is referred to as a common-law trademark. Cisco would have a very difficult time proving to a court that when people hear iPhone, they are more likely to think of Cisco. First-in-time might be part of a court's consideration, but the facts that Apple has a family of iBrands, that people were talking about Apple's iPhone long before Cisco released theirs (the December 06 one, that is), and that by lapsing the registered mark Cisco showed they weren't using the name would all weigh heavily in Apple's favor.

      --
      Boom Shanka
  18. Why aPhone? by Bright+Apollo · · Score: 5, Funny

    Y'know, seeing as how it's an Apple product, they can rebrand the whole of their catalog (usher in the new era of Apple Inc). That way you can own aMac and aPhone and aServer with aWirelessLAN. Of course, you could also get aLife...

    -BA

  19. Re:I guess that goes to show... by Anonymous Coward · · Score: 2, Insightful

    Lawyers are hired guns, but they are not the gunmen, their clients are. When someone walks into a lawyer's office with a complaint (or brings one to the lawyers on staff, if it's a big company), they will look to see if there is ANY amount of legal merit and, if so, begin to work on the case. Their job isn't to filter cases by how ridiculous they are, it's to filter cases without any legal merit. If you were Cisco, wouldn't you at least TRY to save your trademark? I think so.

  20. Here's proof of continuous use by Cisco by Animats · · Score: 5, Informative

    This is just some bloggers, not a legal opinion, even if it's from a lawyer.

    Here's a demonstration that Cisco was continuously using the trademark: the support web site for the iPhone, as archived at archive.org. "With InfoGear recently being acquired by Cisco Systems, there is currently no change to your iPhone coverage. We hope you continue to enjoy using your iPhone, and we thank you for your business. So, even if Cisco wasn't selling new units, they were still supporting the old ones. That page has been archived every year since 2000, so that's a form of continuous use.

    There's an active user base. The University of Florida went iPhone. There's a description of their configuration here. They have a VoIP infrastructure with three Cisco CallManagers, two Cisco 6608 VoIP gateways, a Cisco Unity voice mail system, and many Cisco IP telephones, some of which are iPhone units, on desktops. The University of Pennsylvania also went iPhone. There are probably corporate installations too, but they tend not to publish their phone instructions on the public web. Those installations have to be supported, which is something Cisco does, and gets paid for. Cisco is in the network infrastructure business, after all.

    As long as there's support, and support-related revenue, the trademark is clearly in use.

    1. Re:Here's proof of continuous use by Cisco by Anonymous Coward · · Score: 2, Insightful

      Supporting a product that is not being sold is not a form of use with trademarks. Use is actually selling (or trading) a product with that mark. Cisco made a conscious decision not to continue using the iPhone trademark it bought by buying InfoGear (who actually used the trademark up until 2000). My guess is Cisco did not want to be associated with the "playfulness" of the "i" prefix. Apple has, after all, generally used it for consumer products (not the serious business market Cisco is after) and its seminal and most-famous use is in naming a computer called cute: the iMac.

      It is readily apparent Cisco only re-started use of the mark after 5 years (late last month) in order to confound good faith negotiations by Apple over the unused branding mark. Apple is correct to pursue the de-registration of this disused mark.

      You are mistaken to believe supporting a product with a certain mark constitutes "use" of that mark in the trademark sense.

    2. Re:Here's proof of continuous use by Cisco by palmer64s · · Score: 5, Informative

      Nope. A trademark by definition indicates source of origin. Support does not count, because no product or service is being originated by the company under the trademark. This is especially true in this case, since the iPhone was actually produced by another company, InfoGear. Cisco has apparently never produced an iPhone during the period in which they registered that trademark.

    3. Re:Here's proof of continuous use by Cisco by Anonymous Coward · · Score: 2, Informative

      Support is not use, in trademark terms. Existence of a support website (that says InfoGear was recently acquired by Cisco) does not support a claim of use of a trademark. It might support a claim of use of a service mark.

      University of Florida refers to an IPhone service (note the capitalization), not an iPhone product. In fact, most of the time Florida refers to its VoIP service as I-Phone (note the capitalization and dash):

      I-Phone is a new solutions-offering presented by OIT-Telecom that takes advantage of the convergence of voice and data networks.
      The I-Phone service is part of the "services-to-wallplate" model that is offered by OIT-Network Services and is designed to ultimately provide an enterprise communications solution for the University of Florida.


      University of Pennsylvania refers to a web-based service called My iPhone (alternatively referred to as Penn iPhone):

      My iPhone is a web service that allows you to manage certain telephone features and voice mail options from a web browser.

      Neither University is using a product called iPhone (except legacy units purchased 5+ years ago). They are both using a service they refer to as, in the case of Florida, I-Phone (VoIP) and, in the case of Pennsylvania, My iPhone (web manager).

      Cisco's disuse of the mark in trade for a period of five plus years hurts their case considerably. A support web page that has not changed in five plus years offering service with respect to the mark may help a bit, but not much.

  21. Too Late Buddy by thedbp · · Score: 4, Funny

    1. Unclear, unjustified war in a sovereign nation - Check.
    2. National obsession with dance at the expense of expanded consciousness - Check.
    3. Horrific fashion - Check.
    4. Youth culture co-opted by advertising - Check.
    5. Government stomping all over personal liberty - Check.

    Sorry, dude, you're too late. The Seventies are back in force.

  22. TM vs. R by jpellino · · Score: 3, Informative

    In fact, in the UIS at least you can use "TM" from when you begin the claim, you can use "R" once it's actually registered.

    --
    "Win treats sysadmins better than users. Mac treats users better than sysadmins. Linux treats everyone like sysadmins."
  23. Re:I dunno... by TomHandy · · Score: 3, Interesting
    Hey, don't get me wrong, I like my Treo 650 too; and mostly for the third party stuff, like Salling Clicker (which I also use to control ZoomPlayer and iTunes remotely on my PC). But the OS has been stagnating for years, and the UI of a lot of the apps are kind of clunky. For a lot of what I do ultimately use my Treo for, it is kind of a pain in the ass. I.e. web browsing; Blazer just stinks, and I've practically given up on even bothering to use real websites with it, instead using WAP versions of sites when I can. From what I've seen of the iPhone demonstrations, Apple has really moved things forward interface wise.

    I certainly do hope to see the iPhone become a better platform for third party apps eventually, but even with nothing else, I can see ditching my Treo when it comes out. And I'm hoping that the few third party apps I do use on the Treo do make their way to the iPhone, one way or the other..... would love to have Salling Clicker on it, for example.

    Actually, the other big thing I use my Treo for is as a host for TomTom navigator, but I could probably see giving that up to and just getting a physical TomTom device instead.

  24. IANAL by Suriken · · Score: 2, Interesting

    IANAL but... someone wrote on slashdot (and I'm trying to find it) who was a lawyer concerning this exact case. The facts I remember were that yes Cisco missed out on the trademark re-registration (or whatever it's called) last year, but those who do are given a 6 month grace period past that point in which to submit their application. Cisco did this approximately 2 months later (2 months into the 6 month period)
    Some other thing as well about the use of the trademark where Cisco submitted box art for an upcoming product (possible fraudulent?)
    I'm not too on-to-it with the facts. Still trying to find the source comment...
    EUREKA! I've got it. Thanks jmbehmke1 for all the info!

    --
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