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PlayStation 3 Still Set For March in EU, Price Revealed

Despite an accidental slip-up on the part of Sony CEO Howard Stringer, the PlayStation 3 is set for launch in the EU this March. When it does launch, folks in the UK and Ireland will be paying a pretty penny for Sony's new console. From the article: "Sony has confirmed ... that the 60GB PS3 will cost EUR 629.99 in Ireland, as suggested on the official website. 'Ireland is traditionally more expensive than other territories,' a spokesperson explained. 'The VAT rate there is 21 per cent, whereas it can be as low as 16 per cent in other EU countries.' However, the spokesperson continued, the PS3 will still cost EUR 599 if you're buying it elsewhere in Europe. Of course, here in Britain we're still using the funny old money with the picture of the rich lady on it, so we'll get a price point all of our own. And according to our old friend Senior Retail Sources, that price point will be set at GBP 425."

21 of 110 comments (clear)

  1. March? by UbuntuDupe · · Score: 5, Funny

    Heck, they could launch it in Europe this month -- just ship 'em all the unsold PS3's here.

    1. Re:March? by DownTownMT · · Score: 2, Informative

      Is this some kind of Slashdot joke like the "In Soviet Russia" or "Only old people use email"? Last time i checked (yesterday) there were NO PS3's avaliable at any Best Buy within a 100 mile radius of downstate NY.

      --
      "Insert Sig Here"
    2. Re:March? by Bremen24601 · · Score: 2, Informative

      I live within in Eastern PA (I'm pretty sure NYC is less than 100 miles) and the local Best Buy had 18 units sitting in a pile by the checkouts as of 2 hours ago.

      --
      Blessed are the young, for they shall inherit the national debt. --Herbert Hoover
  2. Will not lose as much per console at least by Sciros · · Score: 3, Interesting

    Well, with the price point set so high in Europe, I know that the exchange rate will help Sony and keep it from losing quite so much money per PS3. However, it may be way too high in general from a consumer's perspective (after all, average spending power in the EU is altogether lower than in the US due to salaries being lower). So I'm not too optimistic about the number of units they'll actually be able to *sell* at that price. Far fewer than Wii's, that much I'm certain about.

    --
    I like basketball!!1!
    1. Re:Will not lose as much per console at least by lanceleader · · Score: 2, Informative

      The PS3 60 GB costs EUR 629.99 which is about $815 USD and the 20GB is EUR 599.99 which is about $776 USD.

    2. Re:Will not lose as much per console at least by DrXym · · Score: 2, Informative
      The Wii wasn't exactly cheap in Europe either. They sell for approx 250-270. And the XBox 360 sells for 299 or 399.

      Even if you consider that Europe includes tax in its prices and consider the ex VAT price, the cost of goods in Europe is far, far higher than the equivalent than in the US.

    3. Re:Will not lose as much per console at least by mollymoo · · Score: 5, Insightful

      PS3s are expensive, heart surgery and higher education are cheap. What a fucked up place, eh?

      --
      Chernobyl 'not a wildlife haven' - BBC News
  3. 425 GBP is about $835 by Anonymous Coward · · Score: 2, Informative

    Holy crap... That better be one awesome game machine.

  4. Eheh... by Odin_Tiger · · Score: 4, Informative

    Google marks the EU (not counting Ireland) price as about $770 and the UK price as $834. Like, damn. Am I the only one who thinks you'd have to be insane to spend that on a console? And I thought it was bad back when they announced the U.S. prices...

    --
    Unpleasantries.
    1. Re:Eheh... by WarwickRyan · · Score: 4, Funny

      We've got to pay extra because we get a superiour product. The hardware and all major games go through a vigorous testing process in the US before they're optimised with the addition of big black borders and released in Europe.

    2. Re:Eheh... by grogdamighty · · Score: 4, Funny

      Nah, it's just because we get a superior product and you get a superiour product - just like on Wheel of Fortune, vowels cost about $250!

      --
      My other sig is funny.
    3. Re:Eheh... by WarwickRyan · · Score: 3, Funny

      Technically I get an superieur product %-)

    4. Re:Eheh... by wild_quinine · · Score: 3, Funny

      I can't believe none of you guys can actually spell superfluous.

  5. Prices higher than they appear by jandrese · · Score: 4, Informative

    The thing about the European prices compared to the US prices is that in the US we don't include tax in the stated price, in Europe the opposite is true. The price listed is what you actually pay at the register, as opposed to the US where you have to add on state tax (unless you're buying online, and even then you're supposed to pay your state for the purchase later (although nobody does this)).

    Factoring out the tax we see that the PS3 is right around 500 to 520 euros or so, which puts it around US$650, which is a fairly modest markup of about US$50 or about 8% or so.

    --

    I read the internet for the articles.
  6. Re:Effect of taxes? by SoCalChris · · Score: 3, Informative

    The US prices are generally listed without tax. However, our sales tax rates are generally far less than 22%. I think the highest sales tax rates are usually 8-9%, and there are still several states that have no sales tax at all.

  7. Price Point by alexgieg · · Score: 5, Interesting

    You guys are complaining about nothing. Here're the official Brazilian price points for current generation consoles, in US dollars, if you want to avoid smugglers and prefer sticking to the letter of the law:

    • PS3 60GB: $2,300.00
    • PS3 20GB: $2,050.00
    • XBox360: $1,250.00
    • XBox360 Core: $700.00
    • Wii: $1,000.00
    • PSP: $400.00
    • DS: $300.00

    Sadly, none of the above are typos. And it's even more maddening when you consider most Brazilians earn half USA's minimum wage... :(

    --
    Conservatism: (n.) love of the existing evils. Liberalism: (n.) desire to substitute new evils for the existing ones.
    1. Re:Price Point by alexgieg · · Score: 5, Interesting

      Well, many factors cause this. The main reason are Brazilian taxes themselves. We have taxes almost as high as Sweden, but 10% of the public services Swedes enjoy. Most of this money is lost somewhere in the corruption machine and no one manages to solve the problem, no matter how much they attempt.

      The 2nd reason, I guess, is that since there's a lot of game piracy here, console manufactures who do sell here want to get, with the hardware, at least part of the profit they would get in the games themselves if people actually purchased those.

      And the 3rd reason, also a guess of mine, is that manufactures and sellers, knowing that most people who actually buy official hardware is rich (the poor can't afford the taxes and go with smugglers anyway), don't mind asking outrageously high prices on them, for the rich guys will pay it anyway.

      Computers are a relatively different matter because they're far more necessary than game consoles, thus the competition becomes very big and the prices competitive. In any case however, a "good" computer by Brazilian standards is what Americans and Europeans would see as the lowest end of the "budget" category. Our "budget" category comprises computers that are so low end that you in the 1st world wouldn't probably be able to purchase them locally even if you wanted to. No American computer shop would sells such parts. :)

      Anyway, a good price comparison can be made with Apple computers, who also sell here (way lower market share than USA though). Here're current model prices available in an online shop I just checked. Compare them to the same models available at Amazon:

      • Mac Pro MA356LL/A: $4,800.00 (Amazon: $2,500.00)
      • Mac Mini MA607LL/A: $1,080.00 (Amazon: $600.00)
      • MacBook Pro MA092LL/A: $4,900.00 (Amazon: $2,500.00)
      • MacBook MA254LL/A: $2,000.00 (Amazon: $970.00)

      I've heard that once Steve Jobs found these prices outrageous, and asked Apple Brazil to explain what was going on. Apple Brazil answered by sending him a groups of Brazilian accountants to explain him how messed the Brazilian tax system was. I don't know if he understood the explanation, but I guess not. So, don't even try. It's not worth the effort. Just know it sucks big time. :(

      --
      Conservatism: (n.) love of the existing evils. Liberalism: (n.) desire to substitute new evils for the existing ones.
    2. Re:Price Point by alexgieg · · Score: 2, Informative
      This guy is suggesting that piracy actually hurts content producers and copyright owners.
      No, actually I am not. What I'm saying is that content producers and copyright owners, at least in the console gaming industry (the PC games one is way more rational, although not much more) work in a very wrong way in Brazil, and the incredible high level of piracy we end up having here comes as a result of this mismanagement.

      For example, if content producers sold the top and newest games for $20 here, not the $100 they currently ask, they would sell maybe 100 times more, thus making a higher profit on the volume sales than what they get on the small number of overprices sales they make.

      The official DVD movie industry does this. They sell the newest double-disk blockbusters for $21 and the single-disk version for $17. After a short period of time the price of the single-disk version drops to $13, and when the movie enters the bargain bin it's being sold for something around $8. These are affordable prices for the Brazilian market, and as a result most people who own DVD player prefer to purchase official disks, not pirated ones. Of course piracy still exists and you'll find plenty of DVD-Rs for $2 and VCDs for $1. But it's nevertheless way less widespread (in proportional terms) than what happens in the game market, whose producers for some reason seem to not grasp the concept that they should have price points adapted to the purchasing power of the majority of the population.

      It's business stupidity on a whole new level. Don't try to understand it. ;)
      --
      Conservatism: (n.) love of the existing evils. Liberalism: (n.) desire to substitute new evils for the existing ones.
  8. Finally Europe catches up with us by freeweed · · Score: 4, Funny

    Now the Europeans can watch the console sit unsold on store shelves too!

    --
    Endless arguments over trivial contradictions in books written by ignorant savages to explain thunder in the dark.
  9. No console is worth £400+... end by QX-Mat · · Score: 2, Interesting

    Troll. Mod me as troll please.
      End of conversation.

  10. 425 GBP is about $835. Sorry to disappoint.. by trdrstv · · Score: 2, Funny
    Holy crap... That better be one awesome game machine.

    Sorry to disappoint you... but it's a PS3.