Slashdot Mirror
Microsoft to Launch Zune in EU
An anonymous reader writes "Happy with the sales from the little brown music player here in the states, Microsoft is working to launch the Zune media player in Europe by the end of the year. According to the Washington Post article, they are trying to have a realistic outlook on the entrenched Apple product line. They're not trying to play catch-up at the moment ... they're just trying to get on the map. From the article: '"Our next round of introductions will probably be in time for the holiday of this year." [Jason Reindorp] said Microsoft planned extensive research with focus groups in Europe to see how it could be modified for a European consumer. He said the Zune had a 10.2 percent market share in the U.S. in the 30 gigabyte category, according to the latest data, and that it was still in line to sell over a million units by June 30, the end of its current fiscal year.'"
Europeans will be excitedly squirting all over the place!
I would like to take this opportunity to
wel-
come
Europe
to the
social
Summation 2
Preliminary results suggest that European consumers would like it to be "less crappy".
Yeah right, after Apple launch iPhone by June, these will sell like umbrellas in a submarine
As much as the Europeans warmly embrace Windows Media Player (or Windows Anything), so too shall their success be.
Most of the stuff on
He said the Zune had a 10.2 percent market share in the U.S. in the 30 gigabyte category
How specific do you want to be? How about this:
He said the Zune had a 10.2 percent market share in the U.S. in the 30 gigabyte category, and 100 percent market share in the U.S. in the 30 gigabyte Zune category.
Summation 2
Is that because they have a big stockpile of unsold zunes?
Bert
MS Sales Guy #1: "Hey! We sold one!!!!"
MS Sales Guy #2: "To EUROPE!!!!"
MS Sales Guy #1: "We are SO on fire!"
MS Sales Guy #2: "Hollah!!!"
Mark
You're right. My 5G iPod is actually a 27.82GB model according to the Capacity field in iTunes.
You are in a maze of twisty little relative jumps, all alike.
With all my excitement over Zune, I actually didn't realize it wasn't even on sale...
What are you talking about? They have HUGE market share on Brown/30 GB/Freescale i. MX31L processor ARM Core/3 Inch QVGA LCD screen(320×240) MP3 players!
Happy with the sales ...
I guess their expections were rather on the low side.
The higher the technology, the sharper that two-edged sword.
Microsoft is going to be sending little brown things to the EU? Is this as a response of the EU sanctions?
[alk]
we certainly think so. but then, we lack the outstanding politicians the current u.s. of a. is graced with ;-)
Microsoft planned extensive research with focus groups in Europe to see how it could be modified for a European consumer.
Beige?
)9TSS
Of course it is a funny statement to see coming from Microsoft.
Well, what did you expect? "We think we have some overall marketshare, but we can't say for sure, because the figure is lower than the error in the survey"?
"Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
It's all legit.
The figure is 10.2 % (V/p)
That's Verizon percents, of course.
I also suspect that the "latest data" is a complete lie.
Maybe it's the after Christmas closeout sale stuff that didn't sell. Most other players were sold out. I went to 3 stores looking for a 30 Gig Zen. The droid at Best Buy thought I said Zune and didn't know about the Zen.
The truth shall set you free!