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Microsoft Tops Corporate-Reputation Survey

Carl Bialik from WSJ writes "Microsoft beat out Johnson & Johnson for the top spot in the annual Wall Street Journal survey of the reputations of U.S. companies. Bill Gates's personal philanthropy boosted the public's opinion of Microsoft, helping to end J&J's seven-year run at No. 1. From the article: 'Mr. Gates demonstrates how much the reputation of a corporate leader can rub off on his company. Formerly chief executive officer and now chairman of Microsoft, he contributed to a marked improvement in the company's emotional appeal. Jeanie Cummins, a survey respondent and homemaker in Olive Hill, Ky., says Mr. Gates's philanthropy made her a much bigger fan of Microsoft. "He showed he cared more for people than all the money he made building Microsoft from the ground up," she says. "I wish all the other big shots could do something like this." To be sure, some respondents still complain that Microsoft bullies its competitors and unfairly monopolizes the software business. But such criticism is less biting and less pervasive than it was just a few years ago.'"

19 of 452 comments (clear)

  1. About Time! by Anonymous Coward · · Score: 5, Funny

    It's about time this company was recognized for all the good they bring to our world.

  2. It's sad that people can be such sheep by meosborne · · Score: 4, Insightful

    I guess this just proves that if you have enough money you can always buy yourself some respectability. People won't concern themselves with how you got your money.

  3. WTF? by M-G · · Score: 4, Insightful

    I'm sorry, but WTF does Gates spending his personal fortune on charitable causes have to do with the company? I would think that the typical WSJ reader wouldn't use that as part of their opinion of MS overall. I'd be more inclined to believe that the typical WSJ reader would have voted for them because of their ruthless nature and ability to make money hand over fist.

  4. Re:Microsoftie by kevin_conaway · · Score: 5, Insightful

    We all find it easy to bash Microsoft, their products, and their practices, and quite rightly so....

    So why are they ranked the top company in a reputation survey? Seems a little silly since although Gates made his money from Microsoft, his spending is not related to the company.

  5. how does that work? by Lxy · · Score: 4, Informative

    How does Bill Gates giving away his fortune turn Microsoft into a "good" company?

    Let's say I own company X. I have a personal wealth of $300 million. I decide that I should give away $150 million to various charities. I'm still bloody rich, but now look like a "good guy". How does comany X get any credit? No one else at the company is giving away money. The money I gave away was out of my personal bank account, not company X's. Company X is not any better perceptually becuase I gave away money. Why would Company X get put on the "good" list?

    Last I checked, there's still plenty of money grubbing rich folk at the top of the pyramid which is Microsoft. What Bill Gates does with his own money shouldn't have any bearing on the comany's status.

    And finally, please mod me up because this is my 1,000th post to Slashdot.

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  6. Re:WTF? by mikelieman · · Score: 4, Insightful

    Typical WSJ reader is a MSFT fanboy, because they don't have a clue what REAL TECHNOLOGY is capable of.

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  7. Education by pubjames · · Score: 4, Insightful


    The one thing that I'm afraid I really can't forgive Gates for is the way they have targeted schools IT budgets in the UK (and I'm sure in the rest of the world). They basically have used every trick in the book to make sure they always get the lions share of schools IT budgets, and the schools haven't actually got very much in return. And Microsoft has never actually shown much concern about actually helping educate the children - it's all just about turning the kids into Microsoft zombies.

    So Gates' generosity with his money doesn't impress me, take money that should be going to children's education and you're forever a scumbag in my view.

  8. as the saying goes by hany · · Score: 5, Insightful

    How do a group of people who are not evil get together and do something evil?

    Maybe it has something to do with the saying:

    Road to hell is paved with good intentions.

    Or take a look a look at story covered in following post: UK Greens Declare Vista Bad For Environment - maybe the attempt to give customers "better experience" and also "satisfying *IAA" is supported by good intentions but here you are: at least greens consider it evil.

    --
    hany
  9. Re:Microsoftie by ktappe · · Score: 4, Informative

    Go watch the movie "The Corporation" and your question will be answered. And no, it's not a propaganda film--it's a very even-handed documentary that analyzes the concept of a corporation. It examines just what you said--that the people in a company are often kind folks outside of work, but how the attitude of the group can change when they gather towards a common goal of making money. On the flip side, it also examines how the public often mis-perceives corporations as evil when the corporation is really simply just doing what it was designed to do--make a profit. Highly recommended viewing. http://us.imdb.com/title/tt0379225/

    --
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  10. at least he's trying by romit_icarus · · Score: 4, Insightful
    I know this is /. and MS bashing is de rigeur, but let that not detract from the fact that what Bill Gates is doing is admirable to say the least.

    Why is it admirable? It's not that he is rich and has a lot of money etc. It's the fact that he's getting into global developmental issues and spending a majority time working on that than on IT. I live in India and I've seen the positive work that his foundation is doing in HIV prevention. Also on a personal front, he's moving away from IT where he has leadership position to an area where he is new. Yes we know that money can buy you leverage but then you could argue that way with anything he does..

    He could have just retired to the carribean, bought out an island and enjoyed his wealth. But he didn't and so let's give him a cheer just for that.

  11. Re:Microsoftie by jimstapleton · · Score: 4, Insightful

    Legal, Sales and Marketing... That's the source of evil in any company.

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  12. Reminds me of the mob bosses. by zerofoo · · Score: 5, Insightful

    Those guys used to give big-time money to their church.....and then go "whack" some guys as a matter of business.

    The leaders of an organization do not necessarily reflect the true nature of their organization.

    Bill and Melinda are probably very nice people, and they do very nice things with their money, but their company is a ruthless and brutal company. Microsoft has demonstrated, time and time again, that they will do anything to maintain their monopoly and stranglehold on their market. They have put the screws to their "partners" and customers, and have caused much ill will between those parties.

    No amount of gift-giving, by a few at the top, will change that.

    -ted

  13. Re:Microsoftie by Thansal · · Score: 4, Interesting

    Because Gates IS MS in most people's minds. Also most people are not familiar with why MS is 'evil' they just know that it is 'cool' to say so. However people are familiar with Warren Buffett's donation to the B&MG foundation, what that they have been doing in the past few years.

    How J&J has been at the top for the past 7 years confounds me in all honesty, unless the scorrign is bassed on something that looks like: (PeopleThatKnowTheName + 2*GoodDeedsDone) - 2*BadDeedsDone = Rating.

    J&J is a non-entitie on my radar (aside from a friend who works for a company that does contract work for them).

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  14. Re:Microsoftie by thousandinone · · Score: 5, Interesting

    Companies, nations, religious groups, and any form of organization for that matter, are often judged based off of their most prominent members, which in most cases are leaders, but in other cases are just simply those who stand out. Examples of this can be seen everywhere; Many people view citizens of the United States in a rather unflattering light, but that view is based largely off of impressions given off by our leadership and those people who stand out more, who really are not representative of everyone who lives here. Many people view certain religious groups rather poorly as well, but that judgment is based largely off of observations of the extremists in that group. Why then is it strange that many people would judge Microsoft based off of Bill Gates' actions? It doesn't necessarily make a viewpoint correct, but its just the way most people work.

  15. Factors that have changed my own mind about M$ by El+Cabri · · Score: 5, Insightful
    As a former red-blooded MS basher, I really cannot say that I've become a Microsoft fanboy either. I mostly don't care, and consider that PC OS technology has become a very boring field anyway. Here's a take at a list of things that have cooled me off :
    • Windows XP is a fairly stable operating system, with no serious architectural flaw for office use, software development, workstation or hobbyist use.
    • William H Gates III has stepped away from the company's spotlight and is leveraging his wealth in a remarkably, socially responsible way, making this accumulation truly beneficial to the world that has created it.
    • Desktop Operating System peculiarities are growing more irrelevant every year in most domains. The general indifference around the release of Vista is the best proof of this.
    • No true credible alternative OS has emerged after fifteen years of trying in each and every way : free software, commercial OS companies (Be), alternative OSs pushed by proprietary hardware vendors (Apple, Sun), etc.
    • In the domain of software development, MS's contributions with .NET and C# are objectively superior to most of their predecessors (I'm talking mainstream environments, not niche or academic ones like Scheme, Haskell or SmallTalk). These are probably the best contribution to mainstream application and system development environment, since Kernighan tried system programming in a high level language and made C. They also have some of the best advanced research in that domain.
    • By experience, I have found out that it is easier to tweak XP to behave as a Hobbyist's or developper's UNIX box, than it os to tweak Linux into doing properly all that XP does. Install Cygwin, a proper text editor, MS's free command line compiler suite, and learn how to configure the Terminal, and you're done.
  16. Re:Microsoftie by LuYu · · Score: 4, Insightful

    I suppose you do not remember India and those Gates Foundation brib... *cough* ... donations that were given to ensure MS software was used instead of FOSS. They also paid the NYTimes to play the whole thing up in a series of sycophantic articles, if I recall correctly.

    I really do not understand how MS can be viewed in a good light. They have bribed public officials (how else could their monopoly trial have evaporated), bribed governments (India cannot be an isolated case), misrepresented advertising expenditures as donations (this is technically stealing tax money), supported bad laws (software patents anybody?), robbed schools (audits in Washington state and Licensing 6), and many other objectionable things which are much better documented elsewhere.

    That is more or less the proverbial tip of the iceberg. The fact that these people voted MS as the corporation having the best reputation demonstrates one of two things: a) The corporations are right. People are a bunch or stupid sheep and the corporations can lie, cheat, and steal, and then use advertising to repair their image in the mind of the public. b) The survey is carried out on people who have no idea what is going on.

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  17. Re:Microsoftie by xtracto · · Score: 4, Insightful

    I'm always confused by the way people claim Microsoft is an evil company. The leadership of Microsoft has never been evil. To the contrary, they do tremendous good for all sorts of charitable causes.

    Well, I always thought the same about MS... I do not dislike its products although I dislike its MONOPOLY PRACTICES. Aside of that, as everyone else said we could argue that Microsoft and Bill Gate's foundation are completely separate thing... ... at least I thought so, unfortunately it happens that Mr. Gates wisely used his "unevil" foundation to /push/ my country into using Microsoft's solutions instead of Open Source ones... now *THAT* is bad...

    You can read about it on this article . You might recognize the name of Miguel de Icaza who was one of the principals on the e-Mexico initative.

    an interesting snippet:
    "I thought I was going to be the only person for Linux," de Icaza said. "But HP surprised me, IBM surprised me and Sun surprised me."

    Despite general agreement that open-source technologies would be more flexible and cost efficient, Mexico's Linux revolution was quashed after Fox met with Microsoft Chairman Bill Gates, according to de Icaza.

    "Bill Gates flew down to Mexico, and they announced a donation of $30 million dollars ... and Linux was dropped," de Icaza said.


    And here is where he used his nice foundation:
    The software maker has also allotted $10 million to train workers in small and mid-size businesses, along with an additional grant from the Bill and Melinda Gates Foundation to the country's Vamos México program to be used to move the country's libraries online. .

    Note that this "Vamos Mexico" foundation is being investigaed for fraud and corruption in Mexico.

    So yeah, I used to defend Bill Gate's foundation with the premise that, even though the Corporation "Microsoft" was bad, that did not mean the foundation was bad... but the e-Mexico issue made me change my views.

    As for your question:
    Where exactly does the evil come from? How do a group of people who are not evil get together and do something evil?

    My thought has always been that a Corporation is evil by definition, because the objective of any corporation is to profit, no matter what they do. You should see The Corporation film. They explain it very well. Basically, a corporation has all the properties and rights a human been has... except that it does NOT have a "soul" or "conscience" or whatever you want to call it. That is why it has no "minimal ethics" and you see corporations going to the end of the third world where slaving is allowed in order to maximize their profits which is what they do (Nike, Starbucks, Apple, etc, etc etc...).

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  18. Re:Microsoftie by MightyMartian · · Score: 4, Insightful
    Let's consider that every group that designs a word processor is forced to reverse engineer Microsoft's document standard, and that Microsoft is going out of its way to sabotage an open document standard in favor of one which can only be 100% reliably opened under its software.

    In a very real sense, the monopolistic practices of Microsoft over the last two decades has lead to a stranglehold on the marketplace. Each time it releases a free-bee, like a browser or a media player, where a competitor exists, it is attempting to wipe out the competition.

    And yet, apparently, because Gates gives to poor Africans, the fact that a large portion of his fortune, and the vast fortunes of his company have been made in precisely the fashion outlined becomes okay. Good for Gates saving Africans. Maybe he can use some of his money to save the competition he and the company which is a convicted monopolist so gleefully destroyed.

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  19. Re:Microsoftie by hutchike · · Score: 5, Funny

    Re: (PeopleThatKnowTheName + 2*GoodDeedsDone) - 2*BadDeedsDone = Rating.

    You don't need those brackets. You could factor out the 2 like this:

    PeopleThatKnowTheName + 2*(GoodDeedsDone - BadDeedsDone) = Rating

    Damn I must be bored today!

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