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Zune Business Dev Executive Moves On

An anonymous reader slipped us a link to the Seattle PI article discussing Bryan Lee's departure from Microsoft. The former business development VP for the Zune has parted ways with the company for personal reasons now that 'Zune was launched and on track'. This means that J. Allard will be stepping up into fill the void. Allard was instrumental in bringing the first Xbox console to market, and was the VP in charge of technical matters for the Zune. An analyst with Gartner is quoted as saying this move means not all is well in the land of Zune, but a rumour on the CrunchGear site indicates that Microsoft is planning on stepping things up later this year with a Zune cellphone. A smartphone designed to compete with Apple in that market it would seem, despite whatever problems may be going on, the company is still rather fond of the strange little brown device.

16 of 125 comments (clear)

  1. On track all right... by UbuntuDupe · · Score: 5, Funny

    This might be the wrong name, but he sounds like a guy I talked about with my (occasionally gullible ...) mom about a month ago.

    "Oh, [UbuntuDupe], did you hear the story about this genius they have at Microsoft and all this brilliant ideas?"

    "Like what?"

    "Well, he was the mastermind behind the Xbox!"

    "Um ... the Xbox has been a loss for five years now. That doesn't sound like it's much of a success for MS yet."

    "But ... it's going to pay off eventually."

    "I'm sure. Anything else?"

    "Well, um, they say he was also the head of the Zune project."

    "...? The Zune is a basically a butt of everyone's jokes now and has sold very poorly."

    "Well, they also said he has a new brilliant idea for an upcoming product."

    "But it hasn't been released yet?"

    "No..."

    ***

    Btw, for those of your unfamiliar with American business, leaving "for personal reasons" is code for "We're dumping you, you miserable failure, but we'll sugarcoat it to salvage your dignity."

    1. Re:On track all right... by Infonaut · · Score: 4, Informative

      Btw, for those of your unfamiliar with American business, leaving "for personal reasons" is code for "We're dumping you, you miserable failure, but we'll sugarcoat it to salvage your dignity."

      Usually that's the case, but sometimes it refers to a a situation in which the person leaving is so fed up with the organization that they simply must either leave in order to preserve their sanity. The company then uses the normal incantation to the press, to make it seem as though the person leaving was the failure, rather than the execs to whom he reported. I'm not saying that's the case here, but there's usually a lot more going on with these things than meets the eye.

      --
      Read the EFF's Fair Use FAQ
    2. Re:On track all right... by badasscat · · Score: 4, Informative

      Xbox is not losing money anymore. They make money on it!

      Incorrect. MS's entertainment division (which includes both the Xbox and Zune, but not much more than that) lost $277 million in the most recently announced quarter, which was through December 2006. It lost $275 million in the same quarter last year, so this is not even an improvement, much less a turn from losing money to making money.

      No doubt the Zune dragged on those numbers a bit, but it's not nearly as costly of a product as the 360. The 360 should be subsidizing the Zune at this point, and it clearly isn't. The entire entertainment division is still being subsidized by Office and Windows. MS has lost billions on the Xbox and Xbox 360 and will probably never make that investment back.

  2. personal reasons ? by Anonymous Coward · · Score: 5, Funny


    like ethics, morality and a sense of dignity

    1. Re:personal reasons ? by Reverend528 · · Score: 5, Funny

      He just felt it was time to squirt over to another company.

  3. Zune cellphone? by j00r0m4nc3r · · Score: 4, Insightful

    Jeezus. Is there any single market that Microsoft WON'T try and get its grubby little hands into? I don't really get why companies like Microsoft need to invade every single market they possibly can for no other reason than "because it's there". They're like some sort of cancer. I wish they would just focus on making their OS and dev tools work. Every time my Visual Studio crashes, or my computer reboots without warning, and I lose productivity, I hate them a little more. Not because they are Microsoft, but because all their effort into trying squeeze every last drop of money out of every possible market takes effort AWAY from them making their other shit work right to begin with. How long have they been making OSes? You'd think that at least THAT would work right by now...

    Maybe my coffee just hasn't kicked in yet...

    1. Re:Zune cellphone? by Merkwurdigeliebe · · Score: 3, Informative

      Conglomerates? MS is nothing compared to conglomerates with disparate businesses. look at the Hyundai, Samsung, Siemens, BASF, 3M, Misubishi, Hitachi chæbol/keiretsu and where they have their grubby hands in.. their tenatcles ^Whands are not virtually in everything they really are in everything from software, snacks, cars, machinery, computers, 3C electronics, etc.

      Compared to those and the likes of GE and such, MS is merely tip-toeing beyond it core business.

      I mean, remember where HP was? Printers, computers, calculators, hard drives, scientific equipment, toner, CPU design, OS development, etc....

      MS has little on them...

    2. Re:Zune cellphone? by drew · · Score: 3, Insightful

      Shareholder Return.

      Shareholders (typically) expect that, if you've grown your revenues at a certain rate in the past, you'll continue to grow at that rate. If you exceed your past growth, your stock value goes up. If you fall short, your stock value goes down. Microsoft saturated the Operating System a long time ago. Most of Microsoft's OS revenue comes from people buying new computers. Well before Win2k, computer buying had slowed down to the point that the vast majority of people buying new computers were replacing old computers. Where do they have left to grow? Compared to the Win95/98 days, where many people bought new versions of Windows to install on old computers that didn't have it yet, and many more people were buying their first Windows powered PC, there isn't much room for Microsoft to grow in that department anymore. (At least in the U.S. which also explains their recent intense interest in developing countries) Likewise with Office suites. As Microsoft (or any company) saturates their current market(s), they have to grow (or buy) their way into new markets in order to continue growth.

      --
      If I don't put anything here, will anyone recognize me anymore?
  4. Zune cellphone? by MightyYar · · Score: 3, Insightful

    but a rumour on the CrunchGear site indicates that Microsoft is planning on stepping things up later this year with a Zune cellphone And from the linked article:

    That gives Microsoft about nine months to get everything together, an entirely possible feat. Um, no. 9 months is not enough time to bring a phone - even a simple one - to market. The only reason that we know about the iPhone is that Apple had to submit the design to the FCC for approval 6 months in advance. That would presumably give MS all of 3 months to develop this rumored phone. If they somehow managed to get something to market in that time, it would be utter crap! Unless MS already has a phone in the pipeline, or they are intending to use an existing hardware platform like they did with the Zune, this can only be a rumor.

    As for the feature set, streaming video from the Xbox? Huh? You mean on your local network? Gee, that's useful. Isn't the Xbox already hooked up to a TV? If they mean from outside the network, that would require either some killer cell phone bandwidth or some way for the Xbox to be available through the firewall... not sure how that would work as a practical matter, and would you really want to leave your Xbox on all the time and exposed to the internet?

    Then there's the business aspect... you've just finished alienating all of your "Plays for Sure" licensees, now you're going to alienate all of your Windows Mobile licensees? Also from a business perspective, going up against Apple's iPhone without the development time and polish, only to be released to a skeptical press in love with anything Apple produces... no thanks.

    I'm sorry, this rumor just doesn't seem plausible.
    --
    W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  5. Re:I hate to retread the "old news" moniker... by morgan_greywolf · · Score: 3, Insightful

    ...but does anyone else find it a bit scary how you can read news like this on your Wii at night Hmm. I didn't actually know you could read news on a Wii. I'm seriously going to have to get me one of these things. Really.

    Anyway, I see/hear about a lot of news on a variety of news channels like CNN, NPR, Google News, etc. and then see it on Slashdot later or the next day. I chalk it up to the format: Slashdot reports news that other sites have already published, as submitted by its readership. Nothing new, really. A lot of Slashdotters probably have Wiis given how 'cool' many /.ers think they are, so it wouldn't surprise me to see Slashdot picking up a lot of stories that appear on a Wii.

    *shrug*
  6. I'm not suprised he left..... by 8127972 · · Score: 4, Funny

    .... because anybody would be sick of getting squirted on a daily basis.

    --
    This is my opinion. To make sure you don't steal it, it's covered by the DMCA.
  7. If Apple made a Magic Pony, would Microsoft? by Nova+Express · · Score: 5, Funny
    Steve Jobs, Macworld, 2008: "We've invented the iPony!" (pulls back sheet to reveal shining white magical pony prancing on stage) "His name is Starshine, and we made him from moonbeams, fairy dust, suger, spice, and a tiny bit of neatsfoot oil. He can sing, dance, do your algebra homework, and go from 0-60 in 4.9 seconds!"

    Steve Ballmer, 6 months later: "We've invented the ZunePony!" (pulls back sheet to reveal hideous brown zombie pony with mismatched eyes and visible stitching across its reanimated carcase and reeking of death and sulfer) "His name is Mordheim, and we made him from corpses, discarded auto parts and some leftover copies of Microsoft Bob. He can shamble nearly 20 feet in any direction, emit unearthly screams like a damned soul, and feast on the flesh of the living!" (At this point, the zombie pony stumbles toward the camera and starts eating the brain of an AP reporter. Thankfully, this doesn't seem to have any impact on the reporter's career.)

    Newstory six months later: "Microsoft says it's quite happy to capture 2% of the Magic Pony market this year. 'Just wait for ZunePony 2.0!' said Ballmer. "We've added claws and horns!"

    --
    Lawrence Person (lawrencepersonh@gmailh.com (remove all "h"s to mail)

    http://www.lawrenceperson.com/

    1. Re:If Apple made a Magic Pony, would Microsoft? by Rocketship+Underpant · · Score: 5, Funny

      Hm, the ZunePony ... will Microsoft abandon their BraysForSure platform with that one?

      --
      He who lights his taper at mine, receives light without darkening me.
  8. Applications on a Wireless phone [Crunch Gear] by RembrandtX · · Score: 3, Informative

    About 20 mins later crunch gear posted this article as well, which features a links to the Patent Applications they filed a few years ago, as well as a VERY interesting link to M$'s entire patent portfolio (5800+ patents !!)

    Link to the Article on CrunchGear.

    Its interesting to see that Microsoft was thinking about this a few years ago long before Apple announced their I-phone.

    --

    --Ne auderis delere orbem rigidum meum, non erravi pernicose!
  9. Masters of the Zuniverse by jonesvery · · Score: 4, Interesting

    An analyst with Gartner is quoted as saying this move means not all is well in the land of Zune, but a rumour on the CrunchGear site indicates that Microsoft is planning on stepping things up later this year with a Zune cellphone. A smartphone designed to compete with Apple in that market it would seem, despite whatever problems may be going on, the company is still rather fond of the strange little brown device.

    Lest we forget: the uninspiring launch of "the Zune" appears to have overshadowed the fact that Microsoft has consistently viewed (and presented) "Zune" as a brand that will cover an ecosystem of interrelated devices, not the specific PMP that was released a couple of months ago. I'm sure that the company would have loved to have an immediate hit, they're in this for the long term. Think XBox: Microsoft is willing to put cash into short-term life support if they believe that there's long-term potential.

    Remember also that even before anyone outside of Microsoft had heard the word "Zune," Steve Ballmer was hinting at a communications/music convergence device as one of the iPod-killing-project's outputs. In the March 2006 interview that gained attention for the "Ballmer has brainwashed his children" comments, Ballmer had this to say in response to the question "think you can crack the iPod market?"

    It's going to take an innovative proposition. In five years are people really going to carry two devices? One device that is their communication device, one device that is music? There's going to be a lot of opportunities to get back in that game. We want to be in that game. Expect to see announcements from us in that area in the next 12 months.

    This is not to say that I see very rosy prospects in the short (or medium, or long) term for the Zune, but simply that Microsoft's direction has been pretty clear for a while; unfortunately for them, it appears that this direction has been pretty clear to Apple, as well.

    I've written about recent Zune-related happenings in more detail here, but the short version is that if I were Bryan Lee I'd be taking some personal time, too -- Microsoft isn't out of this game by any means, but despite their (apparently) best efforts, hardly a week goes by without something popping up that puts Microsoft in the position of playing catch-up on yet another front: weak Zune launch, disconnect between the marketing and the reality of "the social," the development of public "music download stations," the iPhone...it's getting to be a pretty long list.

    It's going to be a brutal couple of years for the Masters of the Zuniverse, no matter what happens.

    --

    * * *
    It is a dada story -- it has no moral.

  10. Gaining Zune Marketshare by Nom+du+Keyboard · · Score: 3, Insightful

    If Microsoft wants Zune marketshare, they should be basically giving it away. You're not going to remove iPod's cool factor with a device that costs as much, has the Microsoft name associated with it, and offers marginal, if any, improvement. And sharing crippled, DRM-laden, play-limited, songs wirelessly just isn't enough more. Your brown faux iPod just isn't going to impress your friends enough for what it cost you.

    --
    "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."