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GameStop Cracks Down on Underage Game Sales

Via GamePolitics, which has commentary of its own on the situation, a report on the Destructoid site pointing out a new, harsher penalty for GameStop employees that sell M-Rated games to minors. To be blunt: they're fired. Not only that but their managers are fired too, for failing to keep an eye on them. This new policy was set down last week in a conference call, which also warned that 'secret shopper' sub-17-year-olds would be trying to keep game store employees on their toes. The article quotes statistics from the ESRB saying that the M-rated policy has, in the past, only been enforced 65% of the time. I would imagine this will work to fix that.

31 of 105 comments (clear)

  1. Manager Fired too by maddskillz · · Score: 4, Insightful

    Is the manager expected to work so closely to the employee, that they see every transaction that takes place? If so, couldn't they just use the manager to do the work, and get rid of the employee?

    1. Re:Manager Fired too by HappySqurriel · · Score: 3, Insightful

      #1 rule for success as a manager ... hire employees who don't need to be managed

      You may not always have the option (the current labour shortage in Calgary means even terrible employees can't be fired) but, in general, if you have to look over an employee's shoulder in order to ensure they're doing what you told them they weren't a good hire.

    2. Re:Manager Fired too by AKAImBatman · · Score: 3, Insightful

      Is the manager expected to work so closely to the employee, that they see every transaction that takes place?

      No, they're expecting the manager to "take care" of the problem before his boss or corp ever hears about it. By adding this threat, they're hoping to get the managers to take their job seriously. Which means communicating how critical this rule is, as well as enforcing it if they do become aware of a violation. If a manager fails to take it seriously, the matter will eventually get back to the powers-that-be through either "mystery shoppers" or parental complaints.
    3. Re:Manager Fired too by radish · · Score: 2, Insightful

      It's called taking responsibility. As a manager (not at GameStop I should add), if someone working for me screws up to such a level as to require someone to be fired, that someone should be me - I'm ultimately responsible for the actions of my team. A manager's role is to a large degree one of control and oversight, it's my job to make sure that the right people are given responsibilities, that they understand them, that they have whatever resources they need, and that they are trustworthy.

      --

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  2. Thank god. by Sneftel · · Score: 4, Insightful

    No, seriously. As someone entering the video game development industry, and who doesn't want to see the industry shackled by a decade of Hayes-code-esque "decency laws", I think it's about time for retailers to start picking up the slack WRT enforcement. Sooner or later the Jack Thompsons of the world are not going to be batshit insane self-destructors, and when that happens we need to be able to show that heavy-handed legislation is not the solution to keeping video games age-appropriate.

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    1. Re:Thank god. by StikyPad · · Score: 2, Funny

      As someone who doesn't want to see the industry shackled by a decade of Hayes-code-esque "decency laws"

      Write your Senator and tell them to vote AGAINST S.652! Text as follows:

      ATZ^M ATE1^M ATM1L3S11=50&D1&Q0#CLS=8^M ATDT18882255322^M AT#VTX^M [WAV DATA] ATH0

  3. Manhunt 2 by amrust · · Score: 2, Insightful

    Manhunt 2 is released this summer. In-store sales for that game will likely be adversely affected by this policy. I wonder how the Gamestop execs will feel after they miss out on the majority of sales of one of the hottest games for the PS2, during the summer school vacation break?

    Not saying it's a game for kids. I'm just saying it's probably the parents job of being mindful of what their kids are playing, rather than leaving it up to some retailer.

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    1. Re:Manhunt 2 by 14CharUsername · · Score: 2, Interesting

      After the refuse to sell them Manhunt, the kids will then be sitting in a store with $60 in their pocket surounded by video games, 90% of which they can buy. What do you think will happen next?

      This might hurt the sales of Manhunt, but it won't have much effect on Gamestop.

    2. Re:Manhunt 2 by ElleyKitten · · Score: 2, Informative

      Most of those kids will just get their parents to buy it. I used to work at Gamestop, and I used to card kids, and invariably they'd just drag Mom or Dad in to pay for it and bitch at me for doing my job. They'd stay stupid things like "Yes, I know it has swearing" and I'd tell them it has hookers and you can beat people with dildos or whatever, and they'd just glare at me like I had just dared to question their parenting ability. Yeah. I really don't think sales are going to drop much at all.

      --
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    3. Re:Manhunt 2 by Itchyeyes · · Score: 3, Insightful

      Certainly some of them will do that, but a good portion of them will just go find an older brother or an irresponsible parent to buy it for them. Less than 10% of games are purchased by someone under 18. I understand that it's important for companies like Gamestop to be responsible about selling to minors, but these rules are almost worthless when it comes to keeping violent games out of the hands of children. The onus is on the parents to ensure that their children aren't playing these games. They're the only ones with any real control over the situation.

    4. Re:Manhunt 2 by simp7264 · · Score: 2, Interesting

      That is totally fine though, the ratings arn't to prohibit minors from playing these games 100% of the times. It's for the kids to actually have to ask their parent and the parents to be involved in the loop. If the parents don't care, or find it completly acceptable which I'm sure some M games might even be for a 16/17 year old then the rating system has still succeeded. The parents might have still failed though.

    5. Re:Manhunt 2 by amuro98 · · Score: 2, Interesting

      Exactly.

      Most of the ancedotal stories I've heard from game store employees over the years is that when one of them TRIED to refuse a sale of a "M" game to a kid, said kid would get his enraged parent to come into the store and yell at the clerk and his manager for violating constitutional rights. Most stories ended with the parent storming out of the store, vowing never to return. Definitely not a red-letter day for customer service...

      Besides, it's not as though Gamestop is the only way to obtain this game. Kids will learn pretty quick NOT to shop at Gamestop for M games - and they'll figure out pretty quickly a way around this restriction. After all, we have actual LAWS with PUNISHMENTS for selling cigarettes, alcohol or porn to minors and I don't know about you, but I had ready access to all of that - and this was before the internet.

    6. Re:Manhunt 2 by Chosen+Reject · · Score: 3, Informative

      Ding. You figured it out. If a kid wants Manhunt 2 and the Gamestop employee won't sell it to them and they still want it then they have to go get someone else to buy it for them. That someone else might be an older brother or a friend or maybe even a parent. If it's the latter then Gamestop has helped the parent know what their kids are buying. If it's not, then Gamestop has absolved itself of any wrong doing and the parents can't sue neither Gamestop or the company that made it. The person who gave the kid the bad video game is not involved in the industry.

      This isn't, and never has been, about keeping kids from playing certain games. It's about passing the blame. If Gamestop succeeds with this, then parents can only blame themselves for buying it, or they can blame their older children for buying it, or they can blame their kids' friends, or whatever, but they can't blame the games industry. I see nothing but good coming of this and hope them all the best. This new rule is the smartest thing Gamestop could have done. I applaud them.

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    7. Re:Manhunt 2 by amuro98 · · Score: 2

      Um...that's what I said.

    8. Re:Manhunt 2 by SomeoneGotMyNick · · Score: 2

      After all, isn't the point that a parent should weigh the content of the game against the maturity of their child?


      Um.... If they actually parent, it is.

      When my son was six (couple of years ago), he hung around a friend his age at a nearby home. A friend we found out eventually was as unctuous as Eddie Haskel. My son eventually told us the 'friend' has repeatedly chased him around with a lit lighter threatening to burn him. This was after the kid's grandmother caught him doing it. I would consider someone classified as a lousy parent to at least keep a lighter from a six year old. But the kid's father didn't care (must be worse than 'lousy'). From what might seem like a stereotypical rant from my point of view, I doubt that I'm far off the mark with this opinion:

      The father was divorced, the kid was shuttled between Mom and Dad on a regular basis. The Mom didn't really want the kid much due to an 'alternative' lifestyle, but wanted the financial benefits of being legal guardian. The Father was never 'home' and the kid stayed with his paternal grandmother (where the father lived also). He buys the kid anything he wants for birthday and Christmas, including the Grand Theft Auto series for the PC. Here's an impressionable six year old playing GTA at his own leisure. The parents let this happen.

      We forbid the kid to ever come over and for my kids to not play with him. We eventually moved and didn't have to deal with that troublemaker.
  4. I wonder... by ack154 · · Score: 2, Funny

    Would they let Jack Thompson play the Donald Trump role here?

    "You're fired!"

    It would probably wet his panties to get to fire people like that. Certainly a new move on Gamestop's part. This is what we need instead of more stupid legislation.

  5. I blame the parents by Sciros · · Score: 2, Interesting

    The only way I can see a sale to an "underage" child being reported is by a parent who notices the game being played (or on the floor/shelf/etc.) but not having had purchased it for the child. That is, a parent would come in and say "hey wtf why did you sell this to my kid despite this suggestion by the ESRB that it ought to be played by someone older?" I believe that it's the parent's responsibility to have prevented this to begin with (if he/she cares enough) by impressing on his/her child the importance of being sheltered from fictional violence and swearing.

    GameStop is probably introducing such harsh rules in order to cover their own rear ends when it comes to parents trying to punish the game stores for failing to, essentially, enforce a rule the parents fail to set.

    Being so blindly mindful of the ESRB rating is in my opinion completely irresponsible from any parent's perspective, and I wish GameStop wouldn't respect it as much as they do.

    --
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    1. Re:I blame the parents by Jeff+DeMaagd · · Score: 2, Insightful

      "better parenting" only works to a certain extent. Unless you have some sort of totalitarian level of snooping, which implies that the parent has no trust in the youth, then it's going to be easy to hide anything that's not up to the parent's standard.

      I do agree that it's not the store's job to enforce parental standards.

    2. Re:I blame the parents by Rydia · · Score: 2, Interesting

      Or we could, you know, all work together.

      What a CRAZY idea!

  6. Re:Lemme get this straight.. by Lehk228 · · Score: 2, Funny

    anyone who wants to have their manager's balls in a vice.

    --
    Snowden and Manning are heroes.
  7. In other news... by dada21 · · Score: 2, Insightful

    A surge of non-video-game-playing 18 to 24 year olds have been seen purchasing games from GameStop that they have no interest in playing. When questioned, they said "I don't even have that console." Experts are unsure of why these post-teenage shoppers would be purchasing games and then quickly losing them, but experts will be watching closely to understand the phenomenon.

  8. Manager fired by GoRK · · Score: 4, Insightful

    So all I really need to do if I hate my manager and don't care about my job is sell an M game to a 16 year old? This sounds like a really fun way to quit your crap Gamestop job while taking someone else (you probably hate) out with you. I have had a couple of jobs I would have exited a lot more readily if it meant that my boss would also be fired also.

    The only way this will reasonably work is if the point-of-sale system requires manager approval to sell an M rated game. Hopefully the (ahem) genius that devised the ridiculous policy will at least figure out this simple way to make it somewhat fair.

    1. Re:Manager fired by Lithdren · · Score: 2, Insightful

      Good point. If I was in management at a GameStop, i'd start looking for another Job.

      Going to take one punk kid with a bad attitude, to get you fired, because they dont feel like following the rules? If the manager has to stand there and be sure every transaction is done correctly, or THEY are fired, why bother with the kid at the front counter? The dang manager will end up doing all the sales.

      Typical corporate mandates that are not considered, before enforced.

  9. oh noes this is horrible by Dr+Kool,+PhD · · Score: 5, Funny

    Now I have to pay some homeless guy every time I want to buy a video game, not just when I want cigarettes or booze. Can GameStop start selling Olde English 800 to cut down on my transaction costs? Do these execs think high school kids are made of money??

  10. this will end well by skivian · · Score: 2, Funny

    I can see it now, disaffected 17 year old gamestop employee calls up his little brother (or someone unrelated, who knows?) and gets them to come in, buy an M rated game, gets fired, and takes his manager with me. yyyup.

  11. About time by Jaqenn · · Score: 2, Insightful

    It is my understanding that the movie industry adopted a rating system in order to prevent the eventual regulation of the movie industry. The game industry needs the same thing. The game industry has the same thing, but if it's not enforced by the retailers then it means nothing. Kudos to Gamestop for enforcing the existing system, so that an aspiring senator doesn't invent a new one.

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  12. I for one applaud the decision... by Floritard · · Score: 2, Funny

    but only because Gamestop employees are dick-holes and deserve every bit of inconvenience and job-insecurity fate deals them. I wish i could be a Gamestop NARC.

  13. I was going to say to boycott them.. by necro2607 · · Score: 2, Insightful

    You know, I don't support restricting availability of software to "younger" gamers.

    If you've played the game Postal (the first one, not the recent FPS "Postal 2"), you'll know it's excessively violent and pretty extreme what with people crawling along in agony, leaving a trail of blood on the ground behind them...

    Anyway, I picked up a copy at the age of 13, despite various warnings right on the box (made by the game developer themselves not some parental-advisory group).

    Playing Postal at the age of 13 didn't do a damned single negative thing. In fact it gave me a great way to release my pent up anger and frustration about the world around me during those times. If anything it was more *therapeutic* to me, than influential in a harmful way. This is of course merely my own experience and I'm a pretty "dark" kind of person to begin with, so violent stuff doesn't phase me, for instance loving movies like Natural Born Killers, Se7en, American History X etc. all throughout my teenage years...

    Anyway, I was going to say I'll boycott GameStop, but I don't buy software anymore unless I *really* like it... ;)

  14. Shyamalan by tepples · · Score: 2, Interesting

    But oddly enough, some of the best films hollywood ever made were under the hayes code. It's interesting to see how much can be infered though innuendo, etc. Now there was some damn creativity. Compare to M. Night Shyamalan's The Sixth Sense and Signs, which say great things in a PG-13 framework.
  15. It's ironic... by gillbates · · Score: 3, Insightful

    It used to be that alcohol was a part of man's daily life. Making water into beer and wine kept it potable for long periods of time. While "underage" - if you could call it that - drinking wasn't illegal, it was generally frowned upon for a man to let his son or daughter get roaring drunk. There was family oversight of drinking activities, which tended to restrain people from getting totally sloshed. That, and the fact that hard liquor hadn't been invented...

    As the industrial era came upon us, families generally stopped producing alcohol. They could buy it more cheaply from the brewery than they could make it. Consequently, there came about laws which prevented minors from purchasing alcohol. Now the state had to step in to prevent unscrupulous shopkeepers from profiteering from inappropriate drinking. The rationale was pretty good - underage drinking does have deletrious effects on developing minds and bodies.

    Still later, when the dangers of tobacco became apparent, selling it to minors was prohibited. Again, it was done with the intention of protecting children, and given that nicotine is more addictive than heroin, it didn't seem like such a bad law.

    Now, in the Land of the Future(TM), selling strings of bits to minors is prohibited. Somehow, we are supposed to believe that children are not capable of dealing with violent video games, even though they'll see 16,000 murders on tv by the time they are 18. This restriction, mind you, from the same society that considers Jack Bauer torturing a suspect on national tv to be entertainment. Show it all you want on tv, but don't dare let a minor buy a violent video game.

    What an improvement to society!

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  16. Yay! Corporate infighting has a new weapon by idiosynchronic · · Score: 2, Interesting

    Just speaking from experience as a retail tool for Musicland Inc., the rules were not there to punish employees who were behaving badly. The rules were there so your bosses could contrive of reasons to fire you before you threatened them, and for underlings willing to subvert the system and get their bosses fired. I'm not saying that everyone who got canned for 'store theft' was innocent, but it was interesting to hear how "a-list" employees and managers would suddenly see a change in fortunes over a few months and then suddenly be fired for theft or other rules infractions.