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Where the PS3 Stands Now

Phil Harrison and 1up's Luke Smith had a chat about the current positioning of the PlayStation 3, and it makes for some interesting reading. A quietly confident Harrison discusses the future of game distribution online, their attitude towards competition in the console market, and clarifies a few things about the potential for PS3 price cuts. The previous discussion about price cuts was apparently a big misunderstanding. "PH: Well, do you know what [Takao Yuhara] said was, cost reduction, not price drop, and there's a big difference between cost reduction and price drop. So, that I believe is where the confusion came from. Obviously, we are investing our money in making PlayStation 3s cheaper to manufacture -- that's part of our business plan. 1UP: You're not going to pass the savings along? PH: When we can, when there are savings to pass along to the consumer, we would obviously choose to do that. That's the business model. 1UP: Wait? You guys are doing this to make money? Really? PH: That's videogame hardware 101."

12 of 293 comments (clear)

  1. The PS3 stands proudly by jdc180 · · Score: 4, Funny

    In the display cases of your local department stores.

  2. make money? by brotherscrim · · Score: 5, Funny

    PH: That's videogame hardware 101."
    I guess Nintendo was the only one to actually pass that class.

    1. Re:make money? by brotherscrim · · Score: 4, Insightful
      You know, the Ps2, Xbox, Xbox 360, and (especially) the PS3 were/are being sold at a loss, for at least the first year or two the system was/is out. Only Nintendo refrains from such behavior, selling all of their hardware at a profit.

      So when Phil Harrison says that making money off of the sale of a console is "videogame hardware 101," It's obvious that there's only one game company with a passing grade in that class. But I guess saying so is "flamebait."

  3. Problem with PS3 release was... by blahplusplus · · Score: 4, Interesting

    ... lack of killer system selling game or games. It has to be said if the games were there even the high price would not be such a barrier of there really was a killer app that made people throw their financial reason to the wind.

  4. Cost reduction by rlp · · Score: 4, Informative

    Sony is selling the PS/3 at a loss. I've seen estimates as high as $300 (loss) per unit. Clearly their strategy is to get the manufacturing cost down ASAP and recover some of the loss via higher game royalty payments. They MAY even be limiting production - at least till they can further lower manufacturing costs.

    A risky strategy, when you consider the deep pockets of Microsoft (also selling their console at a loss), and that Nintendo is actually making a profit on their consoles. But it's still early in the cycle for this generation of consoles. Personally, I'm cheering for Nintendo. But it's MUCH to early to count Sony out of the game.

    --
    [Insert pithy quote here]
  5. The PS3 has it rough by Hott+of+the+World · · Score: 4, Interesting

    The problem is 50% perception, and 50% targeted market. Here's what I mean:

    "Perception": People see 600 - 800 dollars and no games. They see a huge Sony ego and laughable selling numbers. No one's buying it, no one wants one.

    Reality: It can be bought here in the US for as little as 499 if you want the 20GB model, and if you're patient by summer we'll have a healthy injection of new games on the PS3. They even have more demos and movie trailers available in the PS3 network for free. Games are coming, and patience is key. I'm not an apologist. This is just how new consoles tend to work.

    As for the ego, it's there. But it's not contempt for consumers, as most detractors would have you believe. It's confidence. They're saying, "we're number 1". Sony needs to be seen as confident in this console outing. You want them to say "Yeah it sucks, get an Xbox?"

    The price is out of necessity, not arrogance. They're definitely losing more per console than Microsoft. Blu-ray was a risk, but not a totally harmful one. Prices will come down and the complaining will slowly go away

    "Target market" is the other aspect that's hurting the PS3.

    Not only do people not want to drop 500-600-800 dollars on a game system, they certainly don't want to pay more for the same games. That's the problem most 360 owners see with the PS3. They can't envy it any. Pay tons more for some future exclusives? Laughable.

    The PS3 is for people who want blu-ray, PS3, PS2, and don't have a 360 already, and are willing to spend at least 500 bucks for it, probably more. That's not a great subset of people.

    With all of that, it's a testimony to the power of Sony and its future exclusives that so many people are buying the thing.

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    1. Re:The PS3 has it rough by Chris+Burke · · Score: 4, Funny

      As for the ego, it's there. But it's not contempt for consumers, as most detractors would have you believe. It's confidence. They're saying, "we're number 1". Sony needs to be seen as confident in this console outing. You want them to say "Yeah it sucks, get an Xbox?"

      Obviously, but there's a point where confidence does become contempt. Or at least where it is seen as arrogance and presumption, and the customer is offended. As for me, that line was crossed by Sony's gaming division when they said that they thought people would get another job if they had to in order to get a PS3. It was the presumption that their shit was so hot that we would fall all over ourselves to get it, no matter what. That's not an appropriate form of confidence. It's the difference between "we will defeat our competitiors!" and Romero-esque "Ya'll are my bitches!"

      It's kinda like the dating scene. You need to be confident, right? Well there's a difference between going up to a beautiful woman in a way that suggests you are not intimidated by her, and walking up and saying "Hey babe, I'm the man of your dreams, you'll be sucking my dick by the end of the night, even after I do THIS!" and then slapping her.

      That might work sometimes (run screaming if it does), but it is hardly a good way to achieve broad market penetration, if you catch my drift.

      --

      The enemies of Democracy are
  6. Re:PS3 Kicking Ass On All Fronts by UbuntuDupe · · Score: 4, Informative

    Christmas was more than a few days ago.

    *please mod informative, please mod informative*

  7. Re:PS3 Kicking Ass On All Fronts by twistedsymphony · · Score: 4, Interesting

    I consider myself to be a hardcore gamer and for me the Wii novelty wore off after about 2 weeks.

    The problem for me is games like Wii sports are just lacking the depth to really hold my attention, and for games like Zelda the use of the Wii remote is just rather "meh". IMO it didn't add anything to Zelda and I would not have enjoyed the game any less using a Wavebird.

    so about a month past buying the Wii it's started collecting dust and I've gone back to playing Xbox 360 games. IMO if the Wii wants to get past being a gimmick they need games that have the compelling depth of Zelda combined with the unique and value added controller usage of Wii Sports. So far the only title that really delivers that is Trauma Center, but I've already played that title... on the DS (widescreen support would have been nice too), Red Steel was close but the buggy game mechanics killed what uniqueness the Wii Remote added to it. I'm sure they'll come but as of right now I don't consider the Wii to be much more compelling then the PS3 is right now, if anything it serves as a nice show piece and entertainer when friends and family visit, and I'm sure there will be better games down the road... right now though, and I think the same holds true for many other hardcore gamers, there just isn't enough substance.

  8. Re:Landed with a thud? At number 1 by HappySqurriel · · Score: 4, Informative

    The "Thud" comment is (reasonably) justified ... According to VGCharts.org Virtual Fiter 5 sold 49,500 in it's first week

    Last week Lets Make a J-League Pro Soccer Club 5 sold 108,250 and Harvest Moon: The Island I Grew Up On sold 81,000 in their first week ...
    The week before Grand Theft Auto: San Andreas sold 220,750 and Romance of the Three Kingdoms Wars DS sold 81,750 in their first week ...
    And the week before that hack G.U. Vol. 3 sold 132,750 and Wario: Master of Disguise sold 94,000 in their first week ...

    These are very 'average' games in Japan selling 2 to 4 times as much as Virtual Fighter 5 did ... Another way to look at it is that Virtual Fighter 4 sold 367,500 in its first week. At this pace Sega will be lucky if Virtual Fighter 5 sells 100,000 to 200,000 copies in it's lifetime.

  9. Re:First game is here by EGSonikku · · Score: 4, Informative

    You do realize Virtua Fighter 5 is being released on the XBox 360 as well though right? So I don't really see this as reason to buy it on the PS3 for $100 - $200 more than it would run you on the Xbox 360. And if the past is anything to go by, the 360 version will have nice online play and voice chat...does it on the PS3?

    http://xboxyde.com/news_3903_en.html

    --
    - "Scientia non habet inimicum nisp ignorantem"
  10. Sprint, not Marathon by LKM · · Score: 4, Insightful

    Apart from R:FoM, what does the PS3 really have? Until better games come out, there isn't going to be an increase in demand at this point.

    I'm wondering whether that will be enough. It took the PSP quite a while to come out with some decent games, and it seems to be too late. The console war is more of a sprint than a marathon. Your console needs to achieve critical mass quickly in order to get good third-party support. If that doesn't happen, a few good games a year later won't move enough boxes to change the course.

    It seems that third-party devs are already moving support from the PS3 to the Wii, even after only a few months of sales. That could spell disaster for Sony.

    What could help the PS3, though, is Bluray. If (and that's a big if) people want to move away from DVDs, the PS3 may yet reach a market. Even then, however, it's unclear whether that market would also be interested in games.