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Apple TV to be a Centrally Controlled P2P Network?

Rolgar writes "PBS' Bob Cringely theorizes that since the Apple TV will be an always-on device with a 40GB hard drive, Apple may move to content distribution via a P2P network. The ISPs will incur higher bandwidth locally, possibly lose some subscribers to cable TV, but have fewer costs through the Tier II Internet backbone providers. Bob also expects that Google will be involved with their fiber network and advertising expertise, and my hope is that they'll bundle in YouTube content as well. The article suspects that they won't get around to announcing the full details of this plan until they hit a half million units or more, and that this Apple and Google pairing will become the equivalent of a cable TV provider with almost none of the infrastructure costs. Eventually, he hopes, we'll see a real HD revolution from Apple and Google for this service." If Apple rolled something like this out to the service, would you bite on it? What would it take you to move to this over Tivo or MythTV?

38 of 165 comments (clear)

  1. No, I would not bite... by Anonymous Coward · · Score: 2, Insightful

    >If Apple rolled something like this out to the service, would you bite on it?
    >What would it take you to move to this over Tivo or MythTV?

    I will not pay for any "service" above and beyond my normal ISP fee in order to receive content. I can get all the content I want for free just by having a connection to the internet.

    The only way I would subscribe to this service is if it was free.

  2. I'm paying for distribution now, too? by Erwos · · Score: 5, Insightful

    Why should I waste my bandwidth on distributing Apple's movies and music for them?

    --
    Plausible conjecture should not be misrepresented as proof positive.
    1. Re:I'm paying for distribution now, too? by mtec · · Score: 3, Interesting

      Perhaps for a potential discount on movies?

      --
      Cake or Death? Cake Please!
    2. Re:I'm paying for distribution now, too? by Lord_Dweomer · · Score: 2, Insightful
      This comment keeps popping up in these types of discussions but unless the company gives a rate for a direct download, and then provides a discounted rate for the P2P download, how are we, the customers, able to confirm that we are indeed getting a discount on what we download? How do we know they are not just pocketing the savings as profit? The problem is there is not sufficient transparency in this equation, and when I'm using my bandwidth that I pay for to support the business of some company, then I had sure as hell better be privy to that information.

      --
      Buy Steampunk Clothing Online!
    3. Re:I'm paying for distribution now, too? by Maury+Markowitz · · Score: 3, Insightful

      You give credits on the online store for "uploads". Say 1 penny per MB (or whatever). Feed 20 songs @ 5 MB, get $1, buy a song for "full price". What could be more transparent than that?

    4. Re:I'm paying for distribution now, too? by Random+Destruction · · Score: 3, Interesting

      I'm pretty sure getting paid to send data would be against my (and most others') TOS

      --
      :x
    5. Re:I'm paying for distribution now, too? by markjl · · Score: 2, Informative

      Perhaps because a P2P distribution scheme like BitTorrent can be faster than:

      - a big file server cluster at a single data center with a big pipe out to the entire internet. No matter how big the pipe and server cluster at the source, you've got network bandwidth constraints on getting to you at your ISP aside from your last mile connection.
      This single source solution does not allow for efficient huge file distribution over the entire Internet unless each ISP can cache many huge files: I doubt many do although this also allows the ISP to advance the anti-Network Neutrality issue.

      - the above content provider leveraging a content distribution network like Akamai or Kontiki, etc.: at least this helps minimize network congestion by removing hops to you, but they still have to pass through your ISP's network. This situation still can't beat local peers on your ISPs private network sharing data to you.

      So while you do not always win the fastest downloads with P2P, there are still many situations where you can win.

      Why hog your upstream bandwidth when it's not being used?

      ISPs don't seem to constrain upstream as much they have concerns for downstream. Of course there are cases where they do and they meter for usage, but I'm not sure that's an issue with local peers on the network.

      Those are my thoughts for answers, hope it helps.

      --
      My opinions are my own, but you may share them!
  3. better than ... how? by jamienk · · Score: 3, Interesting

    How is this better than the following workflow (which is what many do now, and more will do soon):

    * Find content on the Internet or other places (via whatever means)

    * Download/aquire (again, however you need to)

    * Watch on your TV (via any network-attached device or stand-alone DVD player that supports lots of codecs and can be controlled with a remote)

    The only things outlined in TFA that differs from this is

    * What is available is controlled by some bullshit companies who will have your worst interest at heart

    * You have to watch ads

    * You have to pay for downloads

    * Apple and Google spy on you

    Er, um ... no thanks!

    1. Re:better than ... how? by siegesama · · Score: 5, Insightful

      Because some people wouldn't mind getting their movies legally. You realize you've stepped far, far out of fair use, right? If you want to rip your own movies, fine, but that's not at all what you just suggested. Apple is at the head of that "updated business and distribution model" that everyone has been harping on about for a while now.

      --
      what the hell is a 'junk character', anyway?
    2. Re:better than ... how? by 99BottlesOfBeerInMyF · · Score: 2

      How is this better than the following workflow...* Watch on your TV (via any network-attached device or stand-alone DVD player that supports lots of codecs and can be controlled with a remote)

      Currently most people don't have an easy way to perform this step. Most people do not have their computer connected to their TV. Geeks like us do, normal people don't. Most people don't want to burn a DVD or VCD every time they want to watch something. Apple's device is a way to connect the computer to the TV, without burning DVDs or any other nonsense.

    3. Re:better than ... how? by jamienk · · Score: 2

      I disagree with you. You belong to the tradition of philosophical laborer; you take what is given to you and find the logic, history, attitudes, and glory that support that thing. If we were in 10th century Ireland, you'd be arguing that no one should be able to read the gospels except the monks. "How are the monks supposed to make money then?" you'd demand. Or if we were in old China, you'd aggressively argue for foot-binding.

      Am I claiming that the current "content distribution system" as you see it is as bad as foot-binding, slavery, or Nazi-ism? Not at all. But no matter: you'd defend them anyway, like you defend this.

      You say I have a "hive mind" because I think that art shouldn't be put into a box and denied any meaning except that imposed on it by the person who wants to sell it to you. But my idea isn't some hippy vision of a perfect world, it's just a simple description of the way things actually work -- people like art; they like to share art; they like to transform the substance and meaning of the art into something different. Your vision is one where the seller dictates the meaning of the object to a passive recipient, who must then be forced to accept those terms by law and (as you try to make clear) by members of the crowd using coercive and ridiculing language to prop up those laws and the interests of the "sellers."

      Apple wants to replace the monks with reading machines. I prefer that we all learn to read. Is that idealistic? Was that an encouragement to break the laws? Perhaps, but it is what happened -- people did learn to read -- and I claim that it was good thing.

    4. Re:better than ... how? by jamienk · · Score: 2, Interesting

      I didn't make that accusation. I said that I think that you (or at least that other guy until you too came along) are defending the status quo because ... well because it is the status quo. That's why a lot of people defend the status quo. In fact I specifically distanced myself from claiming that this issue is anything like slavery, Nazism, etc.

      Copyright law works the way it does because of a lot of factors, a large one of which is lobbying by people who came up with ways they could make money off of it and the minutia of the laws. A VERY small part was some sort of planned-out way to encourage artists or some sort of philosophical ideological agreement about inherent ownership of ideas or expression. The way you talk, you'd think think that it was a "natural law" -- "artists should have rights" you say. Artists rights means that people can't share a digital copy of art? Since when? Why?

      I think a much more important "artists right" is the right to make your art incorporate others' art -- this is the way art has always worked, but it is this "copyright" which is now being used to deprive artists of this fundamental "right."

      Copyright has everything to do with selling -- the idea justifying it (it is an exception to the fundamental concept of free-speech) was that, in order to encourage artists (and inventors) to make their art (and inventions), they would be provided with a monopoly to copy -- that is sell -- it, to give them a special leg-up on the competition.

      And it very much does dictate meaning -- the forbidding of "copying" inherently makes the claim that I Micky Mouse, say, is not the kind of person who would ever [insert your interesting Mickey Mouse film idea here]. In the case of the Apple TV (and iTunes), they are presenting a model by which I consume their product. It is presented according to their classification schemes, with their descriptions, and their threat to me that if I "misuse" their materials, I will have the full force of the law come down on me.

      Why do you (and that other guy) insist on calling me names and dismissing me with such violence? As you see it, the law is was and will be the law no matter what it says, and there is no room for the rest of us.

  4. "Bob"? by The+Bungi · · Score: 3, Informative

    Has everybody forgotten "Cringely" just a pen name for Mark Stephens?

    1. Re:"Bob"? by Panaflex · · Score: 2, Informative

      Fraud is a bit harsh - assumung your speaking of his "PhD" here which he explains in the slashdot interview: I think he misrepresented the facts... when you're a PhD candidate often people assume PhD, and he didn't correct everyone he ran into. It's his fault of course - but nevertheless it's not as if he "bought" a degree online or something of that nature.

      Cringely:

      Of course this is a long story, but the compressed version is that I did every bit of my PhD including the paper and the defense. Coming out of the defense, my committee, chaired by Nobel laureate Kenneth Arrow, asked for some changes to the paper. All I had to do was make those changes and I'd be finished! Well it was a busy time in my life. I was writing my first book, soon to be followed by a job or two and, before I knew it, I had missed the five-year deadline. I was stupid, of course, not only for wasting all that time but especially for not asking for an official leave-of-absence, which would have frozen the clock. How the lie got started was that first book called me a PhD on the jacket.

      --
      I said no... but I missed and it came out yes.
  5. Simple. by Rob+T+Firefly · · Score: 3, Insightful

    What would it take me to move to this over MythTV? Let's see... it'd have to be FOSS by people who aren't entangled in various dealings with all the media companies, it'd have to run on Linux, and it'd have to be something I could tweak to my needs and system specs without too much trouble.

    Basically, it'd have to be MythTV.

    1. Re:Simple. by Anonymous Coward · · Score: 2, Insightful
      Hear hear! I am personally sick and tired of the mindless pro-Apple-hype, when it is APPLE (along with Microsoft and their friends in the entertainment cartels) who are primarily responsible for a huge amount of DRM hassles that we face today.


      I moved away from Windows because I was sick of not having control over my own computer. I will NOT switch to another closed source proprietary system just because a bunch of mindless sheep have declared it to the new trendy platform over the last closed source proprietary system.

    2. Re:Simple. by sabinm · · Score: 4, Insightful

      I hear you. But MythTV is a pain to setup. FOSS and all, but if I can't get grabber info reliably outside of the U.S., then I'm not interested. I set up a MythTV (went with knoppmyth) and then went to actually download settings from my cable, to find out they don't have XML grabber in my country. Don't even think about 'Zap2It'. So because I didn't have grabber info, it wouldn't allow me to watch tv?!? No option to enter the channels in manually, huh? No, MythTV is still just a myth. I don't watch my cable TV as it is. If apple and google can offer the tv shows (and they do) and interactive data on a three hundred dollar box that works with me pressing the 'on' button, with RSS feeds replacing XML grabbers for show listings and recordings, then THAT is the Mythical convergence I'm looking for. And no, don't tell me that MythTV is just not mature yet and to wait. This is TV, not heart surgery. I don't have the inclination to wait for features that have been implemented on my TV for the past 25 years.

      --
      http://cincyboys.blogspot.com/ Everything Cincinnati. Including the word 'Finnih'
  6. Re:In Time & On... by gladish · · Score: 5, Insightful

    The biggest problem I have with this new device is that it's only going to work with iTunes. I want to have a media distribution box (preferrably linux) streaming audio, video, and pictures to my tv and stereo. I don't want the vendor locking that apple is trying to accomplish. By the way, this is the stuff that makes me want to wear a tinfoil hat. The idea of google and apple teaming up to take over our living rooms by selling a little white box, all the while the only thing consumers are thinking of is when can I get one.

  7. Suddenly it doesn't seem like such a waste by Maury+Markowitz · · Score: 4, Insightful

    $299 for a 720p (only) display extender? Meh.

    $299 for a 24/7 torrent node that replaces a PVR? Hmmm.

    I'd buy THAT for $299.

    1. Re:Suddenly it doesn't seem like such a waste by Nerdfest · · Score: 2, Informative

      A 40 Gig disk doesn't go very far towards replacing a proper PVR, unless it's expandable.

  8. Leave TiVo? No Way by Crispin+Cowan · · Score: 2, Insightful

    They can have my TiVo when they pry it from my cold dead hands.

    Apple TV, from all the reports I've read, sounds spectacularly weak. I don't expect it to ever succeed.

    Conjecture: "Apple TV" is the Newton of Apple's play into the convergence market. A cute idea, nice try, but they totally blew it. Apple will likely go back to the lab and come out with something that doesn't suck so much, just as they did with the iPod.

    Crispin

    1. Re:Leave TiVo? No Way by 99BottlesOfBeerInMyF · · Score: 2, Interesting

      They can have my TiVo when they pry it from my cold dead hands.

      A few years back I was looking at a device to record TV and basically function as a Tivo. I looked at MythTV, Tivo, Windows Media Edition, and a couple of others. When I looked into Tivo, I was pretty disappointed. They want you to pay a monthly subscription or a big chunk of change up front, with no guarantee the service will be any good in future. You have to jump through hoops to enable the skip ahead/back and the times are not easily configurable? There is no easy way to easily export the video to my laptop for viewing on the plane, and burning DVDs and VCDs is a pain. The interface was okay, but it seemed like some of the these features were no-brainers. What was going on? A little research showed Tivo's biggest customers are cable providers who ship them as cable boxes. Suddenly it made sense. They were not making features customers wanted easy, because it was not something their big partners wanted. That's a smart business move, but sure does not make me want one.

      For the same reason I'm somewhat skeptical that Apple will ever ship a good PVR. They are also partners with some of the same content providers. I ended up going with an Elgato EyeTV unit. I had an old mac sitting around as a Web and media server already, so adding the functionality was cheap by comparison. It lets me skip commercials nicely without any easter eggs and burning a DVD of a show I want to archive is as easy as selecting the export menu item and dropping a blank DVD in. If I want to save some shows as mpegs for my next plane ride, it is easy as cake. I can pick from a variety of scheduling services, including free ones so there is no monthly fee.

      I understand people who really liked Tivo back in the day, but isn't it clear by now that they sold out and are no longer doing what is best for users, in favor of doing what is most profitable for cable companies? Brand loyalty i something I'll never really get I suppose.

  9. Not a replacement for Tivo by tattood · · Score: 4, Insightful

    The iTV is not meant to be a replacement for Tivo, at least by my understanding. Essentially what it is, is the same thing that the AirportExpress does. It allows you to stream the movies/TV shows from your PC (using iTunes) to your nice big TV instead of your computer monitor. It doesnt have a built-in tuner, so you can't watch live TV. I was really excited about it when I first saw it, but then realized that it's not a DVR.

    --
    WTB [sig], PST!!!
  10. Re:Depends on the features by cayenne8 · · Score: 4, Interesting
    "I love my Tivo to death, and have it set up just the way I like it. "

    I like my Tivo, and really love my MythTV box(es). My thoughts are...will be cool if they do this AND someone figures a way to adapt Myth so that it too can hook into this 'network' and be able to get content off it just like the AppleTV box.

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  11. Cost by DesertBlade · · Score: 2, Interesting

    I have DVR through Comcast for about $75 with digital cable plus. Now if I watch 10 shows a week, and the dowload costs $2 each that is $80 a month (10 shows * 4 weeks * $2), toss in the cost of the unit and then subscribtion costs and it is even less appealing. I won't replace my DVR.

    --
    Half of writing history is hiding the truth.
  12. Obviously hasn't seen Apple's presentations by ironring2006 · · Score: 5, Informative
    The basis of the article title, wondering what the 40GB HD is doing, is easily answered if you watched the Apple keynote. The AppleTV, while has the ability to stream from any device on the network, is primarily more intended to be used like an iPod, syncing your latest tv shows/movies, etc. from your main computer that you would usually use to get your new content. Heck, the AppleTV is even listed as part of the iPod store option. Since its always on, it can do the syncing constantly and becomes more network connection agnostic. You don't have to worry about your wireless connection crapping out in the middle of a stream if you've got what you want to watch already on the HD. That along with standard buffering/cache/OS stuff, is all I see the HD being for.

    If Apple really wanted to put out a p2p distribution node, an easier solution would be to just release it as an update to iTunes. Then they aren't limited to only the AppleTV nodes.

  13. 40 GB + Hi Def? by Asten · · Score: 2, Insightful

    Somehow, I don't think a 40GB drive will suffice for storing enough HD video to have a sufficiently large P2P base.

  14. P2P buzzword swarming by Wesley+Felter · · Score: 3, Funny

    I think Cringely used the power of P2P to combine random buzzwords, product names, and company names faster than ever. Is there any evidence that this particular combination is actually likely to happen?

  15. Re:I'm not falling for this scam. by Daniel_Staal · · Score: 3, Insightful

    This is just one idiot columnist, with a poor track record of predicting Apple's decisions, saying what he thinks Apple should do.

    Of course, if Apple had listened to him in the past they'd either be another PC manufacutrer, or just plain bankrupt.

    My tag for this article is 'makingstuffup'. That's all he's doing. Don't attach anything in this article to Apple, as if they support, endorce, or have even considered it. They haven't, as far as we know.

    --
    'Sensible' is a curse word.
  16. Re:In Time & On... by mblase · · Score: 4, Interesting

    The biggest problem I have with this new device is that it's only going to work with iTunes. I want to have a media distribution box (preferrably linux) streaming audio, video, and pictures to my tv and stereo.

    While I agree on geek principles, I don't see how a keyboardless box like the iTV would be able to connect to any streaming software source the user might have, at least not without a lot of PC-end configuration. That sort of thing completely trumps Apple's ease-of-use principle, which is practically the First Commandment of their business.

    On the other hand, iTunes is free, and Quicktime supports plugins and can handle just about any codec you want (disclaimer: I'm a Mac user and I know firsthand that there's plenty of things VLC plays better). So for the average user there's little to complain about, and for the non-average geek there's better ways to do what iTV does without buying iTV at all.

  17. No SD output. by acwork2 · · Score: 4, Informative

    The thing that KILLS the Apple TV for me is the lack of SD output. I don't have an HDTV right now and don't plan on getting one anytime soon. I'd love to buy this but its few features aren't enough to convince me to buy an expensive TV that I have no need for otherwise. It would have been really simple to add a composite or s-vid out. Sure it wouldn't look quite as nice but it would open up their potential customer base but a large amount.

    --
    I killed 3 men and 2 cats to get this sig?
  18. iTunes CAN do DivX by alexhmit01 · · Score: 2, Interesting

    iTunes plays anything that is in Quicktime Format, and Quicktime will happily store MPEG-4 video. Once you install the DivX Codec for Quicktime (a free download), you can play your DivX movies in Quicktime. All you have to do is save the new file with the Quicktime wrapper (that stores the meta-information) and copy it into iTunes. Remember, Quicktime is Apple's media playing system. The Quicktime Player is just a small front-end for playing Quicktime moves (on Mac), or an embedded Quicktime + Player for Windows.

    I've been debating ditching my DirecTV + Tivos system, because I can't get the new HD content without MPEG-4, and once I go MPEG-4, I can't use my HD Tivo, and the new software seems crappy. The Wife and I realized that the amount of non-network television we watch is miniscule (the 6 networks, even pretended MyNetworkTV is a Network) cover 90% of our viewing... add Battlestar Galactica, Daily Show, and Colbert Report, and that's pretty much hit, save a one-two shows a year on HBO/Showtime that come out on DVD later anyway.

    This raises the Question: instead of Satellite boxes all over the place, could a MythTV recorder with a nice fat RAID Array + 6 HDTV cards that record EVERY OTA prime time show in HDTV (why bother selecting programming when you can grab them all), with a Mac Mini running an Automator Script and/or a simple Applescript running hourly to add the Quicktime Wrapper + Meta Data get all my Content into nice and happy iTunes, for easy playback on Apple TVs in the house... doesn't sound far fetched, does it?

    1. Re:iTunes CAN do DivX by steve_bryan · · Score: 2, Informative

      I think you might be overlooking the fact that the QuickTime movie player in Apple's new device (let's call it iTV for convenience) won't have access to the divx codec that you install on your Mac. I think you would need to be able to install that codec on the iTV device and if it is a closed box that might not be an option. In other words the claim that iTV can play anything you can play with iTunes means it can play anything that iTunes with an unmodified system can play. I don't know this for a fact but it seems logical unless you can hack your iTV and install codecs on it. When the device ships we will get the answer to this question.

  19. Moving to Apple TV by JM78 · · Score: 2, Insightful
    If Apple rolled something like this out to the service, would you bite on it? What would it take you to move to this over Tivo or MythTV?

    1. Be A Free Service
    2. Support 1080p (with the way HD is advancing I want something that scales. They've currently lost this consumer with their current HD offering)
    3. Give absolute control over content once I have it - don't force me into a proprietary service of any kind or cripple it with DRM schemes.


    My 2 cents.
    --
    I am Jack's smirking revenge.
  20. Re:In Time & On... by monopole · · Score: 2, Interesting

    Um, Democracy Player?, cross platform, integrates bitorrent and VLC. Plays anything, automatically caches torrents, sweet GUI, zero configuration. All you have to do is download the installer run it and select or provide channel feeds. Search for content, get a listing and click the download arrow. When the file is ready just click on the listing and it plays. Doesn't get simpler than that!

  21. Stupidest troll EVER from Cringley by TrentC · · Score: 4, Insightful

    The new Apple TV media extender is supposed to ship this month, perhaps even by the time you read this column, and if you are like me you are wondering what that 40-gig hard drive is doing inside. I'm guessing we won't know for sure until later this year [...]

    ...unless you listened to Jobs' Macworld Keynote or read the flurry of articles that flew around afterwards -- such as this Macworld article -- in which case you would know that the AppleTV is a glorified video iPod that can be synced with iTunes like any other iPod. (Sorry, that's not technically true; apparently the AppleTV can sync over a wireless network connection.)

    It will be interesting to hear Apple's explanation for the hard drive.

    Is he seriously unaware of the purpose of the hard drive? Can he honestly not find the AppleTV page where they discuss how the AppleTV syncs with iTunes?

    Or is this simply the most egregious example of not letting the facts -- easily-obtained facts, no less -- get in the way of his "secret answer"? I know these Cringely pieces are often light on substance and heavy on BS, but this in unbelievable...

  22. Two things.. by lightversusdark · · Score: 2, Interesting

    Two things rub me about the AppleTV.
    Firstly, the networking hardware:

    It has 802.11 (n!) wireless and 100BaseT ethernet. I think it's a bit tight not to have Gig-Ethernet, surely for the sake of pennies, and it appears that the wireless is only capable as a client. It's a shame that it doesn't seem like it can be used to create or extend a network, like the old Airport Express. I can see the business argument for making you buy another unit, however, I could be wrong about this.

    Secondly, especially with the announcement of this product, I ask myself again "Why the hell haven't Apple bought Elgato already?". Their eyeTV tuners cater for terrestrial, cable and satellite broadcasts over USB and Firewire, and the lack of any conventional broadcast capability is the most glaring omission from the AppleTV. It's a perfect fit with any of the Elgato boxes, and the eyeTV software is very 'iLife-like', and even includes Front Row integration. I doubt that the Elgato functionality could be hacked into the AppleTV box, even though there's a USB port on the back begging to be connected to a tuner (a self-contained solution - perhaps even usable as a PVR without a computer). The hardware and software should be all integrated, and from where I'm standing the smartest thing that Apple could do is simply buy Elgato and knock the corners off the setup - it's nearly all there already.

    Disclaimer: I think the Elgato eyeTV 410 is the best realised peripheral I have bought this millenium.

    --
    "There is nothing nice about Steve Jobs and nothing evil about Bill Gates." - Chuck Peddle
  23. So wrong it's painful by Argyle · · Score: 2

    Cringely's fantasty is making the rounds and it is amazingly wrong.

    The hard drive is there for one basic reason, syncing content with another computer that holds an iTunes library.

    No mystery. No hidden agenda. The answer was in the Keynote and is on Apple's web site.

    I guess he can't be bothered to do any kind of research.

    This whole business of stacking components is pointless. An Airport goes near the cable/DSL modem or home router, not near the TV. And who exactly is telling him to put a Mac Mini near the TV set?

    The Apple TV is a computer running OS X that is configured to playback content to a TV. It is not an iPhone or a stealth peer-to-peer device.

    This is what I hate about pundits, their inability to discern a technophile wet dream from a well researched and logically consistent prediction based on trends and indicators.

    --
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