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Google Acquires In-Game Advertising Company

Firmafest writes "According to Red Herring Google has purchased an in-game advertising company called Adscape for $23 million. Is this the next logical step to delivering ads where there's sufficient potential buyers? Or is it simply a response to Microsoft acquiring a similar company?"

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  1. sucks by Anonymous Coward · · Score: 0, Flamebait

    I think this sucks.
    I hate advertising!

    All kinds of advertising, to they have to intrude on me everywhere?
    Cant they just leave me alone and respect that I do not want advertisement, their offers or buy anything?

    The only advertisements in a game that is okay with me are purely and strictly fictional advertisements about fictional products from a fictional company.