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Google Acquires In-Game Advertising Company

Posted by Zonk on from the that-was-a-googame dept.

Firmafest writes "According to Red Herring Google has purchased an in-game advertising company called Adscape for $23 million. Is this the next logical step to delivering ads where there's sufficient potential buyers? Or is it simply a response to Microsoft acquiring a similar company?"

1 of 44 comments (clear)

  1. Re:In Game Advertsising Done Right? by Buddy_DoQ · · Score: 2, Informative

    Even the subtle ads in Crackdown weren't subtle enough for this gamer. No sale! >=(

    --
    -Buddy of DoQ