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Google Acquires In-Game Advertising Company

Posted by Zonk on from the that-was-a-googame dept.

Firmafest writes "According to Red Herring Google has purchased an in-game advertising company called Adscape for $23 million. Is this the next logical step to delivering ads where there's sufficient potential buyers? Or is it simply a response to Microsoft acquiring a similar company?"

1 of 44 comments (clear)

  1. Re:The only type of in-game advertising I like. . by Floritard · · Score: 0, Troll

    There is that curious phrase again. "Targetted" advertising indeed. Frankly, if the aim of any advertising was ever sharp at all, wouldn't certain people just get product/bill silently shipped to them while the rest of us were left peacefully alone. There is no such thing as targetted advertising, it's all about pissing in everyone's ear until some schmuck uses his wallet to block the spray.