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War of Words Over Wikipedia Ads Continues

Willis W. writes "Wikipedia founder Jimbo Wales reiterates his opposition to advertising in response to reports that Wikipedia needs a major cash infusion. Responding to Jason Calacanis' charges that he 'has a fringe, anti-corporate bent to him' that is 'holding Wikipedia back,' Wales says that running ads on Wikipedia is not his decision to make. Though he personally dislikes the idea of advertising on Wikipedia, any decision to utilize ads would have to come from the community. At the moment, he won't rule anything out. 'I can't say if I would ever support something like that,' he tells Ars, 'but I can say that I currently maintain the same position I always have: I am opposed to it.'" What do you think Wikimedia should do to shore up the financial situation of the Wikipedia?

26 of 353 comments (clear)

  1. Philanthropy by ScrewMaster · · Score: 4, Interesting

    It seems to me that there would be any number of private foundations and individuals that might be willing to help. Granted that takes a lot of work, but at least you won't have to commercialize Wikipedia.

    --
    The higher the technology, the sharper that two-edged sword.
    1. Re:Philanthropy by SnowZero · · Score: 4, Interesting

      I would probably donate to Wikipedia, but I'd want them to do something about their now rampant cronyism and favoritism first. Any interesting topic on Wikipedia not only has annoying nonconstructive people who are (rightly) shunned, but a small number of editors can crap the place up, yet seem able to "do no wrong" because they have connections. It reminds me of the worst part of scientific circles, without the tolerance of open and public debate.

      Now, that is not to say that Wikipedia isn't doing something cool, so don't brand me as someone who is against it. Complaining about corruption in a police department, for example, doesn't mean you want the entire police force to disappear. On the whole, Wikipedia is a very useful resource and a good starting point for serious investigation of many topics. I want to see them succeed. However the rapid growth has given them some problems, and until they show that they are trying to address these problems I'm unlikely to donate. That way, I can save my money for a better successor if they end up dying.

  2. Google by Dan+East · · Score: 4, Interesting

    What about Google? Practically anything I google for results in a Wikipedia article as the first hit. I can't believe that pagerank alone results in Wikipedia articles ranked highly so consistently for practically every search topic imaginable. I think it would be an advantage for Google to buy out Wikipedia, as they seem to rely on Wikipedia already.

    Dan East

    --
    Better known as 318230.
    1. Re:Google by Jackie_Chan_Fan · · Score: 4, Interesting

      I'd rather google just by generous enough to donate money to the Wiki project rather than buy them out. We all saw what happened when google bought youtube. Youtube sucks now. It's copyright infringement take down notice frenzy over there. Once there's money behind something... they start coming for you no matter what.

      Think of all the wiki's about games or tv shows or whatever that have pictures etc. I just see it as a problem. Once there's money, some fucking lawyer from some fucking corporation is going to want to pressure wiki to do things as they see it, or else.

      Google or someone else with money like BILL FUCKING GATES should donate money to wiki to keep them afloat. It's a nice public service created by the public with good intentions for all.

      It would be a shame to see it go the way of corporate buy out or internet advertising and so forth.

      Maybe Gates wont donate money cause Microsoft wants to do something similar.... Same for google... but inject ads all over the fucking place. See why Wiki needs to stay ad free? Remember the Do no evil Google statement? Youtube blows. They over censor, you can see violence but not tits, you can type "go suck my dick" in a comment, but you cant show it. You cant post anything as a public video that contains a clip from some tv shwo or anything without being taken down.

      I just see it as a nightmare situation and another win for old corporate America if Wiki goes this route. In some respects, i'd rather see them just end Wiki rather than sell out to the sleeze.

    2. Re:Google by daviddennis · · Score: 2, Interesting

      A site i like very much, The Truth About Cars, thought about charging a subscription for use but realized it would cut down traffic enormously and make themselves a less useful resource in the end. I had a long discussion with the very nice fellow who runs the site and he considered ads to be a solution of last resort because they would give advertisers power over him and eventually they would wind up influencing what was written.

      I pointed out to him that adding Google text ads would in no way do this, because the transaction is isolated from the site's owner. Effectively, Google text ads duplicate the well known concept of an iron wall between the news and commercial considerations, since there is no link between the advertisers and the people creating the publication.

      He didn't seem to like that argument at the time but a few weeks later I noticed that he has in fact put Google text ads up, and I have to assume they are working since he has not brought up the subscriptions idea since.

      I see no reason why Wikipedia shouldn't do the same thing. I know that I would occasionally click on relevant text ads, and really the site is a monetizer's dream because it's easy to match article content to advertising.

      If this was done, I think it might be possible to pay prominent Wikipedia contributors and editors salaries out of the money pool generated by the ads, and that would enable more people to work on it full time, thus adding to the site's professionalism and greatly improving the response to vandalism others have mentioned.

      To me it seems like a win-win because the ads are not distracting, and are effective for both Wikipedia and its advertisers.

      D

  3. More locked articles please? by tomstdenis · · Score: 4, Interesting

    Disregarding financing and expenditures ... Wikipedia is just plain wrong. I spent the last 90 minutes tracking "recent changes" undoing a bunch of "LOL PENIS" edits. At that rate of destruction Wikipedia would be TOTALLY worthless after only a month or so if all the volunteers stopped performing "undo" operations.

    Also, I think anonymous edits is just a bad idea. I understand that some folk can't attribute their identities to their edits, but too bad. Without volunteers WASTING THEIR TIME on revision edits wikipedia wouldn't even be a good STARTING place let alone reference...

    And please, if you're one of those trolls adding "LOL PENIS" to wiki articles, please stop. It's childish and doesn't make you cool, it makes you an ass making work for others. /rant

    Tom

    --
    Someday, I'll have a real sig.
    1. Re:More locked articles please? by The+Master+Control+P · · Score: 4, Interesting

      Middle ground: Anon can contribute to the "talk" page, but only registered & logged in users can edit the article itself. That way anonymous can still contribute by suggesting info in the talk page. However, since the average person looking for information on stress tensors won't look at the talk page, there's no point trolling because none of the intended victims see it.

      A small delay before an account can be used, like on Fark, might also be useful to prevent throwaway accounts.

  4. Re:Wikipedia Meme - Topped Out Last Year by queenb**ch · · Score: 1, Interesting

    Wikipedia is useful but ot always accurate. Its community written and you can't really charge for it. Asking for donations doesn't seem to be cutting it. If it's not worth people paying to keep it around, perhaps it shouldn't survive. I know that sounds harsh, but I'm referring to the Darwinnan nature of the internet. Better stuff gets adopted and propigates. Worse stuff dies out. Behaviour patterns are geared toward some kind of a payoff. Not always one we agree with, but no less present. Personally, I wouldn't be too upset about some Google style ads.

    2 cents,

    QueenB.

    --
    HDGary secures my bank :/
  5. User fee for bandwidth by Eustace+Tilley · · Score: 2, Interesting

    Amazon's Simple Storage Service (S3) prices bandwidth at $0.20 per gigabyte. Host Wikipedia on S3, and write some glue code so that people can have Wikipedia browsing accounts which are billed by Amazon. People who cannot have an account due to being minors or developing-country-dwellers can perhaps have their fees paid by a charitable foundation. Storage is $1.80 per gigabyte per year from Amazon, so if Wikipedia is a terabyte, it's under $2,000 per year. How big is it?

  6. You Want Wikipedia to Survive... by WED+Fan · · Score: 2, Interesting

    You want wikipedia to survive, you have several choices:

    • Ads - Easy to implement and easy to ignore.
    • Donations - Yeah, right, if you can't get someone to contribute to an OSS project, what makes you think you'll get enough donations
    • Pay for High Request Content - Death knell
    • Sell User Info to Marketers - More penis emails
    • Taxes - What are you, liberal?

    Your choice, what is more tolerable?

    --
    Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong fix.
    1. Re:You Want Wikipedia to Survive... by jZnat · · Score: 2, Interesting

      This is the best idea to date. It works pretty well for OpenBSD, why not Wikipedia?

      --
      'Yes, firefox is indeed greater than women. Can women block pops up for you? No. Can Firefox show you naked women? Yes.'
  7. Public Funding is the answer! by malsdavis · · Score: 3, Interesting

    Government / Public funding is the answer. Wikipedia offers the general public of developed countries a great resource and Wikipedia should therefor look to the governments and public institutions of various countries to contribute the (relativity) minuscule amounts which are needed to support it.

    You only has to look to the BBC for proof that this would work. They seem to be able to operate one of the Internet's great resources (with multimedia features which are surely far more demanding than wikipedia's) without the need for adverts or such.

  8. advertising is a form of violence by unger · · Score: 3, Interesting

    ok, not all of the time, but much of the time.

    two examples:

      - mile after mile of billboards as you are driving
      - the yellow pages

    in the first example you are essentially held captive and forced to see advertising.
    in the second you've made the choice to look at advertising in search of products and services.

    the first example is for all intents and purposes against your will (thus violent).
    the second example is something you choose freely.

    if the community wants advertising, my preference would be for a "yellow pages" type of advertising model.

    if you are for wikipedia advertising, which example most closely resembles the type of advertising you would choose?

  9. I don't see a call to donate by magixman · · Score: 4, Interesting

    After reading this I went to donate $25 because I use this service a lot and it is an ubiquitous part of the information appliance aspect of the net for me. I had to click around and then reach for my glasses to find the little "your continued donations keep Wikipedia running" link in like 6 point type. Come one folks - ASK FOR WHAT YOU NEED!

    Before turning this over to advertisers make an appeal. Put it at the top of every article that comes up on search. You can't just say donations don't work when you don't really make an effort to us know you need them.

  10. they should sell software by TehBeer · · Score: 2, Interesting

    They should make an enterprise version of mediawiki and sell it just like MySQL.org did with their GPL product.

  11. Decentralize? by femto · · Score: 4, Interesting

    One way would be to figure out a way to decentralise the database. Rather than living on 350 servers perhaps it could live in 35,000,000 screen savers, all communicating peer to peer?

    How? Beats me. Maybe start by experimenting with moving mediawiki's change tracking to modeled on Arch? Rendering a wikipedia article would then become an exercise in gathering all the necessary changesets from the P2P network. Instead of querying wikipedia's servers, you could just query your screen saver. Editing an article would consist of making a change then publishing the changeset on the P2P network.

    Any other ideas? These are just random musings. There are plenty of people who are seriously studying this stuff.

  12. Re:Why not ads? by mlwmohawk · · Score: 2, Interesting

    We live in an imperfect world with hard realities. Not to get political here, but since Ronald Reagan, the social conservatives have had a strategy of starving government with deficits. We had an 8 year reversal with Clinton, but it wasn't enough.

    Because of this, our nation looked richer than it was. Before Reagan, we were the #1 creditor nation, since we are the #1 debtor nation. Its like we've been living off a home equity loan.

    The practical upshot of this is that "lower priority" expenditures at the state and local levels have suffered. Fire departments, police departments, and schools have suffered. There may be trillions for an unjustified war, but there isn't $3,000 for text books, let alone the teachers, paper, and pencils.

    Pepsi and coke have vending machines in the schools. There's always talk about more.

    I don't like it, but it is better than not having books or teachers.

  13. Just like the Highway Maintainance by BBPursell · · Score: 3, Interesting

    It seems to me that the best option would be to use a system much like that used for keeping the Nations roads clean. You know those signs that are all over the roads, that say that certain businesses, clubs, and other organizations have adopted certain roads. Well, what they are doing is not cleaning the stuff themselves, but paying for the road crews. In return they get to claim that they "adopted" that mile of roadway. What Wikipedia could do is allow organizations to sponsor certain pages, where they would have the opportunity to place a single small image of their logo, claiming that they are paying for the maintainence of that page. They would have no special rights to the page, and things would be maintained by the staff. The ability to have organizations bid for the most popular pages would be a terrific source of income. To maintain an image of impartiality, it must be well explained to both the sponsor and to the public that no special treatment would be given as a result, and that the only change is a small logo (not an advertisement).

  14. paid memberships by drDugan · · Score: 4, Interesting

    I'd rather see paid memberships before ads.

    Everyone still has the same free access, but paid members are cited as supporters, with the length and amount of their support - creating a public log of how much they have given to support the encyclopedia. This type of membership is directly in line with the non profit purpose of the organization, so the fees are tax deductible donations.

    Basically, it will tie in to the same reason why people give time and knowledge - to support the cause.

    Memebers get a little "star" or a bold username of something - and membership is like $25/year.

    Users who visit the site without a membership are greeted with a splash screen with the current financial information of wikipedia, burn rate, and a simple way to sign up and become a paid donating member.

  15. Fund it with Federal Grants by Rashkae · · Score: 1, Interesting

    Wikipedia should meter their bandwidth by country/region. They can then use the data to petition local federal governments/states/provinces to pay for their share. The funds could come from the 'library' budget.

  16. wikipedia.com by lkesteloot · · Score: 2, Interesting

    Would it make sense to have both wikipedia.com and wikipedia.org? Both would point to the same data, the same database servers, but wikipedia.com would have ads and would have some other subtle advantage, like maybe some more bandwidth or more web servers. You'd get a slightly better response at the cost of seeing ads. I'd still choose the .org version, but many people don't mind ads and would prefer the better response time. There are a bunch of disadvantages, like the response time of .org might suffer excessively, or the page rank would be diluted, or no one would ever link to .com, meaning it would never show up on Google search results. I've never seen this suggested. Why must we choose between ads and no ads?

  17. Re:Wikipedia Meme - Topped Out Last Year by chaoticgeek · · Score: 1, Interesting

    I hardly ever use wikipedia, I am not allowed to use it for any papers I write no matter how accurate the info is. If there is two things different that give my entire paper more of a stand and the rest of it agrees with other sources why can't I use it... I guess I can see BS better than most people.

    --
    hello
  18. Wikipedia needs to be distributed -not full of ads by TheSlashaway · · Score: 3, Interesting

    Wikipedia needs to give out their data and let others host parts or all of it. They need to think like Bittorrent. They need one place for edits but multiple places for viewing. This will reduce their costs significantly because others will share the burden of hosting. But I suspect that they just want to cash in and commercialize it. It's also likely there are interests out there that want to control Wikipedia because they want to control information. BTW - Let me ask this. How can I get a copy of all the Wikipedia data? How can I get updates?

  19. Re: Philanthropy -- Distributed Hosting by kerrigan778 · · Score: 5, Interesting

    A lot of people don't want to donate but many would be more than happy to donate a few gigs of my hard drive and some small part of my bandwidth to wikipedia on occasion. I cite F@H (Folding at Home) for all those who know of it (thanks to all who do it) which I am already doing. If that concept could be applied to hosting Wikimedia then their hosting fees could drop dramatically. (possibly to zero). All those people who already use wikipedia could pay back some of the debt they owe to it by helping host it.

  20. Banners are fine by Vampyre_Dark · · Score: 2, Interesting

    I'm on Wikipedia almost everyday, and banners wouldn't bug me one bit. There is lots of free space on Wikipedia to put some simple static banner ads. Along the side of the article, under the main menu, it's all empty space. Between the space that has my username, and options, and the top of the article a wide banner can be put.

    No flash. No sound. No blinking GIFs. Just static banners like in a magazine. These are the kind of ads I actually end up looking at, and click sometimes.

    If your reading about comics books, chances are you have some interest in seeing the new ghost rider movie. Marvel comics can hype their movie all along the comic book section. Stuff like this isn't very invasive.

    Let car companies sponsor their sections, let academic products by ads in their respective areas, etc...etc... This wasted space under the navigation menu is just begging for 1 skyscraper advertisement.

    Just make sure that under no circumstances do any advertisers have any editorial control over any articles. However, if they go with annoying flash ads, or something like that, then I hope Wikipedia HQ burns to the ground.

  21. Jason Calacanis needs to go away. by Zaphod2016 · · Score: 2, Interesting

    Jason Calacanis is a pompous twit who needs to go away. I hereby "shush" him in the name of sanity. If Jimbo "Mr. Wiki" Wales is running out of cash, he'll need to figure something out. If he can keep a cashflow without resorting to more Google Ads, more power to him. Being that I use adblock, this will most likely not affect me at all. And being that Jason Calacanis doesn't even work for Wiki, I fail to see how this is any of his concern. He might be interested to know that I am having a tight month myself. Perhaps he could rant about that for a while, and drum up some PayPal donations for me. If all else fails, he can go back to trolling on Digg.