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Exec Confirms Google Phone

cyberianpan writes "The head of Google in Spain and Portugal has confirmed that Google is working on a mobile phone. "Some of the time the engineers are dedicated to developing a mobile phone," This could be the 20% free time development but publicizing that would be stupid. Obviously this phone could link in with Google Earth/Maps... it is a marketers dream for targeted advertising."

38 of 120 comments (clear)

  1. I'll say it first... by Anonymous Coward · · Score: 3, Funny

    I for one welcome our new mobile overlords

  2. why assume it's google's phone? by flynt · · Score: 4, Interesting

    why can't the phone they're working on be the iphone? also, i wouldn't say the "head of google in portugal" making an off-handed comment really counts as "publicizing" it.

  3. Hate to break it to ya... by PoopDaddy · · Score: 5, Funny

    why can't the phone they're working on be the iphone?

    I believe that name is taken.

    1. Re:Hate to break it to ya... by teknopurge · · Score: 4, Interesting

      i think the OPs point was that since google and apple have become so buddy-buddy, odds are good that google's resources are working on apps for the iPhone, pehaps a branding of it.

    2. Re:Hate to break it to ya... by jrp2 · · Score: 5, Funny

      why can't the phone they're working on be the iphone?

      "I believe that name is taken."

      like twice

      --
      The only athletic sport I ever mastered was backgammon - Douglas William Jerrold
    3. Re:Hate to break it to ya... by alexburke · · Score: 5, Funny

      why can't the phone they're working on be the iphone?

      I believe that name is taken. Didn't stop Apple, did it? :)
  4. Magical Google phone? by Applekid · · Score: 5, Insightful

    "... it is a marketers dream for targeted advertising."

    How is that different than other phones? I've heard lots of bells and whistles over the years about phones being a portal to direct advertising and that I'd get ads pushed to my phone constantly and, at least myself and my circle of contacts, it's. just. not. happening.

    I don't see what would make Google phone more viable for direct marketing than iPhone or a regular cell that can run Google Maps mobile on it already.

    I'd be more concerned with a Google phone dropping calls when you start talking about stuff the Chinese government would consider corrupting influences on society.

    --
    More Twoson than Cupertino
    1. Re:Magical Google phone? by morgan_greywolf · · Score: 4, Informative

      How is that different than other phones? I've heard lots of bells and whistles over the years about phones being a portal to direct advertising and that I'd get ads pushed to my phone constantly and, at least myself and my circle of contacts, it's. just. not. happening. You're kidding me, right? I have a Motorola Razr V3i from Sprint. I get SMS spam from Sprint just about every other day (it's gotten worse in the past 3 months or so). Plus, the phone itself is loaded with demo software (including a handy-dandy psuedo-GPS feature from a company called Handmark) that's expired since I got it -- this in itself is a form of advertising. Plus the Internet browsing experience is chock-full of advertising and 'popups'.

      Interestingly enough, I already have GMail and Google Maps installed on my phone. Works great and also includes ads.

      The phone is fully capable of displaying all sorts of ads -- it has a browser with Java and support for multiple forms of video and animation and a nice big screen. I wouldn't be surprised if Sprint starting pushing out more.
    2. Re:Magical Google phone? by bheer · · Score: 4, Insightful

      > I get SMS spam from Sprint just about every other day

      SMS ads are untargeted and largely provoke negative reactions. Sounds familiar to banner ads? Google's business model is all about creating advertising models that don't piss users off, and they've succeeded on the web. I'm not a huge Google fan (I don't buy their "don't be evil" kool-aid) but I'd put money that if anyone makes mobile advertising work, it'd be Google.

    3. Re:Magical Google phone? by cgenman · · Score: 3, Interesting

      I don't see what would make Google phone more viable for direct marketing than iPhone or a regular cell that can run Google Maps mobile on it already.

      A phone knows where you are (through cell-tower triangulation).

      Google knows, through your searches, what you're looking for.

      Let's say you've been running searches for a few night on how to get a book published. Later that week, an SMS ad alerts you to the presence of a corporate training center that you happen to be walking by.

      Or get a little more creative. Google knows you contact someone through g-mail and orkut a lot. The gPhone knows that they visit a particular resturant on a regular basis. The next time you walk by this resturant, that resturant sends you a targeted message letting you know that your friend is there.

      Or there is a book exerpt you've looked up online. When you walk by a Barnes 'n Noble, google checks the local stock with them, then lets you know the price.

      Or maybe google has figured out your anniversary date through a combination of Gmail and google calendar. When you walk by a Zales, the sales associates are alerted to your upcoming event, and hops out of the store to sell you up.

      With databases of information about what people write about in their Gmails, their searches, their maps, books they've looked up, friends on the various systems, their blogs, their IM's, and whatever other data google desktop collects, you can be sure that they have a lot more targeted information at hand than any other advertiser could dream of, and can use it more creatively.

    4. Re:Magical Google phone? by CodeArtisan · · Score: 2, Informative

      You're kidding me, right? I have a Motorola Razr V3i from Sprint. I get SMS spam from Sprint just about every other day (it's gotten worse in the past 3 months or so). You do know you can opt out of Sprint SMS Spam, right ? Every message they send has an unsubscribe option.
    5. Re:Magical Google phone? by saboola · · Score: 4, Funny

      Or maybe google has figured out your anniversary date through a combination of Gmail and google calendar. When you walk by a Zales, the sales associates are alerted to your upcoming event, and hops out of the store to sell you up.

      Does the phone come with the "kick salesman in the nuts cause it's none of his damn business" feature, or is that a monthly charged service?

    6. Re:Magical Google phone? by Bandman · · Score: 2, Insightful

      technically, so does my stock dump spam, but anyway...

    7. Re:Magical Google phone? by painQuin · · Score: 2, Insightful

      when you are married, you will understand that having someone else in charge of remembering such things for you is a -good- thing

      --
      A guilty conscience means at least you've got one.
  5. Shortly after his declaration... by Noryungi · · Score: 2, Funny


    The Google executive in question disappeared from the surface of the Earth.

    The first rule of the Googleplex is: you don't talk about the Googleplex.
    The second rule of the Googleplex is: you DON'T TALK about the Googleplex. Byotch.

    (Or course this is said tongue-in-cheek)... :-)

    --
    The right to offend is far more important than the right not to be offended. (Rowan Atkinson)
  6. Best Feature Evar by whisper_jeff · · Score: 3, Insightful

    "... it is a marketers dream for targeted advertising."

    Yeah. Because the ability to have people send you more unwanted advertising is a feature everyone looks for when buying a new phone.

    1. Re:Best Feature Evar by babbling · · Score: 2, Insightful

      The thing about targetted advertising is that they're trying to make sure they're advertising something you do want.

    2. Re:Best Feature Evar by walt-sjc · · Score: 4, Interesting

      If I'm on the go and in the mood for Pizza, it would be cool to not only find a pizza place and order (like Jobs with the iphone / starbucks demo), but if google displayed a couple ads from the nearest pizza place that showed the specials, or offered me a 10% discount, then it would be worth it.

      IMHO, I would like to see some kind of WiMAX / VoIP phone come to market. The traditional cell phone market / technology sucks. For metropolitan areas, this should be viable. If I'm in the middle of nowhere, I can always use one of the prepaid phones, and setup my voip service to forward to it if my gPhone is not reachable (or maybe the gPhone falls back to old-GSM mode...)

    3. Re:Best Feature Evar by geoffspear · · Score: 2, Funny

      Well, once their voice recognition software that's indexing everything you ever say on your phone hears you say you want no advertising, I'm sure you'll start getting ads for phones that don't have ads on them.

      --
      Don't blame me; I'm never given mod points.
    4. Re:Best Feature Evar by mhall119 · · Score: 2, Insightful

      Yeah. Because the ability to have people send you more unwanted advertising is a feature everyone looks for when buying a new phone.

      No, but getting a $700 phone for $100 is a feature everyone looks for, and most people are willing to submit to unwanted advertising to get it. It's the same reason Dells are so popular.
      --
      http://www.mhall119.com
  7. Google functionality by Sunburnt · · Score: 5, Interesting

    Does this mean that, in an unfamiliar town, I can just type "pizza," hit "I Feel Lucky," and be connected with the most popular pizza joint in town based on call volume?

    Really, I'm not being entirely sarcastic here. I wind up in strange places, and this feature would be more helpful than calling 411. Now, how to implement...

    --
    Tags != Comments, and -1 (Troll) != -1 (I Would Respond Angrily To This Poster So They Must Be Trolling)
    1. Re:Google functionality by physicsboy500 · · Score: 5, Funny

      Does this mean that, in an unfamiliar town, I can just type "pizza," hit "I Feel Lucky," and be connected with the most popular pizza joint in town based on call volume?

      Wouldn't that be the "I Feel Hungry" button??

      --
      The original generic sig.
  8. Most geeks will only buy it... by Billosaur · · Score: 5, Funny

    ...if they change "I Feel Lucky" to "I Want to Get Lucky".

    --
    GetOuttaMySpace - The Anti-Social Network
  9. Ties you to their services, gives them your info by The+Amazing+Fish+Boy · · Score: 5, Insightful

    If it had GPS, it could know where you are, and display advertisements accordingly. This could just be the splash screen on your phone. Also, you could press "Food" or enter "pizza" and it would show you restaurants in the area, maybe even give you directions. Maybe you could even set it to ring a certain way when you're near a good restaurant.

    Tying you to their other products (Gmail, Picasa) will also bring them ad revenue. It could also legitimate Google's services for the Blackberry crowd. I think that like iPhone for Apple, this would fill the gap for Google's PDA.

    And I imagine contact information is worth a lot to them. Who's in your address book, who you're calling, when you call people, when you're phone is on/off, etc. Not to mention if there's GPS, they'd know where you go during the day.

  10. I they provided the phone and usage free by wiredog · · Score: 2, Insightful
    or at a very low cost compared to others (Say, $5/month instead of $40), it might do quite well.

    I wouldn't get one, but then I'm one of those weirdos who just wants a phone to make phone calls.

  11. Buzzwords? by 91degrees · · Score: 2

    the Google Phone will be a BlackBerry-like device running C++ at the core with an operating system bootstrap and optimized Java and that it would offer voice over Internet Protocol.

    What does this actually mean? Why would it be running C++ at the core? Doesn't it make more sense to run native machine code? What devices have an OS but no bootstrap? How do you get them to start? Did they consider pessimised Java, but decided that optimised would be more efficient?

  12. Why is this news?? by 8127972 · · Score: 3, Insightful

    (other than the fact it's about Google)

    It didn't come from Larry Page and Sergey Brin or anybody like that. For all we know, this statement may just be some sort of FUD meant to scare people who put out other smart phones (Read: Microsoft, Palm, etc.).

    I'll wait for some sort of "official" announcement.

    --
    This is my opinion. To make sure you don't steal it, it's covered by the DMCA.
  13. Re:oh jolly be golly gosh willakers! by Bearhouse · · Score: 2, Interesting

    I've got Google maps on my phone - does not replace the GPS but useful in emergency. Perhaps the real interest here is the growing development of applications based around the modern cellphone's unique features: 1. Nearly everyone has at least one, (increasingly in 'third world' countries too), and carries it all the time. 2. It's increasingly a computer, (mail, calendar..) and media-player as well as a communications device. 3. It can be located, (but this is illegal in most countries). Today, people are watching TV on their phones and using them as payment devices. Organisations are buying tracking information from the phone companies (individual's information supposedly not available), in order to better understand ppultion concentration and movement. See here http://reality.media.mit.edu/ for example. Why would Google NOT be interested in getting into this stuff?

  14. Re:oh jolly be golly gosh willakers! by tomstdenis · · Score: 2, Insightful

    I'm not saying that it's a bad idea, I'm saying it won't be implemented without a huge amount of greed.

    I should also point out an entire host of other misfeatures that are ONLY A COST

    1. Shitty cameras
    2. 22KHz sound drivers
    3. Limited storage
    4. Features disabled by the telco (file movement, bluetooth)
    5. Limited CPU performance (re: 10fps videos)

    Granted some of that is getting better, they are certainly dragging their feet as slow as possible to milk every last nickle and dime they can. And for those of us who just want a 'phone phone' we're often stuck with a phone that has absolutely no features (like say tri or quadband).

    I won't hold my breath to see how this pans out. Because I know it'll take 10 years before we can get todays technology in tomorrows phones.

    Tom

    --
    Someday, I'll have a real sig.
  15. Organizing the world's conversation by Random+BedHead+Ed · · Score: 4, Funny

    From a leaked press release:

    At Google we are committed to organizing the world's conversation. Our GPhone (or Google Telephone in Europe) will be entirely free, as will its service plan, so long as you agree to hear targeted ads during your conversations. This works in much the same way that GMail or GoogleMail parses your e-mail text for its ads. GPhone ads will be audio ads, akin to radio ads but targeted using keywords taken from your verbal conversation, and with the option to call the sponsor. If you call a friend and mention that you'd like to make vacation plans, for example, you may hear several brief ads for travel agencies, with the option to call each agency. When the ads are finished (or your convenient parallel-call to book an exciting Alaskan cruise is finished) you will be returned to the conversation with your friend, who will have waited patiently for you. Even more exciting is that all of your past conversations will be searchable, using Google's innovative new audio indexing algorithms.
  16. Some of the time? by hey! · · Score: 2

    From TFA: "Some of the time the engineers are dedicated to developing a mobile phone."

    Makes it sound like the engineers were sitting around in their treehouse and one of them thought it would be neat to make a really cool kinda phone thingy. Management overhears when its bringing them up a platter of PB&J sandwich,"OK, just don't fall behind on your homework." The wacky hijinks those kids get themselves into.

    Seriously, the world doesn't need another mobile phone. But a real cool kinda phone thingy would be ... cool. I look at my phone, and I don't see a phone, I see a over narrow bandwidth pipe with badly designed fittings.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  17. Re:Ties you to their services, gives them your inf by mhamel · · Score: 2, Informative

    for that kind of usage, you don't need a gps. Celle phone tracking would be enough. And it has been available for years. But I never really saw it being used.

  18. Re:oh jolly be golly gosh willakers! by arivanov · · Score: 3, Informative

    O2 already has something similar using streetmap and imode for the UK. Never tried it though so cannot venture an opinion.

    --
    Baker's Law: Misery no longer loves company. Nowadays it insists on it
    http://www.sigsegv.cx/
  19. Re:oh jolly be golly gosh willakers! by Bearhouse · · Score: 2, Informative

    I guess you're in the US? Based on what I hear, you guys really get screwed-over by the cellular operators. Here in Europe, reasonable competition has ensured reasonable prices. As for the devices - well, I've got a Blackberry Pearl, and whilst the camera does not take great pictures, and the email, mp3,video etc. features will likewise not beat dedicated devices, it's a price I'm happy to pay to just carry one device. Works OK for making calls, too!

  20. They're also working on World Domination by guruevi · · Score: 2, Funny

    No, seriously, some engineers are working on a plan for Google World Domination (I don't know whether it's going to remain Beta) including a Google (Moon)Base and more... that they're working on free wireless for everybody and/or a phone doesn't surprise me.

    --
    Custom electronics and digital signage for your business: www.evcircuits.com
  21. the industry needs this by nanosquid · · Score: 3, Interesting

    Whatever this is, it's gotta be better than Windows Mobile, Palm, Symbian, or iPhone.

    Why is it better than iPhone you ask? Because, apart from being one of the most restrictive and proprietary phones around, the iPhone has the outmoded usage model that the user wants to tie his phone to some desktop machine. I don't want to sync with a desktop, I want to sync with a network service.

  22. A sample conversation by cryptochrome · · Score: 5, Funny

    John: Hey darlin'!

    Jane: John... we need to talk.

    John: Uh, OK.

    Jane: It's just not working out.

    Google: Want abs you can grate cheese with? Join Bally Total Fitness!

    John: God damn thing - wait, what are you saying?

    Jane: It's over John.

    John: But why?

    Jane: It's not you, it's me.

    Google: Head to iTunes to download hot new singles like "Why Can't I be You" by Taylor Hicks!

    Jane: Oh god, he totally sucked.

    John: Just ignore it, please? And don't give me that bullshit line. What's the real reason?

    Jane: It's your damn gPhone, alright? We can never just talk!

    Google: Reduce ads by getting your friends a gPhone of their very own!

    Jane: Goodbye John.

    John: Wait Jane-

    Jane: [click]

    John: Oh for fuck's sake.

    Google: Looking for sensual encounters? Try AdultFriendFinder.com!

    John: I guess I am now.

    --

    ---If you can't trust a nerd, who can you trust?

  23. Re:Ties you to their services, gives them your inf by dreamchaser · · Score: 2, Insightful

    Yes, but couple the capability with Google's penchant and capabilities for and with contextual ads. I can see them doing exactly that.