A Law Professor's Opinion of Viacom vs YouTube
troll -1 writes "Lawrence Lessig, a well-known law professor at Stanford, has an op-ed in the NY Times entitled
Make Way for Copyright Chaos which references the Viacom vs YouTube case. What's interesting about this article is that it gives some historical perspective on copyright law and the courts. Up until Grokster, Lessig says the attitude of the courts was, 'if you don't like how new technologies affect copyright, take your problem to Congress.' But in the Grokster case the court seemed to rule against the technology itself, cutting Congress out of the picture. He also explains that Viacom is essentially asking the Court to rule against the safe harbor provision of
Title II of the DMCA which should protect YouTube and others against liability so long as they make reasonable steps to take down infringing content at the request of the copyright holder. Lessig doesn't give us any insight into who's going to win but he does conclude that 'conservatives on the Supreme Court have long warned' about the dynamic of going against Congress when it comes to copyright."
Is Slashdot responsible for it's user's material? No.
Should YouTube be responsible for it's user's material? Viacom says yes. Viacom doesn't want to get into the buisness of tracking down users individually.
Now is Google supposed to rat out offenders minimally? Or is Google supposed to become the user generated content police themselves? If they are, it sets a bad prescedent for all text forums online in that the moderator will have to make sure the posters aren't posting something copywrighted. I won't get into draconian measures an oppressive government has on free speech, even though it does tie in.
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As the opinion piece clearly points out, a deal was struck by law in 1998...now one of those parties doesn't want to have to hold up its end of the deal. (Viacom self monitoring of content providers) It is always frightening when the courts make law, of course it is rightly obvious that is not their intended responsibility to do so...but the oversight of lawmakers has been usurped by their fear of not being re-elected...no one in congress wishes to show leadership...i.e. "rock the boat" as it were , heaven forbid if they can't stay on the DC party circuit.
While the arguments on the table are whether Viacom right or is YouTube right, but the real question that will be answered by the outcome of this little court battle is: what will video entertainment look like in the coming decade? If Viacom wins, it will look pretty much like it does today. If YouTube wins, it will look like we all want it to look: Video on demand, anywhere, anytime, any content.
I say that because Google/YouTube is one of the few companies that actually wants to provide such services. They have the right business model to do so, and they are making stars out of ordinary people. There is some evidence to show that YouTube sites et al will replace network television in short order if network television continues to suck and user generated content continues to get better. Mashups will make the 45,000+ channels of on-demand YouTube content even more coherent, and thus more attractive to the average viewer.
Back to the question on the table. The article clearly shows that what Viacom is pissed off about is that they have to look for the infringement on their own, or PAY YouTube to do so. Personally, I think Viacom is just whining because they are being hung with their own rope!
IMO, it would benefit the industry, the country, the world if YouTube wins. I say this because on-demand content is the future, and not the kind where you are paying DVD rental costs for each view. The on-demand video industry will replace television eventually, but it cannot grow to that size if the Viacom's of the world are allowed to destroy it before it gets off the launching pad.
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Many people have roasted GWB for his apparent glaring shortcomings. But I bet his one lasting legacy will be his judicial appointments to the supreme court that may reign in copyright gone amok.
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Even before Mark Cuban stated that whomever bought YouTube would become a "marked" company, how many of us genuinely thought that YouTube could succeed with millions of leechers benefiting from loose standards under the guise of "Fair Use" and no income?
Google _had_ to expect this. They probably consulted Lessig _prior_ to purchasing the startup. The thing is, this is the showdown that we all expected. Does 'Fair Use' exist? Are content providers liable for member uploads? How is YouTube above the laws that Napster collapsed under? According to the "big, bad DMCA" the _victim_ has to prosecute, which in this case is Viacom, and by the same standards, they should be forced to go after individual users (uploaders) that are at fault, like the RIAA.
The real issue at hand is that copyright law is in complete disarray today. It has an identity crisis that makes such a risky purchase on Google's part worth pursuing on the off-chance that they can score several million more users and page impressions, while still weathering a lawsuit of this magnitude.
The justices will ultimately determine who the winner/loser is, not Congress. This is a rare stage in history where the "intent" of the law will determine its true meaning and either empower or enslave the people going down one path or the other.
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Since when is Lawrence Lessig introduced on Slashdot simply as "a law professor"?
Big in the "Free Culture" movement and writer of the phrase "code is law". Slashdotters should recognize this name.
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Youtube's business model has depended on copyrighted material for roughly half it's content. Their stance is tell us what you don't like and we'll take it down. Well they are effectively asking the copyright holders to police their site. Viacom will have to create an entire department just to police Youtube. Youtube benefits from the traffic while Viacom takes on the expense of tracking down copyrighted content. Let's say I start a TV network based on old TV shows. Half are in public domain and the other half are copyrighted. My policy is is you complain about a specific episode I'll stop broadcasting that episode. It's even worse with Youtube because it's like tens of thousands of TV stations running at the same time and even if they take down the episode some one can post it again minutes later. It's an impossible situation for Viacom. The only option other than fighting it is to let them run content for free. If they do that the advertisers will refuse to pay when large numbers watch commercial free postings. There's already been a drop in commerical revenues. The networks are facing a loosing battle and what it means is eventually little or no new content. In the old days just for primetime the networks would do three hours or more of content with even more non primetime content. Now nearly half of television is paid advertisements and a lot of the rest is reruns. The average for primetime content is less than two hours and dropping and a lot of that is reality TV. Network TV won't survive in the long run. People may not post and file share lesser shows but they will the popular ones and those are the profitable ones due to commercials. Take away the profit and TV goes away. The only other option is going to a BBC system where tax money is used for broadcast TV and the budgets of the average show is pocket change.
When does a Pawn Shop or Consignment Shop that accepts stolen goods become a fencing operation. Presumably it has to do with if the pawn shop owner knew or had reason to suspect the items were stolen. But of course we know that's not good enough. We must also expect the pawnshop owner to make a good faith effort to determine if the goods were stolen. Otherwise we end up with a bunch of Sargent Shultz, winking de facto fences. (I know nothing!). Yet we also can't expect the pawnshop or consignment owners to work so hard at establishing the provenance or they can't exist as a bussiness.
Now scale this up to the point where the consignement owner has both slashed his margins to the bone, and is accepting and reselling so much merchandise he literally hasn't the staff or time to check. Then you have E-bay.
E-bay is a consignment shop that is not really meeting the good faith effort that is the industry standard for pawnshops.
One the one hand, who gave them a free pass on making an effort? On the other by having a huge customer base and low margins, they in some ways have created a new industry. They are arbitraging the junk drawers and attics of america. Putting all that goods back into circulation effectively increases the wealth of the nation, and also means less waste of resources to remanufacture items. It's giving people who could not afford goods, those goods at lower costs, and it's also encouraging others to buy new goods they might hesitate to buy because they know they can cash them out later.
So arguably it's good for the nation.
How to we resolve this dichotomy: promotes illegal activity and is below community standards for good faith effort to prevent that activity versus promotion of healthy commerce at a mega scale.
Hmmmm. Hell if I know. A freind of mine had his skis stolen. One assumes they probably went on e-bay. He also bought a pair of skis to replace them on e-bay at a below wholesale price. Coincidence? Ebay has lots of legit merchandise but it's a good place to sell stolen stuff too.
But this viacom thing is the same thing all over again except this time it's intellectual rather than physical property.
Some drink at the fountain of knowledge. Others just gargle.
I believe that if you read Grokster, you will find that the court's rationale is favorable to YouTube.
Let's look at the holding:
Held: One who distributes a device with the object of promoting its use to infringe copyright, as shown by clear expression or other affirma- tive steps taken to foster infringement, going beyond mere distribu- tion with knowledge of third-party action, is liable for the resulting acts of infringement by third parties using the device, regardless of the deviceís lawful uses.
This does not apply to YouTube. YouTube, by actively discouraging infringers by being *overzealous* when pursuing alleged infringers (see Chung, Anshe; Crook, Michael), and plasting the site with warnings, and setting annoying upload limits that are shorter than television episodes, is not conducting itself in any manner remotely analogous to Grokster.
Technologically, YouTube is more analogous to the Napster case (centralized database, ability to terminate users). But Napster was never found guilty--it was just found that an injunction could be filed against them, and the legal costs forced bankruptcy.
I do not see Viacom winning this case, and I am surprised Lessig didn't opine similarly.
As someone else pointed out, pasting text articles into forum articles is related to the kind of copyright violation issue Viacom is suing over.
So someone posting the comment of the article in the Slashdot discussion, considering the article isn't slashdotted, is, well, funny. But it illustrates that Slashdot is subject to the same types of copyright violation.
IIRC, CmdrTaco and friends already had to deal with it once before, with the Scientologists. (Though that wasn't a copypaste of a linked article...)
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No, I'm afraid not. It's easy to tell on even a casual glance whether a video has nudity or pornography. It's quite awkward to search for copyright: verifying the copyrights alone is a job for a seriously large legal department, especially with "fair use" laws or policies.
...then they are just looking for a big payday from Google's deep pockets, and are using the suit to force them into some sort of deal the way some other content providers have done. Realistically, there is no way to effectively police millions of clips uploaded on a daily basis for copyright violations any more than Slashdot could police every single post on its site to see if there is anything infringing, libelous, or somehow illegal. And don't forget, YouTube is NOT the only game in town -- they may be the biggest and most popular such site, but many times I have seen a clip that was killed on YT simply turn up on a dozen other smaller video sites -- I don't see Viacom going after them. If you had a physical product that was being sold illegally, you're going to sue Wal-Mart, not Bob's General Store -- you go where the money is.
BUT, sometimes these things depend more on the attitudes and personalities of the rights holders than anything else. I can give an example of that on a much smaller sale. I have an acquaintance who had been providing short, out of context clips of some obscure TV shows that (a) are not being rebroadcast anywhere and (b) are not likely to be offered commercially in any form because there is simply not a big enough market for the material, and it would not have been profitable for them to do so. His efforts appealed to a very small, narrow group of fans. Nonetheless, he received a C&D letter, a threat of a lawsuit, and a demand for compensation from the holder of the rights to these shows. His argument that the owner was not making a dime off the material, and indeed had no intentions of doing so, and that therefore he was causing no financial harm to them, fell on deaf ears. Because, basically, you can own a copyrighted work, and lock it away in a vault never to be seen again, and still demand that no one else make use of the material. He said that the responses he got from their legal eagles were almost petulant -- we don't care that we have no intentions of making any money off this stuff -- we don't want YOU to do so either. (Even though his compensation in this case amounted to a handful of small donations that users sent to help support his site.)
So, clearly, this was a case in which attitude and a strict adherence to the letter of the law were far more important than the money involved, which was, on the rights holder's part, nothing, and on the infringer's part, pocket change. While this is hardly directly analogous to the Viacom-YouTube situation, it does demonstrate how it's not always about the money. To repeat, if Viacom was smart, they would just seek a big licensing payout from Google and be done with it. But, for all we know, Viacom's masters may be anal, set in their ways, and motivated by the notion of an affront more than anything -- this is OUR material -- how DARE they use it -- we're not going to be forced into a deal with them even if it means a big profit for us -- WE will control who uses our stuff.
"Every great cause begins as a movement, becomes a business, and eventually degenerates into a racket." -- Eric Hoffer
Your argument would make sense if youtube just had obscure and unknown copyrighted clips showing up. If it were just random BBC shows no one has heard of. But when episodes of South Park, the Simpsons, Family Guy, etc etc show up, no, you do not need a set of lawyers to figure out what's going. And I'm not even talking about video mashups and parodies and other gray areas. The fact is that Youtube makes no effort to block completely obvious copyright infringement when they already clearly have the capability to do so based on the porn precedent. Now if they stopped allowing full episodes of shows and movies to linger for weeks and the only things showing up were 2 minute clips or parodies or obscure shows, then I'd agree with you. But it's not like youtube users hide what they're doing. Most of the time they just link three ten minute clips together and label them "South Park 403 Part 1" "...Part 2" and so on.
"That being said, Youtube is doomed eventually, maybe this case, or another."
I am not so sure...
YouTube Summer of Art anyone?
Put up some nice prizes in several categories. Contest rules like so:
1. Make and post videos in some category. License must be copyleft.
2. Put all "raw materials" that went into the video up somewhere like the internet archive. (Google could host for free as well I guess.) This is for reuse by all in the next contest that will be held.
3. Winners determined. (How? Most popular on YouTube itself? Some other way?)
4. Winners get a nice budget to make more copyleft videos.
Whatever.
If the "content" industry insists on hamstringing the tech industry, the tech industry might need to fund alternate content. Content that can't be used to hamstring new tech but would rather promote new tech while that same new tech promotes that content.
all the best,
drew
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Viacom is not trying to renegotiate the DMCA - Lessig is. And he's trying to persuade the Supreme Court to agree with him. The DMCA protects passive storage - think web hosting companies. YouTube obviously has knowledge of what's up and filtering is implemented in a lot of places, including MySpace (with approximately equal volume). In short, YouTube is arguing that it can sell content to users (by advertising to them), but doesn't itself know what's on. Lessig argues that the court in Grokster was wrong because it found a technology to be bad. It didn't. P2P continues on - its a platform for telephony (Skype) and even licensed television (Joost). What the court found is that if you write a business plan that says "let's find out where burglars hang out so we can fence their stuff" you have crossed the line from a second hand store to a co-conspirator. Viacom argues that YouTube should do what it can to eliminate known infringements - what's wrong with that? If you put yourselves in the shoes of any artist - how do you feel when someone is profiting from your stuff without your permission? And how could you possibly police every company that sets up a user-generated content site? Viacom's not asking for YouTube to be shut down - only that it act responsibly. If you're constructing a building and cause damage to the building next door - you fix it and keep on building. Doesn't seem unfair.