Slashdot Mirror


Leaked Microsoft Dossier on Journalist

Ludvig A. Norin writes "Wired journalist Fred Vogelstein blogs about how he accidentally got hold of a dossier on himself produced by Microsoft's PR firm, Waggener Edstrom. While it's not unusual for PR people to create background files on journalists, it's notable that this one leaked, and got commented by Waggener Edstrom's Frank Shaw and Wired Magazine editor in chief Chris Anderson. Makes for an interesting read — there's lots to learn from the inner workings of the Microsoft PR machinery." Someone please send me mine? I bet it's really friendly!

5 of 165 comments (clear)

  1. Re:Sweet Jesus by sumdumass · · Score: 0, Troll

    Yea, and your just a flying squid right?

    Nothing to say here. Just like the name.

  2. like you even warrant a fucking mention, taco by tralfamador · · Score: 0, Troll

    farting your dumb shit on here hardly matters to ms.

  3. You left out reality. Nothing new from M$. by twitter · · Score: 0, Troll

    It'd be silly if the PR people would ignore Slashdot. They don't. [We are just like you, dear reader ... and we care about you ... sleep.]

    Oh, that and Slashdot has a larger readership than Wired. Quit bullshitting.

    Your PR goal, as is evident to your Wired target, is to make others carry your message. You dedicated 5,000 pages to that little spin how to. Your company's efforts here are just what they were for BBS's where you slammed and FUDed OS/2 and DRDoS. Your company also considers developers as pawns to be lied to, and slashdot gives you both - how convenient. The same tricks and bullshit are in play here today, but on a much larger scale.

    It's not working. We know you for what you are and your "products" are things we'd rather avoid. The bottom line is that a billion dollars a month can't replace actual product. Zune, Vista and Office are second or third rate. Try as you might, the industry is liberating itself and the end of your monopoly is near.

    --

    Friends don't help friends install M$ junk.

  4. Oh, me too! Double Pluss GooooooD! by twitter · · Score: 0, Troll

    A blatant Astroturfer pretends he masturbates over Forbe's glossy pages:

    but it reads to me as a good professional briefing by an efficient PR outfit. ... I totally agree. My first thought, before even finishing reading the memo, was, dang, how do I get these people to work for me?

    Oh, sure everyone wants a world wide spy and spin organization preparing 5,000 word papers your other minions must read. There is nothing like having more power and paperwork than the UN and half the world's companies. It only costs a billion dollars a month to own that many slaves.

    Come one, did you even read all of that crap? Would you really want to apply Peter Quinn type hit tactics to people?

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    Friends don't help friends install M$ junk.

  5. Re:You left out reality. Nothing new from M$. by twitter · · Score: 0, Troll

    Office is second rate? And OpenOffice, by emulating it, is a first-rate product emulating a second rate product?

    No, Office is a second rate imitation of Word Perfect, Latex, Emacs, Lotus, QuatroPro, FileMaker and a host of other better programs that M$ put out of business. Open Office, Kword, Gnumeric, Abiword and other free programs are better reimplementations of age old ideas if for no other reason than saving the user from the M$ data roach motel.

    You probably think I'm part of some evil borg hive-mind now, but your characterization of Microsoft as one voice, ...

    Yes, because you are touting the M$ party line and saying things about me as if you know me, I can conclude you are a M$ Astroturfer. That does not mean you represent any of the people who work for M$, it just means you are paid to read a script here and annoy people. You may have been given a file about who Twitter is, which would tie in to this story very well. I fully expect M$ to be keeping a PR database that rivals those owned by Casinos. It's pretty clear they are not putting their effort into anything other than marketing.

    The number of hysterical anti-Microsoft geeks is slowly decreasing ...

    There never was such a thing. Free software users are serene. It's your customers that have problems and act cranky. At the same time, you don't need to worry about people like me. I'm still outraged at the way your abuse your customers and other vendors in ways that make my life difficult.

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    Friends don't help friends install M$ junk.