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Google buys DoubleClick for $3.1 Billion

Posted by Zonk on from the still-waiting-for-my-buyout-offer dept.

marvinalone writes "The New York Times reports that Google has purchased DoubleClick. That seems to be the conclusion to the speculation we've talked about earlier. From the article: 'Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.'"

1 of 351 comments (clear)

  1. So what? by Duncan3 · · Score: 0, Flamebait

    Both google and doubleclick are blocked by every ad blocking piece of software, and i'd bet noone reading /. or their friends or family members has seen either type of ad in years.

    Why the heck do we care?

    .

    --
    - Adam L. Beberg - The Cosm Project - http://www.mithral.com/