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Google buys DoubleClick for $3.1 Billion

Posted by Zonk on from the still-waiting-for-my-buyout-offer dept.

marvinalone writes "The New York Times reports that Google has purchased DoubleClick. That seems to be the conclusion to the speculation we've talked about earlier. From the article: 'Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.'"

1 of 351 comments (clear)

  1. I just hope google stays away from AdBrite by SnapperHead · · Score: 0, Offtopic

    I will actually be rather pissed if Google buys AdBrite. I was using AdSense for a while, however Google found my site questionable and decided to pull the plug. I first looked at going with doubleclick, but with the rumors going around I jumped ship on that idea fast.

    I am now going with AdBrite and couldn't be happier. Not only do they not mind the content of my site, but I have increased my revenue from ads by at least double of what AdSense brought in. Not to mention that I don't have to wait for $100 to be generated to pull some cash out of it, I can set it lower. My site isn't that high traffic (Not yet at least)

    This purchase is good for Google, bad for publishers with content that the Christians at Google find questionable.

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