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Google buys DoubleClick for $3.1 Billion

marvinalone writes "The New York Times reports that Google has purchased DoubleClick. That seems to be the conclusion to the speculation we've talked about earlier. From the article: 'Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.'"

28 of 351 comments (clear)

  1. whoa by rbochan · · Score: 5, Funny

    Now Microsoft's anti-spyware will absolutely flag it!

    --
    ...Rob
    The American Dream isn't an SUV and a house in the suburbs; it's Don't Tread On Me.
    1. Re:whoa by Yvan256 · · Score: 4, Funny

      Somehow, /. needs to find a way to rearrange the Google name into "Skynet"
      Seems easy enough.

      +12, -4, +10, +7, -7, +15

  2. obligatory by User+956 · · Score: 5, Funny

    DoubleClick got owned!

    no, really!

    --
    The theory of relativity doesn't work right in Arkansas.
  3. Gawd, to be a fly on the wall in Balmers office by Locutus · · Score: 1, Funny

    On second thought, there's probably not a safe place IN Balmers office. LOL :-)

    LoB

    --
    "Anyone who stands out in the middle of a road looks like roadkill to me." --Linus
  4. I felt a great disturbance in the Force... by h4ter · · Score: 5, Funny

    ...as if millions of chairs suddenly cried out in terror and were suddenly silenced.

  5. Now slashdot needs a new meme by bugnuts · · Score: 5, Funny

    Gootube was easy.....

    Doogleclick?

    Doobleclick?

    Goobleclick?

    Youtoogleclick?

    1. Re:Now slashdot needs a new meme by HOTTILA.COM · · Score: 5, Funny

      YouGoClick

      --
      Strive to be happy...
  6. Re:Let me be the first one to say... by Hawthorne01 · · Score: 5, Funny

    I, for one, welcome our new online advertising overlords, and I'd like to remind them that as a trusted member of Slashdot, I can be helpful in rounding up others to toil in their underground click farms.

    --
    "Only two things are infinite, the universe and human stupidity, and I'm not sure about the former."
  7. No matter who buys it... by IthnkImParanoid · · Score: 4, Funny

    ...it's still called shit.

    --
    It's nothing but crumpled porno and Ayn Rand.
  8. Re:Won't change much for me by alphamugwump · · Score: 5, Funny

    I block ads at my firewall with moblock/bluetack. Then, I block them again with privoxy. Then, I use the pgl blocklists with konqueror. I also change my MAC address every 3 hours, do all my browsing through Tor, and clear my cookies when I'm done.

    Yeah, I'm a little obsessive.

  9. Those generic eBay ads by Kelson · · Score: 4, Funny

    I had the same opinion until retarded eBay ads started showing up everywhere. No, just because I'm browsing an article about "postfix bugs" doesn't mean I want to buy a "BUG COLLECTION GUIDE at eBay" or "POSTFIX FOR DUMMIES EBOOK at eBay", etc.

    I was once looking for information on Nigerian scams, a.k.a. 419 scams, a.k.a. advance fee fraud scams. And, I kid you not, among the ads on the Google results page for "nigerian scam" was an ad that read:

    Nigerian Scam
    Looking for Nigerian Scam?
    Find exactly what you want today
    www.ebay.com

    I found the same type of ad for "419 scam," then did some random searches, and at the time, eBay seemed to have picked up a whole bunch of two-word phrases.

    1. Re:Those generic eBay ads by Burning+Plastic · · Score: 5, Funny

      Still doesn't compare to the "Buy Steve Irwin Dead on eBay" offers that were popping up after the event...

      http://www.theregister.co.uk/2006/09/05/ebay_steve _irwin/

      --
      [All Your Fish Are Belong To Us]
  10. Re:It's f*****d company all over again. by coredog64 · · Score: 5, Funny

    Microsoft bidding on DoubleClick brings to mind the following joke:

    A duck hunter is out early one morning hunting ducks. He's not having a lot of luck and he's about ready to pack it in and go home.
    Then he catches a break and shoots a duck. The duck falls to the ground on the other side of a fence. He hops the fence to grab the duck
    and a farmer appears from nowhere and asks "What are you doing with my duck?" The hunter says "That's my duck! I shot it." The farmer replies "Doesn't matter -- it's on my land. But I'll tell you what. We'll take turns kicking each other in the nuts as hard as we can until one of us gives up. The winner keeps the duck. Oh, and I kick first." So the farmer winds up and kicks the hunter square in the nuts. The pain is so awful the hunter throws up and then collapses. 10 minutes later, he tentatively gets to his feet and says "Okay, my turn." To which the farmer replies "That's okay, you can keep the duck."

    I have a sneaking suspicion Microsoft wasn't that interested in DoubleClick. But they wanted to make damn sure that Google overpaid for it.

  11. Re:It's f*****d company all over again. by hostyle · · Score: 2, Funny

    Drinking for eight hours and still spelling perfectly? You, sir, are a fibber!

    --
    Caesar si viveret, ad remum dareris.
  12. Actually by JYD · · Score: 2, Funny

    I thought it was Google who would bring balance to the Force, not leave it in Darkness.

    1. Re:Actually by Bamafan77 · · Score: 3, Funny

      I thought it was Google who would bring balance to the Force, not leave it in Darkness.
      Unless misread the prophecies were.
  13. they never said BUY no evil... by Anonymous Coward · · Score: 5, Funny

    :)

  14. haha by Traa · · Score: 5, Funny

    You think you are in pain for having to swallow that our great Google bought doubleclick?

    Ha, you could imagine it like this: The people at doubleclick just got paid 3.1 BILLION dollars.

    By Google.

    Have a great weekend.

  15. Re:Won't change much for me by TheGratefulNet · · Score: 1, Funny

    its not the web cookies you have to worry about.

    its the web brownies that will get you every time.

    --

    --
    "It is now safe to switch off your computer."
  16. The Tragedy of the Template by jhoger · · Score: 4, Funny

    The best one I saw was something like

    Babies
    Looking for Babies?
    Find exactly what you want today
    www.ebay.com

  17. Re:What ever happened to ... by suv4x4 · · Score: 3, Funny

    ... "Do no evil?"

    Stop crying about it. This is yesterday's news, as we know all corporations are evil by definition.

    The new rage is corporations which are open to how evil they are, such as Microsoft's new slogan for 2008 "We're evil", and Yahoo's campaign "Tell us how we can be evil for you today", trying to tighten Yahoo's communication with their users.

    Google is also planning a new PR image, but since it would be quite shocking to their existing fans, the search engine plants a gradual transition, where they will change their slogan every month such as "Evil 5%", "Evil 10%", "Evil 15%" until they reach 100%.

  18. Re:Won't change much for me by sharkey · · Score: 2, Funny

    You know when a Cub Scout becomes a Boy Scout?


    When he eats his first Brownie!

    --

    --
    "Outlook not so good." That magic 8-ball knows everything! I'll ask about Exchange Server next.
  19. Re:D'OH! by packeteer · · Score: 4, Funny

    I dont know anyone who doesn't block either BUT to be fair I generally only know smart educated people.

    --
    unzip; strip; touch; finger; mount; fsck; more; yes; unmount; sleep
  20. Hosting by |/|/||| · · Score: 2, Funny
    And when are they going to pay me? I've been hosting doubleclick for years.

    127.0.0.1 doubleclick.net

    --
    [javac] 100 errors
  21. That's nothing by MechaShiva · · Score: 2, Funny
    --
    After calming me down with some orange slices and some fetal spooning, E.T. revealed to me his singular purpose.
  22. Re:Let me be the first one to say... by linguizic · · Score: 3, Funny

    Normally I get really annoyed when someone uses the ole "I for one...", but kudos to you for using the full quote.

    --
    Does this sig remind you of Agatha Christie?
  23. Re:Holy crap by Jeremiah+Cornelius · · Score: 3, Funny

    $ cat /etc/hosts

    127.0.0.1 localhost mymachine
    127.0.1.1 mymachine
    127.0.0.1 *.google.com
    127.0.0.1 *.doubleclick.*

    --
    "Flyin' in just a sweet place,
    Never been known to fail..."
  24. Re:D'OH! by DohnJoe · · Score: 2, Funny

    They traded stock for YouTube, they paid cash for DoubleClick. DoubleClick also asked for the money to be transferred in black satchel bags, using unmarked, 100 dollar bills.