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Behavioral Search & Advertising On Its Way?

cyberianpan writes "Imagine a world where advertisers would be able to predict your detailed behavior online. They would know when you are about to buy a song, a car, a present for your spouse — they would know virtually everything you are thinking. With the acquisition of DoubleClick, Google now has access to the cookies and subsequently browsing history of vast numbers of web users. It would be fair to say that greater than 85% of Internet users frequently come into contact with ads served by DoubleClick. Google could potentially have access to not only the majority of the world's search history but its browsing and e-commerce history as well. The company could know more about web surfers than they know about themselves."

186 comments

  1. Advertising? What are these ads you speak of? by Silverlancer · · Score: 4, Funny

    I have a bunch of extensions (Adblock Plus, CustomizeGoogle, Greasemonkey with Disable Text Ads, etc) and I don't think I've seen an ad, text or image, in weeks. What are these ads people speak of? ;)

  2. AdBlock is your friend. by Anonymous Coward · · Score: 0

    Block *.doubleclick.net and www.google-analytics.com
    Gets rid of annoying slashdot ads too.

  3. hmmmm, really? by Anonymous Coward · · Score: 5, Funny

    The company could know more about web surfers than they know about themselves

    Could it tell me where I left my keys?

    1. Re:hmmmm, really? by Rob+T+Firefly · · Score: 3, Funny

      Check behind the living room couch. Also, buy the new Timbaland album.

    2. Re:hmmmm, really? by voice_of_all_reason · · Score: 1

      I'm sorry, Dave. I can't do that...

    3. Re:hmmmm, really? by cyphercell · · Score: 3, Funny

      Also, buy the new Timbaland album.

      No wonder he's posting anonymously. :)

      --
      Under the influence of Post-Cyberpunk Gonzo Journalism
    4. Re:hmmmm, really? by RealSurreal · · Score: 1

      No, but it could probably tell you that you can't find them because you went blind looking at online porn all day

    5. Re:hmmmm, really? by Jake73 · · Score: 1

      That they may be able to answer this may not be all that far-fetched.

      Organizing the enormous amount of statistics that they have and associating them with behavior has been known to be accurate enough. That is, accurate enough to be revenue-producing when applied to large numbers of people and over enough time.

      Considering that Las Vegas and other gambling communities have applied similar techniques to predict and channel human behavior, it's not surprising. It's really just a heuristic to predict the outcome of an incredibly complicated chemical reaction (our bodies).

      Perhaps the illusion of free-will will eventually fade?

  4. Google has been attempting this for awhile by Anonymous Coward · · Score: 0

    I am too lazy to search for all the links to prove my point, but I know Google is attempting to doing this, and last time I glanced at the ads, they still suck at it.

  5. Except by Gr8Apes · · Score: 4, Interesting

    What about people that do searches for their relatives? Or their pets? My dog has glaucoma. I'd be troubled greatly if my researching glaucoma medicines (dogs use the same medicine as people for this disease) caused any sort of reaction from anyone other than a pharmacy to offer me lower priced drops/pills. (Hey, check this guy out - he's researching glaucoma medicine and new cars - no cheap loans for him or insurance!!!!)

    I'm doubly glad for adblock and *doubleclick* :)

    --
    The cesspool just got a check and balance.
    1. Re:Except by beckerist · · Score: 1

      "glaucoma medicine"

      Is it, perchance, that people and animals use the same...herbal remedy?

    2. Re:Except by Anonymous Coward · · Score: 0

      In that case the police arrive at your door and give you a $200.00 fine for not licensing your Dog, and another $50.00 fine for trying to hide him and lie .
      But I don't have a dog you cry!!
      I'm sorry sir . the computer database says that you do have a dog , and its decision is final! ,We are not a computer only the police .

    3. Re:Except by Anonymous Coward · · Score: 0

      What _about_ people who do searches for other people? Bah. What about me doing searchers for me? I am not my browser history. The cookies I create by my adventures in the net are not the sum of what I am or seek. This is exactly what is wrong with targeted advertising. They think they can tell what I will want by what I've seen already.

      I check out skydiving websites, but I have a fear of heights.
      I like monster trucks, but I can't stand noisy machines.
      I randomly browse movie selections to find something new and surprising, not so that they can "fix" the selection so that I can only see what they think I want to see.
      I'm crazy for news of Linux anything even though I've never actually tried it.
      I find cats fascinating, but I'd never get one.

      I want to find out what I like by myself, not by being cordoned into a narrow niche of what the advertisers think I want. If all I end up seeing is what they show me, I'll never get to see anything I'll really like. Worse, I'll never know what I missed.

    4. Re:Except by Anonymous Coward · · Score: 0

      The concept is too simple
        Governments,insurance companies advertisers , those who try to discover hidden finances and property, licensing agencies etc, can use this data falsely and improperly ,
      Why don't they verify it?

      Because if they did ,they will look like fools for buying it and using it in the first place and accept it as fact

      A thing about trying to apply mass marketing data to an individual, its often very very wrong,
      Not the data itself that is fact but rather its mis-interpretation by fools !

    5. Re:Except by Mike1024 · · Score: 0, Offtopic

      What about people that do searches for their relatives? Or their pets?

      My amazon recommendations have never been the same since I ordered "Freya the Friday Fairy" and "Hello Kitty Roller Rescue" for PA's "Child's play" charity...

      --
      "Goodness me, how unlike the FBI to abuse the trust of the American public." -- The Onion
    6. Re:Except by Grashnak · · Score: 2, Funny

      What about people that do searches for their relatives? Or their pets? My dog has glaucoma. I'd be troubled greatly if my researching glaucoma medicines (dogs use the same medicine as people for this disease) caused any sort of reaction from anyone other than a pharmacy to offer me lower priced drops/pills. Just be glad you weren't searching for "incontinency" and "huge tits".
      --
      Life needs more saving throws.
    7. Re:Except by Jarjarthejedi · · Score: 1

      Exactly. I've been known to research guns, gun laws, nunchuck laws (can you believe they're banned in my state?) and swords. I own none of these things, and probably will never buy one. If people were to look at what I look at and decide who I am by it they'd probably think I was violent person who plays violent games and wants to buy weapons, not a very safe thing.

      This is what's wrong with targeted advertising, people often like to look/research things they'd never consider buying.

      Here's what I say to the advertisers, what about research papers? If I start doing research on AIDS should insurance companies start upping my rates?

      --
      There are two kinds of fool One says 'This is old therefore good' Another says 'This is new therefore better'- Dean Ing
    8. Re:Except by hackstraw · · Score: 1

      What about people that do searches for their relatives? Or their pets? My dog has glaucoma. I'd be troubled greatly if my researching glaucoma medicines (dogs use the same medicine as people for this disease) caused any sort of reaction from anyone other than a pharmacy to offer me lower priced drops/pills. (Hey, check this guy out - he's researching glaucoma medicine and new cars - no cheap loans for him or insurance!!!!)

      Kinda reminds me of Altavista or some other older search engine (or eBay today) where you search for _ANYTHING_ and you can buy it online.

      Glaucoma -- find it for cheap on eBay!!!!

      Sure, marketing is a part of business, and frankly, I feel as though it has become too large of a part of business, and it seems to be increasing over the years. TV used to be watchable, radio used to be listenable. I heard some statistic the other day (probably made up), but it said that the average American is bombarded with something like over 6,000 marketing attempts per day.

      Personally, I'm skeptical of over-hyped, and over-marketed items, because if they were that good, I would hear about these things "in the wild". Sure, there are goods and services that don't do well via word of mouth, but there are plenty of goods and services where demand simply outweights supply (think illegal things here).

      Oh, and basic behavioral psychology will tell you that the best predictor of future behavior is based on past behavior. And if someone is already a regular customer for X, does X need to be pushed on that person?

    9. Re:Except by Obyron · · Score: 1

      Your next google search with come with targeted ads recommending some quality therapy to help you with your commitment issues!

      --
      --Obyron
    10. Re:Except by Gr8Apes · · Score: 1

      Sure, marketing is a part of business, and frankly, I feel as though it has become too large of a part of business, and it seems to be increasing over the years. TV used to be watchable, radio used to be listenable. I heard some statistic the other day (probably made up), but it said that the average American is bombarded with something like over 6,000 marketing attempts per day. Since I use a DVR or Netflix DVDs for the few shows I still watch @ home and an iPod/music library for what I listen to, my ad bombardment has greatly dropped and what I watch/listen to is also of my choice, not some censors lame attempt at pleasing the LCD. I noticed it recently when I set up a new machine without adblock and made the mistake of tuning into a Disney channel. That's definitely being blocked as soon as they're old enough to know that they can control the TV. Eek!

      Oh, and basic behavioral psychology will tell you that the best predictor of future behavior is based on past behavior. And if someone is already a regular customer for X, does X need to be pushed on that person? Sadly, yes. Because if X isn't pushed, the average person apparently is easily swayed to product Y. You wouldn't think so, but apparently it is a problem.
      --
      The cesspool just got a check and balance.
    11. Re:Except by AndersOSU · · Score: 1

      I don't think they'd do it if it wasn't at least partially successful. An example: Drive debuted last night. When I first saw a commercial I said, "Wow that looks stupid, I don't ever want to watch that show." But it has been advertised soo much that I almost fooled myself into thinking I wanted to see it. I had to actively remind myself what I thought the first time I heard about it.

      Politicians play this game better than possibly anyone.

    12. Re:Except by nbritton · · Score: 1

      Hey, check this guy out - he's researching glaucoma medicine and new cars - no cheap loans for him or insurance!!!!)
      Or you could be a doctor.

      --
      Does Google think your a gynecologist?
    13. Re:Except by Gr8Apes · · Score: 1

      If you want a real life version of mass-market bombardment advertising working, look at the music industry and the no-talent ass-clowns they've promoted. Britney, In-Sync, Backstreet Boys (remember them?) Tiffany, the new sets of boy bands w/ guitars (Fall Out Boy, AFI, American Rejects, ad nauseum) and on and on and on.

      The true test of whether these were advertising/marketing driven? In the older cases, have you seen anyone pull out for instance an In-Sync album in the last year and play it? Very little if any of this heavily produced crap will ever be played again except as a reminder of how bad something was at one time.

      --
      The cesspool just got a check and balance.
    14. Re:Except by Gr8Apes · · Score: 1

      Or you could be a doctor. I'd hope my doctor wouldn't be researching something that I'm paying him for on the web! (But you make a good point, especially as more and more resources move to the web)
      --
      The cesspool just got a check and balance.
  6. Adblock? by Zaiff+Urgulbunger · · Score: 2, Funny

    So if I use adblock to block say *.doubleclick.net/* , does that mean that I'm safe from the thought-thieves?

    1. Re:Adblock? by gsslay · · Score: 1
      *.doubleclick.net/*

      The very first filter line of adblock on my computer. I wouldn't have a web-browser without it.

    2. Re:Adblock? by Beetle+B. · · Score: 3, Interesting

      I appreciate that these posts are tagged as humorous, but it is a serious trap that I've found many people falling into. AdBlock does not protect your privacy (as far as I can tell). The cookies are still there. Use Cookie Safe.

      --
      Beetle B.
    3. Re:Adblock? by rosesuchak · · Score: 1

      me too

    4. Re:Adblock? by Anonymous Coward · · Score: 0

      Or just tell Firefox to ask before it accepts cookies, and check the "apply my choice to all future cookies from this site" box when it does ask. Then do like Nancy Reagan told you to, unless you trust a given site. (My status bar is cluttered enough with plugin widgets as it is, I don't need another one.)

  7. Re:Advertising? What are these ads you speak of? by cuantar · · Score: 5, Informative

    I'll add some links! Get Adblock Plus here: http://adblockplus.org/en/ Get Filterset.G Updater here: http://www.pierceive.com/ With this pair of extensions, you won't ever see ads again, and the blacklist will update itself automagically.

    --
    Legalize it.
  8. This is good news by Colin+Smith · · Score: 4, Funny

    So instead of taking a year trekking round the world to "find themselves", people could just ask Google.

    --
    Deleted
    1. Re:This is good news by TodMinuit · · Score: 3, Funny

      Why, in my day, we asked the NSA and that's the way we'ds likes it!!!

      --
      I wonder if I use bold in my signature, people will notice my posts.
    2. Re:This is good news by rolfwind · · Score: 2, Funny

      Yes, but did Google have to buy doubleclick for this functionality? Didn't google maps help people find themselves before?

    3. Re:This is good news by Hoi+Polloi · · Score: 1

      Will they predict when I'll be broke from buying all their crap?

      "I see that you're buried in credit card debt. Click here for homeless shelter listings."

      --
      It is by the juice of the coffee bean that thoughts acquire speed, the teeth acquire stains. The stains become a warning
    4. Re:This is good news by Anonymous Coward · · Score: 0

      Why, in my day, we asked the NSA and that's the way we'ds likes it!!! And we had to go there uphill both ways in heavy snow, even in July in Florida!
    5. Re:This is good news by Duncan3 · · Score: 1

      Nah, Google is a CIA house... so no NSA allowed.

      --
      - Adam L. Beberg - The Cosm Project - http://www.mithral.com/
  9. DoubleClick? by Anonymous Coward · · Score: 1

    Good gods, they're in the "scum of the earth" category to my routers. I've had both their DNS and their IP ranges filtered for a long time. The entire site hasn't exchanged a packet with them in YEARS.

    1. Re:DoubleClick? by Anonymous Coward · · Score: 0

      An Ides?
      If these DNS ranges are blocked, , do I also block some content or do I have that wrong?

      What are the downsides and upsides to Blocking them?

  10. And? by Anonymous Coward · · Score: 1, Insightful

    Is this bad? Now instead of being spammed about stuff that i give squat about, i would get spammed with offers that i would bossibly want to buy. Does it matter that they know much about me? In a dictatorship? yes. here? no.

    If you are worried that someone would see info about you, remenber that strength lies in numbers. The have insanely accurate information on every person in the western world, what are the odds that they would look you up?

    1. Re:And? by cyphercell · · Score: 1

      Exactly, this is not a bad thing. Actually, being solicited by people offering you something you might want! To hell with it I want to go back to mindless viagra ads and other such meaningless tripe. Time sensitive and informative advertising be damned.

      --
      Under the influence of Post-Cyberpunk Gonzo Journalism
    2. Re:And? by Lockejaw · · Score: 4, Insightful

      Now instead of being spammed about stuff that i give squat about, i would get spammed with offers that i would bossibly want to buy.
      In some ways the targeted ads are nice. I like having Amazon's recommendations, and I've done Google searches just for the ads. On the other hand, I like to be able to get away from it. With both of these, if I switch to something that doesn't include their cookies (like a different browser, or shopping in meatspace), I can get away from their targeted ads.
      It's kind of odd that by going out into the world, where the merchant can see my face, I'm more anonymous than I would be shopping online.
      --
      (IANAL)
    3. Re:And? by Mockylock · · Score: 1

      All they would find out about with me is: 1. I watch porn. 2. I'm in Debt. 3. I supposedly want to start a bank account with an African investor. 4. I must have a need for erectile dysfunction drugs. 5. I watch porn.

      --
      "Please, shut up. Just when I think you can't say anything more stupid, you speak again." -Archie Bunker.
    4. Re:And? by xappax · · Score: 1

      Actually, being solicited by people offering you something you might want!

      I think this places a lot more trust in the honesty and integrity of advertisers than they're due. When advertisers say they're monitoring people to "better target advertising", they don't just mean "we want to make sure that the ads we show you are of interest to you" - it also potentially means "we want to know all the things you value and ideas/groups you identify with so we can advertise our products as seeming to meet your every need".

      What it comes down to is that advertisers want to get you to buy things that you wouldn't otherwise have bought. If this means getting you to buy things you're already interested in, cool, but if they don't have anything you're already interested in (which is often the case), their job as advertisers is to generate interest and excitement about something that you don't care about.

      Having intimate knowledge of a consumer's behavior essentially tells the advertisers exactly which "buttons to push" when hawking their product - whatever it is - on that individual. It allows them to go "Ah, I see Joe Sixpack is single and looking for a partner - show him the ad that associates our product with increased sex appeal and popularity for men!" While each of us sees ourselves as too savvy to be fooled by such tricks, companies wouldn't be spending vast sums on it if it didn't influence us.

    5. Re:And? by Brickwall · · Score: 1

      no mod points, but this is funny. Now I have to wait 30 seconds to say this.

      --
      What was once true, is no longer so
  11. Detailed Behavior??? by decipher_saint · · Score: 1

    Google->pr0n

    --
    crazy dynamite monkey
  12. Whew!!!! by poadshaw · · Score: 2, Funny

    Good thing I use http://www.msn.com/

    *puke*

  13. Only the ignorant ones by RetroGeek · · Score: 1

    The company could know more about web surfers than they know about themselves."

    One the surfers who do not block these things.

    What with AdBlock, selective blocking of cookies etc, my surfing habits are just about invisible. Only by tracking the IP address could anyone read my habits. But then, I am behind a NAT with many other people, so this is hardly reliable.

    So what will happen (and probaly already has) is that the people who do not know any better will form the basis of what "surfers" do.

    Much like a few people determine the TV ratings and so the really good shows go away. You know, the shows that require some modicum of intelligence to understand and appreciate.
    --

    - - - - - - - - - - -
    I am a programmer. I am paid to produce syntax not grammar. Deal with it.
    1. Re:Only the ignorant ones by owlnation · · Score: 4, Funny

      So what will happen (and probaly already has) is that the people who do not know any better will form the basis of what "surfers" do.
      As the previous poster says, it's pretty much only Joe Sixpack and The Sheeple that are going to get tracked. Hands up any slashdotter that's not using adblock and flashblock etc on their home system. (Those with hands raised please leave your geek id cards on the table on your way out.)

      Predicting what Sheeple will do is easy. They eat (to excess - then diet), have sex, breed, like cars or fashion, watch sports as if they were the Circus Maximus, believe News Corps propaganda is "news", feed on the RIAA's outpourings like SOMA, drink, veg out in front of American Idol, and are far more interested in Britney and Parisite than politics or anything that actually matters. You don't really need any new technology to predict the interests of these kinds of "surfers" - it's pretty much basic animal instincts all the way. When McDonalds produces Soylent Green, they'll eat it and like it, even in the unlikely event that they know what it is.

      Sheeple - it's life Jim, but not as we /.ers know it.

      (As an aside, if no-one's yet formed a band called "Joe Sixpack and the Sheeple", can I suggest that someone does.)
    2. Re:Only the ignorant ones by Anonymous Coward · · Score: 0

      You remind me of the Observer who studies Mike Nelson in MST3K.

      Mike: What do you want?
      Observer: I have been sent to observe you. To study your culture, to learn.
      Mike: Well, how long is that gonna take?
      Observer: Not long. I assure you.
      Crow: Well then keep your eyes open and your mouth shut, hood boy! And keep your grubby little mitts off my stuff, capice?
      Observer: I will not interfere. I am but an impartial observer.
      Crow: Yeah, right.
      Observer: I have made contact and am observing one of the odd, grim marionettes that accompany the biped. For reasons unknown, someone has shaped this lump of epoxy into human-like form. Possibly to comprehend their own hideous shape, or to mock the god that blighted them so.
      Crow: Hey! Jerk.
      Observer: I will now observe the ungainly peach colored creature. His humid, fleshy extensions struggle as he attempts to conquer some simple, seemingly purposeless toy. Already a sense of pity overcomes me, yet I am propelled by my own compassion. Although his biological makeup implies a living thing, I am sure we shall discover him to be an animated piece of refuse or feces; but I must remain impartial even as he mocks everything I hold dear. I hate him. I can only pray that his tiny spinal column conveys no spark of truth, no splinter of the horrible reality that is his own soul. My god, I pray for his death and to all things that love rightness and decency...

    3. Re:Only the ignorant ones by blake3737 · · Score: 1

      Say I did form said band... wouldn't I be a Sheep myself?

  14. Re:Advertising? What are these ads you speak of? by Anonymous Coward · · Score: 1

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  15. The answer is 42 by Anonymous Coward · · Score: 0

    Imagine when at birth, they will be able to predict your whole life.

    Now that I think of it, they will be able to predict it on conception.

    34

    1. Re:The answer is 42 by ubrgeek · · Score: 0, Troll

      And then the pro-life folks could start playing Rush Limbaugh's show next to the womb :)

      --
      Bark less. Wag more.
  16. It'll be easier to shop for others by Turbowaffle · · Score: 5, Funny

    Maybe soon Google checkout will know when it's my wife's birthday, and tell me "No no, don't get her that, get her this instead" when I add something to the cart.

    1. Re:It'll be easier to shop for others by HolyCrapSCOsux · · Score: 1

      I'd pay for that service!

      "For $4.99 a month we will track all your significant other's purchases and browsing habits looking at not what they buy, but what they look at the most and DON'T buy. Then at your request we can give you suggestion on what they would most likely want for their birthday, anniversary, etc."

      Venture capitalists can form a single line at my front door. I accept cash, cashier's checks and money orders.

      --
      0xB315AA8D852DCD3F3DCA578FD2E0BF88
    2. Re:It'll be easier to shop for others by 99BottlesOfBeerInMyF · · Score: 1

      Maybe soon Google checkout will know when it's my wife's birthday, and tell me "No no, don't get her that, get her this instead" when I add something to the cart.

      This is marked as "funny" but realistically this is one of the biggest benefits of such a system. Right now people have Amazon wishlists and wedding registries, but it is one short step from that to an integrated system where items you look at and buy online are combined with user reviews to make it easy for others to pick gifts you probably will like. Now here are some big privacy issues here. If your grandmother goes to buy you a birthday gift and Google recommends "baking erotic cakes for dummies" because you spend a lot of time baking and looking at porn, well some people might take issue with that.

      On the other hand, globally available, wishlists with public and private tags and that allow you to comparison shop just might be the way of the future. I already use Amazon to help track books I'd like, but don't have time to read right now, as well as music and other misc items. I already go look at my brother's wishlist when christmas rolls around. All it really takes is for someone with more access to online shopping and integration with a personal organizer and we're there. Google may well have both. Maybe it won't tell you right away that your wife would prefer some other thing, but I can easily see Google looking in your calendar, seeing your wife's impending birthday, and tailoring ads to you that says something like, "you wife's birthday is coming up and she's been window shopping for erotic cake cookbooks for the last 6 months, why not buy her this one?"

  17. They know more than me? by Anonymous Coward · · Score: 0

    Ok then if they know so much maybe they can give me a website where they sell life-size anime plush dolls? And no, Teddy-Babes.com doesn't count, they look creepy and seem to be from the Muppet Show.

    1. Re:They know more than me? by Anonymous Coward · · Score: 0

      j list?

    2. Re:They know more than me? by Anonymous Coward · · Score: 0

      Nope, nothing even remotely similar on J-List. And even if Teddy-Babes.com took custom jobs, they are way too expensive. I want a cuddling doll not a sex doll.

  18. cookies? by dAzED1 · · Score: 1

    who the fark lets those things stick around long enough to have useful data? Isn't just accepted practice to do cookie maintenance every few weeks?

    Except of course, now google can pair up my google ID with those doubleclick cookies I keep deleting...

    1. Re:cookies? by smooth+wombat · · Score: 1
      Isn't just accepted practice to do cookie maintenance every few weeks?


      Weeks? How about every day? Close Firefox, BAM!, all data gone.

      That said, my position allows me to see the files and such on peoples machines (remotely) and let me tell you, I've seen cookies on machines that are years old. Up to three years in some cases.

      Then again, companies are going apeshit over people deleting cookies because they can't accurately track you and are making a concerted effort to convince people to not delete cookies.

      Sorry bubs, I tell everyone I deal with, "Delete your cookies when you're done surfing about. It helps keep the spyware at bay." Amazing how gullible people can be.

      --
      We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
    2. Re:cookies? by Beetle+B. · · Score: 1

      I used to have Firefox set to delete all cookies except whitelisted ones whenever I close Firefox.

      I now use CookieSafe which makes life a bit easier.

      And I don't let Google cookies stick around, so I think I'm safe.

      --
      Beetle B.
    3. Re:cookies? by Doctor+Memory · · Score: 1

      I've seen cookies on machines that are years old. Up to three years in some cases. Yeah, our "corporate policy" where I work is to set cookie expiry to (time_t)-1. Even if there's no data in the cookie, it'll never die. On the sites I work on, I always just use session cookies (sorry, Corporate, must have forgotten to set that field... :P), because that's all I need.

      I wonder if it'd be worthwhile to have your browser set a default maximum expiration date? Any cookie set would have its expiration date set to MIN(requested-date,browser-max-exp-date). Set it for a day, a week, maybe have a keyword "session" to force all cookies to be session cookies. Hey, if a site wants to stick some data on my machine, I think I should have some say as to how long it sticks around! Hmmm, might be time to take a look at the Firefox cookie code, that shouldn't be too hard to set up...
      --
      Just junk food for thought...
  19. Bullshit by Anonymous Coward · · Score: 0

    What's this bullshit? Typical bunch of made up statistics and vague assumptions.

  20. Hmm..... by Mockylock · · Score: 3, Funny

    So they know about the endless hours of porn I watch? Hopefully not the midget porn though, right? I mean.. I was discreet about that. There weren't any ads I clicked on or anything.

    Well, now I know my secret is safe.

    Oh wait.

    --
    "Please, shut up. Just when I think you can't say anything more stupid, you speak again." -Archie Bunker.
    1. Re:Hmm..... by Remus+Shepherd · · Score: 2, Funny

      So they know about the endless hours of porn I watch?

      Why else would they be constantly emailing you porn spam?

      --
      Genocide Man -- Life is funny. Death is funnier. Mass murder can be hilarious.
    2. Re:Hmm..... by drooling-dog · · Score: 1

      If you watch porn for "endless hours", you're probably not doing it right...

    3. Re:Hmm..... by Mockylock · · Score: 1

      I know... it's so wrong.

      but it feels so right.

      --
      "Please, shut up. Just when I think you can't say anything more stupid, you speak again." -Archie Bunker.
    4. Re:Hmm..... by Mockylock · · Score: 1

      I guess you're right. For YEARS I wondered HOW they knew I needed a penis enlargement. Now I know.

      --
      "Please, shut up. Just when I think you can't say anything more stupid, you speak again." -Archie Bunker.
  21. Geez, ever heard of commas? by sean.peters · · Score: 3, Funny

    If you believe this is impossible then you would be wrong as there are a few companies who have access to enough Internet data to make this privacy lover's nightmare a reality and believe it or not a relatively new science called behavioral targeting is taking the online advertising world by storm.

    Holy crap, I think we need to undertake an emergency mission to airdrop some punctuation into this guy's office. That sentence was just about incomprehensible.

  22. TrackMeNot by Anonymous Coward · · Score: 5, Interesting

    TrackMeNot is a Firefox extension that protects against search data profiling by issuing randomized queries to popular search-engines with fake data.

    If you want to read my mind by analyzing my search queries, I hope you're prepared to sift through a mountain of noise.

    1. Re:TrackMeNot by zappepcs · · Score: 1

      I don't know why exactly, but I think that is funny as hell. If only enough people use it, this new technology might one day decide that most Intarweb users are latent school teachers and like pink ponies and colorfully planted flowerbeds when they are not trying to raise money to supply more bricks for the addition to their local church.

    2. Re:TrackMeNot by I(rispee_I(reme · · Score: 1

      Security through obscurity through wasted bandwidth, I say.

      Since they claim to only analyze data in the aggregate, I doubt your "mountain of noise" makes much of a difference anyway.

  23. Nice knowin' ya, Google by CelticWhisper · · Score: 4, Insightful

    Long-time Firefox/Adblock user here with something of an itchy trigger finger where Adblock is concerned. I've gone as far as completely gutting graphic-intensive web layouts via Adblock just to get pages to load quicker (Gradients on Slashdot? I see no gradients...) and every graphical ad, sponsor/partner link, or anything else commercial-looking I see usually gets the Adblock Special.

    Well, for a long time I was willing to leave Google's text ads alone on the grounds of them being unobtrusive and generally not degrading my browsing experience. They stayed well enough out of the way that it wasn't worth it to me to block them for the minimal improvement I'd see in my load times and the minimal reduction I'd see in corporate crap sullying the pages I'm trying to read. Add to that the fact that the Google text ads were easily enough identified at a glance that they were always instantly recognizable and avoidable and there was never any compelling reason for me to risk harming a few non-profit websites I enjoy by screwing them out of ad revenue.

    No more. Visual presence isn't the only factor to consider when determining which ads get the death sentence, though it has long (and for many, I suspect) been the most significant. Google's ads may not be visually offensive, but if they start down the road of Big Brothering me, no PC I touch will ever display a Google ad again. I know Google is a favorite of geeks everywhere, and those who know me know I'm a big fan of a lot of their products, but this rampant near-delirious compulsion to track everyone everywhere for the purpose of shoving marketing in their faces has got to stop. If I want to buy something online, I will seek it out myself, god dammit. This "the ads are relevant, you might find something you like" smacks of "it's for your own good" far too much for my liking.

    Developers of technologies like Adblock and BugMeNot are heroes of the common man's internet and should be lauded as such. I think Greasemonkey likely falls in the same category, though I admit to not yet having used it due to a lack of knowledge of Javascript. Any tool to enhance and enforce control over one's own system is unequivocally, incontestably a good thing and I have a feeling we'll need more and more of them to counteract and undermine the efforts of commercial interests who want to sleaze their way to more ad impressions and massively pervasive marketing. Hmm, there's a fun acronym^W canonical abbreviation to accompany MMORPG. MPM. 's got a ring to it.

    --
    Help protect civil rights from abuse by the TSA - visit TSA News Blog.
    http://www.tsanewsblog.com
    1. Re:Nice knowin' ya, Google by Emporer+of+Ice+Cream · · Score: 2, Insightful

      So, what's the business model for all this great online stuff we like so much, if not ads? Really, for all the people who hate ads so much and feel they are vile, you do realize that it's either pay for content, or view ad-supported content, right?

      Seriously - what's the end game if more and more people start blocking ads?

      I can give you a hint: if the ration of ad blockers starts to rise, publishers will have to get inventive to recoup advertising revenue to support their operations. That means more annoying interstitials, more advertorials and more advertising masquerading as content.

      It costs lots of money to run popular sites, and despite what I'm sure a legion of folks are going to say, people simply do not pay for content online in large enough numbers.

    2. Re:Nice knowin' ya, Google by ScentCone · · Score: 2, Insightful

      ...for the purpose of shoving marketing in their faces has got to stop.

      Just out of curiosity, what is it that you think allows sites like Slashdot to even exist? Do you really think that the vast majority of the decent content on the web would be available to (even after you've stripped it down to your liking) if the people that labor to produce what you're looking for had no ability to attract revenue from advertisers? Do you really want to have to subscribe to thousands of web sites? Do you want them to be subsidized with my tax dollars? Should the people who run them operate at a financial loss and only survive on un-announced, invisible patronage and sponsorship? Ads that are in fact more relevent to a given audience are far more effective for everyone involved - the publisher (whose work you seem to value, whether or not you value their ability to provide it to you for the long haul because you want to consume it without it being paid for), the advertisors (who are willing to write a check to the people producing the content you're looking for), and you: the person who seeks out and consumes the content made available by the fact that all of the people involved in creating and presenting it to you can actually eat and have a roof over their heads because advertising works, and subscription models only barely do.

      Sites that are completely saturated with cheesy ads fade away for a reason - they're desparate to start with, and they alienate their audience as they're dying off and grasping at straws. Sites that know who their audience is, and which strike deals with advertisors that know they've got a more useful message to send to the right people, are able to show you LESS advertising. The ones that know that, and are smart about it, will thrive - and it does take the sort of technology being discussed here to allow the site to earn their keep without committing suicide through the use of context-less, over-placed, low-earning ads.

      --
      Don't disappoint your bird dog. Go to the range.
    3. Re:Nice knowin' ya, Google by Anonymous Coward · · Score: 0

      more advertising masquerading as content.

      This happens to saturation anyway, except if there's a law against it or there's a state-funded or otherwise externally motivated (e.g. religious) publisher. Think about it - just because they have normal adverts doesn't mean they can't charge for product placements etc. too! We ALREADY HAVE hyper-intrusive product placement. With product placement, they still have to maintain a balance between promotion and content or people won't watch in the first place, so it's self-limiting. So you shouldn't feel guilty about blocking adverts, for fuck's sake! Especially not in areas where product placement isn't regulated/outlawed.

    4. Re:Nice knowin' ya, Google by Plutonite · · Score: 1

      Please do not overreact. Your points are all valid, but google is NOT big brothering you so far - they're keeping track of you through simple cookies that are stored on your side, not theirs. Clear your cookies, Google has never seen you before.

      If we do begin to find evidence that google is somehow storing things server-side for users who are logged in, then I agree we should start the torches-and-hay-forks thing ASAP.

    5. Re:Nice knowin' ya, Google by xappax · · Score: 1

      So, what's the business model for all this great online stuff we like so much, if not ads?

      Perhaps you've never heard of a gift economy, but you've probably been involved in one unknowingly. The internet began as a gift economy, everyone offering and exchanging information voluntarily at their own expense because they wanted to share it. That's what made it great, and that's the way it should stay.

    6. Re:Nice knowin' ya, Google by zobier · · Score: 1

      Just out of curiosity, what is it that you think allows sites like Slashdot to even exist? I realise /. get paid to host advertising, however a lot of geeks block that advertising. Also, I only come here to read the comments and interact with the community. The requirement to maintain this sort of site is infrastructure, bandwidth and some development work which obviously has costs associated with it. The thing that ppl come for though is provided by the ppl.

      (User-generated) content is king!

      Not directly to parent: Another thing that has come up a lot in the recent discussions on the topic (of Google acquiring DoubleClick) is that DC tracking cookies will give the Goog some evil super-power; what, you don't think Google are already tracking your every move on the interweb*?!

      *Valid only on sites that use AdSense or Analytics

      --
      Me lost me cookie at the disco.
    7. Re:Nice knowin' ya, Google by ScentCone · · Score: 1

      The thing that ppl come for though is provided by the ppl. (User-generated) content is king!

      Content is indeed king, but without the infrastructure (which is hideously expensive, and where a lot of the usual ad revenue ends up going), there would be no vehicle for it. People (even geeks, strangely) seem to gloss over that little bit of the overhead when they're feeling more righteous or possesive/protective/needy about the content in question. No question that slashdotters feel some ownership over what they contribute to the hive mind... but if they ALL stripped the ads out of the picture, it would die in a hurry.

      --
      Don't disappoint your bird dog. Go to the range.
    8. Re:Nice knowin' ya, Google by NoMaster · · Score: 1

      So, what's the business model for all this great online stuff we like so much, if not ads?
      What's wrong with "You want me to view it? You pay for it."?

      Seriously. Providers need you - for profit, for exposure, or for ego - far more than you need them.

      --
      What part of "a well regulated militia" do you not understand?
  24. yet another good reason to go off the grid by Anonymous Coward · · Score: 0

    privacy (see also: less need) generated by the creators' newclear power initiative/mandate? now that's a behavioral concept.

    better days ahead?

    from previous post: many demand corepirate nazi execrable stop abusing US

    we the peepoles?

    how is it allowed? just like corn passing through a bird's butt eye gas.

    all they (the felonious nazi execrable) want is... everything. at what cost to US?

    for many of US, the only way out is up.

    don't forget, for each of the creators' innocents harmed (in any way) there is a debt that must/will be repaid by you/US as the perpetrators/minions of unprecedented evile will not be available after the big flash occurs.

    'vote' with (what's left in) yOUR wallet. help bring an end to unprecedented evile's manifestation through yOUR owned felonious corepirate nazi life0cidal glowbull warmongering execrable.

    some of US should consider ourselves very fortunate to be among those scheduled to survive after the big flash/implementation of the creators' wwwildly popular planet/population rescue initiative/mandate.

    it's right in the manual, 'world without end', etc....

    as we all ?know?, change is inevitable, & denying/ignoring gravity, logic, morality, etc..., is only possible, on a temporary basis.

    concern about the course of events that will occur should the corepirate nazi life0cidal execrable fail to be intervened upon is in order.

    'do not be dismayed' (also from the manual). however, it's ok/recommended, to not attempt to live under/accept, fauxking nazi felon greed/fear/ego based pr ?firm? scriptdead mindphuking hypenosys.

    consult with/trust in yOUR creators. providing more than enough of everything for everyone (without any distracting/spiritdead personal gain motives), whilst badtolling unprecedented evile, using an unlimited supply of newclear power, since/until forever. see you there?

  25. Am I the only one... by Darkon · · Score: 4, Insightful

    ...who has never, ever, since they first got online bought a single damn thing via clicking an ad on a web site?

    1. Re:Am I the only one... by Anonymous Coward · · Score: 0

      Yes, that's why we worship you as a hero. You are unique and special.

    2. Re:Am I the only one... by maxume · · Score: 1

      No. Most of the adds I click are ads that I think are stupid, as it injects noise into the statistics that the person actually paying for the ad gets, and tends to reward the website that I see it on.

      --
      Nerd rage is the funniest rage.
    3. Re:Am I the only one... by treeves · · Score: 2, Insightful

      Of course not, but all it takes is a very small percentage who do (and muck it up for the rest of us) and it pays off. Just like spam.

      --
      ...the future crusty old bastards are already drinking the Kool-Aid.
  26. Re:Advertising? What are these ads you speak of? by beckerist · · Score: 2, Informative

    The Filterset.G updater, while nice (and updated!), I've found to be much slower than the Adblock Plus filtersets you can install straight from the plugin. Since Adblock had no such updater, it was a very nice additional feature, but it's memory footprint isn't worth the extra ~5 filters a month (IMO) for AB+.

  27. Your sig by CelticWhisper · · Score: 2, Funny

    I am a programmer. I am paid to produce syntax not grammar. Deal with it.

    Then how can you possibly be pro-grammar?

    Sorry, sorry, I couldn't resist. Oh god, not the cabbage again. *ducks*

    --
    Help protect civil rights from abuse by the TSA - visit TSA News Blog.
    http://www.tsanewsblog.com
  28. Re:Advertising? What are these ads you speak of? by JordanL · · Score: 1

    I find it highly amusing that something so speculative got on /.

    Does the article use any substantiation beyond Google buying DoubleClick, which they arguably would have done for the sole purpose of keeping the company out of Microsoft's hands?

    Honestly, people are giving Google a hard time on this one. I will too, if they screw it up. But at this point, all I see is a defensive acquisition against a company that has stated the intent of putting them under when they only have ONE revenue stream.

  29. Please, who started this cookies=bad thing? by user24 · · Score: 3, Insightful

    "Google now has access to the cookies and subsequently browsing history of vast numbers of web users"
    no it doesn't, the cookies reside on MY computer, and I purge my cookies every time I close the browser.

    and what's wrong with cookies? nothing! sure, doubleclick can link the IDs together to form a *partial* internet history, but they can do that with my IP address/userAgent combo. I'm sure my adblocker*/useragent/ip forms a fairly unique signature. What does this give google that they didn't have before? As far as I can see, it just buys them a whopping chunk of target audience, but the data? they could have got that themselves, and cheaper.

    * by which I mean, have the parent page try to load a bunch of commonly-but-not-by-default blocked images/url/paths. If there are 300 people sharing my IP, it's not likely that they all block the same paths nor that they all use the same version of the same browser. Thus we can generate a fairly unique signature for users behind shared IPs, without having to use cookies. I'm sure there's other info like screen resolution/colour depthat could be added to give greater accuracy. anyway, my point is/was that the cookies are basically useless, it's the target market that google wanted.

    1. Re:Please, who started this cookies=bad thing? by Sporkinum · · Score: 1

      "Google now has access to the cookies and subsequently browsing history of vast numbers of web users"
      no it doesn't, the cookies reside on MY computer, and I purge my cookies every time I close the browser.


      I think the key phrase there is "history of vast numbers of web users". Most people just don't block anything. Nerds on Slashdot do. We are a statistical blip as far as they are concerned.

      --
      "He's lost in a 'floyd hole"
  30. It's all good by jeevesbond · · Score: 3, Informative

    All this shouldn't be too difficult to work around. Google watching my every move? Nope: I use Scroogle! Then there's Tor, it's a bit slow sometimes, but if you don't like it run your own Tor server and help the network speed up. :) There are also all the other ad/cookie blockers mentioned by others here.

    The only possibility worrying me is our government overlords demanding people give up the right to use this software in the name of anti-terrorism/anti-paedophilia. Until that time people have a choice whether they're anonymous online, which is good. The people who don't know how to remain anonymous can either read up or pay one of us IT chaps to tell them.

    --
    I'm going to transform myself into a mighty hawk. Either that or I'll just go and work at Dixons, haven't decided yet.
  31. Re:Advertising? What are these ads you speak of? by Silverlancer · · Score: 1

    Agreed, I uninstalled it and noticed no real difference in terms of ads but it sped up Firefox quite a bit.

  32. Whoops! by jeevesbond · · Score: 1

    My apologies, that link should have been: http://www.scroogle.org/scraper.html.

    --
    I'm going to transform myself into a mighty hawk. Either that or I'll just go and work at Dixons, haven't decided yet.
    1. Re:Whoops! by Anonymous Coward · · Score: 0

      That's all right, we worked it out anyway.

      Thanks,

      The FBI.

  33. Re:Advertising? What are these ads you speak of? by cuantar · · Score: 1

    Thanks for the tip; I'll experiment with that.

    --
    Legalize it.
  34. Obligatory.... by sconeu · · Score: 1

    I find it highly amusing that something so speculative got on /.

    You must be new here.*

    --
    General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
  35. useless ads by Anonymous Coward · · Score: 0

    If anything, that should stop all Linux and Mac users from seeing those useless Microsoft and Dell ads.

  36. Re:Advertising? What are these ads you speak of? by user24 · · Score: 2, Insightful

    funny, I block everything apart from google ads. not only do they *shock* sometimes look interesting, but it's also a nice way to thank the webmaster.

  37. revenue science by wheatking · · Score: 1

    Revenue Science [www.revenuescience.com] has been doing this quite well over the past few years... cross-correlating across the various customers they have, fairly accurate behavioral targeting is now possible... and no, i dont work for them, i just find myself deleting more cookies from them now.

  38. Re:Advertising? What are these ads you speak of? by Silverlancer · · Score: 1

    Google has no way of knowing whether you blocked their ads or not, as the code is removed client-side.

  39. Cookie based pricing by Cedric+Tsui · · Score: 1

    Imagine if a site KNEW that you just LOVED deals, so they'd mark down that 8-bit tie just when you strolled by the site. Or, maybe the site KNOWS that you just pissed off your wife and increases the prices of flowers knowing that you're going to buy anyways.

    1. Re:Cookie based pricing by nuzak · · Score: 1

      Imagine if a site KNEW that you just LOVED deals, so they'd mark down that 8-bit tie just when you strolled by the site.

      Ever heard of a loyalty coupon? Heck, sometimes I even get free junk.

      Or, maybe the site KNOWS that you just pissed off your wife and increases the prices of flowers knowing that you're going to buy anyways.

      The site that marks them down will have an even bigger price difference. It's not like I have to walk any further.

      You're hardly painting a Minority Report future here.

      --
      Done with slashdot, done with nerds, getting a life.
  40. So much for... by TheDarkener · · Score: 1

    "Don't be evil"?

    --
    It is pitch black. You are likely to be eaten by a grue.
  41. Re:Advertising? What are these ads you speak of? by drooling-dog · · Score: 1

    You can also limit the lifetime of your cookies to end-of-session. Since Firefox can remember all of your login info and such, it's really not much of an inconvenience.

  42. The Plan by Eil · · Score: 1

    Dear Google,

    Do No Evil. (Please?)

    Signed,
    Every Web User

  43. Real title: Corporate Advertising Fantasies by cubic6 · · Score: 5, Insightful

    This article seems very speculative, if not pure fantasy. It assumes Google will somehow turn your search history and ad-clicking history into some kind of predictive model of your brain. The author doesn't really seem to understand any of the technology involved, he repeatedly claims that since Google now owns DoubleClick, they have (legal) access to ALL of your cookies and browsing history. Most of the statistics he quotes are totally useless, for example:

    Fayyad (Yahoo R&D VP) proudly says he can predict with 75% certainty which of the 300,000 monthly visitors to Yahoo! Autos will purchase a new car within the next three months.

    In other words, 3 out of 4 times, he can predict which of the people visiting an automobile price/review site will buy a car in the next three months. Considering that most people wouldn't go to Yahoo Autos unless they had some interest in buying a car, it's not really rocket science to track users and decide which are the "serious" ones and which are just window-shopping. The whole article is filled with speculation that once Google has access to similar data, they'll be able to accurately predict everything we do online, but what the author fails to deliver on is how they'll be able to make the jump from predicting click-through rates on ads to full behavioral models everyone who surfs the web.

    Also, the article feels like it's written by a 5th grade English student with a thesaurus. Run-on sentences galore, wild trips of imagination that aren't supported by the article's sources, and a pathetic lack of proper punctuation besides the occasional period. He even uses a smiley face at the end.

    --
    Karma: Contrapositive
  44. Can I just say NoScript? by Keeper+Of+Keys · · Score: 1, Interesting

    It seems I can.

    99% of ads are javascript-based. You can always turn it on for trusted domains where you get some ajax-y benefit.

  45. RE: Fake cookies by Anonymous Coward · · Score: 0

    What if someone were to create fake cookies and bust the curve so to speak? If eBay can be spoofed, cookies should be chump change.

  46. AdFaker by CopaceticOpus · · Score: 1

    This gives me an idea. Rather than a traditional ad blocker, someone should create an AdFaker. While you're away from the computer, it will periodically search and surf on various topics to throw GooClick off your track. You could choose from different profiles to convince them you're planning a bank heist, traveling to Madagascar, or whatever you like.

    There wouldn't be much practical benefit, but it would be fun to see what ads you could get to appear!

  47. In the name of... by Chris+whatever · · Score: 1

    All this in the name of pure friendship and endless devotion from Google!!!!

    I did not know i had to live in a commune while surfing the web.

    People should boycott all websites that needs cookies in order to display information, the fact that a website absolutely needs cookie should, in itself be illegal, we , as consumers should have the right to block cookies and not be subjected to a warning "This requires cookies".

    Yeah sure, there is the option to block all cookies but it also blocks you from a lot of websites, you can also clear the cache and delete all cookies after ending a browser session but the point is to not have to be subject while surfing.

    let's see how they fare if a large group of people start surfing elsewhere where FREE and ANONYMOUSLY means something.

    1. Re:In the name of... by mandelbr0t · · Score: 1

      We would have the web of the early 90s, where a web page was just a bunch of text, pictures and links. Making a blanket statement like "web applications don't need to be stateful to be useful" (I took the liberty of translating it into programmer-speak for you) shows me that you have no concept of the difficulty in creating applications that are stateful using a protocol that is not. Sure, fine, turn off your cookies if you want; all the web browsers out there let you. Just don't tell me it's my fault that my web application doesn't work for you. In many cases the cookie is not meant to track you, specifically. It's just meant to distinguish your anonymous cookie from the dozens of other anonymous cookies.

      --
      "Please describe the scientific nature of the 'whammy'" - Agent Scully
    2. Re:In the name of... by BenoitRen · · Score: 1

      Amen. It's quite silly that I sometimes can't enter a site because a cookie is required to remember the language I chose on the first page.

    3. Re:In the name of... by Chris+whatever · · Score: 1

      Ok Genius

      Then explain to me in a couple of word WHY cookies are so important and releveant other than tracking or making a website recognize me?

      Tell me why i should be subjected to view a website and that website dumping content on my computer, because programmers cant circumvent the issue?

      I'm not a programmer, for sure, but i cant imagine that COOKIES are needed as core crucial element of the web.

    4. Re:In the name of... by cubic6 · · Score: 1

      Then explain to me in a couple of word WHY cookies are so important and releveant other than tracking or making a website recognize me?

      Simply put, it's the main way for a website to store any kind of data that remains persistant between pages. Some websites use it to track you for advertising purposes, some use it to provide "comfort" features like automatically logging you in, some use it for very basic functionality like shopping cards on a web store. The most common usage is to store simple preferences, like what language to show the website in, what theme for forums, etc. I'm sorry that that's not a "couple" words, but dumbing down a concept frequently leads to confusion and misunderstanding like your posts display.

      Most browsers let you enable/disable cookies on a site-by-site basis, so if you think they AREN'T relevant, just turn them off. If that means you can't access certain sites that claim they require cookies, well, that's too bad.

      --
      Karma: Contrapositive
  48. Pragmatically speaking by br0d · · Score: 1

    Since we know ads are not going to go away, I'm all for more targeted advertising. There is the worry that really good advertising might undermine one's self control and contribute to greater consumer debt, but that's really a self-discipline issue. I hate being advertised to, probably more so than anyone, but more so, I hate being encouraged to buy something completely irrelevant to me like I might see in some local commercial with terrible audio trying to sell me a Chevrolet Jimmy during a hockey game. Really, intelligent ads would be better for everyone because the industry would be more efficient, get more sales for less exposure, and so have to waste less money and create less annoyance. Of course, greed would probably dominate and the amount of advertisement would remain the same, people would just get poorer and have more crap in their attics...but for those with self-control I think their lives would actually end up being enriched and improved by smart ads. Still, no ads would be the preference...but this is a whore of a world, and there is currently no ferry to another one.

  49. Re:Advertising? What are these ads you speak of? by TechwoIf · · Score: 1

    "Filterset.G Updater" is outdated and is no longer recommended by many. Use adblockplus with the two built-in self updating lists. "EasyList" and "EasyElement".

  50. This data miner is tired of them grandstanding by Anonymous Coward · · Score: 0

    IAADM (I am a data miner) -- my rant on this and similar items of corporate grandstanding about what they're capable of.

    http://texact.blogspot.com/

  51. Re:Advertising? What are these ads you speak of? by user24 · · Score: 1

    yes, obviously. But why are you telling me this? I sometimes click google ads, either out of genuine interest or as a way of thanking the webmaster of the site running the ads for a good webpage. I don't see how your response was relvant?

  52. change your host file... by Lukasz+(Qr) · · Score: 1

    change your host file, and say good by to ads: http://everythingisnt.com/hosts.html

  53. Re:Advertising? What are these ads you speak of? by xappax · · Score: 1

    Yes, but many ads pay only when they're clicked, and it's difficult to thank a webmaster by clicking an ad that your browser has scrubbed.

    That said, webmasters who want a "tip" would, in my opinion, be much better to put a little paypal donation cup than a bunch of ads. Using advertisments to make money introduces conflicts of interest that can threaten the quality and integrity of the site.

    Advertisments generate money based on the volume of visitors to the page, not their enjoyment or interest in the content. If you load up a page, you see the ads, regardless of whether the story was a life-changing insightful essay or a waste of the bandwidth it took to download it. This encourages webmasters to be sensational and attention grabbing, but not necessarily anything beyond that. Donations reward webmasters for high-quality content which is appreciated and valued by the audience, regardless if it gets the most hits or makes the front page of Slashdot.

    It's true that donation-based sites often don't make as much money as if they used an ad-based structure, but if you're running a site where your primary interest is not creating good content but maximizing profit through advertising, in my mind you've no more integrity than the shmucks responsible for broadcast television, so why would I want to support your site anyway?

  54. Google has way more information on you than Double by lake2112 · · Score: 1

    Google is in the business of collecting exceptional amounts of personally identifiable information. You use a gmail account? That tracks email content ads that are served to you. It also allows google to track every search YOU do when you are logged in and using google. Google checkout? Tracks where you purchase stuff. Doubleclick uses cookies on your computer and what for? Frequency capping which makes sure you dont see the same ad 200 times, and creative rotation to allow you to see a series of particular ads in sequence. Plus the most they track of you is an IP address. Google sounds a lot worse to me.

  55. Re:Advertising? What are these ads you speak of? by cuantar · · Score: 1

    I switched a moment ago after looking it up in response to your comment. Thanks. :)

    --
    Legalize it.
  56. Re:Advertising? What are these ads you speak of? by Beetle+B. · · Score: 2, Informative

    You guys are missing the point.

    AdBlock blocks ads. It does not block cookies. Doubleclick is still tracking you unless you refuse to allow their cookies. To handle that aspect, use CookieSafe. NoScript would perhaps also increase privacy (I've seen doubleclick scripts on sites).

    --
    Beetle B.
  57. How will they differentiate? by baomike · · Score: 1

    People who use NAT for internal networks are going to come up with some strange profiles.
    Cookies you say: that disappear when you close the browser?
    People behind the NAT not always using the same browser/OS?

    the meld of X-box on line + slackware/opera + XP/firefox/opera + W2000/opera is going to look like a
    profile a marketer could sell anything to.

    Amazon has enough trouble trying to sell me X-box stuff, I don't use an X-box.

  58. The solution is whitelisting enabled by default by AmiMoJo · · Score: 2, Interesting

    I whitelist all cookies. Basically, all cookies except those on my list are deleted every time I close my browser. I do this with the aid of the CookieButton Firefox extension.

    This needs to be set as the default behaviour in browsers. Add a button which lets the user decide to keep data from a particular site. Put it over as "let me stay logged in to this site after closing Firefox/IE".

    Of course, they still have my IP address, or would if I didn't block *doubleclick*. However, thanks to mass adoption of NAT an IP address is hardly very useful for identifying a single person, as legal courts are staring to realise.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  59. Re:Advertising? What are these ads you speak of? by Abcd1234 · · Score: 2, Insightful

    Meh, just have your browser ask about all cookies. Is it annoying at first? Sure. But a) once you've confirmed/denied the cookies for your common sites, you don't have to worry about them again, and b) it gives you some insight into how many frickin' cookies websites try to plant in your browser.

  60. Re:Advertising? What are these ads you speak of? by beckerist · · Score: 1

    ...also, finding ads that make it around my currently existing filters is rare, but when I do it's like a game trying to come up with the best filter expression to A) block the image/object and B) not block anything useful in the process. I really don't mind updated lists, but it takes the fun out of a new adblock install if I don't get to impress the person who I just installed it for by "magically" removing their ads! After the gloating though, I go straight for the lists...

  61. Re:Google has way more information on you than Dou by Anonymous Coward · · Score: 0

    I think that's the problem. Once they integrate DoubleClick into their network, they can connect all that personal information that they already have to a detailed browser history

  62. Spimes by kamakiri · · Score: 1

    Don't worry, they're working on it. See Spimes. In theory if all the objects in your locality were identity tagged and GPS enabled then yes, an internet service could identify your keys and tell you where they were!

  63. Likely? by Bearhouse · · Score: 2, Interesting

    Well, the legal team at Microsoft would like you to think so, based on their recent attack on the deal: http://www.nytimes.com/reuters/technology/tech-goo gle-antitrust.html?_r=1&oref=slogin With apologies for the shitty link format

  64. They have yourphone number, too by amyhughes · · Score: 1

    If you signed up for gmail using your cell phone then they already have real-world ID data to associate with your searches.

  65. Re:Advertising? What are these ads you speak of? by BenoitRen · · Score: 1

    Adblock Plus blocks images, Flash, scripts, stylesheets, and maybe more. Basically all external content from the point of view of a page. Blocking the scripts often blocks cookies too.

    Myself, I block all cookies and use a white-list. Works great.

  66. Re:Advertising? What are these ads you speak of? by cuantar · · Score: 1

    I did this for about two weeks, but every time my girlfriend wanted to use my computer, I had to unblock some site she cared about that I didn't. Same thing with NoScript. I wish there were easy-to-find blacklists for these things too, like with AdBlock, that only let through known trusted sites and blocked tracking cookies.

    --
    Legalize it.
  67. Do we have to send Taco a speak-n-spell? by StarvingSE · · Score: 1

    From the its-not-hear-already dept.

    And no, I'm not new here(hear?)...

    --
    I got nothin'
  68. Re:Advertising? What are these ads you speak of? by Anonymous Coward · · Score: 0

    Default deny is much much better. Getting asked about cookies 50 times a day is annoying to say the least which is why I only enable cookies for sites that really need it for login etc, which is a LOT less than all the sites I visit.

  69. Re:Advertising? What are these ads you speak of? by user24 · · Score: 1

    lol, making money isn't my primary interest, but the hosting isn't free and it is nice to get some money for the site. nor is it fair to imply that I can *either* create good content *or* run ads. I think (hope) that I manage to do both on my site. In fact, with contextual ads it makes much more sense to create good content than not to. You might even find that running ads makes people create better quality pages (though I wouldn't bet on that).

    I'd sure rather look at ads than have to pay for content.

    Having said that, I do plan on getting a paypal donate button for the site, so I'll see how ads compare against donations.

  70. Ads benefit all by cyberianpan · · Score: 1

    Consider that ads subsidize most media: newspapers would be many X price without them, compare price of DVD boxsets to broadcast TV ? Even Slashdot is subsidized by ads. Thus as consumers we ought aim to make these ads more relevant as:
    1) We'd get to read better/more useful ads
    2) Our media companies could provide us cheaper/better content from extra revenue

    So long as it is fed with rich data, our new overlord Google will start inferring things about us & personalize advertising more. E.g. knowing that we really like classical music say by search history thus offering specific cheap CDs. Possibly our phone will get an SMS as we pass a shop which has a particular CD that we're interested in in stock. Possibly knowing that we don't make purchases online Mon-Fri 9-5 unless it is lunch might aid pricing...

    Also more people are using broadband even for say TV rather than accepting media broadcast so personalised ads are becoming more feasible/relevant. However we'll have to buy into this & co-operate more explicitly than in the past, the contract will need to be made clear but there is potential large benefits for all. Users need to start thinking about these changes now.

  71. add the mvps.org host file by Anonymous Coward · · Score: 0

    and add in all permutations of the pests you discover, like myspace and all the othe social sites. It's more than 10k entries.

    It recommends matching each domain to 127.0.0.1. Instead tie it to 0 (zero). Then your puter won't even pause for the lookup.

    It isn't the same web with this!

  72. Re:Advertising? What are these ads you speak of? by Hatta · · Score: 1

    Setting up adblock etc on every computer on my network can be a bit of a pain. I don't suppose there's anything I can put on my router that will strip out ads on the fly?

    --
    Give me Classic Slashdot or give me death!
  73. Re:Advertising? What are these ads you speak of? by Hatta · · Score: 1

    Give her her own account, duh.

    --
    Give me Classic Slashdot or give me death!
  74. Ads benefit no-one by Anonymous Coward · · Score: 0

    Who pays for ads?

    It's the end user, the consumer, the you and me.

    If I need something to buy, I search for it myself. Until then, stay off my face.

    Thanks.

  75. Kind of already there by dave562 · · Score: 1
    This is just an antecdotal story, but it did give me pause.

    The other night I finally caved in to my girl friend's desires to have a cat. Of course I can't just have any cat so I went on Google to do some research. I decided that I want an American Bobtail (at least until I figured out that the damn things can cost in excess of $2000 but that's another story). Once I decided I wanted a bobtail, I Googled "american bobtail breeders". Of course the context sensative ad came on the right hand side of the page. I thought about clicking on it but instead went for the first result from Google which was something about the American Bobtail Breeders Association or something like that. I browsed through the site, found a link to the breeders and looked up one in my local neighbor.

    The breeder in my local neighborhood was the exact same breeder whose link was the link that I ignored before it was a context sensative ad on the right side of the page. It turns out that Google knew where I wanted to go before I did. It was kind of creepy.

    1. Re:Kind of already there by denidoom · · Score: 1
      yeah sometimes company's will purchase the adsense keyword even though they also appear as a top result in the search pages just to make sure they have full "coverage" of all possible clicking opportunities.

      Good luck finding a kitty for your g/f. That sounds like a cool breed of cat.

      --
      Lane Myer: I have great fear of tools. I once made a birdhouse in woodshop and the fair housing committee condemned it.
  76. Re:hmmmm... yeah... illusion by 0p7imu5_P2im3 · · Score: 0

    Now see, this is what I like to see. An evolutionary theorist who follows the logic of the theory all the way to the end.

    Evolution = No Free Will

    If we were truly nothing more than the sum of our parts, then our will would be dictated by the reactions between our parts, which, in turn, are dictated by the laws of physics, which would mean free will does not exist. There wouldn't even be an illusion of free will because there would be no actual mind to conceptualize such an illusion.

    Obviously, I disagree with the basic premise of the theory, however, it is nice to see that there are at least a couple logical people on that side of the universal(multiversal) origins debate.

    --
    Resistance is futile. Your technological distinctiveness will be added to our own. You will become one with the morgue
  77. Up their asses, all of them. by pair-a-noyd · · Score: 1

    Google and doublecrook can eat shit and die in the woods.
    I have blocked access to ALL google and doubleclick systems on my lan.
    No machine connected to my lan can access anything related to google or doublecrook.
    I've installed ad blocking software into my firewall (smoothwall) and ads are blocked at the frontdoor.
    I despise ads and cookies deeply and I despise the corporations that show them in my face.
    Now they can shove them up their asses sideways. You want to track my browsing?
    Track me through TOR you f**king parasite scum.

  78. Re:Advertising? What are these ads you speak of? by ceoyoyo · · Score: 1

    Apparently there are people who still haven't blocked content from DoubleClick. Oh the humanity!

    My first reaction when I heard DoubleClick was worth over 3 billion was to get this sick feeling in my stomach. I just got back from two weeks in Spain, where the old cities are virtually ad free. It was nice, but I didn't really realize it until I hit Frankfurt airport on the way home....

  79. Joe Sixpack and the Sheeple by 0p7imu5_P2im3 · · Score: 0

    Such a band could only be described as "average."

    --
    Resistance is futile. Your technological distinctiveness will be added to our own. You will become one with the morgue
  80. Re:Advertising? What are these ads you speak of? by ceoyoyo · · Score: 1

    It's not a perfect solution, but blocking third party cookies gets rid of the most insidious. Like the ones from doubleclick.

  81. Re:Advertising? What are these ads you speak of? by Beetle+B. · · Score: 1

    Use the profile manager so that she can have her own profile, bookmarks, cookies, etc.

    --
    Beetle B.
  82. Do AdWords and AdSense actually track users ? by cptnHaddock · · Score: 1
    I have two questions. I am sure somebody here can enlighten me.

    1. Can Adsense ads on non-google properties actually track users, i.e. decide it's the same user that was on A, then B, then C, when none of A, B and C are google.com ? Wouldn't that require the right to access third party cookies, which most browsers forbid by default ?

    2. If they can, does google actually do it ? Is there a unique user id read/written by the adsense ads, or is it accessing the google/gmail account cookie somehow ?

    I tried looking into the cookies set by google, with the help of LiveHttpHeaders, but couldn't make head or tail of it... Thanks!

  83. Inevitable by AKabral · · Score: 1

    "I for one welcome our Google Overlords" I will promptly purchase a google credit card when available and even more rapidly buy whatever they advertise. And in the famous word by . . .Borat "Not"

    --
    The outcome of any serious research can only be to make two questions grow where only one grew before. - Thorstein
  84. Bah! by EmbeddedJanitor · · Score: 1

    In my day they reprogrammed us to be who they wanted us to be!

    --
    Engineering is the art of compromise.
  85. Re:Advertising? What are these ads you speak of? by LilGuy · · Score: 1

    Create a dns server and download some pre-made host files easily googled. :) The only problem with that approach is that it may delay pages opening while the dns server hammers itself looking for adblock.com...

    --

    You're nothing; like me.
  86. Re:Advertising? What are these ads you speak of? by i.r.id10t · · Score: 1

    rm ~/.mozilla/default/gzypa63s.slt/cookies.txt &&
    touch ~/.mozilla/default/gzypa63s.slt/cookies.txt &&
    chmod a-w ~/.mozilla/default/gzypa63s.slt/cookies.txt

    No more cookies!

    Alternatively, between the rm and chmod visit those things you want cookies for, then make your cookies.txt read only.

    --
    Don't blame me, I voted for Kodos
  87. Predicting what \.ers will not do... by Anonymous Coward · · Score: 0

    have sex, breed...

    Sorry, but the OP is such an effete snob. I wonder who grows his food, refines his gas, assembles his electronic toys, defends his freedom to be an ass on-line, etc. Calling people sheeple and acting superior is one thing, but you give your true nature away at the end, "we /.ers" indeed. I suppose appealing to the mob made you feel better.

    Feeling superiour because someone doesn't know a technology is all too common on slashdot. It's about as common on slashdot as feeling superiour because you don't believe in God or because you do believe in the coming Global Warming Catastraphe.

    1. Re:Predicting what \.ers will not do... by stratjakt · · Score: 1

      Obviously the OP doesn't eat.

      And surely you can't think he's having any sex, he seems quite bitter about that.

      --
      I don't need no instructions to know how to rock!!!!
    2. Re:Predicting what \.ers will not do... by zobier · · Score: 1

      Feeling superiour because someone doesn't know a technology is all too common on slashdot. It's about as common on slashdot as feeling superiour because you don't believe in God or because you do believe in the coming Global Warming Catastraphe. Shit, I thought we didn't believe in Global Warming here!
      Could someone please keep me up-to-date with the beliefs du jour!!1
      --
      Me lost me cookie at the disco.
  88. Here's the problem by Maxo-Texas · · Score: 1

    Just six weeks ago, what I was searching for and purchasing and googling is completely different than what I'm getting today. My needs were satisfied. If they send me ads for similar items, it will just be noise for two or three years.

    --
    She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
    1. Re:Here's the problem by Anonymous Coward · · Score: 0

      This is serial. Another paranoid internet blog writter, afraid of the sinister intention of a corporate overlord-, a master craftsmen. Why do we have so much faith in these market dieties, controlling our lives, as if the idol of our individuality is taken away through a recording, interpretive machine. Everyone read notes from the Underground, it's the only book I've ever read, and it's tottally destroyed my life.

  89. Anagram's for don't be evil by Anonymous Coward · · Score: 0

    Have a look at http://wordsmith.org/anagram/anagram.cgi?anagram=d ont+be+evil

    Two that it almost got.

    BLONDE VIET

    BET ON DEVIL or BET ON D EVIL (D like THE)

  90. Re:Can I just, also, say Extended Cookie Manager? by xeoron · · Score: 1

    It seems I can.

    With the ease of use that which NoScript provides that focuses on cookies.

  91. Re:Advertising? What are these ads you speak of? by xappax · · Score: 1

    nor is it fair to imply that I can *either* create good content *or* run ads.

    Sure, plenty of people make good content and make money off ads - otherwise the internet would be nothing but a cesspool of spam and obtrusive advertisement. But I think the claim that it's a conflict of interest is pretty inarguable. Presumably, your motivation for creating and maintaining your site (which is neat btw) is to share coding information that you think is useful and interesting with like-minded individuals. This is well and good, that's what makes the internet great.

    However, when ads are introduced, your site is beholden not just to your motivation, but the advertiser's. If you get rewarded on the basis of how many people hit your site (or how many click banners, or buy products through links), then there are two conflicting guiding principles in the management of your site. One principle says "make stuff that I think is good, regardless if it has mass appeal", and another says "get as many eyes as possible on this site, because eyes=$$$" When they agree, everything's fine, but when your profit motivation comes in conflict with your personal motivation, your integrity suffers, and that sucks for you and your audience.

  92. Re:Advertising? What are these ads you speak of? by jZnat · · Score: 1

    Privoxy works well, although you should know that you have to point your web browser to it via proxy settings. I believe it comes with a large list of predefined filters that help clean up the web whilst using it.

    --
    'Yes, firefox is indeed greater than women. Can women block pops up for you? No. Can Firefox show you naked women? Yes.'
  93. Re:Advertising? What are these ads you speak of? by antikronos · · Score: 1
    In principle you are the author of your own life and therefore you should own the data about your behavior and your identity.
    I wonder if putting a copyright notice like:"This data may not be used otherwise than for the sole purpose of responding to this request. All rights reserved " as part of your outgoing http-headers will be a viable option to protect yourself.
    In principle it should be, because you are the author of this request. If enough people would use it even a class-action against violators should be an option and make the measure more effective.

    Since W3C's privacy policy standard (P3P) is driven by Double Click among others I expect very little support for end users from that direction, especially since it has been acquired by Google.

    Is there anyone who can support or reject my idea from a legal perspective? Technically you could use several of the plug-ins mentioned above to inject the statement. A website with sample statements would help as well.

  94. Advertising has always been targeted. by AmiAthena · · Score: 2, Interesting

    It's just becoming more accurate. I actually find it slightly refreshing, because this type is less insulting. Let's say I wax nostalgic and flip over to Lifetime to see The Amy Fisher Story.(We'll assume I've been drinking.) Just because I'm viewing "television for women" doesn't mean I want to see 3 ads for Lysol Disinfectant Spray and the Gerber Life Grow-Up Plan during each commercial break. I do happen to be a woman, but I'm not a soccer mom, and I feel like I'm being pandered to when they shove that down my throat. ("Buy these housecleaning and childcare supplies, little lady!") On the othere hand it IS a good channel to run the ads featuring tampons for your heavy-flow but active days, and women who spontaneously discuss how "fresh" they feel. Similarly on target would be certain commercials during, for instance, The Man Show. There's a lack of feminine hygiene awareness in those commercials; some demographics are relatively easy to peg.

    Others are not so clear. According to some statistics somewhere, if I'm watching Comedy Central at 2 a.m., I'm probably a young straight male. I'll accept that more males are watching than females, but I find it hard to believe that the numbers are skewed so heavily in that direction that I need to see several hundred Girls Gone Wild ads in 90 minutes. I have perfectly good boobs of my own and don't need or want to be asked to buy videos of drunken girls flashing a camera; I could go take off my shirt and hop in front of a mirror if I really just had to see some bouncing titties. (Not to mention the wonderful world of free online pr0n, which is better than those videos anyway.) I wouldn't mind Comedy Central knowing that I am watching reruns of South Park if it meant that they would show me only ads I might be interested in, or at the very least don't make me want to throw things at my television.

    Obviously, it's not an exact science, and there will always be a certain amount of junk in with the rest, but I think it's nicer to be pigeonholed more a little more accurately. Like if they narrowed it down even to me being a female in my mid-twenties, instead the current assumption that I'm 18-35, and probably a guy. Or maybe take it one step further, that I'm a female but not much of a girly-girl, and I don't want to Bedazzle my favorite pair of jeans.

    These were all examples from TV/Old Media, but there's a lesson there for New Media. A 36 year old may buy more like "18-35" than "36-45", and that's worth knowing. [semi-random rant]Even if I wanted to enlarge it, I don't *have* a penis. Stop promising me 3 inches. Stop it, stop it, stop it. You're polluting our internet tubes. All those enlarged penises tend to get stuck and clog up the works. I'm sitting here spamming refresh on the Random Kitten Generator, (which BTW is the cutest site ever) so maybe I would be interested in kitty toys or adopting a cat? A subscription to Cat Fancy magazine? As it turns out I'm not really looking for any of that, but it's an educated guess, and my kitten pictures wouldn't have to navigate so much penis congestion to get to me. I think we can all agree that's a good thing.[/rant] People aren't buying things from sites they don't go to or even look at. I actually look at the ads Google returns with the search, because sometimes it's what I'm looking for. I stop ignoring things when they stop being irrelevant and intrusive. For this reason, advertising that targets individuals rather than broad groups of people arbitrarily lumped together is bound to have positive results.

    1. Re:Advertising has always been targeted. by fractoid · · Score: 1

      I'm sitting here spamming refresh on the Random Kitten Generator... Damn you! As a member of the aforementioned 18-35 straight males, that is NOT a web site I want to be busted spamming refresh on at work. :P

      (which BTW is the cutest site ever) Quoted for truth. >.>

      What always really used to annoy me was getting v1agr4 spam when I was single. Insensitive clods. >:/
      --
      Rampant carbon sequestration destroyed the Dinosaurs' tropical paradise. I'm here to help repair the damage.
    2. Re:Advertising has always been targeted. by ockegheim · · Score: 1

      A 36 year old may buy more like "18-35" than "36-45", and that's worth knowing.

      Men for example. Though I'm getting married soon, so maybe I'll be a responsible 36 year old. There's always hope.

      I wonder if these posts will make stop your penis enlargement ads and start sending me superannuation stuff.

      --
      I’m old enough to remember 16K of memory being described as “whopping”
  95. Moo by Chacham · · Score: 1

    Hasn't someone written an addon that clicks things and downloads pages randomly yet?

    1. Re:Moo by Anonymous Coward · · Score: 0

      No, I just get the idiots I support to do that.

  96. Who's In Charge, Here? by Keeper+Of+Keys · · Score: 1

    It's only a problem for the supplier of X. It would be quite healthy for the rest of us to be left to make up our minds, or to simply not care, whether we prefer X or Y.

    1. Re:Who's In Charge, Here? by Gr8Apes · · Score: 1

      The problem is that Y is advertising, and taking away customers purely because of advertising, not because it's a better product or more desireable or any other qualitative factor. It's purely that it is advertised and X is not. So X has to advertise too, so that it doesn't lose this marketshare via this leeching effect. It's very similar to the nuclear arms race, except advertising has no visible limits until people start tuning out.

      I've tuned out "commercial" radio because it's mainly commercials. Actually, it's effectively almost all commercials with a spattering of chat that may or may not be localized advertising thanks to the RIAA dregs being pushed by national broadcast stations. Same thing with web pages - the ads got so bad that Adblock, flashblock, and noscript increase the pleasure of browsing to such an extent I no longer ever browse without them. TV has gone the same route. Disney is banned at my house because it is essentially just one mass commercial broken by... announcements of future commercials, er, programs....

      It's a good thing too, since with something like 250 TV channels, about 150 radio channels and the endless web I wouldn't have any spare time at all if I weren't so turned off that I ignore most of it and instead spend time with friends and family and books. I've still got 16.5 volumes of 1001 Arabian Nights (unabridged) sitting on my shelf in case I have spare alone time.

      --
      The cesspool just got a check and balance.
    2. Re:Who's In Charge, Here? by Keeper+Of+Keys · · Score: 1

      Maybe it's time to ban advertising.

  97. Re:Advertising? What are these ads you speak of? by looseSpark · · Score: 1

    I don't see any conflict of interest. I know if my content is crap no-one comes to my site and no-one clicks my ads. If my content is great there will be more visitors to see and click my ads. I don't think I've ever thought "I must write this article in a particular way because it will attract more people to click on my ads" - it just doesn't work like that. I think you've just overestimated the appeal of a few paltry (and it would be very paltry if your content was crap) ad-clicks over the attraction, satisfaction and reward of running a website with great content and satisfied visitors. And on the Web, niche-appeal is more effective than mass-appeal when it comes to visitors and click-through rates - mass appeal just puts you into competition with the big guns. The most successful contextual ad-related sites are those who communicate clearly with a narrow target audience.

    Besides, if anyone thinks they can create a poor or fake content website just to get a ton of Adsense clicks they will soon dispossessed of that notion when Google blacklists their website and cancels their Adsense account. This worked for only a short while a few years back until Google got wise to it.

  98. Re:Can I just, also, say Extended Cookie Manager? by Keeper+Of+Keys · · Score: 1

    You can say it, but I can't use it because I'm up to FF 2.0 and this extension is badly in need up updating.

    However, you're right that cookie management has become yet another necessity for sane surfing. Cookie Safe seems to be the modern equivalent. Gonna give it a go.

    While you're at it, why not hide the http referrer as well.

  99. Re:Advertising? What are these ads you speak of? by looseSpark · · Score: 1

    I find it easier to have Firefox allow only 1st party cookies and delete all cookies on exit. For the few sites I want cookies to be saved for log in details I just add them to the exception list as "allow". This way I don't get any prompts and no cookies can trace me.

  100. Re:Advertising? What are these ads you speak of? by shawn42 · · Score: 1

    Ads are what allow us to use great sites like /. for free. I love slashdot, but I wouldn't pay a subscription fee for it. I understand the frustration from crazy flash ads that are visually disruptive. But, if you want to use the free service, shouldn't we support it by at least viewing the "commercials". This is the same philosophy that keeps TV and radio free for the masses. Why should it be different for the internet. Why should we expect the people at slashdot to pony up all the funds it takes to keep this massive site running? As long as the ads are small and unobtrusive just leave 'em be. Am I just crazy, or do we live in a society where everyone expects everything given to them on a silver platter at absolutely no personal cost?

  101. cookies??? by jtgd · · Score: 1

    My Gawd, you mean there are people insane enough to let their browsers store cookies from DoubleClick? Yiikes!

    --
    J
  102. Re:Advertising? What are these ads you speak of? by shadowmas · · Score: 1

    no need to go that far. In the privacy settings of firefox change the "Keep Until" option for cookies to "Until i close firefox" and all the cookies will be cleared as soon as you close the browser.

    the nice thing about it is you can override it for specific sites through the exceptions button and allow selected sites to keep the cookie permanantly. i do this for slashdot and a few selected sites where i need to preserve my login.

    Since the cookies.txt now only contain cookies of important sites i'm thinking of putting my cookies into a SVN repository so i can synchronise them between computers.

  103. Blocking doubleclick - yeah right by Anonymous Coward · · Score: 0

    You might be blocking some of them But have you been to ebay.com lately? Mouse over just about any image on ebay's home page. Note the domain us.ebayobjects.com. Doubleclick owns that domain and serves all those images for ebay. They have plenty of other clients like that. I used to work for doubleclick - I know the tricks.

  104. Re:Advertising? What are these ads you speak of? by Anonymous Coward · · Score: 0

    So not only are you proud of using adblock to cheat your favorite websites like Slashdot, you think everyone should be doing it? I'd like to see the quality of the websites that would be around when the only/main revenue source is completely gone. If you don't like the ads, don't use the site. You guys are pathetic.

  105. Re:AdFaker - expected problem? by Anonymous Coward · · Score: 0

    This proposal seems to handle the issue of hiding your real bying intentions nicely. However, I can see two snags:

    1) You will get loads more companies all trying to sell you Madagascar travel guides, bank robber masks and the like. Some of these will get through your automated defences, or may even house visit?

    2) Eventually companies will learn to treat this sort of data with the suspicion it deserves. But governments are much more gullible. So expect visits from the tax authorities asking how you can afford trips to Madagascar on your salary, and court cases using this as evidence that you have secret income you are not declaring.

    Other than that, the idea sounds great!

  106. Re:Can I just, also, say Extended Cookie Manager? by xeoron · · Score: 1

    All very good points. Just installed httprefer...thanks ^.^