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Sony Rejects PS3 Price Cuts

Despite hopeful comments by analysts, Sony has gone on the record (again) saying that it has no plans to cut the PS3's pricetag any time soon. Next Generation reports: "'PS3 prices and shipment plans for the future should be determined by market trends and competition. Sony currently doesn't have any specific plan to cut the PlayStation 3's price.' Analysts believe a price cut is inevitable, as the company struggles to catch Microsoft's early lead with Xbox 360, and the $250 Wii continues to sell as many as can be produced. However, Sony's plan has generally been to hold tight and hope that demand for Blu-ray drives will increase, by the end of this year." Relatedly, the company has outlined releases for the second quarter of this year on the PS2, PS3, and PSP systems.

2 of 187 comments (clear)

  1. Re:Counter-Headline: by Stupidfat · · Score: 0, Troll

    Sony rejects God.

  2. I Love These Rumors by Benedick · · Score: 1, Troll
    I seriously enjoy every time I see a rumor about a PS3 price cut. Having moved firmly into the anti-Sony camp, these are the best things around. The more play the rumors get, the more likely it is that anyone thinking about getting a PS3 will hold off, thereby keeping PS3 sales low. Then Sony has to come out and deny the rumors, making themselves look greedy.

    Now, the best part: let's assume one of these days the rumor is true. That's almost better! There's no way it'll ever get down to competing with the Wii. If it gets close to 360 territory, MS will simply lower their price. Everyone will jump on Sony for having denied the rumor and, the best part, Sony will be taking a larger loss on every unit sold.

    The only thing that could possibly go wrong is that Sony ends up selling enough PS3s so that BluRay becomes the dominant standard for next-generation DVD. I actually think this will happen... for physical media. But electronic distribution will hopefully make it a hollow victory. That way, Sony can have seriously injured their best money making division (SCE) for the sake of forcing another one of their formats down our throats.

    Oh! Almost forgot! I heard from a friend of my brother's ex-wife's next-door neighbor, who knows a guy who works at Sony, that they're about to drop the price of the PS3 all the way to 50 cents!