Slashdot Mirror


AMD Reports $611 Million Loss

mpfife writes "Toms Hardware reports that declining microprocessor sales have pushed AMD deeply into the red. 'The company reported a net loss of $611 million on revenues of $1.233 billion, which is more than 20% below the guidance the company expected at the end of Q4 2006. The loss includes charges related to the ATI acquisition in the amount of $113 million, but is mainly a result of the increasing competition with Intel in the microprocessor market.'"

42 of 230 comments (clear)

  1. Big AMD Fan here by rolfwind · · Score: 4, Interesting

    But I have to ask, while AMD were on top with the Athlon for several years - were they just sitting on their laurels?

    1. Re:Big AMD Fan here by supabeast! · · Score: 4, Insightful

      But I have to ask, while AMD were on top with the Athlon for several years - were they just sitting on their laurels? Maybe. I think that it's a little more likely that intel finally realized there weren't enough marketing gimmicks in the world to beat a better product at a better price, and shifted some dollars back over to killer engineering. Then along came Core Duo...
    2. Re:Big AMD Fan here by Timesprout · · Score: 5, Informative

      No they were just not sufficiently on top to be able to generate the capital required to upgrade their fabs to the level where they could match Intels volume of production. This has largely precluded them from being able to clinch the big money deals with Dell,HP etc. AMD's chips were excellent, there just weren't enough of them.

      --
      Do not try to read the dupe, thats impossible. Instead, only try to realize the truth
      What truth?
      There is no dupe
    3. Re:Big AMD Fan here by TheRaven64 · · Score: 5, Insightful
      AMD haven't been able to compete with Intel for a long time. Building a new-process fab is an incredibly expensive undertaking. Intel can afford to do it because they own the majority of the desktop and laptop markets. AMD can't. Fortunately for AMD, neither can IBM. The reason I say fortunately is because, while AMD or IBM could not easily make the capital investment required, AMD and IBM can between them, and have for some years. IBM don't make x86 chips, and don't really compete in the same space as AMD (except a small part of the server market that could go Opteron or POWER), so they make a good partner.

      IBM have some very high volumes parts (some mobile chips, the CPU in every new console, etc), but they can't compete with Intel in terms of investment in the semiconductor market. If anything happened to AMD, then IBM would have some serious problems. The only way out would be to dramatically increase the sales of PowerPC chips. They might be able to do this using open source - sell appliance-type systems where the user doesn't need to know what OS or CPU is running - but it's a gamble.

      --
      I am TheRaven on Soylent News
    4. Re:Big AMD Fan here by seaturnip · · Score: 2, Interesting

      The truth is that the Core Duo's architecture has been in the pipeline for a long time at Intel, and their years of work are paying off now.

    5. Re:Big AMD Fan here by gr8_phk · · Score: 2, Insightful

      But I have to ask, while AMD were on top with the Athlon for several years - were they just sitting on their laurels?
      Yes and No. That's around the time Hector the Sector Director took over. That's what our FreeScale rep told me he was called back at Motorola :-) He was not missed. From what I saw, he seemed to focus on marketing followed by fab building at AMD. The Hammer architecture was already a work in progress when he took over, so he can't be given credit for that. Modern AMD chips are still small refinements to that same design. Even the new K8L or whatever they call it is going to be mostly the same - they are going to put in a full SSE unit instead of 1/2 of one that they've been getting away with for so long. IMHO they waited too long for that change probably because someone was trying to optimize dollars and didn't notice Intel was about to make a large performance gain. Oops. Anyway, they rested on their design laurels for 6 years now and are still doing so. Maybe they just plain don't see how to ramp core performance (per dollar?) in a significant way beyond K8L. Performance per watt (or per dollar) is a good measure, but they must not forget that the numerator is still performance.
    6. Re:Big AMD Fan here by mollymoo · · Score: 3, Insightful

      But I have to ask, while AMD were on top with the Athlon for several years - were they just sitting on their laurels?

      Do you mean the 32-bit Athlon? Around that time, AMD were developing x86-64 while Intel were developing Itanium/Itanic. AMD were first to market with a 64-bit CPU normal people actually wanted; Intel's 64-bit offering was a hideous beast and they sold exactly twenty-nine of them. The P4s of the time were hot and slow, the Athlon-64s and Opterons were much nicer. But Intel came back strongly, improving the P4, adopting x86-64 and getting ahead in the multi-core race. AMD just couldn't keep up.

      Even when the Athlon was on top in terms of performance, they didn't sell nearly as many as Intel sold P3s and P4s.

      --
      Chernobyl 'not a wildlife haven' - BBC News
    7. Re:Big AMD Fan here by snuf23 · · Score: 3, Interesting

      The Core chip series is based off the Pentium M which was initially created to be a better low power notebook chip than the Pentium 4M. Intel cancelled further chip plans based off the Pentium 4 when it became clear that the architecture would not scale up in GHz as anticipated and was resulting in other problems (excessive heat, huge power usage). Power usage and heat generation also became a driving force in server purchases due to increased cpu per rack densities (such as in blade servers). Yes Core was a long time in the making but no Intel did not initially mean for it to be their flagship desktop processor.

      --
      Sometimes my arms bend back.
    8. Re:Big AMD Fan here by DohnJoe · · Score: 2, Insightful

      please, it's not FUD (FUD is a marketing strategy) and he's just pointing out that the IA-64 architecture didn't sell so well, of course you shouldn't take the 29 seriously.... thick as a brick...

    9. Re:Big AMD Fan here by cheezedawg · · Score: 3, Insightful

      A lot of this is directly AMD's fault. Remember the big AMD/UMC deal back in 2002? AMD was so excited because now they wouldn't have to build more expensive Fabs, so as a result, they didn't. Then the deal fell through, and AMD was left scrambling to make up for their years of anemic manufacturing investment as a result of this deal. You cannot blame that kind of mismanagement on the competition.

      --
      "The defense of freedom requires the advance of freedom" - George W Bush
  2. Let's hope they recover by thanatos_x · · Score: 5, Insightful

    Regardless of your feelings on the Intel/AMD processors, I don't think any one of us wants to envision a world with only Intel making x86 processors. Don't get me wrong, they're doing an excellent job, but just how much of this recent surge was a result of the increased competition from AMD?

    --
    I am not an expert. If I am misled in something, please correct me.
    1. Re:Let's hope they recover by whoever57 · · Score: 5, Insightful

      If Intel is making good processors at an affordable price, why would I not want that? Monopolies aren't inherently bad.
      Because if Intel does establish a monopoly, prices will increase and innovation will decrease. There is no monopoly today, so Intel's behavior today is not relevant to how Intel might behave if AMD went out of business.
      --
      The real "Libtards" are the Libertarians!
    2. Re:Let's hope they recover by Threni · · Score: 2, Insightful

      > If they rose prices too high, a competitor could undercut them.

      Er..yes, but then they wouldn't have a monopoly.

      > If they did anything illegal, the government would go after them

      Yeah, the government will save us, right after they save the people who lost their money with Enron.

    3. Re:Let's hope they recover by Embedded2004 · · Score: 4, Insightful

      The barrier to entry into the x86 processor market is *extremely* high.

      If AMD folds, Intel could pretty much do anything they want to with prices.

      It would be bad for everyone other than Intel employees and Intel share holders.

    4. Re:Let's hope they recover by whoever57 · · Score: 5, Insightful

      You don't know that's true. Intel would raise prices as far as it wouldn't decrease sales. If they rose prices too high, a competitor could undercut them.
      The cost of entry for developing processors is huge. Undercutting them is not so simple. A logical approach would be for Intel to raise prices, but be prepared to drop them if it looked like a competitor were about to enter the market (the lead time, investment and people required are such that any competitor in x86 could not keep a market entry secret for very long). Rational behavior from Intel would be to raise prices and spend less on R&D. Exactly how much that would impact processor prices is hard to gauge (but see my last comment). Price rises would be inevitable, the only question is how much.

      If they did anything illegal, the government would go after them.
      Based on what we have seen from the current administration, a slap on the wrist would be applied -- but probably insufficient to wipe out excessive monopoly profits, thus a rational company would attempt to create and leverage a monopoly. In any case, given reasonable increase in prices (say 50%), it would be difficult to prove an illegal monopoly at work.

      It's not my job to worry what someone might do in some hypothetical situation just because AMD is floundering around right now.
      Your job: no. Might you suffer (by paying more) if AMD stops making processors: probably.
      --
      The real "Libtards" are the Libertarians!
    5. Re:Let's hope they recover by bit01 · · Score: 2, Informative

      Monopolies aren't inherently bad.

      Actually, they are.

      Monopolies means no competitors to control the retail pricing of companies who are usually legally required to maximize profits.

      Unless you want government price controls. Do you want government price controls?

      ---

      DRM. You don't control it means you don't own it.

    6. Re:Let's hope they recover by Kadin2048 · · Score: 2, Informative

      You don't know that's true. Intel would raise prices as far as it wouldn't decrease sales.

      True. However, if they were the only one producing x86 chips, since the demand for them is so high, and the cost for a new competitor to enter into the market (setting up fabs, withstanding the resources Intel would use to try and kill them) would be so great, they could drive up prices significantly and most people would just have to bend over and take it in the wallet.

      If they rose prices too high, a competitor could undercut them.

      This isn't some nice macro-101 magic-widget-factory; the barriers to entry in the desktop microprocessor market are huge. You're talking about resources only possessed by huge multinational corporations and governments in order to do it, not only the fabrication, but also the research. IBM might be able to compete, and maybe Siemens, Fujitsu, and some of the other big tech-oriented conglomerates, but it's a pretty short list. Everyone else could be squashed or bought. With that high a barrier to entry, Intel could increase prices quite a lot before it would become attractive for someone else to step in and compete against them, particularly if the world had just watched AMD -- an established competitor with billions in resources and millions of man-years of experience -- go down in flames.

      If they did anything illegal, the government would go after them.

      So ... did you have a headache when you woke up from that 14 year coma? Let me fill you in on how MSFT vs the DOJ went: they made it to the next major election cycle, and then the winner pulled the plug on the whole case and let them off with a slap on the wrist. They haven't bothered going after a big tech company again, and they probably never will.

      Politicians are dirt fucking cheap to buy; for the amount Intel probably spends on hors d'oeuvres at its shareholder meetings, they could bribe--I mean, lobby--a few key senators and bury anything that was remotely threatening. And they'd have the capital to do it, too, because they'd be making money hand over fist (which would mean that all the investment bankers and other Wall Street types living on their droppings would be right with them, undermining any efforts to slow down the gravy train). By the time the Madison Avenue PR people got done, Intel would be patriots -- marketing good, solid American technology, preserving our lead against the great {Asian|European|whatever} horde.

      --
      "Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
    7. Re:Let's hope they recover by Chandon+Seldon · · Score: 3, Interesting

      If they rose prices too high, a competitor could undercut them.

      There are only two companies that legally *can* compete with Intel in the x86 processor market: AMD and VIA. Intel has a shitload of patents on implementing x86, and it's only through sheer luck that those two companies have licenses for the patents. If AMD goes under, VIA becomes our only hope for competition - and if the C7 is any indicator, Intel would be able to set their price for high end gaming processors for a very long time before VIA even had a chance of catching up.

      --
      -- The act of censorship is always worse than whatever is being censored. Always.
  3. Sun uses/will use either chips... by Fallen+Kell · · Score: 2, Informative

    For a while there Sun was only using AMD chips in there X86_64 architecture based systems. Very soon they will have Intel based systems available.

    --
    We were all warned a long time ago that MS products sucked, remember the Magic 8 Ball said, "Outlook not so good"
  4. Re:Will this lead to Inte monopoly again? by eneville · · Score: 3, Informative

    I wonder if AMD will loose the competition to Intel all together.
    Do we risk going back to having only one big CPU producer?

    I seem to recall that Solaris is now also based on Intel chips (or was that AMD chips).

    I have always been buying Intel CPU's until now, but still I am rather fond of AMD as they have forced Intel to get their act together. Solaris is the OS, Sparc is the traditional CPU in their boxes. I forget the true name of the box, but Sun Fire can support AMD CPUs.
  5. Re:Will this lead to Inte monopoly again? by Anonymous Coward · · Score: 5, Funny

    >I wonder if AMD will loose the competition to Intel all together.
    They already have: They talked to the competition and said "Fly, be free!"

  6. Re:Will this lead to Inte monopoly again? by Tablizer · · Score: 4, Insightful

    I wonder if AMD will loose the competition to Intel all together.
    Do we risk going back to having only one big CPU producer?


    Not if investers are smart. Duopolies are the next best thing to having a monopoly, meaning it has fat profit margins. However, if it is truely a business that requires economies of scale, then if AMD shrinks down past a certain size, it could risk being left out in the cold. I think this is just a temporary blurp. No need to worry yet. Tech is cyclical, including chips.

  7. However, stock in AMD is rising by WillAffleckUW · · Score: 4, Informative

    While it is true that they are in a world of hurt right now, they have taken concrete actions that should deliver another round of highly profitable quarters, and their new quad core processors and power consumption ratings should result in their usage in a lot of boxen.

    That plus the breakdown of the MSFT monopoly and the Wintel dictatorship (disclosure - I have owned MSFT before, and own I think 400 shares of Intel) with the low cost push and power push for PCs and laptops using processor chips, should mean they will return to profit in short order.

    The market always projects 4-6 months ahead, except in Japan and Europe where it tends to project 6-18 months ahead.

    --
    -- Tigger warning: This post may contain tiggers! --
  8. Re:thats hardly worth thinking about by Anonymous Coward · · Score: 2, Informative

    Unless you know precisely what you're going to be doing with such a system (or are living happily with a comparable one right now), I'd recommend against it. You can instead go with a mobile chip - intended for laptops, so they're more efficient - and underclock it. Changing the processor's core speed is a native feature of modern mobile CPUs, so it's reasonably well supported and you can do it "on the fly" (without rebooting into the BIOS). There's a Windows program, whose name I forget, which lets you control the CPU speed, setting via slider the highest it'll go even under peak load and so on. So you can run at the lowest-configurable clock (and voltage) 99% of the time, and when you need the power just turn the knob to 11.

    Also, unless you specifically want something small, I'd try to stay away from the microscopic cases. They usually have worse air flow, which means you need more powerful fans, which means more noise. With a bigger case, you have room for bigger but slower fans, which make much less noise. You could even go with an exotic heat pipe setup and just about eliminate fans entirely. This has nothing to do with energy efficiency - the fans are a minimal draw compared to everything else in the box - but usually people with your requirements want something quiet and cool too.

  9. Re:Will this lead to Inte; monopoly again? by WillAffleckUW · · Score: 3, Interesting

    Not if investers are smart. Duopolies are the next best thing to having a monopoly, meaning it has fat profit margins.

    We call that an oligopoly, actually. A duopoly is just a form of it. The market can exist with one monopoly, an oligopoly with competitors who do not compete (either thru blatant signals, established contracts, territorial agreements, or price fixing), an oligopoly with minor competition (what has existed for many years with Wintel and AMD since the fall of Motorola's dominance), a mixed market (usually little regulation, almost as efficient as a properly regulated competitive market), a competitive market (regulated), or a hyper-capitalistic market (which usually crashes and players don't survive long, and thus is less efficient in practice).

    But investors, as a class, are not smart. They tend to have a hard time selling on loss, and overbuy on profit. This is why ETF funds should do better than most directed funds, and why mutual index funds outperform almost all investors.

    --
    -- Tigger warning: This post may contain tiggers! --
  10. Re:Frightening by vertigoCiel · · Score: 2, Informative

    Competition is always good for the consumer. When one company dominates, there's no pressure, and that company will only marginally improve their products over their previous iteration.

  11. AMD: Try listening to your customers by BillGatesLoveChild · · Score: 4, Interesting

    AMD was founded by Jerry Sanders, a high-flying salesman originally from Intel who never quite fitted in. In Andy's Grove's Bio of Intel, he describes Sanders as fast and loose and the AMD corporate culture akin to a Las Vegas Casino: Very extravagant and over the top. Nevertheless, AMD did produce some killer products which at the time made life hard for Intel.

    AMD successfully played the market well, offering very fast CPUs for cheaper than Intel could muster. But recently they dropped the ball. Not only have they not come up with an answer to Intel's Core Duo, but AMD have been doing some bizarre stuff like taking over ATI, then announcing they would build DRM into ATI graphics cards. http://www.infoworld.com/article/07/03/28/14OPcurv e_1.html How is that going to reverse a declining market share? AMD should learn from the disaster Intel faced a few years ago when it wanted to build a CPUID into their chips that would allow tracking of customers. There was a backlash. Now here AMD are doing the same thing, at the same time their market share is declining?

    Maybe they (and SONY) should fire their board and create a Slashdot forum to run the company. We could hardly do a worse job!

    On the bright side Intel are turning out nice stuff these days and have said they intend to get into the 3D market again. Declining PC sales will hopefully keep their prices down. Even if AMD go down the tubes, we'll be ok... I hope.

    1. Re:AMD: Try listening to your customers by gosand · · Score: 2, Insightful
      AMD was founded by Jerry Sanders, a high-flying salesman originally from Intel who never quite fitted in. In Andy's Grove's Bio of Intel, he describes Sanders as fast and loose and the AMD corporate culture akin to a Las Vegas Casino: Very extravagant and over the top. Nevertheless, AMD did produce some killer products which at the time made life hard for Intel.

      My best friend works at Intel as an engineering manager, and he's been there for 9 years. He has told me many stories about how people at Intel took AMD *VERY* seriously when they burst onto the scene and started taking away their business. He also said that he talked to some people who said they weren't worried about AMD, and gave a list of reasons. One of them was that they were brash and stupid, and blew TONS of money on ridiculous stuff. Another more important reason was simply the fabs. Intel kills AMD in fabs, and that is why Intel is on top again. AMD gave them something to think about, and Intel did just that - they replied with a very measured response. According to my friend, the higher-ups at Intel are thankful to AMD for giving them a run.... because it made them come up with a better answer and it made Intel a better company.

      --

      My beliefs do not require that you agree with them.

    2. Re:AMD: Try listening to your customers by BillGatesLoveChild · · Score: 3, Funny

      > I'm not sure about that, I'd have to see the specs on the Cowboyneal 64 4800+ first.

      Software specs could be sorted out quickly. The "What Operating System shall we use?" thread will have one post in it: "I say Linux, anyone disagree?"

    3. Re:AMD: Try listening to your customers by Infe · · Score: 2, Funny

      > Software specs could be sorted out quickly. The "What Operating System shall we use?"
      > thread will have one post in it: "I say Linux, anyone disagree?"

      Replies 2-346: What distro?

      --
      Posted by yintercept - "...science...[is] the study of the 'divine creation.' "
  12. Re:thats hardly worth thinking about by zippthorne · · Score: 2, Informative

    If you have a real bear of a system, that uses every last watt of that massive 350 W PSU you bought, you could be spending as much as $370 per year. Not to mention the cooling load if you're located in a hot region.

    --
    Can you be Even More Awesome?!
  13. Conspiracy Theory # 90...565 by postmortem · · Score: 3, Interesting

    AMD is throwing itself and ATi in the pit, so nVIDIA can buy them both, as originally planned.

  14. Re:Why buy AMD? Buy Apple! by level_headed_midwest · · Score: 2, Funny

    Yes, I'll buy every processor Apple makes.

    --
    Just "gittin-r-done," day after day.
  15. Slashdot is a little biased reporting this by Myria · · Score: 2, Interesting

    Slashdot has an advertising section disguised as "Opinion Center" paid for by Intel. Slashdot is now worthless for hearing AMD news.

    --
    "Screw Sun, cross-platform will never work. Let's move on and steal the Java language." - Visual J++ Product Manager
  16. Re:Only made 2/3rds their costs by fiendy · · Score: 5, Insightful

    You just made the most incredibly generalized financial analysis I've ever read. 2/3 their costs? Do you have any idea about fixed vs. variable costs?

    I can't believe you got modded up, since its clear that you didn't even bother to take a look at their financials. Impressive though, if you can come to any kind of understanding of a business with two lines of information - profit and revenue. I just hope you're only investing your money.

  17. AMD/Intel is about controlling the hardware future by dtjohnson · · Score: 4, Insightful

    The AMD/Intel dogfight is about way more than x86 market share...it's about the future of the hardware platform. Intel has always been restrained by competitors who will offer us a user-friendly alternative to whatever Intel and Microsoft are dreaming up. When Intel and Microsoft were pushing the CPUID, AMD refused to go along and Microsoft had to make do with a hardware profile they whip up from the onboard devices and serial numbers. If it was not for AMD, every web site you visit today would be able to read your cpu serial number and log your machine in as a unique visitor. Instead of the RIAA grabbing IP addresses and attempting to identify the user with some cumbersome legal process, they would just log your cpuid and subpoena the corresponding machine. Microsoft is still working to that end with whatever tools they can and they know that they need amd and intel completely and irrevocably in bed with them which they know cannot happen when amd and intel are still bitter competitors. So Microsoft has never done anything to help AMD and hopes that AMD is finally sinking for good.

  18. Re:Will this lead to Inte monopoly again? by afidel · · Score: 2, Interesting

    So so wrong. Because it uses lower power ram and is competitive in MIPS/Watt the Opteron is still a better bet for efficient servers vs the Core based Xeon's. Add to that better bus bandiwidth and in four socket and larger systems the Opteron is still very competitive. I can't wait for the quad core Opteron's, a DL585 G2 with four quad cores and 32GB of ram will be a real workhorse, not that the current generation are slackers =)

    --
    There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
  19. Re:ATI is only worth $113m? by Bored+Huge+Krill · · Score: 2, Informative

    No. The $113m is not the equity cost of the acquisition. That gets treated differently for accounting purposes, and doesn't appear in the profit/loss numbers, rather it appears in the capital investment/assets part of the balance sheet. The $113m is "acquisition related charges", which is all the other costs they can think of associated with the acquisition, like paying lawyers and possibly some write-offs of inventory or in-process technology. The numbers generally are rather fungible, and I'm not speaking here with any particular knowledge of the actual acounting treatment used. But, bottom line: No, ATI was certainly not valued at $113m - the number was in single digit billions IIRC.

  20. If AMD *EVER* wants to get ahead again... by Khyber · · Score: 2, Insightful

    They better take a SERIOUS fucking look at their L2 cache sizes.

    I see Core 2 Duos with 2 megs per fucking core.

    I see Turion 64 X2's with a paltry 256K.

    That's just the LAPTOP end.

    Hey, AMD, wonder why you're not going any fucking where, even though you've had a superior bus?

    Remember the Pentium D (Basically a hyped up pentium 3 with 2 megs of L2 cache) that smoked many higher-end Pentium 4s in gaming?

    Pay attention! My 640K AMD64 3000+ could be smoking many other machines if it just had a DECENT CACHE ON-DIE!

    --
    Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
    1. Re:If AMD *EVER* wants to get ahead again... by wild_berry · · Score: 3, Informative

      I think that you're overlooking other architectural and production reasons for there being comparably less cache on the Athlon64 dies. My (single-core) Turion64 has 1024 KiB of L2 cache, and came out shorly before AMD shrunk their cache sizes and moved to DDR2 memory.

      The issue has two potential causes: one is smaller silicon die space allows AMD to sell more chips to Dell, low-end whitebox builders and enthusiasts, which must also come with the admission that the K8 architecture was never going to hold on to the performance crown after the arrival of Core. The other is that the on-die memory interface with DDR2 memory causes so small a performance gain for having larger L2 cache that it's not even worth the branding pissing contest (and it's also possible that the Turion64 X2 has 256KiB for energy efficiency reasons). If you want to compare the Athlon 64 FX-53 Clawhammer and Athlon 63 3800+ Newcastle -- same generation, clock speed and memory frequency -- at http://www23.tomshardware.com/cpu.html, there is a benefit for having the 1 MiB L2 on the Clawhammer over the Newcastle, albeit a marginal one.

      I'll contest that the Pentium D was a Pentium III, but was instead a dual-processor Prestcott Pentium 4 without the HyperThreading capabilities. I'll also contest that your AMD64 3000+ would be a huge amount better for the additional cache. On-die cache was a trick Intel pulled to try and improve the Pentium 4, Pentium 4 Xeon and Itanium perforance, and while it helps performance, I'm not convinced huge L2 cahces are essential.

    2. Re:If AMD *EVER* wants to get ahead again... by evilviper · · Score: 3, Insightful

      I see Core 2 Duos with 2 megs per fucking core.

      I see Turion 64 X2's with a paltry 256K.

      And I see Core 2 Duos with 1MB L2 cache, compared with Turions with 512K per core... You're just taking the worst-case example, and complaining about it as if it's typical.

      Not to mention that Turion X2s have 128K L1 cache, while Core 2 Duos have a paltry 64K of L1. L1 is much more significant than L2.

      What's more, L2 cache isn't magic, anyhow. According to benchmarks, the difference between 2MB L2 cache, and 4MB L2 cache, makes AT VERY BEST less than 10% of a performance improvement. http://www.bit-tech.net/hardware/2006/07/14/intel_ core_2_duo_processors/5.html

      That's just the LAPTOP end.

      Actually, it isn't. Core 2 CPUs are Intel's desktop CPUs as well. AMD, OTOH, has a different line of CPUs for their desktops, with, among other things, typically 1MB of cache (in your words) "per fucking core."

      Remember the Pentium D (Basically a hyped up pentium 3 with 2 megs of L2 cache) that smoked many higher-end Pentium 4s in gaming?

      No, I don't remember that at all. the Pentium D is the euphemism for a Pentium 4, that they've used just in the past few months now.

      Pay attention! My 640K AMD64 3000+ could be smoking many other machines if it just had a DECENT CACHE ON-DIE!

      People are supposed to accept your theory, because you've shown how you know absolutely nothing about processors? I'll pass. AMD can figure out how to make fast CPUs without your "help." They've just been caught napping, and need time to catch up.
      --
      Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
  21. Re:Will this lead to Inte monopoly again? by sumdumass · · Score: 3, Interesting

    I don't think this is going to be an issue. There are several problems with AMD's outlook that was mere arrogance or wishful thinking on AMD's part.

    AMD has a pretty good product but Intel has been setting the stage for quite a while. You might say that people look at them as the De facto standard. Even When AMD leads in all the products that are comparable to Intel's prducts, Intel still sets the stage.

    AMD took for granted that they were leading the pack when they were producing the better performing product. This led AMD to think they could charge a premium for their product and they did. But AMD's has always been a value based seller. Their primary product has been the most performance for the buck spent. This runs counter to the assumption that they were in a position to charge more for their product. It caused sales to slip and made Intel's less performing but more reasonably priced products look better.

    Now there are two approaches to setting a price point. One is charging as much as the market will pay and the other is charging less but encouraging more sales to make up for it. Kind of like making $100 per sale in profit and selling two items per year($200) verses making $10 profit and selling 200 per year($2000). AMD went from the second to the first and then recently switched back. There are probably more reasons then just price but it is a key.

    The problem with selling cheaper then the competition is that you are seen as second best. A substitute for the good stuff if you will. But Intel has always been the Good Stuff and AMDs reign at the top wasn't long enough in standing to switch this opinion/impression. The tech guys going though the AMD processor problems with the K6-2 and K6-3s are the managers making the buying decisions today. They will always think Intel is the top dog. Everything is rated with "Intel compatible" or "P4 compatible processor" on the sys requirements. Until this actually switches to "AMD compatible AthlonXP 2100 or better" for processor speeds, it will always remain this way.

    Once AMD goes back to being the best bang for the buck and Intel needs to have a $999 processor to compete, they will be back to making money and gaining market share. But even if they get the same performance and AMD saves you $200 for the same performance, they will have sales and market shares like history has shown. AMD should be in a lot better shape this time next year. And depending on how they finance their debt this year, they might be back in the black too.